Transforming the South African tourism industry: The emerging black-owned bed and breakfast economy

GeoJournal ◽  
2004 ◽  
Vol 60 (3) ◽  
pp. 273-281 ◽  
Author(s):  
Christian M. Rogerson
Keyword(s):  
South African ◽  
Tourism Industry ◽  
The South ◽  
Bed And Breakfast

scholarly journals THE FIRE, THE BURGLARY AND THE PRAETORIAN EDICT DE NAUTIS, CAUPONIBUS ET STABULARIIS

Obiter ◽  
2021 ◽  
Vol 31 (1) ◽  
Author(s):  
Mark Tait ◽  
Patrick Vrancken
Keyword(s):  
South Africa ◽  
South African ◽  
Foreign Currency ◽  
Service Providers ◽  
Tourism Industry ◽  
The South ◽  
Travel And Tourism ◽  
Unique Nature ◽  
Bed And Breakfast ◽  
Tourism Activity

The travel and tourism industry is the world’s largest industry. This industry is also seen as one of the priority growth areas for the South African economy. In South Africa travel and tourism activity is expected to grow at a rate of 4.8% per annum in real terms between 2007 and 2016. This will mean an increase in travel and tourism economic activity in South Africa from R198.1 billion in 2006 to R511.5 billion in 2016. Based on these figures it is estimated that the travel and tourism industry will contribute 9.3% of the South African Gross Domestic Product (“GDP”) by 2016. One of the main benefits of the travel and tourism industry is its potential for attracting foreign currency. Already, tourism is the fourth largest foreign exchange earner in South Africa. Furthermore, the travel and tourism industry has major potential for generating employment. It is expected that by 2016 the travel and tourism industry will provide 1.5 million jobs (or one in every 11.6) in South Africa. South Africa’s travel and tourism industry has experienced significant growth in the last decade. This resulted in a substantial number of guest houses and bed-and-breakfast establishments opening their doors in every city, town and in between. This growth is evidenced, for example, in that South Africa is well on its way to reaching its target of attracting 10 million foreign visitors per year with a reported 7.6% increase in foreign visitors in the first five months of 2008 to a total of 3 983 061. With the rise in travel and tourism activity, it can be safely forecasted that there will be a rise in litigation revolving around the respective rights of tourists and tourist service providers. In a nascent travel and tourism law jurisprudence, each case decided in this regard ought to be carefully considered by both legal practitioners and the industry. A matter came before the then Cape High Court during 2002, based on an action whose (continued) existence in South African law had been questioned more than eighty years earlier. The case was Gabriel v Enchanted Bed and Breakfast (2002 2 SA 597 CPD (hereinafter the “Gabriel case”)). Just to confirm that this was not to be an isolated reliance upon an almost obsolete remedy, the Gabriel case was followed in 2005 by Roy v Basson NO (2007 5 SA 84 CPD (hereinafter the “Roy case”)). The legal remedy in question is the Praetorian edict de nautis, cauponibus et stabulariis. (Considering the fairly unique nature of the legal ground under consideration in these two cases it is somewhat surprising to note that the court in the Roy case did not refer to the Gabriel case at all). Both these cases concern the liability of the proprietor of an inn in terms of the Praetorian edict de nautis, cauponibus et stabulariis and are therefore of particular relevance for the South African travel and tourism industry. It is therefore opportune to consider the Praetor’s edict and its application anew.

Incentive Guidelines for South African Tourism: Implications and Challenges in the Context of Developing Socio-Political Trends

1995 ◽  
Vol 1 (1) ◽  
pp. 17-31 ◽  
Author(s):  
Jonathan Z. Bloom ◽  
Frederik J. Mostert
Keyword(s):  
South Africa ◽  
Conceptual Framework ◽  
South African ◽  
Tourism Industry ◽  
Significant Issue ◽  
The South ◽  
Decision Matrix ◽  
Fiscal Incentives ◽  
Tourism Policy ◽  
The Government

