How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective

2021 ◽  
pp. 1-31
Author(s):  
Abderahman Rejeb ◽  
Karim Rejeb ◽  
Horst Treiblmaier
Keyword(s):  
Augmented Reality ◽  
State Of The Art ◽  
Consumer Perspective ◽  
Retail Marketing

Virtual Dark Tourism

2020 ◽  
pp. 183-203
Author(s):  
Bintang Handayani ◽  
Maximiliano E. Korstanje
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
State Of The Art ◽  
Social Constructionist ◽  
Future Research ◽  
Dark Tourism ◽  
Research Philosophy ◽  
Compositional Interpretation

This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled with augmented reality (AR), the case is used as a tool to support the claims of VDT. Findings suggest viewpoints for making death sites exclusive, and offer valuable clues to the design of VDT formation as an option to include death sites as market offerings of dark tourism. Guided by social constructionist research philosophy, coupled with semiology and compositional interpretation, the analysis offers valuable clues to position sites built around the narratives of death. Not only does it verify elements of unique and emotional selling propositions in the typology of death sites, but it also signifies the emerging state of the art on the nexus between VDT and SB. Specifically, dark themed songs coupled AR are used as tourism drivers for designing Trunyan Cemetery, Bali. Overall, this review shows preliminary designs for prototype death sites. Several issues and directions for future research are discussed.

Augmented Reality–Assisted Dementia Care

2019 ◽  
pp. 71-92
Author(s):  
Mengyu Y. Zhao ◽  
S. K. Ong ◽  
Andrew Y. C. Nee
Keyword(s):  
Augmented Reality ◽  
Motor Skills ◽  
Real World ◽  
Emerging Technologies ◽  
State Of The Art ◽  
Aging Population ◽  
Dementia Care ◽  
High Rate ◽  
The Future ◽  
World Environment

With the increasing aging population, the number of people suffering from dementia continues to grow at a high rate. Emerging technologies have been applied to support the independence of patients with dementia. Among these technologies, augmented reality (AR) technology augments computer-generated virtual content on the real-world environment. There is an increasing interest in the use of AR tools and applications for dementia care as these tools and applications are capable of providing intuitive interaction and reducing the workload of caregivers. This chapter presents a state-of-the-art overview of AR-assisted applications for dementia care. An AR-assisted healthcare exercising system that enhances the user’s motor skills and cognition capability is presented to illustrate the use of AR in dementia care. Furthermore, an outlook of the future of AR-assisted dementia care applications is presented.

scholarly journals “What’s the Robo-Driver up to?” Requirements for Screen-based Awareness and Intent Communication in Autonomous Buses

i-com ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 151-165 ◽  
Author(s):  
Peter Fröhlich ◽  
Raimund Schatz ◽  
Markus Buchta ◽  
Johann Schrammel ◽  
Stefan Suette ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Visual Communication ◽  
State Of The Art ◽  
User Studies ◽  
Potential Hazard ◽  
The Road ◽  
On The Road ◽  
Study Participants ◽  
First Time ◽  
Public Demonstration

Abstract Autonomous buses are expected to become a cornerstone of future mobility systems. Especially during their introduction, passengers may require reassurance about the vehicle’s awareness of the situation on the road and of its intended next actions to further acceptance. In order to investigate the need and requirements for information about the vehicle’s awareness and intent from the perspective of first-time users, we conducted two user studies in a state-of-the-art autonomous bus at public demonstration spaces. In the first study, participants underwent a demonstration ride with the bus and were then asked about their needs for awareness and intent communication. The second study took participants on a ‘simulated ride’ within a stationary bus, in which typical scenarios of the road ahead were presented, together with different awareness and intent cues. Our results suggest that, first, future autonomous bus passengers may be in need of such awareness and intent communication screens. Second, we found that awareness and intent communication may be of greater importance for the indication of potential hazard recognition than for indicating route directions. Third, due to their complementary strengths, none of the three compared types of visual communication (text, icon and augmented reality) should be used in isolation.

