The commercial drivers of health

2020 ◽  
pp. 63-82
Author(s):  
Davies and
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Government Policy ◽  
Physical Environment ◽  
Health Behaviours ◽  
Marketing Strategies ◽  
The World ◽  
Commercial Drivers ◽  
Industry Sectors

This chapter explores how the food, alcohol, and tobacco industries serve as commercial drivers for ill health, and describes examples of legislation aimed at shifting the dial towards better outcomes for all. Companies, especially multinationals, influence our health in a number of ways, ranging from their effect on the physical environment to their influence on government policy and the marketing strategies they use to promote their products in search of profit. The increasing reach and power of multinationals across all industry sectors in recent years has led to an increase in the extent to which they shape our environments and health behaviours, and this relationship is only becoming more intertwined. Alongside governments and multinationals, ‘new power’—the combination of social movements, social media, and purpose—is already re-shaping the world around us, empowering citizens and giving us cause for optimism.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

scholarly journals Digital Marketing Strategies To Increase Online Business Sales Through Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Niko Garuda Adiyono ◽  
Tantri Yanuar Rahmat ◽  
Rina Anindita
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategies ◽  
Digital Content ◽  
The Internet ◽  
The World ◽  
Golden Opportunity ◽  
Internet Information ◽  
Technological Developments ◽  
Online Business

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

scholarly journals DAKWAH MEDIA SOSIAL : POLA DAKWAH PADA MASA PANDEMI COVID 19

MEDIAKITA ◽  
2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Zida Zakiyatul Husna, Moh. Ali Aziz
Keyword(s):  
Social Media ◽  
Government Policy ◽  
Social Order ◽  
Qualitative Approach ◽  
Social Activities ◽  
The World ◽  
The Media ◽  
The Government ◽  
New Policies ◽  
Almost All

The Covid-19 pandemic, which has hit almost all parts of the world, has made many changes in social order. No exception, Indonesia is also one of the countries affected by the Covid-19 outbreak. The new government policy regarding the prevention of the Covid-19 outbreak has hampered almost all social activities. One of them is da'wah activities. The existence of the PSBB and WFH policies makes preachers have to find new da'wah strategies and methods so that da'wah can be carried out in the midst of new policies from the government. Looking at the above background, this research focuses on how the new dakwah patterns during the pandemic. Through a descriptive qualitative approach and observing one of the da'wah actors, namely the @ala_nu account on social media Instagram, this study found that one of the new da'wah patterns in the pandemic was the use of growing media. And one of the media that is now widely used by preachers in conveying their preaching during a pandemic is Instagram social media. Through the @ala_nu account, researchers can find out new da'wah patterns using social media.Keywords: Da'wah Patterns, Social Media, @ala_nu

Citizen-Driven International Networks and Globalization of Social Movements on Twitter

2016 ◽  
Vol 35 (1) ◽  
pp. 68-83 ◽  
Author(s):  
Qinfeng Zhu
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Movement ◽  
Public Discourse ◽  
National Income ◽  
World System ◽  
World Systems Theory ◽  
International Network ◽  
Global Networks ◽  
The World

Social media offer an avenue for the formation of citizen-driven global networks that are vital to mobilizing international support and curating global public discourse in social movements. This study looks into the global flow of information and communication about Hong Kong's Occupy Central Movement with a focus on the country/territory-level international network that emerged on Twitter. Drawing on the world systems theory and the literature on social movement, it examines whether the globalization of a local social movement via social media is circumscribed by the existing order of the world system (i.e., from the developed core countries/territories to the developing peripheral). It focuses its analysis on the network structure and the predictors of countries/territories’ centrality in the network. Findings of the social network analysis show that the structure of the international network still follows the existing order of the world system to a large extent. It is further supported by the result of the multivariate analysis that national income, a widely used benchmark for determining a country/territory's position in the world economy, is significantly and substantially related to centrality. However, national income does not have the largest predicting power. Instead, a country/territory's level of political grievances is found to be the strongest predictor. In addition, countries/territories with high Internet penetration rates tend to have high-centrality scores, and yet the effect size is smaller than the other predictors.

