Islamic Marketing
2015 ◽
pp. 130-148
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Keyword(s):
The ultimate objective of this chapter is to provide a new conceptualization that encompasses Islam as a religion, Islamic culture, and Islamic politics to provide both academicians and practitioners with a multidimensional understanding of interrelated factors in Islamic marketing. It illustrates how cultural factors and political associations intersect with Islamic teachings and rules to shape the Muslim consumer behaviors and decision-making process; consequently, business and marketing strategies aimed at targeting Muslim consumers are either threatened or reinforced.
Keyword(s):
2014 ◽
Vol 6
(2)
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pp. 1-23
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Keyword(s):
Keyword(s):
Keyword(s):