scholarly journals The impact of the company’s patents on the value of its brand

2018 ◽  
Vol 212 ◽  
pp. 08006
Author(s):  
Vitaliy Ruposov ◽  
Tuyana Bayaskalanova ◽  
Natalia Dneprovskaya

The approach to assessing the impact of the number of effective patents on inventions registered by the company on the value of its brand is considered in this paper. In current conditions of turbulent economic development, the issue of value of the objects of intellectual property created by the company is often raised, since the value of such an object can be higher than the funds contributed to the charter capital. For high-tech companies, this imbalance can persist in the maturity stage. All these parameters define the relevance of the research. In the paper, statistical analysis of the ten most expensive companies in the world is performed, and a model of links between the value of the company and the number of intellectual property objects is built, that has revealed the independence of the brand value of the company. Based on the received economic and mathematical parameters, created on the basis of statistical data, the conclusions have been generated.

Author(s):  
Natallia Shalupayeva

Nowadays, economic diversification remains a key challenge for most developing countries. The world trading system is developing from universal liberalization to increased protectionism which imposes additional difficulties in countries’ exports development and puts export diversification at the heart of a strategy for economic diversification. China's foreign trade is also in a critical period of rapid development and transformation at present. China is building a new pattern of integration into the world economic system, but its economic transformation is not smooth and faces problems. Taking into account China’s high reliance on exports, one of the most important threat to China’s economic development – the susceptibility to fluctuations in global economy – is largely due to a low level of Chinese exports diversification. In order to achieve a more sustainable long-term economic growth and hedge against the impact of external shocks China needs to diversify its exports markets, range of exported products and trade methods. Purpose. The purpose of the article is the research of practical aspects of exports diversification in China, identification of features and problems of China’s exports product and market diversification, diversification of trade methods and high-tech products exports diversification. Methodology. The methodological basis of the study is presented by the theories of foreign trade and industrial policy, as well as by the researches realized in the field of exports diversification. The information basis of the study are the databases of UNCTAD, WTO and National Bureau of Statistics of China. General scientific methods, systematic approach, economic-statistical methods are used in the research. Findings. An analysis of China’s exports diversification was realized in the article, including revealing of features and problems of China’s exports product and market diversification, diversification of trade methods and high-tech products exports diversification, as well as identification of some driving effects of China’s exports diversification on its economic development and substantiation of the significance to improve its export diversification strategy in order to reduce economic risks and promote the sustainable development of foreign trade.


2019 ◽  
Vol 40 (3) ◽  
pp. 148-155
Author(s):  
K. N. Yusupov ◽  
V. M. Timiryanova, ◽  
Iu. S. Toktamysheva ◽  
A. F. Zimin,

The article presents a methodology for assessing the impact of spatial environment on the socioeconomic development of municipalities. It relies on existing tools for assessing the state and potential of the geographical location of municipalities. An integrated approach allows to determine the potential of the interaction of the municipality with the neighbors of the first and second order. The methodology was tested on statistical data on the Blagovarsky municipal district.


2021 ◽  
Vol 6 (2) ◽  
pp. 100-104
Author(s):  
Liudmyla Tsymbal

The article identifies the key conceptual foundations for the formation of intellectual leadership of economic entities, including countries as specific actors in the global economy. Thorough preconditions for increasing the level of economic development and the impact of education have been identified. It is determined that historical concepts and modern realities of economic activity only actualize the role of education and enlightenment in the economic development of the national economy and ensuring its competitiveness. The strategies of increasing the competitiveness of individual countries of the world are analyzed, their key priorities in the conditions of formation of the knowledge economy are determined. The evolution of views on the role of human and intellectual capital in increasing the welfare of countries, the impact on GDP and other macroeconomic indicators is described. The ratings of countries are analyzed, in particular by the level of investment in intellectual capital and the structure of their GDP, which confirms the dominance of science-intensive economic activities. In addition, it was determined that the leading countries are characterized by increasing the role of knowledge-intensive activities, increasing the share of intangible assets, redistribution of capital of leading international companies and increasing research spending, increasing investment in human and intellectual capital, increasing exports of high-tech products. Analytical assessment confirms the advanced development of science-intensive industries in countries with developed economies, which creates the need for training and retraining of specialists needed for such industries. In modern conditions, the educational process ceases to be predominantly the prerogative of young people, and becomes a lifelong process, which increases spending on education in developed countries, but without denying the significant asymmetries on this indicator. Research confirms the direct relationship between the quality of human and physical capital and economic development, which is typical of highly developed countries, one of the main reasons for the development lag of the poorest countries. In addition, the article substantiates the key factors of intellectual leadership and their impact on the development of economic development strategies.


