The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames

2012 ◽  
Vol 12 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Frank E. Dardis ◽  
Mike Schmierbach ◽  
Anthony M. Limperos
2004 ◽  
Vol 21 (1) ◽  
pp. 17-52 ◽  
Author(s):  
Saleema Kauser ◽  
Vivienne Shaw

With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience with international strategic alliances has shown that they face a number of problems, which can often result in the termination of the alliance. This study, therefore, aims to assess the impact of both behavioural and organisational characteristics on the success of international strategic alliances. The results show that behavioural characteristics play a more significant role in explaining overall alliance performance compared to organisational characteristics. High levels of commitment, trust, coordination, interdependence and communication are found to be good predictors of international strategic alliance success. Conflict, meanwhile, is found to hamper good performance. By contrast organisational characteristics such as structure and control mechanisms are found not to strongly influence the success of international strategic alliances.


2021 ◽  
Author(s):  
◽  
Abigail Murphy

The main focus of this study is to determine the impact of public opinion on women’s relationships with American GIs in Gloucestershire 1942-1946. This involves understanding the scope of the relationships that were had and how race determined the way women who fraternised with US troops were portrayed to the public. Its primary aim is to provide new understanding of a subject that is under researched in Gloucestershire. Much attention has been given to the presence and impact of American soldiers in the Britain during the Second World War. However, no study has directly focused on Gloucestershire. This thesis also aims to understand if public opinion regarding women’s relationships with American soldiers impacted their sexual agency. Two main methods are used, the textual analysis of primary sources and the use of oral history accounts. The research reveals that sexual relationships with American soldiers added to the existing apprehension that surrounded female sexuality. Many local women had relationships with American soldiers, which aggravated some members of the public and the local authorities, especially if the soldier was black. Young working-class girls and women were particularly singled out for their immoral behaviour towards the US troops. The research also reveals that women in Gloucestershire expressed indifference and defiance towards the often-disapproving public opinion and control mechanisms implemented to influence the sexual agency of women. This thesis contributes to women’s history in Gloucestershire, uncovering a period of the county’s history that until now has not been researched.


2020 ◽  
Author(s):  
Corey Pew ◽  
Soroosh Sadeh ◽  
Richard R. Neptune ◽  
Hao-Yuan Hsiao

Abstract Background Falling is a leading cause of injury and death in the United States. Researchers and clinicians strive to identify and rehabilitate those at risk of falling in order to mitigate the impact of fall events and prevent future falls. Recently, perturbation-based balance testing and interventions have received increased attention, partly because reactive postural control responses triggered by perturbations are important for balance recovery during actual falls. However, current systems are limited by the need for multiple individuals to operate the device, downtime between trials to reset the perturbation and/or single mode functionality. To this end, we have developed a Perturbation Platform System that can induce perturbations in both vertical and angled directions. Results The system consists of two box platforms that can individually perform straight (25.4 mm, 50.8 mm and 76.2 mm) and angled (5°, 10°, and 15°) height changes while an individual is standing or walking overground. In addition, the system can automatically reset to the original position following perturbation. The platform achieves peak downward accelerations of 5.41 m/s2 during drop events that simulate sudden changes in foot-contact surfaces. Conclusions The novel system can be used in a laboratory setting to better understand balance response and control mechanisms. In addition, this portable system can be used in a clinical or home setting to provide perturbation-based balance exercises that aim to improve balance and mobility.


2021 ◽  
Vol 5 (5) ◽  
pp. 27
Author(s):  
Yao Du ◽  
Thomas D. Grace ◽  
Krithika Jagannath ◽  
Katie Salen-Tekinbas

Technology plays an essential role in shaping youth’s communication and social interactions in online multiplayer games. Due to physical distancing restrictions during the COVID-19 global pandemic, online multiplayer games like Minecraft and Roblox are well-positioned to amplify healthy communication/social connections and mitigate the impact of social isolation. Research so far has been focused on how these gaming environments support youth development from the perspectives of individual stakeholders (e.g., caregivers, educators, designers, and developers). However, features of these games, such as communication and parental controls, are often misaligned with the ways in which children develop communication and social skills. Using a series of case studies of popular virtual worlds and online games, this paper provides an analysis of critical design features that serve youth throughout different stages of childhood and early adolescence. We offer three main contributions: (a) a comparison matrix of similarities and differences in communication and control features between platforms; (b) an evaluation of design features in selected virtual world platforms that promote safe and positive social interactions; and (c) a method for cross-platform comparison aimed at helping researchers, designers, and practitioners examine specific dimensions of social communication and play experience in virtual worlds.


2019 ◽  
Vol 70 (1) ◽  
pp. 465-488 ◽  
Author(s):  
Hans Motte ◽  
Steffen Vanneste ◽  
Tom Beeckman

In order to optimally establish their root systems, plants are endowed with several mechanisms to use at distinct steps during their development. In this review, we zoom in on the major processes involved in root development and detail important new insights that have been generated in recent studies, mainly using the Arabidopsis root as a model. First, we discuss new insights in primary root development with the characterization of tissue-specific transcription factor complexes and the identification of non-cell-autonomous control mechanisms in the root apical meristem. Next, root branching is discussed by focusing on the earliest steps in the development of a new lateral root and control of its postemergence growth. Finally, we discuss the impact of phosphate, nitrogen, and water availability on root development and summarize current knowledge about the major molecular mechanisms involved.


