Examining the influential factors for continued social media use

2019 ◽  
Vol 119 (5) ◽  
pp. 1104-1127 ◽  
Author(s):  
Qian Liu ◽  
Zhen Shao ◽  
Jian Tang ◽  
Weiguo Fan
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Interaction ◽  
Social Networking ◽  
Information Sharing ◽  
Social Networking Sites ◽  
Self Regulation ◽  
Equation Modeling ◽  
Media Influence ◽  
Content Type

Purpose Drawing upon the theory of planned behavior (TPB) and the self-regulation framework, the purpose of this paper is to investigate whether and how factors for social media continuance behaviors work differently between social networking sites and microblogging. Design/methodology/approach A survey method was used to collect two samples of 557 social networking sites users and 568 microblogging users. The proposed research model was tested with the structural equation modeling technique. Findings The empirical results demonstrate that the impacts of influencing factors on users’ continuance behaviors vary by types of social media services. Information sharing has a stronger impact on microblog users’ satisfaction than social network users while social interaction has a stronger impact on satisfaction for social network users than microblog users. In addition, interpersonal influence is more effective in shaping satisfaction for the social network users while media influence is more effective in shaping satisfaction for the microblog users. Originality/value This is one of the first studies that integrate TPB with Bagozzi’s self-regulation framework to understand the behavioral model of social networking and microblogging continuance. The findings show that the impacts of attitudinal beliefs regarding information sharing and social interaction on social media users’ satisfaction are different across social networking and microblogging contexts. Moreover, this study also reveals different effects of two specific subjective norms – interpersonal and media influence – on continued use of social networking and microblogging.

scholarly journals Link between social distancing, cognitive dissonance, and social networking site usage intensity: a country-level study during the COVID-19 outbreak

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tanusree Chakraborty ◽  
Anup Kumar ◽  
Parijat Upadhyay ◽  
Yogesh K. Dwivedi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Cognitive Appraisal ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Individual Response ◽  
Content Type ◽  
Social Distancing

PurposeSocial distancing is an important strategy to control the spread of the COVID-19 pandemic, so it is imperative to understand the behavioral impact of social distancing on individuals. This research studied social distancing from a cognitive appraisal of voluntary social distancing compliance (CAVSD) point of view and a non-medical perspective, specifically the psychological impact (PI) of social distancing on the usage intensity of social networking sites (SNS) during the COVID-19 outbreak in India.Design/methodology/approachThe study was conducted on 477 SNS users as a full sample and groups based on age, sex and work status. The model was empirically investigated using structural equation modeling.FindingsCAVSD was negatively associated with PI although it was not a significant predictor, while CAVSD and PI were significant predictors of SNS usage intensity; moreover, SNS usage intensity differed between groups of people.Practical implicationsThese findings are significant for organizations, corporations and educational institutions in both the public and private sectors. There is a need to identify subsections of individuals in need of social support and relief from isolation and loneliness. Individuals are relying on social media to handle social distancing and the pandemic, and this shows up in an increase in social networking activity.Originality/valueThis study contributes to the existing literature by positing social networking as a basic virtual need for socialization, and social media platform assists in that. Cognitive appraisal is an important determinant of individual response.

An empirical investigation of the continuance intention using the bullet curtain

2019 ◽  
Vol 13 (1) ◽  
pp. 235-254 ◽  
Author(s):  
Mengdi Wang ◽  
Dong Li
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Information Overload ◽  
Self Regulation ◽  
Final Analysis ◽  
Equation Modeling ◽  
Online Video ◽  
Continuance Intention ◽  
Content Type ◽  
Negative Effect

PurposeIn accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of bullet curtain, a new form of commentary on online video websites.Design/methodology/approachA total of 350 questionnaires were collected for the final analysis (covering 101 questionnaires for the pilot test) from China’s bullet curtain website. To analyze the model, the authors adopted SmartPLS 3.2, a structural equation modeling software.FindingsAs the results suggest, there is a positive correlation between satisfaction and continuance intention and a negative association between social network fatigue and continuance intention. In addition, synchronicity between the comments and video content, a dimension of synchronicity proposed in this study, improves the satisfaction. Furthermore, information overload significantly intensify social network fatigue.Practical implicationsThe results help bullet curtain providers offer better interactive environment and improve websites’ functions to stimulate users.Originality/valueBy combining positive effect and negative effect of commentary, this study investigates Bagozzi’s theory in a context of bullet curtain. Besides, combinations of these factors help to gain insights in how the bullet curtain works in online video websites. These offer useful guidelines for managers to optimize a better system.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Social Networking Sites

2016 ◽  
Vol 12 (4) ◽  
pp. 62-75
Author(s):  
Lydia Kyei-Blankson ◽  
Kamakshi S. Iyer ◽  
Lavanya Subramanian
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Networking ◽  
Survey Data ◽  
Social Networking Sites ◽  
Relationship Status ◽  
Web Based ◽  
Patterns Of Use ◽  
Midwestern University ◽  
Use Of Social Media

Social Networking Sites (SNSs) are web-based facilities that allow for social interaction, sharing, communication and collaboration in today's world. In the current study, patterns of use of social media among students at a public Midwestern university are examined. In addition, students were surveyed regarding concerns for privacy and trust and whether concerns differed by gender, ethnicity, employment and relationship status. The survey data gathered from students suggest that students mostly used SNSs from less than one hour to about 3 hours a day and for communication and maintaining relationships. Students also had academic uses for SNSs. Even though concerns for privacy and trust exist, they did not differ by gender, employment and relationship status and students are still willing to use SNSs. The findings from this research have implications for various stakeholders especially instructors who may be considering the use of SNS for academic purposes.

