scholarly journals Bandwidth lost: family planners and post-war television

2020 ◽  
Vol 25 (4) ◽  
pp. 655-668
Author(s):  
Jessica Borge
Keyword(s):  
Public Relations ◽  
Birth Control ◽  
Primary Sources ◽  
Content Type ◽  
Broadcast Media ◽  
Archival Document ◽  
History Of ◽  
History Approach ◽  
Post War ◽  
Television Coverage

PurposeThe purpose of this paper is to show how early planned PR efforts at the British Family Planning Association [FPA] resulted in an epoch-making television appearance in November 1955, tessellating with current methodological debates in the history of PR.Design/methodology/approachThis paper uses a qualitative, micro-history approach and original archival document research conducted at Wellcome Collection, London and the BBC Written Archives Centre, Caversham, to reconstruct early PR activity at the FPA. It intercedes in debates on historiography, the diversification of the history of PR and the concepts of mediatization and advocacy in historical contexts.FindingsAttaining broadcast coverage for birth control issues was historically difficult and was made more so by Marie Stopes. The subject was commonly packaged into the less problematic issues of population and infertility. The FPA achieved explicit television coverage in 1955 after establishing a focussed PR plan to stage and exploit a silver jubilee event. This vindicated the FPA's mission, validated service users and created broadcast opportunities.Research limitations/implicationsResearch is limited by temporal scope (1870s–1950s), and reliance on document sources, footage of television programmes being unavailable. This paper has implications for the history of PR, contributing to the diversification of the field by suggesting an original approach to the intersection of public relations and social change.Originality/valueThis paper surfaces overlooked primary sources and is the first account of how birth control appeared as a topic on early British broadcast media.

The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

2016 ◽  
Vol 8 (2) ◽  
pp. 238-262 ◽  
Author(s):  
James W. Martin
Keyword(s):  
Public Relations ◽  
Vertical Integration ◽  
Marketing Strategies ◽  
Primary Sources ◽  
Annual Reports ◽  
Original Research ◽  
United Fruit Company ◽  
Content Type ◽  
Us Hegemony ◽  
The Caribbean

Purpose This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940. It considers how tourist marketing served the company’s public-relations interest and tourism’s broader connection to narratives of US ascendancy in the Caribbean Basin. Design/methodology/approach This study is based on original research in a series of published company materials, including annual reports and a wide variety of marketing materials, as well as a variety of rare primary sources documenting the experiences of US tourists on UFCO cruises. Findings From its incorporation in 1899, the UFCO developed a Caribbean cruise business as a vital part of its strategies of vertical integration and expansion around the region. Marketing tropical travel at a time when tropical disease dominated US perceptions of such places required a thorough conceptual makeover, and UFCO publicity played an important part in this process. The company advertised Caribbean destinations first for their therapeutic possibilities, but by the 1920s, a framework of anachronistic space and picturesque primitivism predominated in marketing campaigns. The structure of this narrative naturalized the company’s, and more broadly, US, hegemony in the region. While on cruises, tourists became witnesses to and participants in a series of spectacles and activities highlighting the company’s technological prowess and benevolence. Originality/value This analysis centers on a largely overlooked dimension of the famed banana company’s enterprise. It is grounded in a wide collection of primary sources largely untapped by researchers, a source base that brings tourist perception and experience into the story of this company’s marketing efforts. This research brings tourism and leisure into the historical discussion of US power in early-twentieth-century Latin America.

scholarly journals Paprika Schlesinger

2017 ◽  
Vol 9 (1) ◽  
pp. 66-91 ◽  
Author(s):  
Richard A. Hawkins
Keyword(s):  
Primary Sources ◽  
National Library ◽  
Content Type ◽  
Marketing History ◽  
History Of ◽  
Complete Set ◽  
State Library ◽  
The City ◽  
Project Partner

Purpose This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna. Design/methodology/approach Footwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, England. This case study would not have been possible without the digitization of some major collections of primary sources. In 2014, the European Union’s Europeana digitization initiative launched a new portal via the Library of Europe website which provides access to selected digitized historic newspaper collections in libraries across Europe. The project partners include the Austrian National Library which has digitized full runs of several major historic Austrian newspapers, including the Neue Freie Presse. Other project partners which have digitized historic newspapers which are relevant to this paper are the Landesbibliothek Dr Friedrich Teßmann of Italy’s Südtirol region, the National Library of France and the Berlin State Library. An associate project partner library, the Slovenian National and University Library’s Digital Library of Slovenia, has also digitized relevant historic newspapers. Furthermore, the City of Vienna has digitized a complete set of Vienna city directories as part of its Wienbibliothek Digital project. Findings This paper suggests that Robert Schlesinger created one of the first European luxury retail shoe brands. Originality/value This is the first academic study of the historical development of the advertising and marketing of a European luxury retail shoe brand.

