Internet Mercenary Operation

2014 ◽  
pp. 86-117
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Target Audience ◽  
Public Image ◽  
The Internet ◽  
Chinese Context ◽  
Media Technologies ◽  
Positive Image ◽  
Product Service ◽  
Brand Product

Internet mercenary operation is a well-integrated part of the Internet public relations (IPR) business. IPR in the Chinese context is defined as a series of strategic communication activities that use the Internet and other new media technologies to promote awareness and ensure a positive image of a brand, product, service or any other entity which is concerned with its public image. Specifically, this chapter details the whole procedure of Internet mercenary operation including release design, target platforms, target audience, release volume and release duration. This chapter also documents in some detail the practice of release operation, including a pyramid of “pushing hands,” and the procedures of maintenance and monitoring.

scholarly journals Analyzing the content of some Islamic advocacy sites on the Internet  - A descriptive study: Islam Today website, the preaching diary website, and Dar Al Salam site for the Islamic Call: تحليل محتوى بعض المواقع الدعوية الإسلامية على شبكة الإنترنت - دراسة وصفية: موقع الإسلام اليوم، وموقع المفكرة الدعوية، وموقع دار السلام للدعوة الإسلامية

2020 ◽  
Vol 3 (5) ◽  
Author(s):  
Hashim Ahmed Alhamami
Keyword(s):  
Analytical Approach ◽  
Descriptive Study ◽  
Dar Es Salaam ◽  
Target Audience ◽  
The Internet ◽  
Positive Image ◽  
Islamic Religion ◽  
Shed Light ◽  
Good Agreement

The aim of this research is to shed light on the contents of the Da`wah sites on the Internet and to achieve the goals of the research, a descriptive-analytical approach has been used by analyzing the content of a number of Da`wah websites. The study sample consisted of three Da`wah sites (Islam Today, the Da`wah website), And Dar Al Salam for Islamic Da`wah), which is the most widespread on the Internet, and the analysis of the questionnaire, which consisted of (146) participants. Among the most important findings of the research is that the Islamic Da`wah sites include many windows, articles, and books that serve the Islamic Da`wa and contribute effectively to informing non-Muslims about the image of Islam and creating a positive image and impressions toward the Islamic religion for the browser. The da’wah sites also provided the teachings of the Islamic religion in a way that could be easily understood by non-Muslims, educating Muslims who wish to agree on matters of their religion, increasing their awareness and information about the Islamic religion, and wanting to take fatwas on many topics that concern them. Moreover, the research found that the target audience of the Islamic Da`wah sites were those who want to get to know Islam from the non-Muslim and Muslims, and the general Islamic audience who wants to agree on matters of their religion, and the individuals and institutions working in the field of Islamic Da`wa. The research also concluded that one of the most important goals that most Da`wah sites aim to achieve is to present a message to Muslims and to invite non-Muslims, that is, they have two informational and advocacy messages. Finally, the research found that a strong degree of agreement for the participants, the participants ’agreement on the clarity of the goals used by the Da`wah sites (Islam Today website, the Da`wah Calendar website, and the Dar es Salaam site for Islamic Da`wah) via the Internet on the contents of the Islamic Da`wah, and to a degree of good agreement between the members of the sample for each of the mechanisms The use of the noble hadiths in the propaganda sites via the Internet, methods, and methods of reasoning and fatwas and topics used by the prophetic sites via the Internet, and the values ​​that are concerned with addressing the propaganda sites.

scholarly journals Governance as a Means of Legitimacy in Public Relations

2017 ◽  
Vol 7 (2) ◽  
pp. 24
Author(s):  
K. Ozkan Erturk ◽  
Elif Sesen
Keyword(s):  
Public Relations ◽  
Public Support ◽  
Target Audience ◽  
Governing Body ◽  
Positive Effects ◽  
Positive Image ◽  
Important Means

Legitimacy emerges as a concept that explains the level of support towards the actions and procedures carried out in almost every area where the governing body and the governed relationship is found. The support of the target audience given to the actions and procedures of the organization regarding public relations would elicit positive effects in ensuring the legitimacy of the organization. For this purpose, the organization’s consideration of such governance principles as clarity (openness), accountability, transparency, responsibility and consistency in its activities would reinforce its positive image in the presence of the target audience. In public relations, it is aimed to gain the support of the target audience for the actions and procedures carried out and to acquire public support for the upper administration in this respect. In this study, an evaluation is presented on the concept of governance, which is in the foreground with the principles of openness, accountability, transparency and consistency as an important means of ensuring legitimacy in public relations.

