Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate about Contraceptives with Consumers Online

2009 ◽  
Vol 15 (1_suppl) ◽  
pp. 55-71 ◽  
Author(s):  
Christy J. W. Ledford
Keyword(s):  
Content Analysis ◽  
Health Information ◽  
Ethnic Diversity ◽  
The Internet ◽  
Pharmaceutical Companies ◽  
Plain Language ◽  
Design Strategies ◽  
Social Amplification Of Risk ◽  
Health Products ◽  
Likelihood Model

As the Internet has grown as a powerful source for consumer health information seekers, it has also become a commercial tool for marketing health products and services. Along with direct-to-consumer television and print advertising, websites present consumers with prescription drug options outside the context of the clinic. While consumers who encounter health product commercials in television and print are likely to recognize their promotional nature, when they seek health information on the Internet, the distinctions between marketing and health education may be blurred. Recognizing women as a primary target of this marketing, the social amplification of risk framework and elaboration likelihood model guided a content analysis of ten promotional contraceptive websites, sponsored by pharmaceutical companies. Overall, the websites promoted physiological advantages other than the effectiveness of the contraceptive itself, convenience, and the drugs' relative lower risk as compared to other forms of contraception. Websites presented risk information in text smaller than the majority of text and at the end of the webpage, requiring the user to scroll down to view the information. The websites also presented content and design strategies that social marketers can employ in the design of public health websites, such as the expert and peer sources presented, ethnic diversity of women depicted, and the plain language, nonbranded website addresses used.

scholarly journals Establishing Patient Perceptions and Preferences for a Journal Authenticator Tool To Support Health Literacy: A Mixed-Methods Survey and Focus Group Study

2021 ◽  
Author(s):  
Alicia Ricketts ◽  
Manoj M. Lalu ◽  
Laurie Proulx ◽  
Michael Halas ◽  
Gisell Castillo ◽  
...  
Keyword(s):  
Content Analysis ◽  
Mixed Methods ◽  
Focus Group ◽  
Focus Groups ◽  
Health Information ◽  
The Internet ◽  
Thematic Content Analysis ◽  
Predatory Journals ◽  
Thematic Content ◽  
Online Focus Groups

Abstract Background Predatory journals are illegitimate journals that do not meet expected publication best practices. Many of these journals can be found using Google, making them readily available to patients searching online for health information. The goal of this study was to obtain information about how patients use the internet to get health information and to determine patient preferences and needs for a journal authenticator tool which would highlight journal transparency practices. Methods We conducted a cross-sectional survey of Canadian-based adult patients and caregivers and then a series of online focus groups to further explore the survey responses. Descriptive statistics (counts and percentages) were reported for all quantitative survey items. For text-based responses, we used thematic content analysis. Online focus groups asked patients about the content they would like to see in a journal authenticator tool, how they would like the content visually displayed, how to best share the tool with patients, and how to determine whether the tool was successful over time. Thematic content analysis was conducted to identify core themes discussed. Focus group participants completed a follow-up survey in which they rank ordered the themes identified by perceived importance. Results 183 participants completed our online survey. A total of 146 (82%) participants indicated they use the internet most often when looking for health information. Sixty-six (37%) indicated they sometimes read original research articles when searching for health information and 92 (52%) participants indicated they sometimes have difficulty knowing if the information they read online is reliable. Eighty-six (49%) participants had never heard of predatory journals. Thirty-nine survey participants indicated their willingness to contribute to subsequent focus groups and a total of 29 participated. Four key topic areas were discussed and 32 themes were identified. Conclusions Our findings suggest that patients have expressed a need for a journal authenticator tool and that this tool may provide value to them. The results from this study will help inform the tool’s development to help ensure that it meets the needs of patients. Trial registration: This mixed-methods study has been registered on the Open Science Framework: https://osf.io/56ead/

Exploring Internet and Media-mediated Health Information within the Context of Personal Health Management

