What is the optimum social marketing mix to market energy conservation behaviour: An empirical study

2013 ◽  
Vol 131 ◽  
pp. 196-205 ◽  
Author(s):  
Low Sheau-Ting ◽  
Abdul Hakim Mohammed ◽  
Choong Weng-Wai
Keyword(s):  
Empirical Study ◽  
Energy Conservation ◽  
Social Marketing ◽  
Marketing Mix

Social marketing mix modelling in order to development sports for all

2020 ◽  
Vol 23 (1) ◽  
pp. 1
Author(s):  
Ali Saberi ◽  
Mohammad Reza Fathi ◽  
Mohammad Hossein Ghorbani ◽  
Ghodratollah Bagheri Ragheb ◽  
Can Deniz Köksal
Keyword(s):  
Social Marketing ◽  
Marketing Mix

scholarly journals EMPODERAMENTO DAS MULHERES ATRAVÉS DE CAMPANHAS CONTRA A VIOLÊNCIA

2021 ◽  
Vol 7 (14) ◽  
pp. 71-86
Author(s):  
Claudia Rosa Acevedo ◽  
Et Al
Keyword(s):  
Social Marketing ◽  
Drunk Driving ◽  
Freedom Of Speech ◽  
Marketing Mix ◽  
Positive Change ◽  
Abused Women ◽  
Marketing Social ◽  
Two Generations ◽  
Social Marketing Campaigns

Marketing Social é o uso das ferramentas do Mix de Marketing para trazer mudanças positivas para a sociedade, numa causa sem fins lucrativos. Ele é comumente utilizado por governos em estratégias como campanhas antitabagistas, contra a direção alcoolizada e combate a doenças. A Lei Maria da Penha e a Campanha Ligue 180 são exemplos de campanhas de marketing social voltadas ao empoderamento feminino. Este trabalho buscou avaliar os resultados destas campanhas nas vidas de duas gerações de mulheres. Divididas em dois grupos etários e entrevistadas, pôde-se entender o que estas mulheres entendem empoderamento como liberdade de expressão e tratamento igualitário; que não acreditam na efetividade das leis de proteção à mulher; e que, apesar de não acabarem com o problema, ao menos as campanhas ajudam a conscientizar a mulher em estado de risco sobre como pedir auxílio. Devido à metodologia e caráter homogêneo da amostra, este estudo não pode ser generalizado. Palavras-chave: Empoderamento. Mulher. Violência.     Abstract Social Marketing is the use of Marketing Mix tools in order to bring positive change to society, with no lucrative goals. It is most commonly used by governments in strategies such as anti-smoking campaigns, anti-drunk driving and for fighting diseases. The Maria da Penha Law and the Ligue 180 Campaign are examples of social marketing campaigns aimed towards empowering women. This paper sought to measure the results of these campaigns in the lives of two generations of women. They were divided by age and interviewed, allowing us to understand that they saw empowerment as freedom of speech and egalitarian treatment; that the laws don’t protect women as they should; and, even though the campaigns don’t solve the problems, at least they bring awareness to abused women that they can seek help. Due to the methodology and homogeneity of the sample used, this study cannot be generalized. Keywords: Empowerment. Woman. Violence.

scholarly journals Factors related to smoking behavior of students in Traditional Pesantren Aceh Besar, Indonersian in 2018

2019 ◽  
Vol 6 (06) ◽  
pp. 4495-4500
Author(s):  
Ismail . ◽  
Teuku Tahlil ◽  
Nurussalam . ◽  
Dan Zurnila Marli Kesuma
Keyword(s):  
Social Marketing ◽  
Smoking Behavior ◽  
Total Sample ◽  
Cross Sectional Study ◽  
Marketing Mix ◽  
Smoking Prevention ◽  
P Value ◽  
Cross Sectional ◽  
Adverse Health Effects ◽  
The Social