A light burden: cultural discourse of light in Japan

2020 ◽  
Vol 10 (1) ◽  
pp. 125-134
Author(s):  
Lok Hang Hui
Keyword(s):  
Social History ◽  
Social Life ◽  
Cultural Meanings ◽  
Content Type ◽  
Sensory Experiences ◽  
Local Case ◽  
The Social ◽  
History Of ◽  
Ethnographic Data ◽  
Post War

PurposeThis paper explores the sensory experiences and cultural meanings of light in Japan in relation to Japanese changing lighting practices. It demonstrates that these sensory experiences and cultural meanings form an integral part of social life in Japan.Design/methodology/approachThis paper adopts a blended approach that combines historical research and ethnographic data in the research on the meanings of light. The findings are presented in three parts. Two of them describe the social history of light, and the third draws on ethnographic data collected in suburban Japan.FindingsThe findings suggest that light in Japan has maintained a close symbolic connection with certain positive values despite the changing lighting practices. For example, light is related to cleanliness in early historical records on candle-making. In post-war Japan, new light metaphors such as “bright family” were invented to accommodate new aspirations for modernity and progress. In the latest development, the moral dimension of light is emphasised. This is evident in the concerns on being seen as a “bright person”, a person with a cheerful personality. Light in this way is related to the sensory experience of feeling a “social weight”, the pressure for one to act according to social norms.Originality/valueThis paper contributes to our anthropological understandings of light. It also provides a local case study of Japan, supported by original ethnographic research conducted by the author.

Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s

2015 ◽  
Vol 7 (1) ◽  
pp. 7-30 ◽  
Author(s):  
Ferdinando Fasce ◽  
Elisabetta Bini
Keyword(s):  
Design Methodology ◽  
Empirical Investigation ◽  
Comparative Perspective ◽  
Discursive Practices ◽  
Advertising Agencies ◽  
Content Type ◽  
History Of ◽  
Post War

Purpose – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s. Design/methodology/approach – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s. Findings – The paper argues that there is a need to further qualify and deconstruct the notion of “Americanization” by integrating the now well-established notions of “hybridization” and “mediation” with more specific attention to the competing “hearts and souls”, the different strategies and discursive practices that different individual actors (American, British and Italian) operating within the Italian advertising business tried to instil into goods and consumers and the economic and cultural results that they achieved. Originality/value – This is the first research on the history of Italian advertising that fully places it within a transnational and comparative perspective using so far unpublished records, aiming at moving beyond traditional, eastbound Americanization frameworks through a detailed empirical investigation.

Beyond the “Great Man” narrative: scandals, cumulative reforms and the trajectory of anti-corruption efforts in colonial Hong Kong before MacLehose years

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ray Yep
Keyword(s):  
Hong Kong ◽  
Path Dependence ◽  
Local Population ◽  
Content Type ◽  
Path Creation ◽  
History Of ◽  
Colonial Governance ◽  
Post War ◽  
Set Up ◽  
Colonial Government