2013 ◽  
Author(s):  
Shelagh K. Genuis
Keyword(s):  
Health Information ◽  
Information Literacy ◽  
Information Seeking ◽  
Health Management ◽  
The Internet ◽  
Personal Health ◽  
Étude Qualitative ◽  
Informal Information ◽  
Etude Qualitative

This qualitative paper explores how health information mediated by the internet and media is used and made valuable within the life of consumers managing non-crisis health challenges, and how informal information seeking and gathering influences self-positioning within patient-clinician relationships. Findings have implications for health information literacy and collaborative, patient-centred care.Cette étude qualitative explore comment l’information sur la santé relayée par Internet et les médias est utilisée et rendue utile dans le contexte de consommateurs gérant des problèmes médicaux non urgents, et comment la recherche et la collecte d’information informelles influencent l’auto-positionnement dans la relation patient clinicien. Les résultats ont des applications dans la maîtrise de l’information médicale et les soins collaboratifs centrés sur le patient.

Pregnant women readiness to use the Internet to access health information about pregnancy and childbirth: A cross-sectional study (Preprint)

2019 ◽  
Author(s):  
Leila Ahmadian ◽  
Reza Khajouei ◽  
Sudabeh Kamali ◽  
Moghaddameh Mirzaee ◽  
Arefeh Ameri
Keyword(s):  
Pregnant Women ◽  
Health Information ◽  
Demographic Characteristics ◽  
T Test ◽  
Descriptive Statistics ◽  
The Internet ◽  
Chi Square ◽  
Readiness Assessment ◽  
Pregnancy And Childbirth ◽  
Chi Square Test

BACKGROUND Today, the Internet may be a promising tool for interventions for pregnant women. However, these kinds of tools are only helpful if users are ready to use them. OBJECTIVE The present study was conducted with the aim of readiness assessment of pregnant women to use the Internet to access health information about pregnancy and childbirth. METHODS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. RESULTS This study was carried out on a sample of 384 pregnant women. Data were collected using a valid and reliable questionnaire. The first section of this questionnaire collected demographic characteristics of the participants. The second part of the questionnaire contains 27 questions covering the following components: infrastructure readiness (6 questions); affordability readiness (3 questions); and skill readiness (12 questions). Data were analyzed with SPSS 19.0 using descriptive statistics, Chi-square test, and T-test. CONCLUSIONS The use of the Internet by pregnant women depends on factors such as infrastructure, affordability, and skills readiness. This study showed that speed and the quality of the Internet, hardware and software availability, affordability of the Internet, and access to the Internet training were factors in measuring E-health readiness assessment. CLINICALTRIAL Not applicable

scholarly journals P136 Vegan orthopaedics

BJS Open ◽  
2021 ◽  
Vol 5 (Supplement_1) ◽  
Author(s):  
Gwithyen Silk ◽  
Niraj Vetherajan ◽  
Alice Blohm ◽  
Katie Keen ◽  
Fiona Teeling ◽  
...  
Keyword(s):  
Ethnic Diversity ◽  
Informed Choice ◽  
Pharmaceutical Companies ◽  
Vitamin D2 ◽  
World Religions ◽  
Animal Products ◽  
Animal Source ◽  
Specific Manner ◽  
Prescribed Medicines ◽  
The Uk

