scholarly journals The Content Analysis of Social Media Shares in Turkish Related to COVID-19

2021 ◽  
Vol 11 (3) ◽  
pp. 113-137
Author(s):  
M. Fevzi Esen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Source ◽  
Latent Semantic Indexing ◽  
Decision Makers ◽  
Semantic Indexing ◽  
Social Media Networks ◽  
Network Analyses ◽  
Media Platform ◽  
Short Time

A remarkable increase has currently been happening in social media platform content related to COVID-19. Users have created large volumes of content on various topics over a short time, interacting with people in real-time. This also has transformed social media into an indispensable information source for any crisis. This study aims to explore the information content on COVID-19 disseminated through social media and to discover prominent topics in shares on COVID-19. In this regard, we have retrieved 17,542 tweets shared in Turkish. A content analysis of social media shares has been carried out, with latent semantic indexing and network analyses being performed to detect the relationships and interactions among shares. As a result, the most shared topics have been concluded to be on yasak [lockdown], tedbir [precaution], karantina [quarantine], and vaka [case], with communication being frequently passed using this semantic string and information exchanges being faster within the network. In addition, shares related to hygiene, masks, and distancing were determined to have occurred less than shares related to precautions, rules, cases, and lockdowns. The number of likes and retweets for content with social propaganda such as #evdekal [stayathome], #evdehayatvar [lifeathome], and #birliktebaşaracağız [togetherwesucceed] were low and not found in a semantic string. This suggests social propaganda through social media to have had a limited impact on epidemic management. In conclusion, identifying the prominent issues in social media posts and the characteristics of social media networks will help decision-makers determine appropriate policies for controlling and preventing the pandemic’s spread.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

scholarly journals The role of Twitter in the life cycle of a scientific publication

2013 ◽  
Author(s):  
Emily S Darling ◽  
David Shiffman ◽  
Isabelle M. Côté ◽  
Joshua A Drew
Keyword(s):  
Social Media ◽  
Life Cycle ◽  
Social Impact ◽  
Scientific Publication ◽  
Decision Makers ◽  
New Ideas ◽  
Media Platform ◽  
Long Term Impact

Twitter is a micro-blogging social media platform for short messages that can have a long-term impact on how scientists create and publish ideas. We investigate the usefulness of twitter in the development and distribution of scientific knowledge. At the start of the 'life cycle' of a scientific publication, twitter provides a large virtual department of colleagues that can help to rapidly generate, share and refine new ideas. As ideas become manuscripts, twitter can be used as an informal arena for the pre-review of works in progress. Finally, tweeting published findings can communicate research to a broad audience of other researchers, decision makers, journalists and the general public that can amplify the scientific and social impact of publications. However, there are limitations, largely surrounding issues of intellectual property and ownership, inclusiveness and misrepresentations of science ‘sound bites’. Nevertheless, we believe twitter is a useful social media tool that can provide a valuable contribution to scientific publishing in the 21st century.

An Android Mobile-Based Environmental Health Information Source for Malaysian Context

2014 ◽  
pp. 173-200 ◽  
Author(s):  
Lau Tiu Chung ◽  
Lau Bee Theng ◽  
H. Lee Seldon
Keyword(s):  
Social Media ◽  
Environmental Factors ◽  
Environmental Health ◽  
Health Information ◽  
Information Source ◽  
Research Activity ◽  
Social Media Networks ◽  
Malaysian Population ◽  
The Social ◽  
Health Quality

An anticipated research activity in healthcare is the involvement of populations and social media to identify health problems, including environmental ones. In this chapter, the authors propose an Android mobile-based system for collection and targeted distribution of the latest alerts and real-time environmental factors to the Malaysian population. This mobile system is designed to facilitate and encourage research into environmental health quality issues by providing a comprehensive tracking and monitoring tool correlated to social media networks. This system is embedded with Google Maps and Geocoding services to visualize the location and environmental health reports from the aggregated social media news feeds; the output is also shared across the social media networks.

Retaining the Cachet of Luxury Fashion Brand’s in Social Media through Storytelling and Narratives

2021 ◽  
pp. 193-200
Author(s):  
Hemantha Y
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Study ◽  
Jel Classification ◽  
Luxury Brands ◽  
Advertising Campaign ◽  
Social Media Platform ◽  
Media Events ◽  
Media Platform

This study intents to discover prevalent reality of luxury brands in social media platform to identify the relevant aspects pertains to luxury consumers. During the study it was found that there is dramatic changes in luxury business landscape. The study has incorporated Qualitative study i.e., content analysis of top 5 luxury fashion brands namely Nike, Hermes, GUCCI, Adidas and Louis Vuitton as rated by BRANDWATCH INDEX- Q4 2019 FASHION INDEX across social media platform. The study has found that these luxury companies have showcased their brand philosophy and heritage which reflects the brand journey by formulating principles of storytelling and creative advertising campaign along with social media events displaying celebrities as well as virtual collections by these five luxury brands. JEL Classification: M31, M37

scholarly journals Orthodontic marketing through social media networks: The patient and practitioner's perspective

2015 ◽  
Vol 85 (6) ◽  
pp. 1035-1041 ◽  
Author(s):  
Kristin L. Nelson ◽  
Bhavna Shroff ◽  
Al M. Best ◽  
Steven J. Lindauer
Keyword(s):  
Social Media ◽  
American Association ◽  
The United States ◽  
Marketing Strategies ◽  
Communication Tool ◽  
Social Media Networks ◽  
Adult Participants ◽  
The Social ◽  
Media Platform ◽  
Use Of Social Media

ABSTRACT Objective:  To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Materials and Methods:  A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private practices throughout the United States. Participants were asked to answer questions related to their use of social media and their perceptions of the use of social media in the orthodontic practice. Results:  Of the participants, 76% of orthodontists and 89% of patients/parents use social media. Furthermore, Facebook was the social media platform that was most preferred. Social media use was more common in female and younger adult participants. Orthodontists posted information more often in the morning (40%) and afternoon (56%), and patients/parents used social media mainly in the evening (76%). The most commonly used marketing strategies in the orthodontic practices were social media (76%) and a practice website (59%). Social media and practice websites were positively related with new patient starts (P  =  .0376, P  =  .0035, respectively). Conclusions:  Most orthodontists and patients/parents used social media. Social media may be an effective marketing and communication tool in an orthodontic practice.