Author(s):  
Barnabas W. Qurix ◽  
Lawrence C. Edomwonyi-Otu ◽  
Danjuma Jise

The paper makes a critical assessment of urban development in Nigeria against the backdrop of a rapidly changing population and growth rate. The Authors interrogated the effects of development control- mechanisms through the lenses of identified social anomalies in three selected pilot cities of Nigeria (Kaduna, Abuja FCT, and Lagos). Thematic areas examined include, the state of critical infrastructure, population dynamics, urban sprawl, city polarization, transportation, waste management systems, security/crime and economics. The Authors identified structural transformation of three Nigerian cities with focus on the causes and attendant consequences on urban development. The study found that urban growth has over-stretched the state of critical infrastructure in the cities and the mechanisms of development control seem ineffective in stemming unregulated growth, compromises and unplanned ‘development’. The paper noted that the impact of these developments has overstretched the state of critical infrastructure with far-reaching consequences. The authors conclude with some recommendations for strategic planning and sustainable development strategies aimed at mitigating the problems of urban development in Nigeria.


2021 ◽  
Author(s):  
Wei ZENG ◽  
Anne M Lillis ◽  
Jennifer Grafton ◽  
Henri C. Dekker

Cross-border alliances expose firms to heightened risks, posing different governance and control challenges than domestic alliances. We examine the impact of differences in alliance partner countries' institutional environments. Analysis of survey data supports our contention that cross-border alliances involve a greater reliance on formal controls, particularly when firms collaborate with partners in countries with a weaker institutional environment. These relations exist regardless of governance structure (i.e., equity or nonequity alliance) that prior research considers a critical choice for addressing cross-border alliance risks. Additional analyses show that four sub-dimensions of institutional characteristics (voice and accountability, regulatory quality, rule of law, and control of corruption) and one sub-dimension of formal controls (behavior controls) are the main drivers in the association between institutional distance and reliance on formal controls. These findings demonstrate the distinct impact of institutional environment as a country-level determinant of alliance control choices.


Author(s):  
Anamika Twyman-Ghoshal

Global anomie theory (GAT), as articulated by Nikos Passas, provides an explanation of the impact of globalization and neoliberalism on nations and the conditions within them to create anomie resulting in deviance. Drawing on Merton’s anomie theory, GAT includes an analysis of the global structural and cultural forces acting on the relations between society and individuals. The theory is integrative, incorporating anomie with other criminological approaches and with knowledge from related social sciences. GAT is designed to provide a comprehensive macro-level theory on the social context for deviance. The global anomie approach suggests that neoliberal globalization is a root cause of anomie and dysnomie, creating an environment conducive to crime and social harm. The theory posits that the growth and intensity of neoliberalization has multiplied criminogenic asymmetries creating discrepancies between cultural goals and the legitimate means of achieving those goals. The interconnections generated by globalization are manifest through increased social mobility, enhanced international communication, and intensified international trade. This process has been magnified globally, stressing the importance of an unfettered free market, espousing material goals, economic growth, and consumerism. In this environment of growing interconnectedness, reference groups are broadened, which influence aspirations, steering them increasingly toward economic goals. Simultaneously, the process of globalization exposes inequities, stratifications, exclusions, and marginalization, which impede access to the sought-after material goals, creating both absolute and relative deprivation. Echoing Merton’s work, Passas argues that when aspirations are not realized, such blockages lead to systematic frustrations. Individuals adapt to the strain in different ways, some through deviance. Deviant behavior is rationalized under these structural conditions, which when successful and allowed to continue with impunity, becomes established and normative for others in society, including for those that do not experience the original strain. At the same time, the theory identifies the impact of neoliberal globalization on governance. Normative standards and control mechanisms are reduced in an effort to shrink government intervention and oversight; this includes reducing social support mechanisms to make way for a privatized market. The ability of governments to act effectively is further impeded as deviant adaptations become normalized, creating an environment of dysnomie.


2011 ◽  
Vol 70 (1) ◽  
pp. 5-11 ◽  
Author(s):  
Beat Meier ◽  
Anja König ◽  
Samuel Parak ◽  
Katharina Henke

This study investigates the impact of thought suppression over a 1-week interval. In two experiments with 80 university students each, we used the think/no-think paradigm in which participants initially learn a list of word pairs (cue-target associations). Then they were presented with some of the cue words again and should either respond with the target word or avoid thinking about it. In the final test phase, their memory for the initially learned cue-target pairs was tested. In Experiment 1, type of memory test was manipulated (i.e., direct vs. indirect). In Experiment 2, type of no-think instructions was manipulated (i.e., suppress vs. substitute). Overall, our results showed poorer memory for no-think and control items compared to think items across all experiments and conditions. Critically, however, more no-think than control items were remembered after the 1-week interval in the direct, but not in the indirect test (Experiment 1) and with thought suppression, but not thought substitution instructions (Experiment 2). We suggest that during thought suppression a brief reactivation of the learned association may lead to reconsolidation of the memory trace and hence to better retrieval of suppressed than control items in the long term.


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