2020 ◽  
Vol 5 (10) ◽  
pp. 64-68
Author(s):  
A. M. SAMIDOV ◽  

The article analyzes the problems of existing mechanisms to stimulate financing of «green» projects. Statistical data on financing of «green» projects in the world and in Russia presented. Criteria and standards for financing «green projects», financing problems in regions with different levels of socio-economic development, and so on are considered.


HERALD ◽  
2017 ◽  
Vol 8 (20) ◽  
Author(s):  
Vladimir Alexandrovich Kolosov ◽  
Elena Alexandrovna Grechko ◽  
Xenia Vladimirovna Mironenko ◽  
Elena Nikolayevna Samburova ◽  
Nikolay Alexandrovich Sluka ◽  
...  

The advent of "world economic transition" and the formation of a multipolar world is closely linked, according to experts, with loss of globalization advances, which strengthens regionalism, increases diversification and fragmentation of the modern world, creating risks and threats to the world development. In this light studying the spatial organization of the global economy becomes more important, and at the same time that complicates the choice of priorities in the research activities of the Department of geography of the world economy, Faculty of Geography, Moscow State Lomonosov University in 2016-20, requiring a new research “ideology”. The article summarizes some ideas expressed by the department staff. It specifies that concept of territorial division of labor, as well as the defined set of key actors in the world economy and common assumptions regarding their contributions to its development needs a significant revision. The above firstly concerns giant developing countries, in particular rapidly growing China – a kind of locomotive entraining other developing states. Further, the impact of multinationals on the overall architecture and the territorial organization of the global economy becomes more and more tangible. This phenomenon requires the creation of a new scientific area of concern – the corporate geography as a tool to thoroughly investigate the transnational division of labor. Changes in the balance of acting forces are closely related to changes in industry composition and spatial organization of the global economy. The article raises the issues of development of such processes as tertiarization of the economy, reindustrialization and neoindustrialization, the latter being understood as an evolutionary transition to a knowledge-intensive, high-tech, mass labor-replacing and environmentally efficient industrial production. Basing on preliminary research from the standpoint of a relatively new methodological approach – formation of value chains – the vector of "geographical transition" " in their creation from developed to developing countries was designated. This means increasing complexity of the territorial structure of the world economy and an increase in the importance of semi-periphery. A spatial projection of globalization processes in the form of emerging “archipelago of cities”, which consolidates the international network of TNCs as the supporting node frame of the global economy requires close attention and analysis. The need of comprehending the study scope in the field of geography of the world economy in medium Atlas Information Systems (AIS), which in terms of functionality belong to the upper class of electronic atlases, is noted.


Author(s):  
MAKSIM D. PUSHKAREV ◽  
◽  
DMITRY A. PROKOFIEV ◽  

Smart city technologies make the functioning of urban infrastructure more efficient, and the lives of citizens more comfortable and safe. During the COVID-19 pandemic, they were very popular, and this could not but affect the energy efficiency of high-tech megacities around the world. This article examines the impact of the COVID-19 pandemic on smart cities, and also offers a solution to the problem of energy efficiency of smart cities.


2018 ◽  
Vol 21 (4) ◽  
Author(s):  
Piotr Kaleta ◽  
Marta Palacz-Wróbel ◽  
Łukasz Chajec