Purpose This paper aims to uncover the trajectory of the anti-corruption effort of the Hong Kong colonial Government by identifying its general approach of denial in the pre-War years. It highlights the path-dependence nature, as well as the path-creation logic of the policy process of anti-corruption reform and the anxiety of the colonial administration in maintaining trust of the local population in the post-War years. These insights should enhance the general understanding of the nature of colonial governance. Design/methodology/approach This paper is primarily based on archival materials available at the British National Archives and Hong Kong Public Records Office. Findings The paper intends to go before the “Great Man narrative” in explaining the success of the anti-corruption effort in colonial Hong Kong. Whilst the colonial government was fully aware of the endemic of corruption and the substantial involvement of European officers, she was still cocooned with the misguided belief that the core of the administration was mostly “incorruptible”. The Air Raid Precaution Department scandal in 1941 was, however, a powerful wake-up that rendered the denial and self-illusion no longer defensible. The policy ideas of the 1940s did shape the Prevention of Corruption Ordinance 1948 and other related reforms, yet they were not immediately translated into fundamental changes in the institutional set-up of the anti-graft campaign. The limitations of these half-hearted measures were fully exposed in the coming decades. The cumulative effects of the piecemeal anti-graft efforts of the colonial government over the first century of rule, however, did path the way for the “revolutionary” changes in the 1970s under Murray MacLehose. Originality/value This is a highly original piece based on under-explored archival materials. The findings should have a major contribution to the scholarship on the nature of colonial governance and the history of anti-corruption efforts of Hong Kong.

VK YAKUNIN SCIENTIFIC, PUBLIC AND POLITICAL ACTOR OF HOURS "REBUILDING" AND REFORMING OF THE UKRAINIAN SOCIETY ON THE FOREIGN AFFAIRS

2020 ◽  
pp. 30-33
Author(s):  
B. Мороз ◽  
Д. Щепова
Keyword(s):  
Public Relations ◽  
Heart Surgery ◽  
Foreign Affairs ◽  
Primary Sources ◽  
Soviet Period ◽  
Political Actor ◽  
The Poor ◽  
Political Views ◽  
History Of ◽  
Ukrainian Society

The scientific and social and political views of Doctor of Historical Sciences, Professor Yakunin Victor Kuzmich are considered. Emphasis is placed on his principled position in attitude to the «truth of history», the honesty and decency of scientific research. In the article shows that the main focus of his work was the fight against chauvinism and refined nationalism.The content and essence of universal categories «patriotic», «national» and «nationalistic» are revealed. Based on primary sources comprehends the contribution of historians of the Soviet period and Ukrainian scholars of the post-Soviet times to the study of the history of the OUN and the UIM. The analysis of socio-political phenomena and socio-cultural phenomena of patriotism and nationalism in their historical development is given.His scientific works «History, Ideology, Politics», «The CPSU collapse», «Patriotism and Nationalism: Experience and Lessons in History», «OUN Ideology: History and Modernity» and others testify to the author’s principle, thoroughness and talent. His language, manner of describing various historical events and factors is almost unmatched. His scientific works are easy to read and admire. V. K. Yakunin in his scientific works analyzes the views of historians who disagree with him and have opposite visions of the «truth of history». He agrees with some points of criticism of the author, but by principles he gives his arguments and evidence. This is the truth and power of the Ukrainian scientist since the restructuring and reform of public relations in Ukraine. The article draws attention to the poor health of the professor, that he underwent heart surgery. Emphasis is placed on the support of V.K. Yakunin by colleagues and associates.

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable stove “Le Cordon Bleu” (1834–1849)

2018 ◽  
Vol 10 (1) ◽  
pp. 37-59
Author(s):  
Dirk HR Spennemann
Keyword(s):  
Primary Sources ◽  
Early Form ◽  
Content Type ◽  
Family Dinner ◽  
Scientific World ◽  
The Social ◽  
History Of ◽  
The Individual ◽  
Insight Into

Purpose This paper aims to describe the nature and significance of Sorel’s cooking appliance and to examine the promotion and marketing options used by Sorel to make it an appliance that was “widely used in private residences and by small eating houses.” It will highlight the role of the individual and will demonstrate that marketing and promotion strategies that are modulated by the social ambitions of the manufacturer. Design/methodology/approach The basis of this research is extensive quantitative and qualitative analysis of primary sources, mainly the advertisements placed by Sorel, supported by information in contemporary newspapers and journals. Findings Stanislas Sorel’s invention of an early form of thermostat allowed him to develop a stove that could cook a four-course family dinner largely unsupervised, an invention which was poised to revolutionise the lives of many households. Sorel was primarily an inventor striving for acceptance in the scientific world, with limited skills in the commercialisation of his inventions. His promotion and marketing efforts reflect both the social realities of the time and his own ambitions. Originality/value There has been very little research into the way small French inventors and manufacturers approached the marketing of their products. The paper provides a unique insight into the promotion techniques of a mid-nineteenth-century French inventor-cum-entrepreneur and highlights the role of the individual and how actions are constrained by ambition and opportunity. The paper provides an example of how research into how specific individuals can inform the larger history of marketing.

