Examining fan engagement through social networking sites

2019 ◽  
Vol 20 (1) ◽  
pp. 163-183 ◽  
Author(s):  
Thiago Oliveira Santos ◽  
Abel Correia ◽  
Rui Biscaia ◽  
Ann Pegoraro
Keyword(s):  
Social Networking ◽  
Psychometric Properties ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Equation Model ◽  
Content Type ◽  
Behavioural Intentions ◽  
Expert Review ◽  
Multi Stage ◽  
Fan Engagement

PurposeThe purpose of this paper is to conceptualise and measure the construct of fan engagement through social networking sites (SNS).Design/methodology/approachA multi-stage procedure was completed to validate the proposed fan engagement through SNS model with three first-order constructs (fan-to-fan relationships, team-to-fan relationships and fan co-creation). First, a preliminary analysis of the proposed items to capture fan engagement through SNS was conducted through expert review. Second, an assessment of item reliability and construct validity was completed using confirmatory factor analysis (CFA). Finally, CFA and subsequent structural equation model were conducted to review the psychometric properties and to test the relationships between the proposed construct with online and offline behavioural intentions.FindingsThe results indicate good psychometric properties of the constructs of fan-to-fan relationships, team-to-fan relationships and fan co-creation, and these three constructs were significantly related with the second-order construct of fan engagement through SNS. Additionally, the construct of fan engagement through SNS was significantly related to both online and offline behavioural intentions.Practical implicationsThese findings suggest that teams should use SNS to interact with fans, to allow fans to share experiences and to involve fans in co-creation processes aimed at increasing engagement and subsequent positive behavioural intentions towards the team.Originality/valueThis study extends previous research by measuring fan engagement through SNS as a multidimensional construct, and testing its predictive effect on fans’ online and offline behavioural intentions. Several suggestions for future studies and strategies for increasing fan engagement can be drawn from this study.

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games

2018 ◽  
Vol 19 (2) ◽  
pp. 160-177 ◽  
Author(s):  
Tiago Miguel Ribeiro ◽  
Abel Correia ◽  
Rui Biscaia ◽  
Carlos Figueiredo
Keyword(s):  
Service Quality ◽  
Psychometric Properties ◽  
Rio De Janeiro ◽  
Structural Equation ◽  
Social Impact ◽  
Olympic Games ◽  
Equation Model ◽  
City Image ◽  
Content Type ◽  
The Olympic Games

Purpose The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach A field study was conducted in Rio de Janeiro, and data were collected from residents who attended the Olympic Games through a self-administered questionnaire (n=519). The questionnaire included measures of perceived service quality, positive and negative social impact. A confirmatory factor analysis analysed the psychometric properties of the constructs, and a subsequent structural equation model examined the relationships between service quality and social impact perceptions. Findings The results show good psychometric properties of a multidimensional construct of service quality composed of the technical, functional, aesthetic, access, accommodation and complementary events dimensions. The service quality construct was significantly related to both positive social impact (city image and community pride enhancement, social experiences and public infrastructures) and negative social impact (social conflicts and costs) perceptions. Originality/value This study contributes to the literature by examining the role of service quality in sport mega-events and testing on different facets of social impact. The findings highlight that social atmosphere and new experiences in the Olympic Games are critical when planning these events.

The effects of employer SNS motioning on employee perceived privacy violation, procedural justice, and leave intention

2018 ◽  
Vol 118 (6) ◽  
pp. 1153-1169 ◽  
Author(s):  
Hung-Yue Suen
Keyword(s):  
Data Collection ◽  
Procedural Justice ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Intent To Leave ◽  
Equation Model ◽  
Equation Modeling ◽  
Full Time ◽  
Initial Examination ◽  
Content Type