scholarly journals The permanent campaign in social media: A case study of Poland

2018 ◽  
Vol 331 ◽  
pp. 461-468 ◽  
Author(s):  
Dorota Domalewska
Keyword(s):  
New Media ◽  
Political Communication ◽  
Media Coverage ◽  
Strategic Communication ◽  
Public Image ◽  
Online Activity ◽  
The Public ◽  
Media Technologies ◽  
Permanent Campaign ◽  
New Media Technologies

New media technologies provide new venues for political communication enabling politicians to wage a permanent campaign. Participatory platforms have paved the way for new forms of political communication during non-election period when those seeking or holding office can increase media coverage, create their public image and foster deeper relationships with the public. The purpose of the paper is to contribute to the discussion on permanent campaign; specifically, the study focuses on presenting the method of embracing new media technologies (in particular Twitter) by politicians’ during a non-election period in Poland. The analysis aims to investigate online activity, the design of Twitter profiles and the implementation of campaign-like techniques by the politicians. The findings shed light on the Polish MPs’ application of participatory platforms as a tool of strategic communication used to increase media visibility, and share messages across in a one-way communication.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

Concluding Thoughts and Challenges

2011 ◽  
Vol 25 (3) ◽  
pp. 569-575 ◽  
Author(s):  
Michael J. Palenchar
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Theory And Practice ◽  
Issues Management ◽  
Special Issue ◽  
Organizational Rhetoric ◽  
Management Communication ◽  
Stakeholder Interests ◽  
Self Interest ◽  
Socially Relevant

This special issue of Management Communication Quarterly mines the rhetorical heritage to explore the challenges facing those who engage in and critique external organizational rhetoric, setting its sights on helping organizations make society a better place to live. Toward this end, rhetoric focuses on strategic communication influences that at their best result from or foster collaborative decisions and cocreated meaning that align stakeholder interests. This special issue demonstrates the eclectic and complex theories, applied contexts, and ongoing arguments needed to weave the fabric of external organizational communication. Over the years, Robert Heath and others have been advocates for drawing judiciously on the rhetorical heritage as guiding foundation for issues management and public relations activities. Rather than merely acknowledge the pragmatic or utilitarian role of discourse, this analysis also aspires to understand and champion its application to socially relevant ends. In that quest, several themes stand out: (a) In theory and practice external organizational rhetoric weighs self-interest against others’ enlightened interests and choices; (b) organizations as modern rhetors engage in discourse that is context relevant and judged by the quality of engagement and the ends achieved thereby; and (c) in theory and practice external organizational rhetoric weighs relationship between language that is never neutral and the power advanced for narrow or shared interests.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

scholarly journals Internet Control and Auto-regulation in Singapore

2002 ◽  
Vol 3 (1) ◽  
Author(s):  
Terence Lee
Keyword(s):  
New Media ◽  
The Internet ◽  
Contested Space ◽  
Media Technologies ◽  
Liberal Democratic ◽  
Internet Control ◽  
The World ◽  
City State ◽  
The City ◽  
Economic Development Strategies

This paper sets out to consider the use of new media technologies in the city-state of Singapore, widely acknowledged as one of the most technologically-advanced and networked societies in the world. Singapore is well-known as a politically censorious and highly-regulated society, which has been subjected to frequent and fierce insults and criticisms by those hailing from liberal democratic traditions. Indeed, much has been said about how the Singapore polity resonates with a climate of fear, which gives rise to the prevalent practice of self-censorship. This paper examines how certain groups in Singapore attempt to employ the Internet to find their voice and seek their desired social, cultural and political ends, and how the regulatory devices adopted by the highly pervasive People Action's Party (PAP) government respond to and set limits to these online ventures whilst concomitantly pursuing national technological cum economic development strategies. It concludes that the Internet in Singapore is a highly contested space where the art of governmentality, in the forms of information controls and 'automatic' modes of regulation, is tried, tested, and subsequently perfected.

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