Effects of word-of-mouth on the behavior of Austrian blood donors: a case study of the Red Cross Blood Donation Service

2017 ◽  
Vol 34 (3) ◽  
pp. 429-439 ◽  
Author(s):  
Sebastian Martin ◽  
Dorothea Greiling ◽  
Nina Leibetseder
Keyword(s):  
Health Care ◽  
Blood Donors ◽  
Word Of Mouth ◽  
Blood Donation ◽  
Red Cross ◽  
Face To Face ◽  
Willingness To Donate ◽  
Donation Frequency ◽  
Donation Intention ◽  
Willingness To Recommend

Summary The procurement of blood is an essential challenge of today’s health care. Current studies emphasize the influence of word-of-mouth (WOM) on health care behavior, including blood donation. Still, there exists no study which systematically investigates how WOM affects the behavior of blood donors. Therefore, this paper aims to contribute to this lack of research by focusing on Austrian blood donors as possible receivers and senders of WOM. A survey was distributed to 300 donors of the Austrian Red Cross with a return of 245 surveys. The results highlight the strong influence of WOM on the awareness of the blood service and the willingness to donate blood. Further, structured and organized procedures, friendly employees and respectful interaction were found to be important factors determining willingness to recommend blood donation. Family members as well as friends are the preferred WOM-receivers and the personal face-to-face contact is the favored channel of communication. The results also show that WOM-behavior is strongly influenced by factors such as age, gender and donation frequency. By helping blood bank managers to better understand how WOM affects donation intention and behavior, this study provides a new approach to attract blood donors.

The willingness to donate blood: an empirical analysis of socio-demographic and motivation-related determinants

2005 ◽  
Vol 18 (3) ◽  
pp. 165-174 ◽  
Author(s):  
Dieter K Tscheulin ◽  
Jörg Lindenmeier
Keyword(s):  
Blood Donors ◽  
Word Of Mouth ◽  
Blood Donation ◽  
Structural Characteristics ◽  
Level Of Education ◽  
Personal Involvement ◽  
Willingness To Donate ◽  
The Individual ◽  
Individual Importance ◽  
Very High

Since the willingness to donate blood is not very high among large parts of the population, a better understanding of the determinants for the willingness to donate blood is of significant importance. This article is intended to contribute to higher uniformity of results in the context of research on blood donation behaviour. Exploratory factor analysis and non-parametric tests are used to accomplish this. Potentially important socio-demographic and motivation-related variables particularly affecting the willingness to donate blood are examined. As an addition to the existing literature, the influence of the individual importance of structural characteristics of blood donation facilities, such as the standard of the facility's medical equipment or the training of the facility's staff, will be tested for its effects on the willingness to donate blood. The analysis will also include the influence of direct or indirect personal involvement on the part of the respondent. The results of the study indicate that typical blood donors are young women or men who are studying or possess a higher level of education. Furthermore, potential blood donors can easily be attracted by pecuniary incentives and word of mouth. Unlike non-donors, potential blood donors are not idle, have no fear of infections due to the donation and want reasonable opening hours of blood donation facilities.

Racial Differences in Motivators and Barriers to Blood Donation Among Blood Donors

2009 ◽  
Vol 133 (9) ◽  
pp. 1444-1447
Author(s):  
Beth H. Shaz ◽  
Derrick G. Demmons ◽  
Krista L. Hillyer ◽  
Robert E. Jones ◽  
Christopher D. Hillyer
Keyword(s):  
African American ◽  
African Americans ◽  
Racial Differences ◽  
Blood Donors ◽  
Blood Donation ◽  
Screening Process ◽  
Center Staff ◽  
Predominately White ◽  
Donation Frequency ◽  
The Right

Abstract Context.—Nationally, African Americans are underrepresented in community blood donation programs. To increase blood donation by African Americans, differences between motivators and barriers to blood donation between races should be investigated. Objective.—To investigate motivators and barriers to blood donation in African American and white blood donors. Design.—An 18-item, anonymous, self-administered questionnaire regarding demographics and motivators and barriers to donation was completed by blood donors at a predominately African American and a predominately white fixed donation site. Results.—A total of 599 participants (20% African American, 75% white, and 5% other) completed the survey. The most commonly reported reasons to donate included: “because it is the right thing to do” (45% African Americans and 62% white) and “because I want to help save a life” (63% African Americans and 47% white). Unpleasant experiences did not differ as a barrier to continue donation between African Americans and whites. African Americans placed more importance on donating blood to someone with sickle cell disease, convenience of blood donation, treatment of donor center staff, and level of privacy during the screening process. Conclusions.—These data suggest that in a large metropolitan area, reasons for donation among African American and white donors differ. To retain and increase donation frequency of African American donors, these factors should be considered in creating an African American donor recruitment and retention program.

scholarly journals Promoting the Propensity for Blood Donation Through the Understanding of Its Antecedents.