scholarly journals Virtual realities and education

2016 ◽  
Vol 8 (2) ◽  
pp. 60-68 ◽  
Author(s):  
Igor D.D. Curcio ◽  
Anna Dipace ◽  
Anita Norlund
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
Virtual Environment ◽  
Formal Education ◽  
Mixed Reality ◽  
State Of The Art ◽  
Theoretical Framework ◽  
The State ◽  
Virtual Realities

Abstract The purpose of this article is to highlight the state of the art of virtual reality, augmented reality, mixed reality technologies and their applications in formal education. We also present a selected list of case studies that prove the utility of these technologies in the context of formal education. Furthermore, as byproduct, the mentioned case studies show also that, although the industry is able to develop very advanced virtual environment technologies, their pedagogical implications are strongly related to a well-designed theoretical framework.

scholarly journals GIS and Augmented Reality: State of the Art and Issues

2011 ◽  
pp. 721-740 ◽  
Author(s):  
Olivier Hugues ◽  
Jean-Marc Cieutat ◽  
Pascal Guitton
Keyword(s):  
Augmented Reality ◽  
State Of The Art

scholarly journals A Review of Extended Reality (XR) Technologies for Manufacturing Training

Technologies ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 77
Author(s):  
Sanika Doolani ◽  
Callen Wessels ◽  
Varun Kanal ◽  
Christos Sevastopoulos ◽  
Ashish Jaiswal ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Manufacturing Industry ◽  
Mixed Reality ◽  
State Of The Art ◽  
Comprehensive Review ◽  
Assembly Task ◽  
Practical Applications ◽  
Current State ◽  
Research Publications

Recently, the use of extended reality (XR) systems has been on the rise, to tackle various domains such as training, education, safety, etc. With the recent advances in augmented reality (AR), virtual reality (VR) and mixed reality (MR) technologies and ease of availability of high-end, commercially available hardware, the manufacturing industry has seen a rise in the use of advanced XR technologies to train its workforce. While several research publications exist on applications of XR in manufacturing training, a comprehensive review of recent works and applications is lacking to present a clear progress in using such advance technologies. To this end, we present a review of the current state-of-the-art of use of XR technologies in training personnel in the field of manufacturing. First, we put forth the need of XR in manufacturing. We then present several key application domains where XR is being currently applied, notably in maintenance training and in performing assembly task. We also reviewed the applications of XR in other vocational domains and how they can be leveraged in the manufacturing industry. We finally present some current barriers to XR adoption in manufacturing training and highlight the current limitations that should be considered when looking to develop and apply practical applications of XR.

Augmented Reality and Mobile Learning

2013 ◽  
Vol 5 (4) ◽  
pp. 43-58 ◽  
Author(s):  
Elizabeth FitzGerald ◽  
Rebecca Ferguson ◽  
Anne Adams ◽  
Mark Gaved ◽  
Yishay Mor ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Mobile Learning ◽  
Situated Learning ◽  
State Of The Art ◽  
Shared Experiences ◽  
Working Definition ◽  
Design Type ◽  
Definition Of ◽  
Key Aspects ◽  
Device Technology

In this paper, the authors examine the state of the art in augmented reality (AR) for mobile learning. Previous work in the field of mobile learning has included AR as a component of a wider toolkit but little has been done to discuss the phenomenon in detail or to examine in a balanced fashion its potential for learning, identifying both positive and negative aspects. The authors seek to provide a working definition of AR and to examine how it can be embedded within situated learning in outdoor settings. The authors classify it according to key aspects (device/technology, mode of interaction/learning design, type of media, personal or shared experiences, whether the experience is portable or static, and the learning activities/outcomes). The authors discuss the technical and pedagogical challenges presented by AR, before looking at ways in which it can be used for learning. Finally, the paper looks ahead to AR technologies that may be employed in the future.

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