scholarly journals From Goods-dominant logic to Service-dominant logic

2021 ◽  
Vol 120 ◽  
pp. 02015
Author(s):  
Tibor Zsigmond ◽  
Annamária Zsigmondová ◽  
Renáta Machová
Keyword(s):  
Paradigm Shift ◽  
Practical Implementation ◽  
New Paradigm ◽  
Service Dominant Logic ◽  
Basic Direction ◽  
Previous Theory ◽  
Dominant Logic ◽  
Marketing Process ◽  
Research Show

In recent decades, the role of consumers in the marketing process has become more valuable to marketers. The previous theory – which focused only on the product itself and the services – has now become completely obsolete. This approach is called GDL, which is an acronym that stands for “Goods-dominant logic”. The need for a paradigm shift has also been recognized by professionals, so they have increasingly begun to develop theories that put customers at the center. This shift did not occur from one moment to the next. With the development of newer and newer theories, the theory that changed the basic direction of marketing appeared by the end of the 2000s. This new paradigm is linked to researchers Lusch and Vargo. Their study titled “Evolving to a New Dominant Logic for Marketing” was published in 2004 in a professional journal called Journal of Marketing. The new policy is now called Service-dominant logic, abbreviated SDL. However, this theory is still not fully accepted. In some cases, shortcomings can be identified, mainly in terms of practical implementation. Furthermore, some research show that some elements or tools of the previous theory - GDL - cannot be completely omitted due to their simple applicability.

Experience Marketing and Tourism

2020 ◽  
pp. 1054-1065
Author(s):  
Ilenia Bregoli
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic ◽  
Central Node ◽  
Experience Marketing ◽  
Set Up ◽  
Responsible Tourism

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists' experience.

A service-dominant logic for banking services

2012 ◽  
pp. 81-93
Author(s):  
Vincenzo Formisano ◽  
Giuseppe Russo ◽  
Rosa Lombardi
Keyword(s):  
Value Creation ◽  
Global Economy ◽  
Economic Value ◽  
Decisive Role ◽  
Theory And Practice ◽  
New Paradigm ◽  
Service Dominant Logic ◽  
Banking Services ◽  
Dominant Logic

In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research models, paradigms and theories to better describe the new processes of value creation. This paper aims to analyze the applicability of the theoretical Service-Dominant Logic model to the field of local banking services, therefore, to interpret the concepts within a sector, that is, banking, in which the service component is increasingly becoming more strategic. The article briefly reviews the main features of the evolution of the process of banking services to represent their current evolutionary foundations in the light of the new paradigm of the S-D Logic. The paper combines theory and practice, with the help of a case study, appropriately selected for analysis. To conclude, the analysis shows that the theoretical approach of the Service-Dominant Logic improves the performance of the bank analyzed in economic terms (increased economic value created) as well as in terms of services offerred to customers with improved interactions, relationships and loyalty.

The service-dominant logic revisited: the role of purchase frequency in changing the dynamics of value co-creation

2021 ◽  
Vol 12 (4) ◽  
pp. 389
Author(s):  
Jairo Salas Paramo ◽  
Diana Escandon Barbosa ◽  
Maria Del Carmen Alarcón Del Amo ◽  
Josep Rialp Criado
Keyword(s):  
Service Dominant Logic ◽  
Purchase Frequency ◽  
Dominant Logic

Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems

2018 ◽  
Vol 20 (2) ◽  
pp. 323-340
Author(s):  
Philip T. Roundy
Keyword(s):  
Small Town ◽  
Theoretical Framework ◽  
Market Potential ◽  
Local Market ◽  
Service Dominant Logic ◽  
Unique Type ◽  
Content Type ◽  
Dominant Logic ◽  
Entrepreneurial Ecosystems

PurposeEntrepreneurial ecosystems – the inter-related forces that promote and sustain regional entrepreneurship – are receiving intense academic, policymaker and practitioner attention. Prior research primarily focuses on mature entrepreneurial ecosystems (EEs) in large, urban areas. Scholars are slow to examine the functioning of EEs in small towns, which face unique challenges in spurring entrepreneurial activity. Most notably, small town EEs are dependent on a key stakeholder group – local customers – which receives almost no attention in prior research on ecosystems. The purpose of this paper is to develop a theoretical framework for understanding the role of customers in EEs.Design/methodology/approachThis paper integrates work on the service-dominant logic and service ecosystems with entrepreneurship research to theorize about the influence of customers in small town EEs.FindingsThe proposed theory draws attention to the role of customers in evaluating the services provided by entrepreneurs and co-creating value in small town EEs. Theory is developed about the influence of three sets of customer characteristics on entrepreneurial activities: the local market potential (based on the number of local and transient customers), customers’ abilities to access the ecosystem (based on income levels) and customers’ preferences for services provided by the ecosystem’s entrepreneurs (based on preferences for innovativeness, local versus global brands and in- versus out-shopping).Originality/valueEntrepreneurial ecosystems research has implicitly adopted a producer-dominant logic focusing on entrepreneurs and their ventures as the primary creators of value. The proposed theoretical framework applies the service-dominant logic to EEs and conceptualizes EEs as a unique type of service ecosystem. The theorizing generates implications for scholars and practitioners and suggests that more work is needed at the interface of entrepreneurship, marketing and regional economic development.

