Customer information resources advantage, marketing strategy and business performance: A market resources based view

2020 ◽  
Vol 89 ◽  
pp. 89-97 ◽  
Author(s):  
Rajan Varadarajan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Information Resources ◽  
Customer Information

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals The Influence of Marketing and Production Factor on Troso Weaving Cloth

2019 ◽  
Vol 8 (2) ◽  
pp. 189-199
Author(s):  
Khasan Setiaji ◽  
Rifalatul Umi
Keyword(s):  
Marketing Strategy ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Production Factor ◽  
Independent Variables ◽  
Medium Enterprises ◽  
The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially.  The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

Systems Thinking in Strategy Development

2012 ◽  
pp. 32-60
Keyword(s):  
Marketing Strategy ◽  
Systems Thinking ◽  
Value Chain ◽  
Business Performance ◽  
Systems Approach ◽  
Causal Models ◽  
Strategic Decision ◽  
Strategy Development ◽  
Marketing Process ◽  
The Given

Systems thinking is considered as an important tool in developing strategic decision in marketing. The systems approach enables connecting objects of various types to a single platform of thinking, to organize different forms of activity within the given time and space of the situation in business. This chapter describes how systems thinking could provide a framework to various marketing process and create a map of the value chain that specifies relationships among the components of the marketing processes. Discussions in the chapter provide a conceptual framework of the development of systems thinking and systems methodologies and explain how such approaches can deal with issues of market complexity. Causal models in developing marketing strategy are illustrated, and new insights on thinking as a method to achieve desired business performance are also discussed.

scholarly journals Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

2021 ◽  
Vol 1 (1) ◽  
pp. 39-56
Author(s):  
Karerin Narisa Putri ◽  
Daniel Hermawan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Qualitative Method ◽  
Point Of View ◽  
Digital Marketing ◽  
Business Strategies ◽  
Market Penetration ◽  
Maximum Profit ◽  
Advertising Strategies ◽  
Increase Productivity

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

scholarly journals Pengaruh Strategi Orientasi Pasar terhadap Kinerja Perusahaan (Studi kasus pada Industri Ritel Furniture di Kota Padang)

2021 ◽  
pp. 174-180
Author(s):  
Mirza Abdul Malik ◽  
Liza Yuliana ◽  
Fadli Setiawan
Keyword(s):  
Marketing Strategy ◽  
Market Orientation ◽  
Small Businesses ◽  
Business Performance ◽  
Significant Contribution ◽  
Company Performance ◽  
Good Ability ◽  
Medium Businesses ◽  
The City ◽  
Business Sectors

The Covid 19 Pandemic period, from March 2020 to the present. Disrupt company performance in several business sectors in Indonesia. Whether it's small businesses, medium businesses as well as large businesses, even though they are not spared from being affected by the current corona pandemic disaster. In the city of Padang, in addition to basic needs, namely food, secondary needs such as furniture also experienced a decline in demand. Several furniture retail businesses carry out marketing strategy improvement activities to maintain their business performance. One of the company strategies that can be used is a market orientation strategy to improve the company's performance in the future. The company's understanding of the market orientation strategy includes aspects of customers, competitors (Intelligence Generation), good ability to coordinate between functions (Intelligence Dissemination) and provide appropriate responses and responses in formulating the next strategy (responsiveness) within the company. positive and significant contribution to company performance.

Effective Retail Promotion Management: Use of Point of Sales Information Resources

2000 ◽  
Vol 25 (4) ◽  
pp. 51-60 ◽  
Author(s):  
Arindam Banerjee ◽  
Bibek Banerjee
Keyword(s):  
Information Resources ◽  
Simple Analysis ◽  
Point Of Sale ◽  
Marketing Analytics ◽  
Customer Information ◽  
Level Data ◽  
Strategic Role ◽  
Tactical Decision ◽  
Retail Promotion ◽  
Opening Up

The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business dicision-making process. This paper discusses the strategic role that management of customer information resources can play for the growth and sustenance of business. This paper also provides examples of simple analysis using POS data that can directly aid practising managers in their strategic and tactical decision-making.

Investigating the impact of ECRM success factors on business performance

2019 ◽  
Vol 31 (1) ◽  
pp. 105-127 ◽  
Author(s):  
Hani H. Al-Dmour ◽  
Raed Salah Algharabat ◽  
Rawan Khawaja ◽  
Rand H. Al-Dmour
Keyword(s):  
Customer Satisfaction ◽  
Commercial Banks ◽  
Business Performance ◽  
Information Quality ◽  
Success Factors ◽  
Customer Retention ◽  
System Support ◽  
Content Type ◽  
Customer Information ◽  
Customer Trust

Purpose The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit, customer information quality and system support) on customer satisfaction, customer trust and customer retention, which, in turn, impact upon the business financial performance of Jordanian commercial banks in Amman city. Design/methodology/approach Using a sample of 343 branch managers, assistant branch managers and heads of departments in Jordanian commercial banks, who answered a self-administrated questionnaire, data were collected and analysed using structural equation modelling (AMOS 17.0). Findings The results showed that the ECRM success factors (process fit, customer information quality and system support) positively affected customer satisfaction, customer trust and customer retention. Furthermore, the authors discovered that customer satisfaction and customer trust positively influenced customer retention. It was determined that customer satisfaction, customer trust and customer retention positively impact on a business’s financial performance. Originality/value Previous research lacks the link between ECRM success factors and business performance (financial and non-financial).

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