scholarly journals Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism

2016 ◽  
Vol 11 (2) ◽  
pp. 165-178 ◽  
Author(s):  
Pasi Ikonen ◽  
Vilma Luoma-aho ◽  
Shannon A. Bowen
Keyword(s):  
Public Relations ◽  
Codes Of Ethics ◽  
Relations Marketing

Using Social Media in the Workplace

2014 ◽  
pp. 146-161 ◽  
Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Internal Communications ◽  
Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

scholarly journals BRANDING PERGURUAN TINGGI SWASTA (STUDI KASUS STRATEGI MARKETING PUBLIC RELATION UNIVERSITAS KRISTEN INDONESIA MALUKU).

BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 105-116
Author(s):  
RIDO DOMINGGUS LATUHERU
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Distribution System ◽  
Public Relation ◽  
Communication Studies ◽  
Gross Margin ◽  
Public Response ◽  
The Public ◽  
Product Idea ◽  
Relations Marketing

Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Relations Marketing Strategy in Branding? (2). What is the Public Response to the Public Relations Marketing Strategy in Branding? The benefits of this study are expected to be useful as (1). Contribution of ideas and input and helped UKIM in formulating the Public Relations Marketing Strategy in Branding. (2). Scientific input for the development of the UKIM Research Institute, particularly in the field of Communication Studies

scholarly journals Ethical model of lobbying: An analysis of the codes regulating lobbying activity

2017 ◽  
Vol 20 (8) ◽  
pp. 75-86
Author(s):  
Anna Lewicka-Strzałecka
Keyword(s):  
Public Relations ◽  
Conflict Of Interest ◽  
Self Regulation ◽  
Codes Of Ethics ◽  
Specific Pattern ◽  
Customer Relationship ◽  
Civic Responsibility ◽  
Ethical Standards ◽  
Lobbying Activity

Self-regulation initiatives are undertaken by many lobbying circles in various countries. The key element of those initiatives are codes of ethics including a postulated model of lobbying activities, a specific pattern of ethical standards of lobbying. The aim of the article is a reconstruction of this pattern on the basis of the analysis of eight codes representing American, Polish, British, European and German lobbying. The analysis leads to the following conclusions. An axiological base of the lobbyist profession is created by such values as honesty, reliability, integrity, trust, professionalism, civic responsibility, openness, transparency, loyalty, respect, courtesy. Norms included in the codes are concentrated on the following issues: legality, transparency of actions, care of reputation and dignity of the profession, avoiding corruption, conflict of interest, customer relationship, duties toward society, public relations. A weak element of lobbying self-regulation is a system of norm execution.

scholarly journals Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV

2019 ◽  
Vol 7 (2) ◽  
pp. 37
Author(s):  
Ayu Puspa Yurita ◽  
Anwar Sani
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Public Relation ◽  
The Public ◽  
Relations Marketing ◽  
Descriptive Qualitative ◽  
Business Relations

Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.

scholarly journals ETHICS IN PUBLIC RELATIONS: ETHICAL THEORIES, CODES AND CONFLICTS

2021 ◽  
Vol 2 (2) ◽  
pp. 87-100
Author(s):  
Neda Necić
Keyword(s):  
Public Relations ◽  
Self Regulation ◽  
Codes Of Ethics ◽  
Moral Principle ◽  
Ethical Theories ◽  
Philosophical Concept ◽  
The Public ◽  
Management Function ◽  
Ethical Conflicts ◽  
The Media

Public relations, an important element of the media society, is a management function which helps establish and nurture the links of mutual communication, understanding, acceptance and cooperation between the organization and the surrounding public. The development of the public relations profession is commonly seen as a progressive evolution from unsophisticated and unethical early practice to the planned, strategic, ethical campaigns of the modern age. However, when discussing the practice of public relations in the XXI century, there are certain doubts, or rather, ethical conflicts. Being the key moral principle and the fundamental philosophical concept, truth should be the goal of every relationship and communication. However, in the public relations practice, truth is occasionally suppressed due to its partial placement. The process of communication itself functions to a significant extent through the mass media, and the violation of ethics in that respect is the trade in media space, which is a difficult form of violation of the philosophy of morality. The main purpose of this paper is to provide an overview of ethics and its development in public relations. This paper analyzes the ethics of public relations as a self-regulation platform for this profession. The application of ethical theories based on utilitarian and deontological approaches has also been discussed. In addition, codes of ethics applied in the PR profession are presented, as well as examples of unethical actions in the public relations profession.

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