Introduction

2021 ◽  
pp. 1-12
Author(s):  
Alexander Dukalskis
Keyword(s):  
Public Relations ◽  
Bad News ◽  
Positive Image ◽  
Public Relations Firms

Authoritarian states try to present a positive image of themselves abroad. They invest in foreign-facing media, retain public relations firms, and showcase their successes to elite and popular foreign audiences. But there is also a darker side to these efforts. Authoritarian states try to obscure or censor bad news about their governments and often discredit their critics abroad. In extreme cases, authoritarian states intimidate, physically attack, or even murder their opponents overseas. This book is about how authoritarian states manage their image abroad using both “promotional” tactics of persuasion and “obstructive” tactics of repression. They adopt these practices to enhance their internal and external regime security, or put differently, to make their world safe for dictatorship. This chapter introduces the main arguments, themes, and data of the book.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

Ways and forms of overcoming crisis situations in PR: change of PR strategies under the influence of COVID-19 worldview

2021 ◽  
Vol IX(254) (46) ◽  
pp. 51-53
Author(s):  
N. S. Ukhalina
Keyword(s):  
Public Relations ◽  
Theoretical Research ◽  
Positive Image ◽  
Crisis Situations

The proposed article systematizes the experience of research on public relations, as well as the change and construction of PR strategies under the influence of COVID-19, its features and ways of implementation. The experience of previous strategies and the latest approaches to public relations are considered. Based on theoretical research and practical developments, measures are proposed to create an effective PR strategy that will work on a positive image of the company or person in a pandemic.

Internet Mercenary Operation

2014 ◽  
pp. 86-117
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Target Audience ◽  
Public Image ◽  
The Internet ◽  
Chinese Context ◽  
Media Technologies ◽  
Positive Image ◽  
Product Service ◽  
Brand Product

Internet mercenary operation is a well-integrated part of the Internet public relations (IPR) business. IPR in the Chinese context is defined as a series of strategic communication activities that use the Internet and other new media technologies to promote awareness and ensure a positive image of a brand, product, service or any other entity which is concerned with its public image. Specifically, this chapter details the whole procedure of Internet mercenary operation including release design, target platforms, target audience, release volume and release duration. This chapter also documents in some detail the practice of release operation, including a pyramid of “pushing hands,” and the procedures of maintenance and monitoring.

scholarly journals Strategi Humas Polsek Bendahara dalam Menciptakan Citra Positif Dimata Masyarakat Pasca Kasus Tewasnya Pelaku Dugaan Penyalahgunaan Narkotika

2021 ◽  
Vol 4 (2) ◽  
pp. 83
Author(s):  
Nadia Muharman ◽  
Zakirah Azman ◽  
Tari Aulia Sari
Keyword(s):  
Public Relations ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Community Leaders ◽  
The Public ◽  
Positive Image ◽  
Data Collection Technique ◽  
General Section

This study entitled "Public Relations Of Bendahara Sector Police's Strategies In Creating A Positive Image In The Eyes Of The Public After The Death Of The Alleged Drug Abuse Perpetrator Case" with the aim of finding out the strategies carried out by the Bendahara Sector Police's Public Relations in creating a positive image in the public after the death of the alleged perpetrator of Narcotics abuse. This research is a descriptive study with a qualitative approach. The data collection technique in this study was done by using interviews with the head of Public Relations of the Bendahara Sector Police and the General Section Chief Public Relation of Bendahara Sector Police. The determination of informant was chosen using a purposive sampling technique. The results showed that there were seven PR strategies used by the Public Relations of the Bendahara Sector Police, namely visiting victims' families regularly, approaching community leaders, counseling in turns to villages, saweusikula (visiting schools) activities, approaching Aceh Tamiang news journalists, uploading activities documentation to social media, and providing donations and assistance to local communities in need. There were several obstacles for the Public Relations of the Bendahara SectorPolice in carrying out the strategies that had been designed, namely the lack of facilities and the lack of personnel in charge of the Public Relations sector or department. 

scholarly journals Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ida Suryani Wijaya ◽  
M. Al Amin
Keyword(s):  
Elementary School ◽  
Public Relations ◽  
Brand Image ◽  
Qualitative Approach ◽  
Public Relation ◽  
Organizational Strategy ◽  
Positive Image ◽  
Long Run ◽  
Planning Decision

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

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