The need for some form of support from governmental sources to advance the tourism industry by means of financial and fiscal incentives has become a significant issue. This article provides a comparison of incentives found internationally with those available in South Africa. Various shortcomings pertaining to the types of incentives provided are discussed. The main aim of the paper is to analyse three incentive options in the context of tourism policy together with a decision matrix which could be used by the government to make a choice between alternative options. A conceptual framework is provided which could form the basis for the government in its choice of incentives. The implications and challenges of providing incentives for the tourism industry are discussed in the context of developing socio-political trends within the South African environment

scholarly journals Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Rosemary Matikiti ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The South ◽  
Travel Agencies ◽  
Use Of Social Media

Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopteda quantitative approach through the use of questionnaires. Data used in the analysis were collected from 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one-way ANOVA were used for data analysis. Results: The results showed that managerial support and managers’ level of education are the two main internal factors which influence attitude towards the use of social media marketing. Pressure from competitors, perceived benefits and perceived ease of use were found to be the most prominent external factors which influence the use of social media marketing. The results also revealed that technical knowledge moderates the relationship between attitude towards social media marketing and the level of social media marketing usage. Conclusion: The study concludes with these recommendations: Management of travel agencies, tour operating businesses and the South African government should support the use of social media marketing by small tourism businesses through providing training and workshops on social media marketing for the employees to acquire the required skills.

scholarly journals Risk factors for failure in newly established small, micro and medium-sized enterprises in the tourism sector of Gauteng Province, South Africa

2015 ◽  
Vol 5 (4) ◽  
pp. 8-18
Author(s):  
Zeleke Worku
Keyword(s):  
South Africa ◽  
South African ◽  
Geographical Location ◽  
Tourism Industry ◽  
The South ◽  
Gauteng Province ◽  
Entrepreneurial Skills ◽  
Tourism Sector ◽  
Networking Ability ◽  
Tourism Enterprises

The annual report issued for the financial year 2013/2014 by the South African Chamber of Commerce and Industry (2015) shows that the business confidence index of South Africa was equal to 89.3% in January 2015. According to the South African National Department of Tourism (2015), the tourism sector contributed 93 Billion Rand (3%) to the South African GDP in the year 2012. The contribution of the tourism sector was equal to 189.4 Billion Rand in the year 2009. This figure is projected to grow to 499 Billion Rand by the year 2020. According to the South African Small Enterprise Development Agency (2015), newly established and emerging business enterprises conducting business in the tourism sector of Gauteng Province are less viable and efficient in comparison with well-established tourism enterprises. The objective of this study was to identify and quantify risk factors for underperformance and bankruptcy in the tourism sector of Gauteng Province in South Africa. The study was based on data collected from a stratified random sample of size 311 tourism enterprises that operate in Gauteng Province, South Africa. Data was collected on a large number of socio-economic factors that adversely affect entrepreneurial activities in the tourism sector of Gauteng Province. A combination of quantitative and qualitative methods of data collection and analyses was used in the study. Examples of variables on which data was gathered was level of entrepreneurial skills, level of formal education, location of business, duration of experience, amount of capital, number of employees, ability to network with other tourist operators, degree of competition from rival operators, geographical location, category of business, category of entrepreneurial skills, average number of visitors per month, net profit, size of business, market share, access to finance, and degree of support from Government agencies. Results obtained from the study showed that the long-term survival and viability of African entrepreneurs in the tourism industry of Gauteng Province was significantly and adversely affected by the degree of competition from rival operators, poor networking ability, lack of entrepreneurial skills, low capital, and geographical location. The study found that African entrepreneurs in the tourism industry of Gauteng Province lagged behind their white counterparts significantly in terms of networking ability, capital and entrepreneurial skills. In addition, 82% of the 311 African entrepreneurs who participated in the study lacked suitable skills due to their poor and irrelevant academic and vocational background, and that 59% of entrepreneurs had received little or no assistance in terms of mentoring or training opportunities from South African Government agencies.

scholarly journals Governance and regulation of the tourism industry: An internet marketing perspective

2016 ◽  
Vol 6 (2) ◽  
pp. 7-13
Author(s):  
Marcia Mmashakoane Lebambo ◽  
Richard Shambare ◽  
Muzikayise Matlala ◽  
Rui Costa Mousinho
Keyword(s):  
South African ◽  
Internet Marketing ◽  
Tourism Industry ◽  
Small Scale ◽  
The Internet ◽  
Barriers To Adoption ◽  
Tourist Town ◽  
Tourism Sector ◽  
Bed And Breakfast ◽  
Depth Interviews

