Qualitative research on family businesses: The relevance and usefulness of the interpretive approach

2009 ◽  
Vol 15 (3) ◽  
pp. 294-308 ◽  
Author(s):  
Mattias Nordqvist ◽  
Annika Hall ◽  
Leif Melin

AbstractFamily business research has grown over the last decade and there are increasing requests for deeper insights into the nature and workings of these organizations. Currently, family business research is dominated by quantitative research methods. In this article, we argue that these studies should be complemented by a research approach that is more apt to capture the specific complexity and dynamics unique to family businesses. We suggest that the interpretive approach within the broader umbrella of qualitative methods has this potential. The article discusses issues, choices, requirements and implications for family business scholars engaged in interpretive research. We also offer suggestions for how editors and reviewers can assess interpretative research.

2009 ◽  
Vol 15 (3) ◽  
pp. 294-308 ◽  
Author(s):  
Mattias Nordqvist ◽  
Annika Hall ◽  
Leif Melin

AbstractFamily business research has grown over the last decade and there are increasing requests for deeper insights into the nature and workings of these organizations. Currently, family business research is dominated by quantitative research methods. In this article, we argue that these studies should be complemented by a research approach that is more apt to capture the specific complexity and dynamics unique to family businesses. We suggest that the interpretive approach within the broader umbrella of qualitative methods has this potential. The article discusses issues, choices, requirements and implications for family business scholars engaged in interpretive research. We also offer suggestions for how editors and reviewers can assess interpretative research.


2021 ◽  
Author(s):  
Daniel Ludwig

This work examines family and non-family businesses and their use of personnel practices in times of crisis. The detailed questions that it addresses are, firstly, whether these types of businesses, in connection with crisis indicators, exert an influence on the use of personnel practices. Secondly, the study clarifies whether there are differences between family and non-family businesses and to what extent this is influenced by varying crisis indicators. The author previously worked as a research assistant, during which time, in addition to the topics covered in this work, he was primarily concerned with quantitative research methods. Since completing his dissertation, he has been working in the field of advanced analytics and artificial intelligence.


2008 ◽  
Vol 21 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Annika Hall ◽  
Mattias Nordqvist

Our purpose is to challenge the dominant meaning of professional management in family business research and to suggest an extended understanding of the concept. Based on a review of selected literature on professional management and with insights from cultural theory and symbolic interactionism, we draw on interpretive case research to argue that professional family business management rests on two competencies, formal and cultural, of which only the former is explicitly recognized in current family business literature. We elaborate on the meanings and implications of cultural competence and argue that without it a CEO of a family business is likely to work less effectively, no matter how good the formal qualifications and irrespective of family membership.


2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.


Author(s):  
Roger Baran

The complimentary nature of qualitative and quantitative research methods are examined with respect to a study assessing the market's view of a training and development institute in the Middle East. The qualitative portion consisted of focus groups conducted with seven distinct market segments served by the institute. The results proved insightful with respect to uncovering and understanding differences of opinion among the seven groups; however, taken alone, the qualitative research would have been very misleading with respect to the institute's standing in the Middle East.


2011 ◽  
Vol 21 (2) ◽  
pp. 155-178 ◽  
Author(s):  
Michael A. Westerman

In this article, I examine conversation analysis, a fruitful area of qualitative research, in order to extend my prior explorations of the idea that quantitative methods can and should be part of the repertoire of interpretive approaches employed by investigators committed to treating psychological phenomena as irreducibly meaningful. My examination includes considering several lines of research by investigators who are not practitioners of conversation analysis in which quantitative methods were employed to study patient behavior in psychotherapy and defensive behavior more generally. These lines of inquiry show that (a) quantitative research methods have a good deal to offer practitioners of conversation analysis as they endeavor to advance our understanding of the organization of interactions, and (b) we can employ quantitative methods and continue to embrace a commitment to interpretive inquiry. I also offer a critique of fundamental methodological precepts associated with conversation analysis, which differ notably from the precepts guiding most qualitative research efforts in psychology. In a fascinating twist, these precepts, which include discomfort with interpretive research procedures, have resulted in limitations in very recent attempts by some practitioners of conversation analysis to employ quantitative methods in their investigations.


1998 ◽  
Vol 11 (3) ◽  
pp. 239-252 ◽  
Author(s):  
Mary Winter ◽  
Margaret A. Fitzgerald ◽  
Ramona K. Z. Heck ◽  
George W. Haynes ◽  
Sharon M. Danes

Family businesses are vital but understudied economic and social units. Previous family business research is limited relative to its definitions, sampling, and resulting empirical evidence. This paper presents an alternative methodological approach to the study of family businesses with the potential for allowing multiperspective and detailed analyses of the nature and internal dynamics of both the family and the business and the interaction between the two.


2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.


2015 ◽  
Vol 7 (1) ◽  
pp. 121-128 ◽  
Author(s):  
Ravindra H. Kuruppuge ◽  
Aleš Gregar

AbstractA number of family business researches affirm benefits of family involvement to the business while some of other studies assure only detriments of family involvement. When comparative studies of family businesses begin to surface on the family involvement in business, there is that irritating question on what effect is brought about by family involvement to the business. Therefore, the purpose of this study is to explore business advantages and disadvantages generated by family involvement in businesses in Sri Lanka. The present study attempted to address the above knowledge gap, using qualitative research approach and multiple case studies as the strategy of inquiry. Purposive sampling technique was used to select both cases and respondents. Privately held, successfully conducted four family businesses were selected as cases and, existing business owner and one family related manager from each case were taken as respondents. Data was collected mainly via semi-structured, in depth interviews, observations, and secondary documents. Data collection from interviews consisted of 15 interviews with 09 different people from four cases. Before the data analysis, coding and categorization of respondents’ views from interviews helped to identify common patterns and themes from both within the case and across cases. The analysis was carried out in the light of Agency Theory and resulted in a rich understanding of business advantages and disadvantages of family involvement in businesses in Sri Lanka. The findings of this study indicated that the agency cost is created not only on business matters but also on family matters. Further, findings revealed that agency benefit also can be obtained by family business by handling the family matters carefully in line with business matters. Findings of this study clearly indicated that an extension to Agency Theory is required to explain owner agent relationship in family businesses.


2013 ◽  
Vol 27 (1) ◽  
pp. 51-71 ◽  
Author(s):  
Todd W. Moss ◽  
G. Tyge Payne ◽  
Curt B. Moore

This study advances family business research by examining how the strategic consistency with which family businesses pursue exploration and exploitation initiatives affects performance. Using panel data of 94 family businesses operating in four high-tech industries over 12 years, we find that higher strategic consistency—continuity with past exploration and exploitation strategies stemming from managerial intentionality—yields higher levels of performance. This relationship is also moderated by environmental dynamism, munificence, and organizational size, which demonstrates the contingent and complex nature of the main relationship. Furthermore, in contrast to 113 nonfamily businesses, we find that the main relationship is stronger for family businesses.


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