Marketing hospitality

English Today ◽  
2020 ◽  
pp. 1-7
Author(s):  
Lindsey N. Chen
Keyword(s):  
Decision Making ◽  
Marketing Strategies ◽  
Visual Design ◽  
Store Image ◽  
Decision Making Process ◽  
Quality Perceptions ◽  
Potential Customers

Store image is an important factor in the consumer's decision-making process (Nevin & Houston, 1980). As a cue to a store's image, a store sign and its visual design and content form (which may include the name of the store or brand) serve as vital elements that can immediately attract potential customers. In particular, a store's name can be used as an extrinsic signal to suggest and maintain quality perceptions. With a well chosen, memorable name, retailers can establish trust and a loyal following, which in turn means repeated business. For those who understand how store signs can influence patronage decisions and improve competitiveness in the marketplace, therefore, much effort is exerted to create advertising and marketing strategies designed to attract and retain customers.

Islamic Marketing

2015 ◽  
pp. 130-148 ◽  
Author(s):  
Samer Sarofim ◽  
Ahmed Tolba
Keyword(s):  
Decision Making ◽  
Cultural Factors ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Islamic Culture ◽  
Consumer Behaviors ◽  
Islamic Politics ◽  
Political Associations ◽  
Ultimate Objective

The ultimate objective of this chapter is to provide a new conceptualization that encompasses Islam as a religion, Islamic culture, and Islamic politics to provide both academicians and practitioners with a multidimensional understanding of interrelated factors in Islamic marketing. It illustrates how cultural factors and political associations intersect with Islamic teachings and rules to shape the Muslim consumer behaviors and decision-making process; consequently, business and marketing strategies aimed at targeting Muslim consumers are either threatened or reinforced.

Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework

2018 ◽  
Vol 18 (3) ◽  
pp. 270-306
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Consumer Decision ◽  
Integrative Framework ◽  
New Perspective

As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.

Fashion Blog's Engagement in the Customer Decision Making Process

2016 ◽  
pp. 211-230 ◽  
Author(s):  
Teresa Sadaba ◽  
Patricia SanMiguel
Keyword(s):  
Decision Making ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Fashion Industry ◽  
Consumer Decision

Little but increasing research has been done about the influence of blogs in the consumer decision-making process. This paper tries to shed some light on this new scenario, analyzing how bloggers are now a key player in the fashion industry, and explaining how they create a closer and more qualified relationship with customers, so they can be more influential. Based on a case study, and considering different approaches to bloggers influence, this article makes it clear that measuring the engagement between bloggers and readers is significant for brands and their marketing strategies with bloggers.

Outbound Mobility and Students' Decision Making Process

2016 ◽  
pp. 36-52
Author(s):  
Rashim Wadhwa
Keyword(s):  
Decision Making ◽  
International Student ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Prospective Students ◽  
Structured Interviews ◽  
Level Of Education ◽  
Factors Influencing ◽  
Indian Students

The author explores the decision making process of Indian students and factors influencing the decision of going abroad from the lens of prospective students. The study involves a sample of 362 prospective students from India. The author used a questionnaire and semi-structured interviews to collect data. The findings revealed that Indian students' decision making process involves four stages and differs according to the type and level of education. This study also provides insights into international student recruiters related to potential clients' choices and usage of different marketing strategies.

The Buying Decision-Making Process in the Selection of Device Suppliers in Reproductive Medicine

2021 ◽  
pp. 1-23
Author(s):  
Paulo Botelho Pires ◽  
António Correia Barros ◽  
Filipe Taveira Santos
Keyword(s):  
Decision Making ◽  
Medical Devices ◽  
Reproductive Medicine ◽  
Marketing Strategies ◽  
Decision Makers ◽  
Decision Making Process ◽  
The Third ◽  
Post Purchase ◽  
The Relationship ◽  
Selection Of

This study identifies the criteria underlying the buying decision-making process of medical devices in reproductive medicine. This research had three main objectives. The first one was to translate the criteria mentioned by the decision-makers into theoretical constructs, while the second objective was intended to establish the relationship between the constructs, creating a conceptual model of buying decision-making for medical devices in reproductive medicine. The third objective was to identify suitable business and marketing strategies for such a decision-making process. Four constructs were evaluated in the pre-purchase phase, namely the brand, the product's performance, the training associated with the product, and the price. In the post-purchase phase, decision-makers evaluated the following constructs: service provided by the company, the relationship with the salesperson, and loyalty. Regarding marketing strategies, market-orientation strategy, relationship-marketing strategy, and brand-equity strategy were identified as possible strategies.

