scholarly journals ETHICS IN PUBLIC RELATIONS: ETHICAL THEORIES, CODES AND CONFLICTS

2021 ◽  
Vol 2 (2) ◽  
pp. 87-100
Author(s):  
Neda Necić
Keyword(s):  
Public Relations ◽  
Self Regulation ◽  
Codes Of Ethics ◽  
Moral Principle ◽  
Ethical Theories ◽  
Philosophical Concept ◽  
The Public ◽  
Management Function ◽  
Ethical Conflicts ◽  
The Media

Public relations, an important element of the media society, is a management function which helps establish and nurture the links of mutual communication, understanding, acceptance and cooperation between the organization and the surrounding public. The development of the public relations profession is commonly seen as a progressive evolution from unsophisticated and unethical early practice to the planned, strategic, ethical campaigns of the modern age. However, when discussing the practice of public relations in the XXI century, there are certain doubts, or rather, ethical conflicts. Being the key moral principle and the fundamental philosophical concept, truth should be the goal of every relationship and communication. However, in the public relations practice, truth is occasionally suppressed due to its partial placement. The process of communication itself functions to a significant extent through the mass media, and the violation of ethics in that respect is the trade in media space, which is a difficult form of violation of the philosophy of morality. The main purpose of this paper is to provide an overview of ethics and its development in public relations. This paper analyzes the ethics of public relations as a self-regulation platform for this profession. The application of ethical theories based on utilitarian and deontological approaches has also been discussed. In addition, codes of ethics applied in the PR profession are presented, as well as examples of unethical actions in the public relations profession.

scholarly journals Analysis of professional perceptions relating to the effectiveness of codes of ethics for journalists in Spain

2020 ◽  
Vol 18 (4) ◽  
pp. 511-528
Author(s):  
Marcel Mauri-Ríos ◽  
Silvia Marcos-García ◽  
Aitor Zuberogoitia-Espilla
Keyword(s):  
Self Regulation ◽  
Codes Of Ethics ◽  
Content Type ◽  
The Public ◽  
Ethical Codes ◽  
Determining Factors ◽  
The Media ◽  
Right To Information ◽  
Key Aspects

Purpose Codes of ethics are important instruments in journalism, as they promote transparency and self-regulation of media, in addition to monitoring the quality of information. The purpose of this paper is to analyse the perceptions that Spanish journalists have of the effectiveness of codes of ethics and to evaluate the different personal and professional variables which condition this vision. Design/methodology/approach The methodology used in the present study is based on quantitative content analysis using the survey technique. This technique makes it possible to obtain empirical data on various key aspects of the profession that are determining factors in ascertaining Spanish journalists’ views of one of the instruments of accountability that is external to the media: general ethical codes. Findings The results show that Spanish journalists are largely confident in the effectiveness of ethical codes in their profession. Likewise, it was seen that variables such as age, professional experience or the media with which they work influence the perceptions that professionals have of such instruments. Originality/value If understanding journalism as a profession whose mission is to guarantee the citizens their right to information, then it is essential to be familiar with the tools provided by the profession itself to be accountable to the public regarding this professional mission. Hence the importance of instruments of accountability and the perceptions of the professionals themselves regarding their effectiveness.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners’ Perspective and Perceptions

2020 ◽  
Vol V (I) ◽  
pp. 55-61
Author(s):  
Mudassir Mukhtar ◽  
Salma Umber ◽  
Mudassar Hussain Shah
Keyword(s):  
Social Capital ◽  
Civil Society ◽  
Public Relations ◽  
Public Sphere ◽  
Qualitative Interviews ◽  
Critical Role ◽  
Private Institutions ◽  
National Narrative ◽  
The Public ◽  
Management Function

This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

scholarly journals Žiniasklaidos laisvė? Žurnalistų etikos problemos Estijoje

2008 ◽  
Vol 47 ◽  
pp. 59-65 ◽  
Author(s):  
Epp Lauk
Keyword(s):  
Freedom Of Expression ◽  
Free Market ◽  
Self Regulation ◽  
Sufficient Conditions ◽  
Codes Of Ethics ◽  
Media Ethics ◽  
Journalism Ethics ◽  
The Media ◽  
Responsibility Model ◽  
Communist Countries

Šiame straipsnyje nagrinėjama pokomunistinių šalių spaudos laisvė, laisvoji rinka ir egzistuojantys žurnalistų etikos kodeksai, kurių nepakanka garbingos ir etiškos žurnalistikos, prižiūrimos savireguliacinių institucijų, plėtrai. Estijos pavyzdys, kaip demokratijos ir laisvos rinkos ekonomikos modelis, atskleidžia, jog vienoje iš “laisviausių” šalių žiniasklaidos elitas, siekdamas savo interesų ir pelno, išplėtojo užgaulingą “savireguliacijos simuliaciją”. Ten, kur valstybės žiniaskaidos politika išlieka itin liberali, o pilietinės ir politinės kultūros neišplėtotos, “socialiai atsakingos” žurnalistikos modelis neveikia.Freedom for the media? Issues of journalism ethics in Estonia*Epp Lauk SummaryThis paper argues that in the post-Communist countries freedom of the press, free market and existence of journalistic Codes of ethics are not sufficient conditions for the development of fair and ethical journalism that is guarded by a self-regulation body. The example of Estonia, a ‘model’ of the transformation to a democratic free-market economy, demonstrates that in one of the ‘freest’ of environments the media elite have developed an abusive ‘simulation of self-regulation’ to protect their self-serving interests and the pursuit of profit. Where State media policy remains extremely liberal and civic and political cultures are underdeveloped, the ‘social responsibility’ model of journalism does not work.Key words: freedom of expression, media ethics, media self-regulation, civil society, Estonia, post-Communist countries

scholarly journals MELIHAT HUBUNGAN MASYARAKAT DALAM PRAKTI

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Narti
Keyword(s):  
Public Relations ◽  
Community Relations ◽  
Employee Relations ◽  
Management Communication ◽  
Specific Product ◽  
Communication Practice ◽  
The Public ◽  
Positive Side ◽  
Management Function ◽  
Public Relations Ethics

Public relations was a management function that planned and sustainable through organizations and private or public institutions to gain understanding, sympathy and support from those who were related or might be related to the study of public opinion among them. PR could keep the credibility of the organization remain good, reached out those who avoid salespeople or advertising; dramatized a company or a specific product as well as the relationship with the mass media. The perspectives of the study was people often perceived public relations as a group of people who twist the facts to turn a bad situation for the benefit of companies. It’s true that part of the public relations goal was to show the positive side of the company that happened. However, public relations ethics required that the works were done in an objective, fair, and transparent ways to the public. Public relation in communication practice was the form of public relations product, which operationally is a form of concrete activities and include efforts to do: employee relations, financial relations, community relations, crisis management communication, relationships public interest / public, consumer education, and relationship development Internet.  Keywords: public relations in practice, product PR, PR event

scholarly journals Role of the Public Relations Service in Shaping the Media Content Strategy of the Kurdish Media Corporation "Rudaw"

2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Media Content ◽  
The Public ◽  
Mandatory Participation ◽  
Content Strategy ◽  
The Media ◽  
Media Corporations

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.

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