Abstract Introduction Bristol is the vegan capital of the UK. The UK vegan index reveals that Bristol has 360,000 Google searches each month for Vegan content. However, do we think about the possible animal source of the medications we prescribe. Although all medications in the UK need to be tested on animals prior to being licensed and therefore cannot be truly “vegan”, there are alternatives available for some commonly used medications that do not contain animal products. Several world religions prohibit their followers from consuming certain foods, ranging from those not prepared in a specific manner to those derived from certain animals. Kosher and halal diet adherents share concerns with those on vegan diets. Vegan options are a solution when only non-conforming or uncertain products are available. Methods We conducted a review of commonly used medications in Orthopaedics and reviewed their source. The BNF, local pharmacy and online Summary of Product Characteristics (SPCs) for the medications were reviewed. Results Where possible we have compiled a list of those that contain animal derived components and suggest alternatives. Sometimes, pharmaceutical companies cannot guarantee or differentiate the specific sources of animal-derived ingredients, as various suppliers are used in the manufacturing process and the sources can change. All unfractionated or standard heparin is porcine in origin; Rivaroxaban and Fondaparinux are simple alternatives for example. Cholecalciferol (vitamin D3) – Manufacture also involves the use of lanolin from sheep’s wool. Vitamin D2 (ergocalciferol) is vegan. Conclusion Disclosure of animal content and excipients would help patients make an informed choice. With an increasingly informed population and ethnic diversity, we should all be aware of the drugs that may contain animal products so that we can offer alternatives. Patients are more likely to adhere to prescribed medicines if they have been actively involved in prescribing decisions.

scholarly journals Cancer patients’ information seeking behavior related to online electronic healthcare records

2021 ◽  
Vol 27 (3) ◽  
pp. 146045822110247
Author(s):  
Hanife Rexhepi ◽  
Isto Huvila ◽  
Rose-Mharie Åhlfeldt ◽  
Åsa Cajander
Keyword(s):  
Cancer Patients ◽  
Health Information ◽  
Information Seeking ◽  
Healthcare Professionals ◽  
Medical Information ◽  
Information Seeking Behavior ◽  
The Internet ◽  
Seeking Behavior ◽  
Information Horizons ◽  
Health Information Sources

Patients’ online access to their EHR together with the rapid proliferation of medical information on the Internet has changed how patients use information to learn about their health. Patients’ tendency to turn to the Internet to find information about their health and care is well-documented. However, little is known about patients’ information seeking behavior when using online EHRs. By using information horizons as an analytical tool this paper aims to investigate the information behavior of cancer patients who have chosen to view their EHRs (readers) and to those who have not made that option (non-readers). Thirty interviews were conducted with patients. Based on information horizons, it seems that non-reading is associated with living in a narrower information world in comparison to readers. The findings do not suggest that the smallness would be a result of active avoidance of information, or that it would be counterproductive for the patients. The findings suggest, however, that EHRs would benefit from comprehensive linking to authoritative health information sources to help users to understand their contents. In parallel, healthcare professionals should be more aware of their personal role as a key source of health information to those who choose not to read their EHRs.

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

Developing a Public Key Infrastructure for a Secure Regional e-Health Environment

2002 ◽  
Vol 41 (05) ◽  
pp. 414-418 ◽  
Author(s):  
I. Mavridis ◽  
C. Ilioudis ◽  
C. Georgiadis ◽  
G. Pangalos
Keyword(s):  
Health Information ◽  
Low Cost ◽  
Public Key Cryptography ◽  
Public Key Infrastructure ◽  
University Hospital ◽  
Public Key ◽  
The Internet ◽  
Regional Health ◽  
Internet Applications ◽  
Regional Health Care

Summary Objectives: Internet technologies provide an attractive infrastructure for efficient and low cost communications in regional health information networks. The advantages provided by the Internet come however with a significantly greater element of risk to the confidentiality and integrity of information. This is because the Internet has been designed primarily to optimize information sharing and interoperability, not security. The main objective of this paper is to propose the exploitation of public-key cryptography techniques to provide adequate security to enable secure healthcare Internet applications. Methods: Public-key cryptography techniques can provide the needed security infrastructure in regional health networks. In the regional health-care security framework presented in this paper, we propose the use of state-of-art Public Key Infrastructure (PKI) technology. Such an e-Health PKI consists of regional certification authorities that are implemented within the central hospitals of each region and provide their services to the rest of the healthcare establishments of the same region. Results: Significant experience in this area has been gained from the implementation of the PKI@AUTH project. Conclusions: The developed PKI infrastructure already successfully provides its security services to the AHEPA university hospital. The same infrastructure is designed to easily support a number of hospitals participating in a regional health information network.

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