Critical consumption of chemistry visuals: eye tracking structured variation and visual feedback of redox and precipitation reactions

2019 ◽  
Vol 20 (4) ◽  
pp. 837-850 ◽  
Author(s):  
S. J. R. Hansen ◽  
B. Hu ◽  
D. Riedlova ◽  
R. M. Kelly ◽  
S. Akaygun ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Visual Feedback ◽  
Visual Information ◽  
Graphic Organizers ◽  
Verbal Responses ◽  
Chemistry Students ◽  
Oxidation Reduction ◽  
Students First ◽  
Study Support ◽  
The Impact

This mixed method study investigation uses eye tracking and qualitative analysis to investigate the impact of animation variation and visual feedback on the critique of submicroscopic representations of experimental phenomena. Undergraduate general chemistry students first viewed an experimental video of a precipitation or oxidation reduction (redox) reaction. Next, they viewed the corresponding animations and were shown a visualization of where they had looked. Critique of the chemically relevant features in the animations and viewing pattern were monitored using participant generated drawings, verbal responses, graphic organizers, and eye tracking. Viewing and critique of chemically relevant features were found to increase after engaging with structured animations and visual feedback. Findings from this study support the use of structured variations and visual feedback in developing critical consumers of visual information, empowering students to describe and develop their understanding of chemical phenomena and become more purposeful visual consumers.

scholarly journals The impact of product presentation on decision-making and purchasing

2019 ◽  
Vol 22 (3) ◽  
pp. 365-380 ◽  
Author(s):  
Rosy Boardman ◽  
Helen McCormick
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Visual Information ◽  
Age Groups ◽  
Target Market ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Product Presentation ◽  
The Impact

Purpose This paper aims to investigate how apparel product presentation influences consumer decision-making and whether there are any differences between age groups. Design/methodology/approach A mixed methodology was used including eye-tracking and qualitative in-depth interviews, with a purposive sample of 50 participants between age 20 and 70. Findings A higher number of product presentation features resulted in increased positive visual, cognitive and affective responses as consumers wanted as much visual information as possible to aid decision-making. Images of models attracted the most attention and were the most influential product presentation feature, followed by mannequin images and the zoom function. The 20 s spent much less time viewing and interacting with the product presentation features than middle age groups (30 s-50 s), had minimal fixations on mannequin images and had a much quicker decision-making process than other age groups. Practical implications The research informs retailers which product presentation features are the most effective for their target market to aid consumer decision-making with the aim of reducing returns. Originality/value The paper contributes to the literature by providing more in-depth insights than previous studies into the impact of online product presentation on consumer decision-making by using qualitative research and eye-tracking. The research also explores more product presentation features than previous research and investigates the presentation of apparel products, which are notoriously the most difficult products for consumers to assess online. The research is unique in its exploration of age differences in relation to product presentation features.

scholarly journals Visual segmentation of complex naturalistic structures in an infant eye-tracking search task

2022 ◽  
Author(s):  
Karola Schlegelmilch ◽  
Annie E. Wertz
Keyword(s):  
Eye Tracking ◽  
Visual Information ◽  
Search Task ◽  
Luminance Contrast ◽  
Search Performance ◽  
Related Information ◽  
Visual Segmentation ◽  
First Year Of Life ◽  
Visual Properties ◽  
The Impact

An infant's everyday visual environment is composed of a complex array of entities, some of which are well integrated into their surroundings. Although infants are already sensitive to some categories in their first year of life, it is not clear which visual information supports their detection of meaningful elements within naturalistic scenes. Here we investigated the impact of image characteristics on 8-month-olds' search performance using a gaze contingent eye-tracking search task. Infants had to detect a target patch on a background image. The stimuli consisted of images taken from three categories: vegetation, non-living natural elements (e.g., stones), and manmade artifacts, for which we also assessed target background differences in lower- and higher-level visual properties. Our results showed that larger target-background differences in the statistical properties scaling invariance and entropy, and also stimulus backgrounds including low pictorial depth, predicted better detection performance. Furthermore, category membership only affected search performance if supported by luminance contrast. Data from an adult comparison group also indicated that infants' search performance relied more on lower-order visual properties than adults. Taken together, these results suggest that infants use a combination of property- and category-related information to parse complex visual stimuli.

