Communicating attitudes through metaphor

2019 ◽  
Vol 6 (1) ◽  
pp. 130-157
Author(s):  
Jurga Cibulskienė
Keyword(s):  
Real World ◽  
Active Agent ◽  
Living Organism ◽  
Analysis Procedure ◽  
Metaphor Analysis ◽  
Negative Attitudes ◽  
Euro Adoption ◽  
Cognitive Studies ◽  
Critical Metaphor Analysis ◽  
The Media

Abstract Metaphor analysis in real-world discourse is increasingly becoming the focus of many cognitive studies. Accordingly, this paper seeks to investigate how euro adoption in Lithuania in 2015 was metaphorically communicated by the media. The study is carried out within the framework of Critical Metaphor Analysis (CMA), which was developed by Charteris-Black (2005, 2011), Musolff (2008), Hart (2010). Thus, a three-step metaphor analysis procedure (Identified→ Interpreted→ Explained) was employed in order to analyze the attitude towards euro adoption presented in Lithuanian media. The findings show that the euro is most frequently conceptualized as a living organism with different scenarios (active agent and passive agent) being realized linguistically. In the final stage – explanation – metaphors were analyzed from a rhetorical perspective, which means that an attempt was made to look into how metaphors communicate positive or negative attitudes about euro adoption in the media. The results demonstrate that personification of the euro makes the idea of euro adoption more understandable, it activates a range of emotions and evaluates it. This leads to further insights about the way the media exercises its power in an attempt to persuade people and manipulate their attitudes, emotions and opinions.

Ideology, metaphor and persuasion in times of elections: a corpus-based study of British and Spanish economic reports

2019 ◽  
Vol 27 ◽  
pp. 223-246
Author(s):  
María Muelas Gil
Keyword(s):  
The Political ◽  
Critical Factors ◽  
Metaphor Analysis ◽  
The Press ◽  
Different Types ◽  
Critical Metaphor Analysis ◽  
The Media ◽  
Spanish Press ◽  
The Guardian

Metaphor has been studied as a pervasive and intrinsic discourse tool over the last decades in many different types of discourse (Lakoff and Johnson 1980, Semino 2008, Kövecses 2010, etc.). Considering the strong effect it has on the discourse participants and how it can persuade them towards one side, action, or thought (Charteris-Black 2004, Silaski 2012), it is necessary to study it when the timeframe and the discourse where it is used are ideologically loaded. Based on recent studies on metaphor in economics (Alejo 2010, Herrera-Soler and White 2012, Soares da Silva et al. 2017), metaphor in the press (Koller 2004/2008) and metaphor and ideology (Goatly 2007, Silaski 2012), this article presents a corpus-based study of metaphor in reports of economic affairs in the English and Spanish press during the pre-election week of 2015. The corpus (about 160,000 words) consists of reports published by six newspapers that support different political spheres (left, centre and right): The Guardian, The Independent and The Telegraph in English, and Público, El País and ABC in Spanish. From a Critical Metaphor Analysis perspective (Charteris-Black 2004), the study starts from the hypothesis that the political stand of each newspaper might condition the metaphors. Indeed, metaphors pointing at certain side of political spheres appear in all the sub-corpora of the study, but in distinctive ways, as will be shown. In any case, critical factors such as cognitive and cultural reasons beyond the political stand of the media in question need to be acknowledged as well, which conveys further and more comprehensive analyses.

A comparative critical metaphor analysis on the concept of democracy in Turkish and American English

2020 ◽  
Vol 18 (2) ◽  
pp. 535-566
Author(s):  
Melike Baş
Keyword(s):  
American English ◽  
Living Organism ◽  
Physical Object ◽  
Metaphor Analysis ◽  
Source Domain ◽  
People’S Perception ◽  
Critical Metaphor Analysis ◽  
Political Term ◽  
The Way