Firm's Competitive Growth in the Social Media Age

2019 ◽  
pp. 1-19
Author(s):  
Nermeen Atef Ahmed Hegazy
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Competitive Growth ◽  
Communication Tool ◽  
The Social ◽  
The World ◽  
Business Function ◽  
Marketing Tool ◽  
Use Of Internet

Social media has changed not only people's lives but also business's life. The internet has transformed the way companies do their business. Most companies create an entire business function commonly referred to e-business, which is the use of internet and information technology in a company's operations. Social media is not only a communication tool for entertainment. It is also an important part of marketing strategies in firm's business life. Therefore, firms can use social media as a strategic marketing tool to help firms gain a competitive advantage, so social media and social media marketing are gaining importance all over the world, especially from marketers and researchers in order to understand how social media works and to understand its techniques.

Developing a Millennial Sports Media Brand

2021 ◽  
pp. 35-56
Author(s):  
Jennifer McClearen
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Millennial Generation ◽  
Organizational Context ◽  
Female Athletes ◽  
Marketing Strategies ◽  
Digital Platforms ◽  
Sports Media ◽  
The World ◽  
Audience Demographics

Chapter one establishes the organizational context that facilitated the integration of diverse female athletes into the UFC brand. A “millennial sports media brand,” such as the UFC, deploys branding and marketing strategies characteristic of the millennial generation while simultaneously courting fans from this same demographic. In fact, the UFC might have faded into obscurity in the mid-2000s had the brand not begun experimenting with digital platforms and social media. The UFC enthusiastically embraced digital media, began actively seeking global audience demographics by representing fighters from around the world, and integrated a “we are all fighters” brand maxim, an ethos that understands diversity as something every fighter and fan possesses. Each of these approaches combine to create a millennial sports media brand ready to promote and exploit diverse female athletes.

The Concept of Social Media

2017 ◽  
pp. 29-60
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Marketing Strategies ◽  
Traditional Media ◽  
Customer Lifetime ◽  
Lifetime Value ◽  
The World ◽  
Social Media Platforms ◽  
Knowledge Value

In the previous chapter, the authors briefly looked at different aspects of branding and how they should be implemented within companies. Recently, the world of marketing has seen a revolutionary shift, as traditional media—which until now were dominating the world of marketing—are becoming less effective, and instead, social media is gaining more power. In this chapter, the authors compare the impacts of traditional and social media on brand equity and also look at how different measures such as customer lifetime value, customer influencer value, and customer knowledge value are being affected by social media platforms. Social media are examined more closely to see how they are composed and what building blocks they use. This helps managers to better integrate social media in their marketing strategies in order to gain the most bang for their buck.

Social Media as Public Political Instrument

2020 ◽  
pp. 181-197
Author(s):  
Ikbal Maulana
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Public Interests ◽  
Public Opinions ◽  
The World ◽  
The Impact

Social media has played important roles in social movements in many parts of the world. It has been used to raise people's awareness about the injustice they suffer as well as to mobilize them to challenge a repressive government. Social media enables people to define public interests by themselves, taking over the role previously taken by elites. It is all due to its simplicity which allows anyone to be both a producer and consumer of information. Citizens are no longer the spectators of political games played by the elites, but they can participate and even mobilize public opinions challenging those in power. The possibility of anonymous interactions allows anyone to express any view without the fear of disapproval and sanction, which leads to the plurality of discourse, which in turn increases the possibility of democratization. However, the impact of social media is not deterministic, and it is not always beneficial to public. Even those in power can use it to preserve the existing hierarchy of power.

scholarly journals Market Simulation in Present Scenario

2019 ◽  
Vol 8 (2S4) ◽  
pp. 712-715
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Market Simulation ◽  
Marketing Social ◽  
The World ◽  
Current Scenario ◽  
Inbound Marketing ◽  
Marketing Methods ◽  
Potential Customers

Market simulation is a combination of various processes that includes developing, executing and refining marketing strategies. In the current scenario, it involves learning the essentials of internet for sales and profitability. Simulating marketing is about using marketing techniques to bring potential customers to the company, seek their attention and turn the strangers into satisfied customers and thereby turning them to promoters. It aims at creating irresistible experiences that connect with people personally and create the desire to share with others. Market simulation is an approach focused on attracting customers through contents and interactions that are relevant and helpful. It comprises inbound and outbound marketing techniques. Inbound marketing is a practice for drawing customers to products and services via content marketing, social media marketing and search engine optimization. It is about creating and sharing content with the world by creating the content specifically designed to appeal to the dreams of the customers. On the other hand, outbound marketing methods include advertisements on social media through television and mobile as well as through print media.

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