The Impact of Road Familiarity on the Perception of Traffic Signs – Eye Tracking Case Study

2017 ◽  
Author(s):  
Dario Babic ◽  
Darko Babic ◽  
Andelko Šcukanec
Keyword(s):  
Eye Tracking ◽  
Visual Information ◽  
Traffic Sign ◽  
Traffic Signs ◽  
Driving Experience ◽  
The Road ◽  
Road Users ◽  
On The Road ◽  
The Impact

Traffic sign visual information provides road users with the basic instructions regarding route selection, safety at intersections, warnings on physical obstacles on the road and safe route marking. The use of sophisticated eye tracking systems is an efficient way to analyse the influence of traffic signs on drivers’ behaviour. In this paper, the drivers’ perception of traffics signs has been analysed using such a system. The aim of this paper is to determine how the perception of traffic signs changes according to the frequency of driving on a specific route or according to the route familiarity. The results show that the drivers’ perception of traffic signs declines as they get familiar with the route and road conditions. In addition, older drivers having more driving experience perceive fewer signs and elements from the environment because they are often led by their own experience and knowledge, so they do not need the same amount of information as compared to younger drivers.

scholarly journals The use of eye tracking technologies in studying perception of graphic information perception

2021 ◽  
pp. 53-62
Author(s):  
Viktor Edmundasovich Yanchus ◽  
Ekaterina Vladislavovna Borevich ◽  
Anastasiya Artemovna Avdeeva
Keyword(s):  
Eye Tracking ◽  
Visual Information ◽  
Statistical Significance ◽  
Statistical Processing ◽  
Visual Image ◽  
Digital Processing ◽  
Expert Assessment ◽  
The Subject ◽  
The Impact ◽  
Tracking Technology

The scientific research related to the use of eye tracking technologies are currently of particular relevance. A substantial area of scientific knowledge, in which it is feasible to use eye tracking technologies, is associated with the study of perception of visual information. One of the trends of such research is the examination of the impact of compositional construction of visual image upon its perception by the viewer. The object of this research is elements of graphic composition (stylistic and color solutions). The subject is the methods and algorithms for digital processing of graphic material. The article employs the computational methods of color correction, eye tracking technology, expert assessment, statistical processing of the obtained experimental data. The scientific novelty of this work consists in the development of methodology of preparing and conducting computational experiments for the impact of the stylistic solution of graphic composition upon its perception by the viewer. The technique developed by the authors has proven itself in carrying out the experiments for studying the effect of color solution of the frame upon its perception by the viewer. The study revealed the statistical significance of the impact of stylistic solution of graphic composition upon viewer’s perception. The hypothesis that abstract graphic compositions are difficult for viewer’s perception was statistically proven. The acquired results can be used in constructing complex graphic images, which require the speed of information perception to view them.

The Impact of Visual Feedback Type on the Mastery of Visuo-Motor Transformations

2012 ◽  
Vol 220 (1) ◽  
pp. 3-9 ◽  
Author(s):  
Sandra Sülzenbrück
Keyword(s):  
Empirical Research ◽  
Visual Feedback ◽  
Closed Loop ◽  
Motor Planning ◽  
Visual Input ◽  
Closed Loop Control ◽  
Loop Control ◽  
Feedback Type ◽  
Effective Use ◽  
The Impact

For the effective use of modern tools, the inherent visuo-motor transformation needs to be mastered. The successful adjustment to and learning of these transformations crucially depends on practice conditions, particularly on the type of visual feedback during practice. Here, a review about empirical research exploring the influence of continuous and terminal visual feedback during practice on the mastery of visuo-motor transformations is provided. Two studies investigating the impact of the type of visual feedback on either direction-dependent visuo-motor gains or the complex visuo-motor transformation of a virtual two-sided lever are presented in more detail. The findings of these studies indicate that the continuous availability of visual feedback supports performance when closed-loop control is possible, but impairs performance when visual input is no longer available. Different approaches to explain these performance differences due to the type of visual feedback during practice are considered. For example, these differences could reflect a process of re-optimization of motor planning in a novel environment or represent effects of the specificity of practice. Furthermore, differences in the allocation of attention during movements with terminal and continuous visual feedback could account for the observed differences.

Eye movements in sports research and practice: Immersive technologies as optimal environments for the study of gaze behaviour

2020 ◽  
Author(s):  
David Harris ◽  
Mark Wilson ◽  
Tim Holmes ◽  
Toby de Burgh ◽  
Samuel James Vine
Keyword(s):  
Virtual Reality ◽  
Eye Movements ◽  
Eye Tracking ◽  
Visual Information ◽  
Successful Performance ◽  
Experimental Control ◽  
Research And Practice ◽  
Gaze Behaviour ◽  
Immersive Technologies

Head-mounted eye tracking has been fundamental for developing an understanding of sporting expertise, as the way in which performers sample visual information from the environment is a major determinant of successful performance. There is, however, a long running tension between the desire to study realistic, in-situ gaze behaviour and the difficulties of acquiring accurate ocular measurements in dynamic and fast-moving sporting tasks. Here, we describe how immersive technologies, such as virtual reality, offer an increasingly compelling approach for conducting eye movement research in sport. The possibility of studying gaze behaviour in representative and realistic environments, but with high levels of experimental control, could enable significant strides forward for eye tracking in sport and improve understanding of how eye movements underpin sporting skills. By providing a rationale for virtual reality as an optimal environment for eye tracking research, as well as outlining practical considerations related to hardware, software and data analysis, we hope to guide researchers and practitioners in the use of this approach.