Theorizing about the service dominant logic: The bridging role of middle range theory

2011 ◽  
Vol 11 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Roderick J. Brodie ◽  
Michael Saren ◽  
Jaqueline Pels
Keyword(s):  
Service Dominant Logic ◽  
Middle Range Theory ◽  
Dominant Logic ◽  
Middle Range ◽  
Range Theory

Unlocking customer accounting’s potential: a service-dominant logic approach

2018 ◽  
Vol 30 (3) ◽  
pp. 371-386 ◽  
Author(s):  
Frederick Ng ◽  
Zack Wood
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Active Role ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Logic Approach ◽  
Practical Implications ◽  
Do So

Purpose This paper aims to problematise critiques raised against customer accounting’s numeric focus, which risks controlling and simplifying customers rather than facilitating closer engagement. This analysis suggests ways to better account for what it is that customers buy, why they do so and how to better serve them. Design/methodology/approach Service-dominant logic (SDL) is a marketing ideology that recognises the active role of customers in value creation. Seven customer accounting techniques are appraised against SDL principles to identify strengths and shortfalls in logic and application. Findings Customer accounting techniques align with SDL’s beneficiary-oriented and relational view of customers. Weaker alignment is found regarding a focus on outputs rather than outcomes, silence about the customer’s role in co-creating value and failure to recognise contextual circumstances. Research limitations/implications The analysis uses prototypical descriptions of customer accounting techniques. Actual applications could offset weaknesses or raise other shortfalls. Practical implications For each area of SDL, the authors suggest avenues for integrating SDL into customer accounting using related literature and building on concepts within customer accounting techniques. Originality/value SDL contrasts with the traditional, goods-dominant logic that underscores much of accounting. SDL is used to critically and constructively evaluate customer accounting techniques.

Going from Regulation to Supervision: Support for Paradigm Shift from an Efficiency Study of the Merchant Banking Industry In Singapore

2002 ◽  
Vol 05 (01) ◽  
pp. 31-51 ◽  
Author(s):  
Guan Hua Lim
Keyword(s):  
Financial Institutions ◽  
Paradigm Shift ◽  
Banking Industry ◽  
Financial Institution ◽  
Reliable Indicator ◽  
New Paradigm ◽  
Financial Strength ◽  
Cost Efficiencies ◽  
Over Time

Increasingly we are witnessing a paradigm shift from checklist style regulations of financial institutions to one that emphasizes supervision and the role of the marketplace. Advocates of this new paradigm argue that the size and financial strength of a financial institution does not necessarily equate to excellence and efficiency. This paper offers as evidence from an efficiency study of the merchant banking industry in Singapore that such a paradigm shift is appropriate. The findings of the study indicate that the efficiencies of the merchant banks do not appear to change much over time, profit and cost efficiencies are un-correlated, and that size is not a reliable indicator of efficiency.

scholarly journals Relationship Management Maturity

2021 ◽  
pp. 67-120
Author(s):  
Bartosz Deszczyński
Keyword(s):  
Dynamic Capabilities ◽  
Relationship Management ◽  
Management Science ◽  
Maturity Model ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
The Third ◽  
Theoretical Inquiry ◽  
Group A

AbstractThis chapter introduces the notion of RM maturity. The first section clarifies the role of the maturity concepts in management science and presents the design of a systemic theoretical inquiry into RM maturity. In total, 13 RM-related themes were qualified to become the content of the RM maturity concept. The second section discusses the themes grouped in the strategic dimension of RM, including Service-Dominant Logic (SDL) as the most distinctive and consistent theme in this group. A brief theory-integrative discourse is given about the interplay between RM and SDL as permeable paradigms embedded in the RBV and dynamic capabilities theories. The third section discusses the roles of interdepartmental and departmental processes and ICT in defining RM maturity. The chapter concludes with the preliminary proposal of the RM maturity model fitted into the broad definitional basis of RM.

scholarly journals Discussing the potential of the institutional theory to leverage service-dominant logic advancements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sara Martins Gonçalves ◽  
Rui Vinhas Silva
Keyword(s):  
Institutional Theory ◽  
Design Methodology ◽  
Support Service ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Fertile Ground ◽  
Conceptual Paper

Purpose Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research.

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