2020 ◽  
Author(s):  
Roberta Guglielmetti Mugion ◽  
Pasca Maria Giovina ◽  
Di Pietro Laura ◽  
Maria Francesca Renzi
Keyword(s):  
Mixed Methods Research ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Blood Donation ◽  
Universal Coverage ◽  
Equation Modeling ◽  
Planned Behaviour ◽  
Donation Intention ◽  
Italian Context

Abstract Background. The paper is aimed at understanding the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we are going to analyse the two perspectives in order to identify similarities and differences concentrating on the Italian context. Our findings can be useful also in the COVID-19 epoch in which blood availability continue to be a primary need of hospitals. Blood is a vital resource that strongly affects the efficacy and sustainability of every national healthcare system and the system’s ability to achieve the goal of universal coverage. This is especially true in the COVID-19 epidemic, in which there is the need for blood among hospitals. Methods. The purpose of this paper is to understand the main antecedents of citizens’ blood donation intention and the propensity to enhance word of mouth among both donors and non-donors. To fulfil this purpose, the Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modeling, developing a multi-group approach. Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, and non-donor inhibitors. Service quality has an impact on the propensity to generate Word Of Mouth. Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided. Our findings can also be useful in the COVID-19 epidemic, in which there is more need for blood in hospitals.

scholarly journals The Statistical Analysis of Factors Explaining the Intention of Public for Blood Donation in Jamshoro, Sindh

2021 ◽  
Vol 7 (2) ◽  
pp. 13-20
Author(s):  
Nazia Parveen Gill ◽  
Fozia Parveen Panhwar ◽  
Sunbul Naeem Cheema ◽  
Raja Muhammad Ilyas
Keyword(s):  
Blood Donors ◽  
Blood Donation ◽  
Sampling Technique ◽  
Final Analysis ◽  
Screening Tests ◽  
Cluster Sampling ◽  
Chi Square ◽  
Willingness To Donate ◽  
Chi Square Test ◽  
The Media

Purpose: The purpose of this research is to determine different factors explaining the intention of public in context of blood donation in the district of Jamshoro, Sindh. Methodology: The data were collected of 400 samples from four different tehsils of Jamshoro. The data was collected through well-structured questionnaire. The survey was conducted in 2019 and cluster sampling technique was used. The internal consistency of the questionnaire was examined, and Chi-Square test was applied for final analysis. Findings: The public's willingness to donate blood is limited, according to this study (χ2 (1) = 0.88, p=0.39). The media does not perform any significant role in awareness generating and educating the general public about the importance of donating blood (χ2 (1) = 24.35, p=0.001). Women make up a small percentage of blood donors in society (χ2 (1) = 0.05, p=0.82). This research also compares blood donors and non-donors based on gender and age. The contribution of blood donors in younger age was higher (χ2 (3) = 19.31, p=0.01) in males (χ2 (1) = 27.98, p=0.001). Conclusion: The awareness of blood donation was higher in males, higher education, and young age peoples (18-28) years. Furthermore, the awareness about blood donation should be made known through electronic and print media along with the educational programs at educational institutions. Blood bank lab assistants should be given training to keep up to date with the latest information on blood donation, samples, and screening tests.

A Pilot Trial To Assess College Student’s Willingness To Donate Blood.

Blood ◽  
2007 ◽  
Vol 110 (11) ◽  
pp. 4029-4029 ◽  
Author(s):  
Derrick G. Demmons ◽  
Colleen P. Crittenden ◽  
Mark Lee ◽  
Beth H. Shaz ◽  
Miriam Burnett ◽  
...  
Keyword(s):  
College Students ◽  
African American ◽  
African Americans ◽  
Blood Donation ◽  
Pilot Trial ◽  
Recruitment Methods ◽  
School Work ◽  
Knowledge And Beliefs ◽  
Willingness To Donate ◽  
Donation Frequency

Abstract Background: Nationally, African Americans are significantly underrepresented in community blood donation programs. The need to understand the willingness to donate blood among African Americans is essential. In this study, we explore factors that serve as motivators and barriers to blood donation identified by college students at two Historical Black Colleges/Universities (HBCUs). Methods: HBCU students at least 18 years of age were given the opportunity to complete a paper-based or on-line 41-item questionnaire to assess the participant’s demographic background, donation frequency, motivators and barriers toward donation, knowledge and beliefs regarding blood donation, and specific behavioral practices. No personal identifiers were used. Univariate and bivariate analyses were conducted to describe the sample. Results: 409 individuals completed the survey. 95% self-identified as African-American and 45% of college students reported previously donating blood. Student’s felt that incentives, personal requests to donate from blood centers, blood drives sponsored by campus organizations, and the university involvement in promoting blood drives were significant motivating factors for donating blood (p<.05). Significant barriers against blood donation included believing donation was too painful, fear of feeling faint, dizzy, or nauseated, losing valuable time from school or work, too time consuming, and fear of deferral (p<.05). Conclusions: College students are willing to donate blood based on convenience, accessibility, and support from their university. Campus-based recruitment methods geared towards students, specifically those of African American descent, may prove beneficial for increasing the general pool of African American blood donors. Significant relationships between barriers, motivators, and donor status Χ2 Sig. *p<.05 Barriers against blood donation Too painful 60.20 .000 Would feel faint, dizzy, or nauseated 42.15 .000 Will lose valuable time from school/work 16.82 .002 Previously been told not to donate 8.49 .004 Takes too long 37.41 .000 Motivators toward blood donation Incentive for donating 14.56 .006 Personal request to donate from blood center 10.15 .038 Blood drive sponsored by campus organization 26.29 .000 University involvement in promoting blood drives 5.36 .021