scholarly journals HOW DESIGN PROPOSALS ARE EVALUATED - A PILOT STUDY

2021 ◽  
Vol 1 ◽  
pp. 1715-1724
Author(s):  
Michael Deininger ◽  
Claus Thorp Hansen
Keyword(s):  
Decision Making ◽  
Pilot Study ◽  
Emotional Response ◽  
Rank Order ◽  
Emotional Responses ◽  
Decision Making Process ◽  
Design Strategies ◽  
Study Participants ◽  
Design Proposal ◽  
Potential Customers

AbstractIn addition to being functional and well-engineered, successful products in today's market are also desirable and appealing to customers. A decision to purchase a product or not is often influenced not only by facts, but also by emotions. Qualities like desirability and appeal that trigger an emotional response can be challenging to satisfy. These qualities can be difficult to quantify and measure and do not easily translate into requirements and specifications. Therefore, understanding the emotional responses of potential customers to product proposals would allow designers to adapt their design strategies. In this study, participants were invited to review a range of design proposals and asked to rank order them relative to one another. The participants were asked to record their comments while discussing their ranking. The findings show that study participants often made decisions about how good or bad they thought a design proposal was without providing rationale to support their rankings. In some cases the rankings were aligned with the comments, but sometimes they were in conflict. More work is needed to further explore the decision-making process and the criteria used when reviewing design proposals.

Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi

2014 ◽  
Vol 6 (2) ◽  
pp. 1-23 ◽  
Author(s):  
Deepali Saluja ◽  
Shamsher Singh
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Urban Areas ◽  
Information Age ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Primary Data ◽  
Decision Making Process ◽  
The Social ◽  
The Everyday

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day to day life of individuals. Using social media has become the everyday routine. Many social media sites display different type of advertisement by which decision making process is generally getting affected. Social Media is much more than just a medium of sharing information. The present study is an attempt to understand how the social media affect the decision making process of consumers and impact of various marketing strategies used by firms on social media. The study employs the surveys methods to collect primary data from 200 customers who have been regularly using social media. Factor Analysis and ANOVA has been used for having insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.

Effects of Social Media Marketing Strategies on Consumers Behavior

2019 ◽  
pp. 146-173
Author(s):  
Shamsher Singh ◽  
Deepali Saluja
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Urban Areas ◽  
Information Age ◽  
Marketing Strategies ◽  
Primary Data ◽  
Survey Method ◽  
Decision Making Process ◽  
The Everyday ◽  
Everyday Routine

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day-to-day life of individuals. Using social media has become the everyday routine. Many social media sites display different types of advertisements by which the decision-making process is generally getting affected. Social media is much more than just a medium of sharing information. The present study is an attempt to understand how social media affects the decision-making process of consumers and the impacts of various marketing strategies used by firms on social media. The study employs the survey method to collect primary data from 200 customers who have been regularly using social media. Factor analysis and ANOVA has been used to gain insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.

scholarly journals Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students

2017 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
Silvio John Camilleri ◽  
Denise Ellul
Keyword(s):  
Decision Making ◽  
Service Provider ◽  
Financial Services ◽  
Service Providers ◽  
First Year ◽  
Decision Making Process ◽  
Subsequent Stage ◽  
First Year University ◽  
Potential Customers ◽  
Selection Of

In order for banks to supplement their market share, it is crucial for them to entice new customers such as students who are expected to join the workforce at a subsequent stage. The main aim of this paper is to survey the banks' tactics in this regard, the response of students to such schemes, and the aspects which such customers consider when selecting a particular service provider or when switching to another one. We conduct interviews with bank representatives and distribute questionnaires to first year university students in order to gauge whether particular factors are more important than others in the selection of a financial services provider. We find that there are various aspects which banks may leverage upon to entice potential customers to switch away from competing service providers, especially due to the fact that switchers tend to respond differently to given characteristics in their decision making process.

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