Location-thinking, value-thinking, and graphical forms: combining analytical frameworks to analyze inferences made by students when interpreting the points and trends on a reaction coordinate diagram

2021 ◽  
Author(s):  
Alexander P. Parobek ◽  
Patrick M. Chaffin ◽  
Marcy H. Towns
Keyword(s):  
Reaction Rate ◽  
Research Study ◽  
Reaction Rates ◽  
Reaction Coordinate ◽  
Structured Interviews ◽  
Chemistry Students ◽  
Qualitative Research Study ◽  
The Impact ◽  
Analytical Frameworks ◽  
Chemical Representations

Reaction coordinate diagrams (RCDs) are chemical representations widely employed to visualize the thermodynamic and kinetic parameters associated with reactions. Previous research has demonstrated a host of misconceptions students adopt when interpreting the perceived information encoded in RCDs. This qualitative research study explores how general chemistry students interpret points and trends on a RCD and how these interpretations impact their inferences regarding the rate of a chemical reaction. Sixteen students participated in semi-structured interviews in which participants were asked to interpret the points and trends along provided RCDs and to compare relative reaction rates between RCDs. Findings derived from this study demonstrate the diversity of graphical reasoning adopted by students, the impact of students’ interpretations of the x-axis of a RCD on the graphical reasoning employed, and the influence of these ideas on inferences made about reaction rate. Informed by analytical frameworks grounded in the resources framework and the actor-oriented model of transfer, implications for instruction are provided with suggestions for how RCDs may be presented to assist students in recognizing the critical information encoded in these diagrams.

scholarly journals The impact of predictability on dual-task performance and implications for resource-sharing accounts

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Laura Broeker ◽  
Harald Ewolds ◽  
Rita F. de Oliveira ◽  
Stefan Künzell ◽  
Markus Raab
Keyword(s):  
Resource Allocation ◽  
Task Performance ◽  
Dual Task ◽  
Resource Sharing ◽  
Visual Information ◽  
Allocation Policy ◽  
Capacity Sharing ◽  
Dual Task Performance ◽  
Sound Sequence ◽  
The Impact

AbstractThe aim of this study was to examine the impact of predictability on dual-task performance by systematically manipulating predictability in either one of two tasks, as well as between tasks. According to capacity-sharing accounts of multitasking, assuming a general pool of resources two tasks can draw upon, predictability should reduce the need for resources and allow more resources to be used by the other task. However, it is currently not well understood what drives resource-allocation policy in dual tasks and which resource allocation policies participants pursue. We used a continuous tracking task together with an audiomotor task and manipulated advance visual information about the tracking path in the first experiment and a sound sequence in the second experiments (2a/b). Results show that performance predominantly improved in the predictable task but not in the unpredictable task, suggesting that participants did not invest more resources into the unpredictable task. One possible explanation was that the re-investment of resources into another task requires some relationship between the tasks. Therefore, in the third experiment, we covaried the two tasks by having sounds 250 ms before turning points in the tracking curve. This enabled participants to improve performance in both tasks, suggesting that resources were shared better between tasks.

scholarly journals Interphotoreceptor coupling: an evolutionary perspective

2021 ◽  
Author(s):  
Lorenzo Cangiano ◽  
Sabrina Asteriti
Keyword(s):  
Visual Information ◽  
Signal To Noise Ratio ◽  
Electrical Coupling ◽  
Physiological Role ◽  
Cellular Processes ◽  
Contact Points ◽  
Highly Sensitive ◽  
The Many ◽  
The Impact

AbstractIn the vertebrate retina, signals generated by cones of different spectral preference and by highly sensitive rod photoreceptors interact at various levels to extract salient visual information. The first opportunity for such interaction is offered by electrical coupling of the photoreceptors themselves, which is mediated by gap junctions located at the contact points of specialised cellular processes: synaptic terminals, telodendria and radial fins. Here, we examine the evolutionary pressures for and against interphotoreceptor coupling, which are likely to have shaped how coupling is deployed in different species. The impact of coupling on signal to noise ratio, spatial acuity, contrast sensitivity, absolute and increment threshold, retinal signal flow and colour discrimination is discussed while emphasising available data from a variety of vertebrate models spanning from lampreys to primates. We highlight the many gaps in our knowledge, persisting discrepancies in the literature, as well as some major unanswered questions on the actual extent and physiological role of cone-cone, rod-cone and rod-rod communication. Lastly, we point toward limited but intriguing evidence suggestive of the ancestral form of coupling among ciliary photoreceptors.

Sign in / Sign up

Export Citation Format

Share Document