Public relations education in Australia, 1950-1975

2014 ◽  
Vol 18 (2) ◽  
pp. 193-206 ◽  
Author(s):  
Damian John Gleeson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Education History ◽  
Content Type ◽  
History Of ◽  
Royal Melbourne Institute ◽  
Public Relations Education ◽  
Institute Of Technology ◽  
The 1960S ◽  
Published Account

Purpose – The purpose of this paper is to explore the foundation and development of public relations education (PRE) in Australia between 1950 and 1975. Design/methodology/approach – This paper utilises Australian-held primary and official industry association material to present a detailed and revisionist history of PR education in Australia in its foundation decades. Findings – This paper, which locates Australia's first PRE initiatives in Sydney, Melbourne and Adelaide in the 1960s, contests the only published account of PR education history by Potts (1976). The orthodox account, which has been repeated uncritically by later writers, overlooks earlier initiatives, such as the Melbourne-based Public Relations Institute of Australia, whose persistence resulted in Australia's first PR course at Royal Melbourne Institute of Technology in 1964. So too, educational initiatives in Adelaide and Sydney pre-date the traditional historiography. Originality/value – A detailed literature review suggests this paper represents the only journal-length piece on the history of PRE in Australia. It is also the first examination of relationships between industry, professional institutes, and educational authorities.

And the crowd goes wild: examining a successful crowdfunding campaign

2017 ◽  
Vol 13 (1) ◽  
pp. 152-162 ◽  
Author(s):  
Kathryn Woods ◽  
Terry Damron
Keyword(s):  
New York ◽  
Public Relations ◽  
Inner City ◽  
Secondary Data ◽  
Difficulty Level ◽  
Content Type ◽  
University Marketing ◽  
Marketing Social ◽  
History Of

Synopsis This case explores the concept of crowdfunding by examining the background of the fundraising model in addition to the successful campaign, “Let’s Send Kids to Harvard: Vidal Scholarship Fund.” In this campaign, Brandon Stanton leveraged the large following of his photo blog, “Humans of New York,” to raise more than one million dollars for students in an inner-city middle school. The fundraiser received national attention and broke the record for the most contributors to a single campaign on the popular crowdfunding website, Indiegogo. Students are encouraged to think critically about what elements work together to create a successful crowdfunding campaign. Research methodology Secondary data were reviewed to provide a thorough review of the history of crowdfunding as well as to chronicle the events that led up to the successful crowdfunding campaign highlighted in the case study. Relevant courses and levels This case is appropriate for university marketing, social media, public relations, and entrepreneurship courses. This case has a difficulty level appropriate for sophomore-, junior-, or senior-level courses.

Advertising in Russian periodicals at the turn of the communist era

2015 ◽  
Vol 7 (2) ◽  
pp. 165-183 ◽  
Author(s):  
Marina Y. Sheresheva ◽  
Anton A. Antonov-Ovseenko
Keyword(s):  
Primary Sources ◽  
Print Advertising ◽  
Content Type ◽  
Economic Miracle ◽  
Historical Method ◽  
Secondary Sources ◽  
History Of ◽  
The Russian Empire ◽  
Research Analysis

Purpose – This paper aims to document and analyze the development of Russian print advertising at the turn of the Communist era. It provides an overview of Russian print advertising in 1917 as compared with the previous decades of the “Russian economic miracle”. Design/methodology/approach – This study uses a historical method based on archival research. Analysis of primary sources in this paper is used in conjunction with secondary sources available. Findings – The amount and quality of advertising in Russian newspapers in 1917 is described. The decline of the “Russian economic miracle” print advertising is confirmed. The findings in this paper also change the previous perception of events in Russia in 1917, as well as in the history of Russian advertising. Originality/value – There has been little research on Russian advertising between the end of the Russian Empire and the early Soviet era, and there is no written history of advertising in Russian periodicals in 1917. Therefore, this paper adds to the literature on the history of advertising at the beginning of the twentieth century.

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