scholarly journals Digital Marketing Strategies To Increase Online Business Sales Through Social Media

2021 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Niko Garuda Adiyono ◽  
Tantri Yanuar Rahmat ◽  
Rina Anindita
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategies ◽  
Digital Content ◽  
The Internet ◽  
The World ◽  
Golden Opportunity ◽  
Internet Information ◽  
Technological Developments ◽  
Online Business

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

scholarly journals Analysis of E-marketing Strategies

2011 ◽  
Vol 4 (14) ◽  
pp. 201-208 ◽  
Author(s):  
Jamal Hasan
Keyword(s):  
World Wide Web ◽  
New Media ◽  
World Wide ◽  
Marketing Strategies ◽  
Internet Usage ◽  
The Internet ◽  
Traditional Media ◽  
Wide Range ◽  
The World ◽  
User Centric

Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.

scholarly journals Endorsement Sebagai Strategi Pemasaran Ditinjau Dari Etika Bisnis Pada PT Murbey Pasti Sukses

2021 ◽  
Vol 2 (2) ◽  
pp. 293-301
Author(s):  
Pratama Aurellia Dewi Anggita ◽  
Leonard Adrie Manafe
Keyword(s):  
Social Media ◽  
Business Ethics ◽  
Business Strategy ◽  
Marketing Strategies ◽  
The Internet ◽  
Online Business ◽  
Internet Network ◽  
Product Promotion

Online business is one of method of promoting/offering goods/services that are carried out using the internet network by communicating with each other. In online business, marketing strategies are needed by advertising each product produced thru social media. One of these strategies is endorsement acts. There are several business ethics noted when endorsers or celebrities promote a product through their social media. The purpose of this study was to determine whether the endorsement strategy at PT Murbey Pasti Sukses is in accordance with business ethics. This type of research is qualitative and collected data from PT Murbey Pasti Sukses. The results of the research and discussion can be concluded that the business strategy at PT Murbey Pasti Sukses uses two types of endorsers, namely artists/celebrities and influencers who are active on social media. Endorsements selection choosen by PT Murbey Pasti Sukses considered by shown a good engagement rate. The four strategy indicators (product, promotion, price and people) describe that promotion indicator has a dominant impact to attract consumers' attention and encourage them to buy. Likewise with online business through social media on Instagram at this time, Murbey conducts online promotions using the endorsement system.

Translation features of the english newspapers

2020 ◽  
Vol 56 (07) ◽  
pp. 32-39
Author(s):  
Mulayim Abbas Bagirova ◽  
◽  
Mehriban Agshay Abdullayeva ◽  
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Key Words ◽  
English Language ◽  
The Internet ◽  
Traditional Media ◽  
Modern Media ◽  
The World ◽  
Newspaper History

The English newspaper history is one of the stages of the world's press history, and its origins go back centuries ago. Today, the tendency to media outlets, newspapers, magazines, television, etc. and great interest to "new media" (Internet, social media, etc.) by many of us is just one of the innovations that the internet brings with itself, and no doubt today's modern media are the next stage of the development of traditional media. English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means that basically serves the purpose of informing and instructing the reader. It causes difficulties in the study and investigation of the English language, which is the language of mass media.It is important to focus on many details and differences when translating media samples into other languages (including the Azerbaijani language) published in many countries around the world. Only being aware of numerous details and peculiarities, which characterize a newspaper style, a translator will succeed to do a correct and adequate translation. Moreover, a translator must have not only a sound command of English, but also sense of language to cope with different kinds of problems he/ she faces during translation. Thus, the translation features of the English newspapers are being studied by worldwide linguists, researchers and translators. In this research we will review some sources of English newspapers and investigate grammatical, lexical, stylistic and phraseological difficulties of translation of English newspapers. Key words: newspaper style, translation features, mass media

scholarly journals Konstruksi, Kontestasi, Fragmentasi, dan Pluralisasi Otoritas Keagamaan Indonesia Kontemporer

2021 ◽  
Vol 28 (1) ◽  
Author(s):  
Anggi Afriansyah
Keyword(s):  
Social Media ◽  
New Media ◽  
The Other ◽  
Religious Movements ◽  
The Internet ◽  
New Order ◽  
Strong Impact ◽  
Religious Authority ◽  
Interesting Phenomenon ◽  
The World

