EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS

The finance company industry experienced much pressure in 2020 due to the covid-19 pandemic, this condition made business activities and social life almost stopped. This research was conducted at PT. Maybank Indonesia Finance is one of the financing companies in Indonesia that is currently proliferating. Purchasing decisions have an essential meaning for a financial institution because credit is one of the directives of funding by financial institutions to people who want to get an item on credit as the institution's main business. In determining a decision to purchase products and services, consumers perceive the goods and services they buy, such as the perception of the price of an item or service in making a purchase, and consumers can recognize the company's brand awareness. This research was conducted by nonprobability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The results of the analysis conclude that price perception has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on credit purchasing decisions. Price perception has a positive and significant effect on service quality. Brand awareness has a positive and significant effect on service quality. Service quality has no positive and significant effect on purchasing decisions at Maybank Finance. Service quality mediating between brand awareness and purchasing decisions is not significant.

EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION PT. MAYBANK INDONESIA FINANCE JAKARTA BRANCH

This study discusses the effect of service quality on customer loyalty mediated by customer satisfaction at PT. Maybank Indonesia Finance Jakarta Branch. This research was conducted by using purposive sampling. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality does not affect customer loyalty. So it can be said, good service quality may not necessarily make the customer loyal to PT. Maybank Indonesia Finance because there are still several factors that can make customers loyal. Service quality has a positive and significant effect on customer satisfaction. So it can be said, good service quality will increase customer satisfaction with PT. Maybank Indonesia Finance. Customer Satisfaction has a positive and significant influence on Customer Loyalty. So it can be said, increasing customer satisfaction will make customers more loyal to PT. Maybank Indonesia Finance. Customer satisfaction can mediate the effect of service quality on customer loyalty. So it can be said, if the quality of service provided is getting better, it will form high customer satisfaction in the minds of customers, then this will further increase customer loyalty at PT. Maybank Indonesia Finance.

Digital Marketing Strategies To Increase Online Business Sales Through Social Media

Technological developments have brought new media related to the internet. The internet is currently a necessity for many people around the world because with the internet, information can be conveyed quickly and easily. In the world of business is also entered by the internet. The internet creates something new, one way of marketing product. A businessman finds the latest marketing strategy by creating digital content for the products they offer and they will distribute it on social media so that more people and potential consumers will see and know about the product. Social Media is an application that provides video making features along with very interesting and easy to use effect features. That way, not a few online business people take advantage of the golden opportunity to use the application. Social Media as a platform to develop their business a through digital content.

Factors Affecting Employee Performance of Education Office in Tabanan Regency

Human resources (HR) is one of the main assets in a company, the better the HR owned by the company , the easier the company's progress is to obtain. Good human resources are not only filled with employees with quality Intelligence Quotient (IQ), but also filled by employees who are able to control conflicts that occur around them, either in the work environment or in the family environment. The more qualified human resources an organization or company has, it is expected that the ability of the company or organization to compete will be better. Good performance is shown by workers, among others, by the education and training they receive. The actors used to improve worker performance include the education stage, training carried out by workers and worker satisfaction. The purpose of this study was to determine the effect both collectively and individually on the level of education, training and employee satisfaction on the performance of the staff of the Education Office of Tabanan Regency, Bali Province. This Study is a descriptive quantitative research, data collection method using questionnaires and multiple linear regression as data analysis, which was performed using SPSS software version 24. The sample used a number of 92 respondents. The results showed that both simultaneously and individually the level of education, training and employee satisfaction had an influence on the work performance of the employees of the Education Office of Tabanan Regency, Bali Province. The results also showed that the training factor gave the largest contribution to performance.

Influence of Gender, Emotional and Spiritual Intelligence on the Level of Accounting Understanding

Understanding of accounting is someone who is clever and understands accounting properly. Accounting is a process of recording, classifying, summarizing, processing and presenting data, transactions and events related to finance so that it can be used by people who use it easily understood for making decisions and for other purposes. This study aims to determine the effect of gender, emotional intelligence and spiritual intelligence on the level of accounting understanding of students majoring in accounting at private universities in the city ​​of Denpasar. Samples were taken by purposive sampling technique as many as 376 accounting students. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that the gender variable affects the level of accounting understanding with a significance value of 0.000 < 0.05 , the emotional intelligence variable has no effect on the level of accounting understanding with a significance value of 0.74> 0.05, the spiritual intelligence variable has no effect on the level of understanding. Accounting with a significance value of 0.663> 0.05.

Conflict Analysis of Balinese Women on Equality in Work, Family and Social Life

Currently, women play an active role in operational implementation. Therefore, women are also required to spend most of their time working. Of course this will create a dual role conflict for women as a housewife and also as a person who works. Apart from that, social life also has its own demands in daily life. This research was conducted at the Secretariat Office of the Traditional Village of Legian. This office is located at Jl. Legian No. 447, Kuta District, Badung Regency, Bali Province. The method used in this research is a qualitative research method with case studies. The informants in this study were the Head of the Traditional Village of Legian, the Head of Governmental Affairs for the Traditional Village of Legian and 8 Balinese women workers who were married and had children. Data analysis conducted in this study was to analyze the results of observations, interviews, and documentation obtained from the study. The results showed several things that could lead to multiple role conflicts experienced by female employees, including the lack of or even no time for family which ultimately resulted in neglect of household chores, neglect of children and even husbands; the absence of time to socialize which results in women not socializing with neighbours and can make relations with neighbours not harmonious; the use of holidays for work so that when the holidays that should be used and spent with the family are instead used for work which makes all preparations for the holidays not optimal; problems in work that often carry over to the house; problems in the family, and complaints from family members regarding the work undertaken by female employees and the absence of support from the closest people, either husband, parents-in-law or parents.

Role of Inspectorate to Implementation of The Government Internal Control System (SPIP)

The Government's Internal Control System is carried out as a function of supervision of the implementation of government. The Inspectorate Office as a government partner is not only tasked with supervising but also giving direction so that the government does not get out of the agreed path. This study aims to find out how the implementation of the Inspectorate's role in the implementation of SPIP in Surakarta City, as well as analysing the constraints that affect the implementation of the role of the Inspectorate in the implementation of SPIP in Surakarta City and analysing the efforts of the Inspectorate to improve the implementation of SPIP in Surakarta. The results of the study show that: Supervision of government administration in Surakarta City which is carried out based on existing laws and regulations, in terms of the scope of supervision is internal supervision carried out internally functionally. Constraints that affect the role of the Inspectorate in the implementation of SPIP in the City of Surakarta are understanding of human resources for SPIP is still lacking and the number of personnel is inadequate, budget oversight activities are inadequate, there is no joint commitment in implementing SPIP and risk assessment and risk mapping are not optimal due to time constraints. The efforts of the Inspectorate to improve the implementation of SPIP in Surakarta City are by proposing the drafting of the Mayor's Regulation and the establishment of the SPIP Task Force, improving the quality of resources.