Is removing blood donation barriers a donation facilitator?

2015 ◽  
Vol 5 (3) ◽  
pp. 190-205 ◽  
Author(s):  
Michael Polonsky ◽  
Kate Francis ◽  
Andre Renzaho
Keyword(s):  
Social Marketing ◽  
Blood Donors ◽  
Blood Donation ◽  
Cultural Issues ◽  
Content Type ◽  
African Migrants ◽  
African Community ◽  
Donation Intention ◽  
Social Marketing Campaigns ◽  
The Impact

Purpose – The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community. Design/methodology/approach – Interviews were conducted with 425 people from the African community in Victoria and South Australia. Factor analysis was performed on the barriers and the removal of barriers. Item groupings for both constructs differed, suggesting that barriers and their removal are not necessarily opposite constructs. Findings – The cultural society factor was negatively associated with blood donation intention (i.e. a barrier), whereas engagement and overcoming fear were positively associated with blood donation intention (i.e. facilitators). Cultural issues and lack of understanding were not seen to impede blood donation. Additionally, the removal of cultural barriers did not facilitate increases in blood donation intentions. Thus, the removal of barriers may not be sufficient on their own to encourage donation. Research limitations/implications – This only examines the issue with regards to whether the removal of barriers is a facilitator of blood donation with one group of migrants, and relationships may vary across other migrant and non-migrant groups. Practical implications – Policymakers often use social marketing interventions to overcome barriers as a way of facilitating blood donation. This research suggests that removing barriers is indeed important because these barriers impede people considering becoming blood donors. However, the findings also suggest that the removal of barriers is insufficient on its own to motivate blood donations (i.e. the removal of barriers is a hygiene factor). If this is the case, social marketing campaigns need to be multifaceted, removing barriers as well as leveraging facilitators, simultaneously. Social implications – This work identified that the impact of barriers and their removal may facilitate effective social marketing campaigns in differing ways, in the context of blood donation. Originality/value – How barriers and their removal impact social marketing activities (i.e. blood donation behaviour) has generally not been explored in research.

scholarly journals Characterization of blood donors and non-blood donors in Germany using an online survey

2021 ◽  
Vol 11 (3) ◽  
pp. 595-602
Author(s):  
Benita Stock ◽  
Luis Möckel
Keyword(s):  
Blood Donor ◽  
Online Survey ◽  
Blood Donors ◽  
Blood Donation ◽  
Organ Donor ◽  
Red Cross ◽  
Survey Tool ◽  
Related Quality ◽  
Potential Channels ◽  
Physical Consequences

Abstract Objectives of this study were to analyze characteristics influencing blood donation status, to identify anxieties and reasons for (non-)blood donation, and potential channels for future blood donation campaigns. A random population from Germany was interviewed using the online survey tool SoSci Survey. The access link to the questionnaire was distributed via snowball system and the Bavarian Red Cross. Statistical analysis was performed to identify factors influencing blood donation status. A total of 682 participants (27.3% blood donors) with a mean age of 33.4 and a standard deviation (SD) of 12.0 years were included into the analysis. Strongest factor associated with being blood donor was having a blood donor within family and friends (Odds ratio [OR]: 5.05 [95% confidence interval [95% CI]: 2.63; 9.70]; p≤0.001), whereas having anxiety related to blood donation was the strongest factor for being non-blood donor (OR: 0.11 [95% CI: 0.05; 0.21] p≤0.001). Other factors significantly influencing blood donor status were age, health-related quality of life, knowledge on blood donation, being an organ donor and having pre-conditions. Main anxieties avoiding blood donation were fear of physical consequences, and fear of the injection needle. Most frequently mentioned channels which should be used for blood donation campaigns were Instagram and free TV. Involving blood donors into campaigns to recruit new blood donors from their personal environment and to focus campaign content on physical benefits of blood donations might help to recruit new blood donors. In addition, running campaigns stronger on channels such as Instagram might increase their scope.