Introduction. Parasitic diseases are common and pose threats to the health and lives of people around the world. Globally improving sanitary conditions also do not provide a sufficient method of preventing the parasitic infections that trigger them. Statistical data show a huge rate of parasitism in the world and a very large share of parasitic diseases in the number of deaths. Worms among pre-school children are quite common to a certain extent, and factors that favor them ? if properly identified, can be significantly reduced. This paper presents the frequency of occurrence of worms in this age range compared to statistical data and a list of factors predisposing the occurrence of these diseases. Aim. The aim of the study was to assess the frequency and predisposing factors for the occurrence of helminthia among children in pre-school age in Poland. Material and methods. An original questionnaire was used to conduct the research. Results. The frequency of occurrence of worms reaches about 10% of confirmed infections. The most common prevalence among children is oatosis. The most important factors predisposing to parasitic worms infection are: inadequate personal hygiene, inadequate food hygiene and its preparation, the impact of places with higher risk of infection (sandpits, playgrounds, kindergartens, nurseries, orphanages). Invasions, when the massiveness of parasite invasions is not large enough, often goes asymptomatically ? that is why the parent's perceptiveness and knowledge about the basic symptoms of the most common worms play a key role. The level of parents’ knowledge and awareness of the risk of being infected with parasitic worms is high. Most of the parents surveyed correctly diagnosed symptoms performed tests for the presence of parasites in the body of their children. Conclusions. Elimination of predisposing factors significantly minimizes the occurrence of helminthiasis.


Author(s):  
Shokhrukh B. Akhmedov ◽  
◽  
Vladimir M. Kutovoi ◽  

The article assesses a significance of the most important component of the agreement on accession to the WTO, namely the agreement on trade-related investment measures (TRIMs), in increasing the attractiveness of developing countries to investors from abroad. In addition, traditional determinants of FDI placement, such as the macroeconomic stability, trade openness, and economic development, are considered. The authors carry out an analysis in the field of regulation of TRIMs by the example of economic policies in developing countries. The study shows that the extent to which TRIMs contributed to achieving the goals varied significantly, reflecting the specific economic and political conditions of the country using them. In some cases, they played a role in encouraging foreign companies to make more use of local sources or increase their exports from the host country. In other cases, the impact seemingly was negligible.


Author(s):  
Veronica Baena

This chapter attempts to provide a better understanding of the impact that sport marketing is having on achieving customer engagement. To accomplish this goal, the case of the Real Madrid F.C., estimated at having over 200 million supporters worldwide, is analyzed. Moreover, the team is among the top three clubs of the world in terms of followers and engagement on social media. As regards brand value, the Real Madrid F.C. is worth more than any team in the world. The combination of the aforementioned factors made the Real Madrid F.C. the appropriate brand to choose for this study, representing a leading organization in sports, business, and marketing. A number of methods were used to collect data for this study; specifically, information about the team was gathered by repeatedly browsing its website, Facebook, Twitter, Instagram accounts, and apps. Data from interviews published in business press and posts were also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans.


2019 ◽  
Vol 11 (19) ◽  
pp. 5189 ◽  
Author(s):  
Weiliang Chen ◽  
Xinjian Huang ◽  
Yanhong Liu ◽  
Xin Luan ◽  
Yan Song

Development is the eternal theme of the times. However, the transformation of the development mode is imminent, and we should abandon the extensive economic development mode and turn to the efficient development of an intensive mode. The high-tech industry will be the decisive force in future industrial development. The agglomeration of the industry will help form economies of scale, thereby improving the effective allocation of resources and promoting productivity. The increase in green economy efficiency is a key factor in achieving green development and an important indicator of achieving the coordinated development of economic development and environmental protection. Therefore, in this study, we try to improve the efficiency of the green economy through industrial agglomeration to achieve green development. In order to solve this problem, we took the Yangtze River Economic Belt as the research object, used Super Slacks-based Measure (SBM) data envelopment analysis (DEA) and general algebraic modeling system (GAMS) to study the green economy efficiency, and then used the system generalized moment method (SGMM) to study the impact of high-tech industry agglomeration on green economy efficiency. According to the empirical test, we found that (1) the green economy efficiency of the Yangtze River Economic Belt shows a volatile upward trend, (2) the green economy efficiency of the Yangtze River Economic Belt differs with time and by region, (3) the agglomeration of the high-tech industry has a lagging effect on the improvement of green economy efficiency, and (4) the regression coefficients of economic development and foreign direct investment are positive and those of environmental regulation and urbanization are negative. Finally, in this paper, we provide corresponding policy recommendations to promote the agglomeration of high-tech industries, thereby improving the efficiency of the green economy.


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