Noorshahril Saat and Ahmad Najib Burhani (eds). 2020. The New Santri: Challenges to Traditional Religious Authority in Indonesia. Singapore: ISEAS Yusuf Ishak Institute.After the New Order, religious movements become increasingly popular both offline and online. The internet has become a medium for disseminating ideas and practices of religious patterns that are different from traditional religious authorities. On the other hand, there are increasing opportunities for transnational religious movements seeking to build their influence in Indonesia. Another interesting phenomenon is the presence of New Santri coming to color the world of da'wah in Indonesia through new media. Through this book, the authors try to explain the phenomena that are happening in the struggles for religious authority in Indonesia. This book describes at least three factors that significantly influence recent religious competitions, namely: globalization, post-Reformation democratization (after 1998), and the growth of various private television channels and social media users. These three factors have a strong impact in shaping and internalizing the construction, contestation, fragmentation, and pluralization of contemporary Indonesian religious authorities.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Creative Strategy Used in Electronic Advertising

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 597-606
Author(s):  
Dr. Maha Mustafa Omer Abdalaziz
Keyword(s):  
The Internet ◽  
Business Organizations ◽  
Creative Strategy ◽  
Electronic Environment ◽  
Wide Range ◽  
The World ◽  
Technological Developments ◽  
Electronic Advertising

The study aims at the technological developments that are taking place in the world and have impacted on all sectors and fields and imposed on the business organizations and commercial companies to carry out their marketing and promotional activities within the electronic environment. The most prominent of these developments is the emergence of the concept of electronic advertising which opened a wide range of companies and businessmen to advertise And to promote their products and their work easily through the Internet, which has become full of electronic advertising, and in light of that will discuss the creative strategy used in electronic advertising;

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

A Normative Framework for Sharing Information Online

2021 ◽  
Author(s):  
Emily Sullivan ◽  
Mark Alfano
Keyword(s):  
Social Media ◽  
The Internet ◽  
Normative Framework ◽  
Current State ◽  
Shared Information ◽  
Technological Developments ◽  
State Of Affairs ◽  
Share Information

People have always shared information through chains and networks of testimony. It is arguably part of what makes us human and enables us to live in cooperative communities with populations greater than 150 or so. The invention of the internet and the rise of social media have turbocharged our ability to share information. This chapter develops a normative epistemic framework for sharing information online. This framework takes into account both ethical and epistemic considerations that are intertwined in typical cases of online testimony. The authors argue that, while the current state of affairs is not entirely novel, recent technological developments call for a rethinking of the norms of testimony, as well as the articulation of a set of virtuous dispositions that people would do well to cultivate in their capacity as conduits (not just sources or receivers) of information.

scholarly journals Internet Control and Auto-regulation in Singapore

2002 ◽  
Vol 3 (1) ◽  
Author(s):  
Terence Lee
Keyword(s):  
New Media ◽  
The Internet ◽  
Contested Space ◽  
Media Technologies ◽  
Liberal Democratic ◽  
Internet Control ◽  
The World ◽  
City State ◽  
The City ◽  
Economic Development Strategies

This paper sets out to consider the use of new media technologies in the city-state of Singapore, widely acknowledged as one of the most technologically-advanced and networked societies in the world. Singapore is well-known as a politically censorious and highly-regulated society, which has been subjected to frequent and fierce insults and criticisms by those hailing from liberal democratic traditions. Indeed, much has been said about how the Singapore polity resonates with a climate of fear, which gives rise to the prevalent practice of self-censorship. This paper examines how certain groups in Singapore attempt to employ the Internet to find their voice and seek their desired social, cultural and political ends, and how the regulatory devices adopted by the highly pervasive People Action's Party (PAP) government respond to and set limits to these online ventures whilst concomitantly pursuing national technological cum economic development strategies. It concludes that the Internet in Singapore is a highly contested space where the art of governmentality, in the forms of information controls and 'automatic' modes of regulation, is tried, tested, and subsequently perfected.

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