Abstract This corpus-based study concentrates on the metaphorical conceptualizations of the concept of ‘democracy’ in Turkish and American English to find out how this socio-political term is conceptually represented in the minds of Turkish and American speakers. The database consists of 4000 concordance lines that were extracted from four different corpora: TNCv3.0, TS Columns, COCA, and NOW. Critical Metaphor Analysis (Charteris-Black, 2004) and MIP (Pragglejaz, 2007) were employed in the identification, explanation and interpretation of metaphors. Findings indicate various linguistic metaphors that can be grouped under several source domain categories including physical object, conflict and living organism as the most frequent ones. The most widespread metaphor in Turkish is democracy is a destination, whereas it is democracy is war in American English, embodying two different worldviews. The study proposes that the way the concept of democracy is composed has a role in manipulating people’s perception of the type of a democracy they are ruled by.

scholarly journals The FORCE Metaphor in Conceptualizing Economic Recession

2013 ◽  
Vol 23 (28) ◽  
pp. 11-26
Author(s):  
Jurga Cibulskienė
Keyword(s):  
Life Events ◽  
Real World ◽  
Real Life ◽  
Economic Recession ◽  
Cognitive Mechanism ◽  
Cognitive Studies ◽  
Cognitive Metaphor ◽  
The Media ◽  
Political Groups ◽  
Positive Light

Cognitive metaphor analysts comprehend metaphor as a convenient way of not only talking about real life events but also thinking about them: connecting ideas, explaining abstract ideas that are difficult to grasp, conveying messages and emotions, etc. Thus, metaphor in real-world discourse is increasingly becoming the focus of many cognitive studies. In political discourse, metaphor is seen as an ideological tool of deliberate attempts to influence, persuade and manipulate people. As Charteris-Black (2005: 16) put it, politicians try to establish themselves in a positive light or legitimize themselves, i.e., by presenting evidence that they are charismatic leaders who are capable of running their country efficiently. Legitimization goes hand in hand with delegitimization, i.e., negative other-presentation. Metaphor as a cognitive mechanism of ideology may serve both as positive self-representation and as a tool for fault-finding in others. Thus, the study focuses on how three Lithuanian socio-political groups (the leading party, the opposition, and the media) legitimize themselves and delegitimize their opponents by using force metaphors to conceptualize the worldwide economic recession. The findings indicate that although the same conceptual metaphor is used for legitimization and delegitimization, its fulfilment scenario appears to be markedly different and it carries different rhetorical implications in the three discourses.

Conceptual metaphor and media bias: a critical metaphor analysis of British and American mainstream media reports on the Hong Kong riots

2021 ◽  
Vol 17 (2) ◽  
pp. 325-339
Author(s):  
Xuan Ji
Keyword(s):  
Hong Kong ◽  
Comparative Analysis ◽  
Conceptual Metaphor ◽  
Media Bias ◽  
Metaphor Analysis ◽  
Mainstream Media ◽  
Critical Metaphor Analysis ◽  
Media Reports

Abstract This article makes a comparative analysis of the use of metaphors in the Hong Kong riot reports by British and American mainstream media. The analysis reveals the conceptualization process of events and finds that the use of metaphors is mainly concentrated in the war domain, the flare domain, and the natural forces domain.

Brexit and the Myth of Grandeur

2020 ◽  
Author(s):  
Alma-Pierre Bonnet
Keyword(s):  
European Union ◽  
United Kingdom ◽  
Political Rhetoric ◽  
The European Union ◽  
Metaphor Analysis ◽  
European Project ◽  
The United Kingdom ◽  
Fertile Ground ◽  
Critical Metaphor Analysis ◽  
Political Ground

The decision by the United Kingdom to leave the European Union came as a shock to many. A key player during the referendum campaign was the Vote Leave organisation which managed to convince people that they would be better off outside the European project. Their success was made all the easier as Euroscepticism had been running deep in the country for decades. It is on this fertile ground that Vote Leavers drew to persuade people of the necessity to leave. Using critical metaphor analysis, this paper examines the way Vote Leavers won the argument by developing three political myths, which, once combined, conjured up the notion of British grandeur. Drawing on Jonathan Charteris-Black’s seminal works on the relation between metaphors and the creation of political myths in political rhetoric, this paper posits that the Brexit debate was not won solely on political ground and that the manipulative power of metaphors may have also been a key element. This might explain the current political deadlock, as political solutions might not provide the answers to the questions raised during the campaign.