Purpose The purpose of this paper is to propose a model to understand how and when employees’ perceived privacy violations and procedural injustice interact to predict intent to leave in the context of the use of social networking sites (SNSs) monitoring. Design/methodology/approach This study was conducted in a field setting of Facebook to frame the hypotheses in a structural equation model with partial least squares-structural equation modeling. Variables were measured empirically by administering questionnaires to full-time employed Facebook users who had experienced SNS monitoring. Findings The results showed that when an employee believed that he/she had more ability to control his/her SNS information, he/she was less likely to perceive that his/her privacy had been invaded; and when an employee believed that the transparency of the SNS data collection process was higher, he or she was more likely to perceive procedural justice in SNS monitoring. Research limitations/implications This research draws attention to the importance of intent to leave in the absence of perceived procedural justice under SNS monitoring, and the partial mediation of the perception of justice or injustice by perceived privacy violations. Practical implications For employers, the author recommends that employers come to know how to conduct SNS monitoring and data collection with limited risk of employee loss. Social implications For employees, the author suggests that SNS users learn how to control their SNS information and make sure to check their privacy settings on the SNS that they use frequently. Originality/value This study provided an initial examination and bridged the gap between employer use of SNS monitoring and employee reactions by opening a mediating and moderating black box that has rarely been assessed.

Consumer behavior in the omni-channel supply chain under social networking services

2019 ◽  
Vol 119 (8) ◽  
pp. 1785-1801 ◽  
Author(s):  
Bo Yan ◽  
Yan-Ru Chen ◽  
Xiao-Tai Zhou ◽  
Jing Fang
Keyword(s):  
Supply Chain ◽  
Consumer Behavior ◽  
Social Networking ◽  
Structural Equation ◽  
Mobile Terminal ◽  
Equation Model ◽  
Social Networking Services ◽  
Content Type ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.

Adoption of mobile social networking sites for learning?

2015 ◽  
Vol 39 (6) ◽  
pp. 762-778 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Social Networking ◽  
Learning Community ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Mobile Network ◽  
Research Area ◽  
Equation Modeling ◽  
Content Type ◽  
Mobile Social Networking ◽  
New Research

Purpose – The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications – The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value – While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

Social networking sites as a learning tool

2016 ◽  
Vol 23 (1) ◽  
pp. 23-42 ◽  
Author(s):  
Noelia Sanchez-Casado ◽  
Juan Gabriel Cegarra Navarro ◽  
Anthony Wensley ◽  
Eva Tomaseti-Solano
Keyword(s):  
Social Networking ◽  
Learning Strategies ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Online Survey ◽  
Study Data ◽  
Learning Tool ◽  
Content Type ◽  
Brand Knowledge ◽  
Customer Capital

Purpose – Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer–brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these relationships. Because of the fact that knowledge in organisations is embodied in the concept of the learning organisation, customers may create brand knowledge as a consequence of two learning facilitators: informational and instrumental value. Then, the purpose of this paper is to identify the role played by brand knowledge in the process of creating customer capital, in the context of SNSs. Design/methodology/approach – A total of 259 users of SNSs, who were followers or fans of brand pages, participated in this study. Data were collected through an online survey and they were analysed using structural equation modelling. Findings – The results of the study show that brand pages at SNS can perform brand knowledge by providing purposive gratifications to its customers. Moreover, they can also develop an indirect effect on customer capital, through the direct effect that brand knowledge has on it. Therefore, the results of the study will help managers design their learning strategies in relation to SNS and confirm the need of using SNS as a learning tool. Originality/value – Few, if any, studies have analysed whether gratifications, usually related to media, work as learning facilitators in the context of brand pages at SNS.

scholarly journals The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

2017 ◽  
Vol 29 (4) ◽  
pp. 401-415 ◽  
Author(s):  
Vasco Ribeiro Santos ◽  
Paulo Ramos ◽  
Nuno Almeida
Keyword(s):  
Place Attachment ◽  
Structural Equation ◽  
Structural Model ◽  
Time Frame ◽  
Equation Model ◽  
Theory And Practice ◽  
Convenience Sample ◽  
Content Type ◽  
Behavioural Intentions ◽  
Wine Tourism

Purpose This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars. Design/methodology/approach An interceptive survey was conducted with wine tourists during their visits to four Porto wine cellars. A convenience sample of 918 international visitors was obtained. A structural equation model using partial least squares analysis was used to test the hypothesis and the validity of the constructs and model. Findings The structural model results indicated that wine tourists’ personal involvement and their wine involvement have a significant and direct influence on destination emotions and place attachment in Porto wine cellars during the visits, which determines their future behavioural intentions. Research limitations/implications The generalizability of the results may be limited owing to the sample and the data collection method and the short time frame of the data gathering. Practical implications There is a growing potential for researchers and managers to achieve benefits from the proposed model that will support the efforts for wine tourism theory and practice, such as brand positioning strategies and formulation of sharper marketing strategies. Originality/value This is the first study to demonstrate the combined use of personal and wine involvement on destination emotions along with place attachment in a wine tourist behaviour context. This approach extends the scope into a wine tourism context because the combination of these three constructs has never been held in the area of wine tourism destinations.

