Предпринята попытка сравнить степень внедрения цифровых решений в ключевые области жизни, такие как предпринимательство, экономика, государственное управление в России и странах Северо-Восточной Азии. Выявлены сегменты, в которых Россия сильно уступает своим восточным соседям, а также определены возможные направления цифровизации, в которых она может составить конкуренцию, а в приоритете занять ведущую роль, став своеобразным держателем стандарта и ключевым игроком по определению дальнейшей траектории развития соответствующих технологий. This paper attempts to compare the degree of the digital solutions implementation in the key areas of life, such as entrepreneurship, Economics, and public administration in Russia and in the countries of North-East Asia. The Japanese strategy «Society 5.0» is widely known in the world. In South Korea, the efforts are focused on the creative economy development. China shows a keen interest in the development of the digital economy and, moreover, claims to be the global domination and standards settler in the newly emerging areas of technological development. In Russia, at the moment, the main focus is on the development of information infrastructure and digital public administration, while the statutory regulation and personnel training are noticeably lagging behind. The segments in which Russia is significantly inferior to its Eastern neighbors have been identified, possible areas of digitalization in which it can compete, and in the priority to take a leading role, becoming a kind of standard holder and a key player in determining the future trajectory of the appropriate technologies’ development have also been identified.
Marketing Efficiency and Equity: A Case Study of an Area's Cotton Ginning Industry