Social Judgments, Social Media, and Self-Deprecation

Author(s):  
Adrienne B. Austin ◽  
Kristi A. Costabile ◽  
Lauren Smith

Abstract. Two experiments examined how perceivers evaluated target individuals based on minimal information as presented in a typical social media post and whether inferences varied as a function of information source (self vs. other) and valence (positive vs. negative). Across experiments, results indicated that targets were: (a) less likely to be rated with traits consistent with behavior and (b) perceived less favorably when positive behavior information was self-generated than when the same information was other-generated. The inclusion of self-deprecating hashtags reduced the source effect of positive information by reducing perceived arrogance and increasing perceived sense of humor of target individuals. Together, these experiments provide greater understanding of the influence of information source, valence, and self-deprecation on trait and favorability judgments in a social media context.

2019 ◽  
Vol 42 (6) ◽  
pp. 721-739 ◽  
Author(s):  
Faiz Ahamad

Purpose Job information through word-of-mouth (WOM) has a crucial impact on employer attractiveness. The phenomenal rise of social media offers alternate WOM platforms for sharing job information, which is quite different from traditional face-to-face WOM. The purpose of this paper is to examine the differential impact of traditional word-of-mouth (t-WOM) and social media word-of-mouth (s-WOM) on employer attractiveness along with the difference in the job attributes and relationship strength with the information source. Design/methodology/approach A 2 × 2 × 2 experiment was conducted to examine the impact of information source (t-WOM and s-WOM), job attributes (tangible and intangible) and relationship strength (strong and weak), on employer attractiveness. Source expertise and source trust were treated as the control variable. Findings The result shows the differential impact of t-WOM and s-WOM on employer attractiveness. Moreover, t-WOM from strong relation source found to have a high impact on employer attractiveness than s-WOM. No significant difference due to job attributes was found. Research limitations/implications Use of only positive WOM and not the negative one, student as the subjects, etc. Practical implications The present study suggests using t-WOM and s-WOM to attract talented job seekers. Originality/value This is the first study to analyze the differential impact of t-WOM and s-WOM on employer attractiveness.


Author(s):  
Richard Fletcher ◽  
Steve Schifferes ◽  
Neil Thurman

Social media is now used as an information source in many different contexts. For professional journalists, the use of social media for news production creates new challenges for the verification process. This article describes the development and evaluation of the ‘Truthmeter’ – a tool that automatically scores the journalistic credibility of social media contributors in order to inform overall credibility assessments. The Truthmeter was evaluated using a three-stage process that used both qualitative and quantitative methods, consisting of (1) obtaining a ground truth, (2) building a description of existing practices and (3) calibration, modification and testing. As a result of the evaluation process, which could be generalized and applied in other contexts, the Truthmeter produced credibility scores that were closely aligned with those of trainee journalists. Substantively, the evaluation also highlighted the importance of ‘relational’ credibility assessments, where credibility may be attributed based on networked connections to other credible contributors.


2019 ◽  
pp. 29-58
Author(s):  
Andrej Cwynar ◽  
◽  
Wiktor Cwynar ◽  
Robert Pater ◽  
Kamil Filipek ◽  
...  

2020 ◽  
Author(s):  
Erin Carbone ◽  
George Loewenstein

Studies suggest that sharing thoughts and information with others may be inherently pleasurable and confer health, psychological, and social benefits to the discloser. At the same time, self-disclosure exposes individuals to scrutiny and the risk of rejection and reputational damage, particularly with the advent of digital applications and social media outlets that promote public, and often permanent, disclosing. In an effort to understand the tradeoffs that underlie the decision to disclose, we introduce a distinction between the propensity to disclose and the psychological desire to disclose and present a preliminary investigation into when and why these two constructs diverge. Findings from two exploratory studies reveal the types of information that individuals are most eager to share, as well as the contextual factors and individual characteristics that moderate the desire to share and the circumstances under which this desire is most likely to translate into actual sharing. We replicate findings from prior research that the decision to disclose is a function of content emotionality and valence, but find that the propensity to withhold negative information is most pronounced when the information is about oneself than about others, and that gender differences in disclosure are largely driven by the tendency for men to withhold negative, but not positive, information. Additionally, we capture motives and traits, many of them previously unexplored in the disclosure context, to model the underlying decision-making process that leads to information sharing and distinguish between the act of sharing information and the psychological desire that differentially engender disclosing behavior.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Harisman Harisman ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas

The 2019 simultaneous general election formed discourse in society with massive information seeking, rapid information dissemination and discussions related to the general election. Before the election starts, every candidate has the opportunity to campaign. The campaign is an opportunity that is always given to pairs of presidential and legislative candidates. This study aims to describe the search for information about elections by first-time voters and their perceptions regarding campaign props. This study uses a qualitative approach using a case study strategy. The data collection technique used in-depth interviews with four first-time voters who live in Depok, West Java. Based on the results of coding and thematic analysis that has been carried out, there are four main themes that have emerged regarding the search for election information among first-time voters. The four main themes are political engagement, banners as campaign props, social media and information seeking. This study concludes that early voters use social media and campaign props as information source for the election decision.


Author(s):  
Nasr Abdulaziz Murshed

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content


2021 ◽  
Vol 11 (3) ◽  
pp. 113-137
Author(s):  
M. Fevzi Esen

A remarkable increase has currently been happening in social media platform content related to COVID-19. Users have created large volumes of content on various topics over a short time, interacting with people in real-time. This also has transformed social media into an indispensable information source for any crisis. This study aims to explore the information content on COVID-19 disseminated through social media and to discover prominent topics in shares on COVID-19. In this regard, we have retrieved 17,542 tweets shared in Turkish. A content analysis of social media shares has been carried out, with latent semantic indexing and network analyses being performed to detect the relationships and interactions among shares. As a result, the most shared topics have been concluded to be on yasak [lockdown], tedbir [precaution], karantina [quarantine], and vaka [case], with communication being frequently passed using this semantic string and information exchanges being faster within the network. In addition, shares related to hygiene, masks, and distancing were determined to have occurred less than shares related to precautions, rules, cases, and lockdowns. The number of likes and retweets for content with social propaganda such as #evdekal [stayathome], #evdehayatvar [lifeathome], and #birliktebaşaracağız [togetherwesucceed] were low and not found in a semantic string. This suggests social propaganda through social media to have had a limited impact on epidemic management. In conclusion, identifying the prominent issues in social media posts and the characteristics of social media networks will help decision-makers determine appropriate policies for controlling and preventing the pandemic’s spread.


Author(s):  
Mark-Shane Scale ◽  
Anabel Quan-Haase

Blogs are important sources of information currently used in the work of professionals, institutions and academics. Nevertheless, traditional information needs and uses research has not yet discussed where blogs fit in the existing typologies of information sources. Blogs and other types of social media have several characteristics that blur the lines of distinction existent between traditional information source categories. This chapter brings this research problem to the fore. Not only do we examine why blogs do not neatly fit into existing information source categories, but we also deliberate the implications for libraries in terms of the need to consider blogs as an information source to be included in collection development. We discuss the opportunities and possibilities for blogs to be integrated into the collection development efforts of academic and public libraries to better serve patrons. In order to accommodate for blogs and other types of social media as information sources, we propose the introduction of an additional information source category. We suggest new avenues of future research that investigate how blogs are being used to meet information needs in various social settings, such as corporations, health care and educational settings (e.g., higher education, and schools). In this chapter, we develop a framework of how blogs may function as information sources to provide libraries with a better understanding of how blogs are integrated into the context of everyday information seeking. By grouping the ways in which people employ blogs to acquire information, we propose that blogs provide information sources along a continuum ranging from non-fiction to fictional information.


2019 ◽  
Vol 20 (1) ◽  
pp. 27-48 ◽  
Author(s):  
Xuerui Liu ◽  
Fuad Mehraliyev ◽  
Chun Liu ◽  
Markus Schuckert

Social media are acknowledged as an important information source that influences tourists’ travel choices. However, qualitative studies that take an inductive approach to identify the roles of social media by investigating how social media affect travel choices are limited. By interviewing 21 tourists who had recently taken trips, this article aimed to identify the roles that social media played in the tourists’ choices of six travel components (destination, transportation, accommodation, food and dining activities, attractions, as well as shopping and leisure activities). Four roles have been identified: Need Generator, Supporter, Guider and Approver. Theoretical and practical implications along with future research suggestions are discussed.


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