Smoking is a serious issue causing a variety of adverse health effects. However, pesantrens (Islamic boarding schools) do not prohibit smoking, their leaders and teachers also smoke, and cigarettes are sold freely outside. The students have further admitted that anyone may smoke any where and that no socialization on smoking has ever been conducted in pesantrens.The purpose of this study was to analyze the relationships between the student smoking behavior, knowledge, and attitudes towards the social marketing mix in traditional pesantrens.This study employed a descriptive analytics with the cross sectional study design.The total sample was 162 students from a pesantren in Aceh Besar, Indonesia.The results showed that there were significant relationships between student smoking behavior and age (p-value = 0.031), and parents’ smoking behavior (p-value= 0.003), and peersmoking behavior (p-value =0.000), and knowledge of the social marketing mix (p-value= 0.010), and attitudes (p-value = 0.000) towards the social marketing mix. It is thus recommended tha tall parties develop a pesantren as one of the focus areas of smoking prevention activities

Investigating the relevance of the traditional marketing mix across different stages of change: Empirical evidence from household recycling

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paul Blaise Issock Issock ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Empirical Evidence ◽  
Behaviour Change ◽  
Social Marketing ◽  
Stages Of Change ◽  
Marketing Mix ◽  
Target Audience ◽  
Household Waste ◽  
Content Type ◽  
Traditional Marketing ◽  
The Impact

Purpose This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to the ongoing debate about the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households. Design/methodology/approach This study follows a quantitative method, relying on a survey of 699 heads of households in South Africa. Multigroup analysis and structural equation modelling were applied to test the impact of stages of changes on the potential effect of marketing mix elements on the intention to recycle household waste. Findings The results established that although the traditional marketing mix elements have a marginal effect on the intention to recycle household waste, further analyses revealed that this impact of the marketing mix is contingent on the stage of change in which the target audience is found. Thus, the findings indicated that the marketing mix elements significantly influence the intention to recycle when the target audience is at the contemplation and preparation phases. Originality/value Whilst both critics and proponents of the adoption of the traditional marketing mix in social marketing initiatives have provided relevant arguments, the debate had remained largely theoretical. This study discusses the limitations of the traditional marketing mix in behaviour change programmes and the need for a segmented approach based on the stages of behaviour change when using the 4Ps. However, given the hegemony of the 4Ps in the social marketing literature, this study sheds light on the appropriate “Ps” to activate to influence recycling behavioural intention at different stages of change.

Social Marketing in Healthcare

2010 ◽  
pp. 1234-1245
Author(s):  
Manuel W. Mah
Keyword(s):  
Social Networking ◽  
Relationship Marketing ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Communication Channels ◽  
File Sharing ◽  
Marketing Mix ◽  
Social Software ◽  
Audience Control ◽  
Current Paradigm

Social marketing is a way to influence the behaviors of stakeholders in the healthcare system. This chapter will define the traditional transaction marketing concepts of exchange, segmentation, competition, the marketing mix, and audience orientation. Then it will describe the current paradigm shift to relationship marketing with its logic of collaboration and the cocreation of value. Relationship marketing is enhanced by the arrival of Internet-based “social media” such as blogs, file sharing sites, and social networking sites that place creativity and communication channels under “audience” control. These developments in marketing strategy and social software will profoundly affect the next generation of social marketing programs.

scholarly journals Empirical study on the sound insulation of wooden lightweight frame floors

2019 ◽  
Vol 282 ◽  
pp. 02008 ◽  
Author(s):  
Łukasz Nowotny ◽  
Jacek Nurzyński
Keyword(s):  
Sustainable Development ◽  
Empirical Study ◽  
Energy Conservation ◽  
Residential Buildings ◽  
Environmentally Friendly ◽  
Sound Insulation ◽  
Frame Structures ◽  
Laboratory Measurements ◽  
Technical Details

Lightweight frame structures become increasingly popular in housing. They are used in single-, as well as multifamily, residential buildings. Such a tendency is in the line with sustainable development and the need for energy conservation. Lightweight frame partitions provide a certain comfort of life and remain environmentally friendly. However, they are tricky in terms of acoustics. Different factors and technical details influence their sound insulation. The paper presents the analysis of the acoustical effects resulting from different layers used on lightweight frame floors. Airborne, as well as impact sound insulation, have been considered, based on the results of laboratory measurements according to ISO 10140 standard.

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