scholarly journals Link between social distancing, cognitive dissonance, and social networking site usage intensity: a country-level study during the COVID-19 outbreak

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanusree Chakraborty ◽  
Anup Kumar ◽  
Parijat Upadhyay ◽  
Yogesh K. Dwivedi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Cognitive Appraisal ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Individual Response ◽  
Content Type ◽  
Social Distancing

PurposeSocial distancing is an important strategy to control the spread of the COVID-19 pandemic, so it is imperative to understand the behavioral impact of social distancing on individuals. This research studied social distancing from a cognitive appraisal of voluntary social distancing compliance (CAVSD) point of view and a non-medical perspective, specifically the psychological impact (PI) of social distancing on the usage intensity of social networking sites (SNS) during the COVID-19 outbreak in India.Design/methodology/approachThe study was conducted on 477 SNS users as a full sample and groups based on age, sex and work status. The model was empirically investigated using structural equation modeling.FindingsCAVSD was negatively associated with PI although it was not a significant predictor, while CAVSD and PI were significant predictors of SNS usage intensity; moreover, SNS usage intensity differed between groups of people.Practical implicationsThese findings are significant for organizations, corporations and educational institutions in both the public and private sectors. There is a need to identify subsections of individuals in need of social support and relief from isolation and loneliness. Individuals are relying on social media to handle social distancing and the pandemic, and this shows up in an increase in social networking activity.Originality/valueThis study contributes to the existing literature by positing social networking as a basic virtual need for socialization, and social media platform assists in that. Cognitive appraisal is an important determinant of individual response.

Explaining social networking sites’ use continuance from employees’ perspectives

2021 ◽  
Vol 23 (2) ◽  
pp. 171-198
Author(s):  
Bangaly Kaba
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Technology Use ◽  
Structural Equation ◽  
Equation Modeling ◽  
Normative Beliefs ◽  
Theoretical Frameworks ◽  
Content Type ◽  
Information And Communication ◽  
Practical Implications

PurposeThis paper aims to better comprehend the psychological elements that drive the adoption of social networking sites (SNS). The paper attempts to explain the reasons why people sustainably use social networking websites in the workplace and how this happens. Design/methodology/approachUsing a survey to collect data that was analyzed using structural equation modeling by applying the partial least squares technique. FindingsThe results indicated that SNS use continuance was due more to habit rather than established perceived and normative beliefs such as satisfaction and social norms. Research limitations/implicationsThe authors recommend that the model in the study be tested in other technology environments to evaluate the external validity of the research study. The research was based on an unspecific platform, but each SNS may have its singularity that should merit further consideration. Practical implicationsPeers or coworker influences were noticeable in shaping one’s normative beliefs to continue using SNS in the organization. In this regard, it will be interesting to identify the mechanisms that raise the awareness of SNS in the employees’ social networks in the organization. Specifically, it will be an advantage to reach out to peers in promoting SNS use in the organization because they speak the same language as their fellow employees. Originality/valueDespite several benefits related to SNS use in organizations, studies showed that most of these technologies are boycotted in the workplace. Although extensive studies are dedicated to understanding information and communication technology use continuance in general, this paper aims to inform both academicians interested in the use of enterprise SNS for business purposes and business actors concerned with growing SNS usage and retaining its users in their organizations. The paper will contribute to information systems continuance literature by integrating and extending two major theoretical frameworks.

Predicting social networking sites continuance intention through alternative services

2017 ◽  
Vol 117 (6) ◽  
pp. 1127-1144 ◽  
Author(s):  
Christopher Sibona ◽  
Jeff Cummings ◽  
Judy Scott
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Negative Impact ◽  
Continuance Intention ◽  
Content Type ◽  
Alternative Attractiveness ◽  
Post Hoc ◽  
The Impact

Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.

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