Health Communication and Social Media

2021 ◽  
pp. 70-83
Author(s):  
Seyida Erkek
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Sector ◽  
Health Communication ◽  
Analysis Method ◽  
Social Media Networks ◽  
Content Analysis Method ◽  
The Social ◽  
Public Sector Health

Social media networks have become platforms that the private and also public sector health corporations use for communucating with their patients and also finding solutions for their needs. To establish a healthy health communucation in between the patients and the health organisations and facilities and also to cover the needs of patients to reach true information is very important. Because of this, the performers using the social media must be examined. In this study, the authors examine and study the targets and the communucation strategies of medicine companies by using the social media and also thier medicine specifications to make a harmony in between these organisatipons and their products. In this study, the content analysis method is used to examine the Facebook page of Pfizer company in September and October 2020 posts. As a result of this Facebook page study of the company, the authors saw that 50% of the posts are acknowlagments, 31% about treatments of illnesses, and the rest (19%) are greetings.

scholarly journals Business Intelligence Model to analyze Social Media through Big Data analytics

2021 ◽  
Vol 119 ◽  
pp. 07006
Author(s):  
Kawtar Mouyassir ◽  
Mohamed Hanine ◽  
Hassan Ouahmane
Keyword(s):  
Social Media ◽  
Big Data ◽  
Business Intelligence ◽  
Qualitative Data ◽  
Big Data Analytics ◽  
Decision Makers ◽  
Social Business ◽  
Social Media Networks ◽  
Big Data Technologies ◽  
Voice Of Customer

Business Intelligence (BI) is a collection of tools, technologies, and practices that include the entire process of collecting, processing, and analyzing qualitative information, to help entrepreneurs better understand their business and marketplace. Every day, social networks expand at a faster rate and pace, which sees them as a source of Big Data. Therefore, BI is developed in the same way on VoC (Voice of Customer) expressed in social media as qualitative data for company decision-makers, who desire to have a clear perception of customers’ behaviour. In this article, we present a comparative study between traditional BI and social BI, then examine an approach to social business intelligence. Next, we are going to demonstrate the power of Big Data that can be integrated into BI so that we can finally describe in detail how Big Data technologies, like Apache Flume, help to collect unstructured data from various sources such as social media networks and store it in Hadoop storage.

An Android Mobile-Based Environmental Health Information Source for Malaysian Context

2016 ◽  
pp. 577-601
Author(s):  
Lau Tiu Chung ◽  
Lau Bee Theng ◽  
H. Lee Seldon
Keyword(s):  
Social Media ◽  
Environmental Factors ◽  
Environmental Health ◽  
Health Information ◽  
Information Source ◽  
Research Activity ◽  
Social Media Networks ◽  
Malaysian Population ◽  
The Social ◽  
Health Quality

An anticipated research activity in healthcare is the involvement of populations and social media to identify health problems, including environmental ones. In this chapter, the authors propose an Android mobile-based system for collection and targeted distribution of the latest alerts and real-time environmental factors to the Malaysian population. This mobile system is designed to facilitate and encourage research into environmental health quality issues by providing a comprehensive tracking and monitoring tool correlated to social media networks. This system is embedded with Google Maps and Geocoding services to visualize the location and environmental health reports from the aggregated social media news feeds; the output is also shared across the social media networks.

scholarly journals Using Social Media Networks to Engage Men in Conversations on Masculinity and Suicide: Content Analysis of Man Up Facebook Campaign Data

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988001 ◽  
Author(s):  
Marisa Schlichthorst ◽  
Kylie King ◽  
Lennart Reifels ◽  
Andrea Phelps ◽  
Jane Pirkis
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Interpersonal Communication ◽  
Help Seeking ◽  
Mental Health Problems ◽  
Social Media Networks ◽  
Male Suicide ◽  
Promotion Campaigns

We analyzed comments published on the Man Up Facebook page ( manuptvseries) during the roll-out of the Man Up digital campaign. The aim was to gain insight into how the public perceived the Man Up campaign and the conversation topics that the campaign instigated. We downloaded Facebook threads (posts and comments) from the manuptvseries page using NCapture and performed conventional content analysis on a random set of comments ( n = 2,236) to identify how the campaign was perceived and what were the popular conversations. Overall, the campaign was perceived extremely positively by the Facebook audience showing many comments endorsing the content of the campaign by sharing among their Facebook community. The strongest themes were expressing emotions, help and support, and masculinity/gender roles which related to the higher level theme of expressions of masculinity. Another strong theme was suicide and topics related to suicide. Comments acknowledged the importance of discussing the issues of male suicide and masculinity publicly. Men were less engaged with topics on masculinity and expressing emotions compared with women and recognized stigma around help-seeking for mental health issues. The Man Up Facebook campaign did foster a public discussion on masculinity and suicide. A gendered approach in mental health promotion is needed with stigma still present for men when seeking help for mental health problems. Social media holds considerable potential for the use of health promotion campaigns aiming to increase interpersonal communication on challenging health topics. Yet, these campaigns need to carefully manage the risk of reinforcing stereotypes.

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