I Believe in Conserving Energy
Peanuts was a suburban story and expressed many of the contemporary concerns about the environment and the future. Nature played an important role in Schulz’s work, becoming an active member of the cast at times. Schulz’s conception of environmental responsibility attempted to balance alleviating the negative consequences of modern industry with the need for continued industrial productivity. This environmental ethos made Peanuts characters attractive mascots for 1970s presidential administrations looking to market their own public policies in the midst of the energy and pollution crises of the decade. At times, however, Schulz’s work could be deployed by corporate leaders as a way to deflect their own industrial responsibility onto individual consumers.