Untrustworthy News and the Media as “Enemy of the People?” How a Populist Worldview Shapes Recipients’ Attitudes toward the Media

2018 ◽  
Vol 24 (2) ◽  
pp. 146-164 ◽  
Author(s):  
Nayla Fawzi
Keyword(s):  
Media Coverage ◽  
Point Of View ◽  
Theoretical Point ◽  
Representative Survey ◽  
Negative Attitudes ◽  
Negatively Associated ◽  
Commercial Media ◽  
The People ◽  
Normative Expectations ◽  
The Media

A common feature among populist parties and movements is their negative perspective on the media’s role in society. This paper analyzes whether citizens with a populist worldview also hold negative attitudes toward the media. From a theoretical point of view, the paper shows that both the anti-elite, anti-outgroup and people centrism dimension of populism contradicts the normative expectations toward the media. For instance, the assumption of a homogeneous people and the exclusion of a societal outgroup is incompatible with a pluralistic media coverage. The results of a representative survey in Germany predominantly confirmed a relation between a populist worldview and negative media attitudes. However, the three populism dimensions influenced the evaluations not in a consistent way. A systematic relation could only be found for antielite populism, which is negatively associated with all analyzed media evaluations such as media trust or satisfaction with the media’s performance. This indicates that in a populist worldview, the media are perceived as part of a detached elite that neglects the citizens’ interests. However, the results confirm the assumption of a natural ally between populism and tabloid or commercial media. Individuals with people centrist and anti-outgroup attitudes have higher trust in these media outlets.

Mental Illness and the Media: Part II. Content Analysis of Press Coverage of Mental Health Topics

1986 ◽  
Vol 31 (5) ◽  
pp. 431-433 ◽  
Author(s):  
M. Matas ◽  
N. El-Guebaly ◽  
D. Harper ◽  
M. Green ◽  
A. Peterkin
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Content Analysis ◽  
Public Image ◽  
Press Coverage ◽  
Negative Attitudes ◽  
The Public ◽  
Accuracy Check ◽  
The Media ◽  
Selection Of

The public image of psychiatry has been tarnished in recent years. In order to determine the extent to which press coverage has contributed to negative attitudes towards psychiatry, we conducted a content analysis of a random selection of newspaper articles which appeared over a twenty-year period in two different newspapers. We found that although there had been some minor, cosmetic changes over the years, such as more appropriate headlines and more direct quotes from psychiatric experts, on the whole, content and attitudes had changed very little. An accuracy check of media reporting of forensic cases over a 20-year period revealed that when reporters have access to written material, the accuracy levels are greatly improved.

scholarly journals Virtual Physics Laboratory with Real World Problem Based on Ngada Local Wisdom in Basic Physics Practicum

2021 ◽  
Vol 5 (4) ◽  
pp. 520
Author(s):  
Maria Yuliana Kua ◽  
Ni Wayan Suparmi ◽  
Dek Ngurah Laba Laksana
Keyword(s):  
Data Collection ◽  
Real World ◽  
Average Score ◽  
Study Program ◽  
Face To Face ◽  
Physics Laboratory ◽  
Real World Problem ◽  
Validation Score ◽  
Basic Physics ◽  
The Media

This research is based on the problem where practical activities in the Basic Physics Practicum course can no longer be carried out optimally due to changes in the learning model from face-to-face (offline) to online (online) during the COVID-19 pandemic. The purpose of this study was to develop a virtual physics laboratory as a medium in carrying out practical activities and to analyze the feasibility of the product through the validation results of experts and the results of product trials on prospective users. This type of research is Research & Development with ADDIE development model. The subjects of this study were 12 lecturers and 47 students of the STKIP Citra Bakti science education study program. Data collection techniques using validation sheets and questionnaires. The data collection instruments are in the form of validation assessment sheets and response questionnaires of prospective users. The data from this study were analyzed qualitatively descriptive to decide the feasibility of the product being developed. The results of the research showed that the average validation score of the material expert was 4.63, the media expert was 4.41, the learning design expert was 4.30, and the linguist was 4.51. The validation results of the four validators are in the very good category. Meanwhile, the results of product trials to lecturers and students as potential users are in the very good category with an average score of 4.53 and 4.57, respectively. Based on these data, this virtual physics laboratory product with real world problems based on Ngada local wisdom is recommended to be applied to the Basic Physics Practicum course and to help students in their independent practicum activities.

Sign in / Sign up

Export Citation Format

Share Document