Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods

2019 ◽  
Vol 33 (4) ◽  
pp. 266-288
Author(s):  
Karto Adiwijaya ◽  
Sari Wahyuni ◽  
Gita Gayatri ◽  
Jacky S. Mussry
2020 ◽  
pp. 1290-1307
Author(s):  
Vincent Didiek Wiet Aryanto ◽  
Yohan Wismantoro ◽  
Karis Widyatmoko

The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.


2020 ◽  
Vol 5 (2) ◽  
pp. 110
Author(s):  
Fajar Rina Sejati ◽  
Sahrul Ponto ◽  
Septyana Prasetianingrum ◽  
Sumartono Sumartono ◽  
Nona Naomi Sumbari

The purpose of this study was to examine the effect of Free Cash Flow, Debt Policy, Return On Assets, Company Growth on Dividend Policy. The sample of this study was using 10 companies in the Consumer Goods Industry Sector on the Indonesia Stock Exchange (IDX) in 2015-2018 met all the criteria. Empirical evidence suggests that Free Cash Flow has a Significant Effect on Dividend Policy. Debt Policy Has Negative and Significant Impact on Dividend Policy. Whereas Return On Assets and Company Growth Have No Significant Effect on Dividend Policy.


2018 ◽  
Vol 14 (1) ◽  
pp. 21-36 ◽  
Author(s):  
Vincent Didiek Wiet Aryanto ◽  
Yohan Wismantoro ◽  
Karis Widyatmoko

The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.


2016 ◽  
Vol 15 (2) ◽  
pp. 153-167
Author(s):  
Mohammad Ali Taslim ◽  
Md. Amzad Hossain

Purpose The difference in the export performance of different countries during the Great Recession 2008-2009 attracted some attention. It was frequently argued that the differences in export concentration were responsible for the differences in export performance: countries with more concentrated export portfolio suffered more during the recession compared to countries with more diversified export portfolio. Empirical evidence frequently failed to hold up this hypothesis, especially in the case of commodity concentration of export. Using disaggregated trade data and resorting to well-known theories of consumption demand, this paper argues that one of the main reasons for the difference in the export performance of different countries during the recession lay in the composition of the export basket and the general nature of the demand for different types of commodities. Design/methodology/approach Graphs and tables are first used to give a visual confirmation of the hypotheses advanced by the paper. Some theoretical arguments (proof) are advanced why consumer goods export should be less susceptible to recession. Finally cross-country data are used for regression analysis to test the export instability hypothesis. Findings All empirical evidence lend strong support to the hypothesis. Countries whose export basket comprised greater proportion of consumer goods suffered relatively less during the recession. Research limitations/implications The research could be enriched by using both time series and cross-section data and making a distinction between different types of consumer goods, namely, agricultural and manufactured goods. Data limitations did not permit this: United Nations Conference on Trade and Development (UNCTAD) data, used for this study, do not differentiate between these types of goods. Practical implications Export of more consumer goods may help reduce export revenue instability along business cycles. Originality/value To the best of the authors’ knowledge, there is no study that had ever attributed greater export stability to consumer goods export except those by the author(s).


2021 ◽  
Vol 10 (1) ◽  
pp. 73
Author(s):  
Mulyanto Nugroho ◽  
Ulfi Pristiana

<p class="JurnalASSETSABSTRAK"><strong>ABSTRACT</strong></p><p>This research aims to gather empirical evidence on the position of profitability as a mediation variable on liquidity, activity, and leverage on stock returns in manufacturing companies listed on the Indonesian Sharia Stock Index (ISSI) between 2017 and 2019. A sample of 11 was collected using the purposive sampling method. A manufacturing firm registered as a consumer goods industry. According to the findings of this report, liquidity, activity, and leverage all significantly impacted profitability but had no impact on stock returns. Profitability has a significant impact on stock returns, and it is a variable that mediates the full impact of liquidity, activity, and leverage on stock returns.</p><p class="JurnalASSETSABSTRAK"><strong><em>ABSTRAK</em></strong><em></em></p><p>Penelitian ini bertujuan untuk mendapatkan bukti empiris tentang peran profitabilitas sebagai variabel mediasi, terhadap likuiditas, aktivitas dan leverage pada return saham pada perusahaan manufaktur yang berada dalam Indeks Saham Syariah Indonesia (ISSI) selama tahun 2017 - 2019. Dengan menggunakan metode pruposive sampling diperoleh sampel 11 perusahaan manufaktur yang terdaftar sebagai industri barang konsumsi. Penelitian ini menemukan bahwa likuiditas, aktivitas dan leverage secara partial berpengaruh signifikan terhadap profitabilitas, tetapi berpengaruh tidak signifikan terhadap pengembalian saham. Profitabilitas berpengaruh signifikan terhadap pengembalian saham dan merupakan variabel yang memediasi penuh pengaruh  sebagai likuiditas, aktivitas dan leverage terhadap pengembalian saham.</p>


2020 ◽  
Vol 7 (2) ◽  
pp. 1-8
Author(s):  
Levana Dhia Prawati ◽  
Jessica Pinta Uli Hutagalung

This study aims to examine and obtain empirical evidence about the effect of capital intensity, executive character, and sales growth on tax avoidance in Indonesia public listed consumer goods industry companies over the period of 2016-2018. Using a purposive sampling method, the sample selected in this study is 30 companies. This study uses multiple linear regression analyses to examine the effect of independent variables on the dependent variable. This study shows that capital intensity and executive characteristics have significant effects on tax avoidance. Meanwhile, sales growth has no significant effect on tax avoidance.


Crime Science ◽  
2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Liam Quinn ◽  
Joseph Clare

AbstractIt is widely recognised that burglary and theft offence trends have broadly moved in parallel in ‘Western’ market-based countries since the 1950s. Most researchers have focussed on the trend from the early 1990s onwards, when burglary and theft offence rates plummeted. One major proposed explanation for this trend, relates to improved security. This paper draws on the longitudinal variations in reward of electronic consumer goods to propose a complementary account. This argument is supported by criminological theory, empirical evidence, and historical trends of specific property crime offences. The paper concludes by explaining that reward and security operate in partnership to influence the opportunity for crime, which provides an optimal account for burglary and theft offence trends over the last 40 years.


Sign in / Sign up

Export Citation Format

Share Document