scholarly journals Study of blood donor complications after whole blood donation in our center

2020 ◽  
Vol 9 (1) ◽  
pp. 243
Author(s):  
Garima Vijayvergiya ◽  
Parag Fulzele ◽  
Naveen Vairyamoorthy
Keyword(s):  
Health Care ◽  
Blood Donors ◽  
Blood Donation ◽  
Care Delivery ◽  
Health Care Delivery System ◽  
Medical Attention ◽  
Blood Products ◽  
Blood Donations ◽  
History Of ◽  
A Prospective Study

Background: Despite the advent of many synthetic and semi-synthetic products, the importance of biological blood products cannot be undermined in the current era. The blood donors are the backbone of any health care delivery system that has a well-organized blood transfusion service.Methods: A prospective study conducted for the period of 16 months aimed to find out various complications and their frequencies before, during or after the blood donations. The donors who developed any complications were followed up for at least three weeks to assess the late reactions if any. Blood donation was carried out with proper precautions and asepsis by experienced phlebotomists.Results: Out of 10346 blood donations, 9887 were from replacement donors, while 459 were from voluntary donors. Total donation associated complications were 113, out of which the majority were VVRs (n=74), followed by venous hematomas (n=34) and arterial punctures (n=5). Of the 74 donors who had a VVR after blood donation, the incidence was higher in females (1.64% versus 0.69%). A higher incidence of VVRs was seen among the donors who had a history of previous blood donation.Conclusions: This study strengthened the fact that though blood donation is relatively safe, it still has a complication rate of nearly 1%. To encourage for blood donation at a regular interval, all the possible steps should be taken to minimize the rate of complications. More medical attention should be given to the “at-risk” donors.

scholarly journals Gamification: Blood Donor Apps for IOS Devices

2021 ◽  
Vol 1 (1) ◽  
pp. 14-26
Author(s):  
Alvedi Chandra Sabani ◽  
Ida Bagus Kerthyayana Manuaba ◽  
Erwin Adi
Keyword(s):  
Blood Donor ◽  
Blood Donors ◽  
Blood Donation ◽  
Supply And Demand ◽  
Real Life ◽  
User Acceptance ◽  
Red Cross ◽  
Acceptance Test ◽  
Test Results ◽  
A Company

Humans need blood to live and there is no substitute for it. Based on the statistics gathered by the Australian Red Cross, 1 in 3 people will need a blood donation once in their lifetime. However, only 1.5% of Indonesian people donate their blood. In order to rectify this unbalanced blood donation supply and demand, an application named Game4Life was developed and tested. This paper aims to implement ‘gamification’ on iOS devices to encourage users to donate their blood and help to end this shortage. This paper focused on developing features that would help blood donors to schedule their donation as well as a reward and achievement system to motivate future donors and keep them engaged. The deliverable prototype of this paper is implementable and expandable in real life with the cooperation of Palang Merah Indonesia (Red Cross Indonesia) and a company sponsor. Based on the User Acceptance Test results and Palang Merah Indonesia's response, Game4Life has successfully satisfied its scope and requirements.

scholarly journals TAMPANG JENUH TRANSFERIN PENDONOR DARAH ANEMIA

2018 ◽  
Vol 15 (3) ◽  
pp. 78
Author(s):  
Christina Roosarjani ◽  
Titis Wahyuono ◽  
J B Suparyatmo
Keyword(s):  
Blood Transfusion ◽  
Blood Donors ◽  
Blood Donation ◽  
Iron Status ◽  
Transferrin Saturation ◽  
Red Cross ◽  
Blood Donations ◽  
Group Iii ◽  
Group I ◽  
Group Ii

Iron deficiency remains one of the most frequent adverse effects of blood donation. Iron status test used on blood donor screeningis haemoglobin concentration. Other iron status parameters are transferrin saturation. The study aims to determine the profile oftransferrin saturation among certain groups of blood donors at the Blood Transfusion Unit of the Indonesian Red Cross SurakartaBranch. The samples were drawn from blood donors at the Blood Transfusion Unit from June to December 2005. A total of 148 specimenswere classified into 3 groups consist of 49 first time blood donations as group I, 50 of fifth time blood donations as group II, and 49of tenth time blood donations as group III. Transferrin saturation was measured by ratio between serum iron and Total Iron BindingCapacity (TIBC). The data analysed by Anova test to distinguish the difference of transferrin saturation among three groups. The resultsshowed the transferrin saturation decreased from group I to group II and from group II to group III. The transferrin saturation amongthree groups showed significantly difference (p=0.000). It can be concluded that there is a decrease in transferrin saturation accordingto the blood donation frequency among blood donors at the Blood Transfusion Unit of the Indonesian Red Cross Surakarta Branch.Transferrin saturation measurement is needed for another parameter of iron deficiency anaemia among blood donors.

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