The purpose of this qualitative study is to establish governance and regulation issues pertaining to Internet marketing approaches within the South African tourism sector. The study focuses on the norms and practices of Internet marketing among small-scale lodging establishments in Bushbuckridge – a small tourist town in northeast South Africa. In-depth interviews were collected from eight participating bed and breakfast (B&B) owners. Findings revealed that, while Internet awareness was quite high, only a few B&Bs utilised the Internet for marketing. Participants cited lack of clear industry guidelines on Internet marketing approaches as well as limited Internet experience, among others, as barriers to adoption. Implications and recommendations of the study are presented within the ambit of the existing literature.

scholarly journals Identifying risks facing the South African tourism industry

2012 ◽  
Vol 15 (2) ◽  
pp. 190-206 ◽  
Author(s):  
Gordon Shaw ◽  
Melville Saayman ◽  
Andrea Saayman
Keyword(s):  
Risk Assessment ◽  
Factor Analysis ◽  
Statistical Analysis ◽  
South African ◽  
Analysis Of Variance ◽  
Tourism Industry ◽  
The South ◽  
Anova Analysis ◽  
Travel And Tourism ◽  
Assessment Matrix

Even though risks certainly influence  travel and tourism patterns, very little research has been conducted  into how the industry generally perceives and manages risks.  This article aims to (i) identify the risks the South African tourism industry deems important; (ii) construct a matrix for assessing the various risks identified and (iii) determine whether sectors of the industry rate the importance of risks differently. In total, there were 212  responses to the questionnaire in the survey on South African tourism businesses.  The statistical analysis included a factor analysis and an ANOVA (analysis of variance). Nine factors were identified and the ANOVA confirmed that sectors do perceive differing levels of importance in the various risks. The risk assessment matrix showed that internal risks are rated among the most important, even though little attention is paid to these in the literature.

scholarly journals Challenges for the South African tourism industry to the year 2010 based upon a Delphi market research project

1994 ◽  
Vol 25 (4) ◽  
pp. 127-136
Author(s):  
Jonathan Z. Bloom ◽  
Marius Leibold
Keyword(s):  
South African ◽  
Tourism Industry ◽  
Research Model ◽  
Tourism Demand ◽  
Strategic Decisions ◽  
The South ◽  
Strategy Formulation ◽  
Market Growth ◽  
Policy And Strategy ◽  
Delphi Research

The South African tourism industry is expected to develop substantially over the next fifteen years, due to anticipated high tourism market growth rates. However, tourism demand is subject to a host of uncontrollable factors, which are difficult to measure and project. Despite this fact, the tourism industry of a country, including both private sector and public sector operators, needs scientifically accepted projection bases to make investment and other strategic decisions. In this article we aim to convey the results and recommendations of an empirical study based on the Delphi research model, and to indicate the implications thereof for future national tourism strategies of South Africa. The approach, methodology and techniques used in the research are relevant to researchers internationally, and the recommendations are useful for national tourism policy and strategy formulation in any geographical context.

scholarly journals Perceptions of a selected group of relatively affluent blacks regarding certain aspects of tourism

1988 ◽  
Vol 19 (3) ◽  
pp. 109-114
Author(s):  
C. Boshoff ◽  
A. P. Du Plessis
Keyword(s):  
South African ◽  
Black Market ◽  
Negative Influence ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Market Segment ◽  
The South ◽  
High Degree ◽  
Insight Into

Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and opportunities the black market offers. However, there appears to be a high degree of uncertainty about utilizing its potential. This study is an attempt to gain some insight into the tourism needs and requirements of a particular market segment, namely relatively affluent blacks. The findings reveal that affluent blacks do not exhibit tourism needs which are unique to that particular market segment, but do suggest definite needs and preferences. Information pertaining to these needs is essential for the marketer of tourism to ensure that appropriate marketing strategies are formulated which will allow for proper utilization of opportunities to the advantage of both marketer and consumer.

Sign in / Sign up

Export Citation Format

Share Document