Social network fatigue affecting continuance intention of social networking services

2019 ◽  
Vol 53 (1) ◽  
pp. 123-139 ◽  
Author(s):  
Wen Zong ◽  
Jing Yang ◽  
Zheshi Bao
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Information Seeking ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Social Networking Services ◽  
Content Type ◽  
Perceived Enjoyment

Purpose The purpose of this paper is to explore how social network fatigue affects continuance intention of social networking services (SNSs) from a more comprehensive perspective. Design/methodology/approach A research model was proposed by integrating uses and gratification theory (UGT), social network fatigue and continuance intention. The relationships between the three dimensions of UGT and continuance intention were examined, as well as the direct and moderating effects of social network fatigue. To collect data, an online survey was adopted, and 227 valid responses were analyzed by structural equation modeling. Findings The empirical findings demonstrate that utilitarian gratification (information seeking), social gratification (social interaction) and hedonic gratification (perceived enjoyment) are positively associated with SNS users’ continuance intention. Meanwhile, social network fatigue can directly and negatively affect continuance intention. Furthermore, the relationships between the two dimensions of UGT (information seeking, perceived enjoyment) and continuance intention are also negatively moderated by social network fatigue. Originality/value This study contributes to the understanding about the relationship between continuance intention and social network fatigue. The authors indicate that social network fatigue will not only directly weaken SNS users’ continuance intention, but also negatively influence the formation process of the continuance intention. Some other theoretical and practical implications are also provided.

Adoption of mobile social networking sites for learning?

2015 ◽  
Vol 39 (6) ◽  
pp. 762-778 ◽  
Author(s):  
Choy-Har Wong ◽  
Garry Wei-Han Tan ◽  
Siew-Phaik Loke ◽  
Keng-Boon Ooi
Keyword(s):  
Social Networking ◽  
Learning Community ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Mobile Network ◽  
Research Area ◽  
Equation Modeling ◽  
Content Type ◽  
Mobile Social Networking ◽  
New Research

Purpose – The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach – Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings – The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications – The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value – While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

scholarly journals Television as a Moderator Between Narcissism and Self-Promoting Behavior on Facebook

2017 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Asghar Ali Shah ◽  
Mujeem M Bhatti ◽  
Ahmad A Ansari ◽  
Basharat Hussain ◽  
Gulshan Tara
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Self Regulation ◽  
Not Given ◽  
Significant Positive Relationship ◽  
Context Of Learning ◽  
The Relationship

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.

scholarly journals Social network usage, shame, guilt and pride among high school students: Model testing

2016 ◽  
Vol 13 (1) ◽  
pp. 1926
Author(s):  
Uğur Doğan ◽  
Eyüp Çelik ◽  
Yahya Karakaş
Keyword(s):  
High School ◽  
High School Students ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Equation Modeling ◽  
Fit Indices ◽  
School Students ◽  
Network Usage

This study was aimed at testing a model which applies structural equation modeling (SEM) to explain social networking sites (SNS) usage. Performing SEM with a sample of 500 high school students (40% male, 60% female), the model examined the relationships among shame, guilt and pride on SNS, such Facebook and Twitter. It was hypothesized that SNS usage was predicted directly by shame and indirectly by pride and guilt. The SEM showed that shame affected SNS usage directly and positively, while guilt and pride indirectly affected SNS via shame. The fit indices of SEM produced good fit values (χ2 = 0.11, df = 2, χ2/df = 0.055, p = 0.94532, RMSEA = 0.00, GFI = 1.00, AGFI = 1.00, NFI = 1.00, NNFI = 1.00, CFI = 1.00, IFI = 1.00, RMR = 0.039; SRMR = 0.0042). According to these results, high school students’ feelings of shame, guilt and pride are important predictors of SNS usage.

scholarly journals Public Trolling Detection on Twitter Using Machine Learning

2021 ◽  
Vol 9 (VII) ◽  
pp. 3097-3100
Author(s):  
Miss. Pooja Dilip Dhotre
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Machine Learning Algorithms ◽  
The People ◽  
The World ◽  
Added Benefit ◽  
Current Popularity

Social media websites are among the internet's most far-reaching digital sites. Billions of social network users exist Users' frequent interactions with social networking sites, like Twitter, have a widespread and sometimes unfortunate effect on day-to-day life. Social networking sites make it easy for large amounts of unwanted and unrelated information to spread around the world. Twitter is a popular micro blogging service where users connect with others with similar interests. Because of the current popularity of Twitter, it is vulnerable to public shaming. Recently, Twitter has emerged as a rich source of human-generated information, with the added benefit of connecting you with customers and enabling two-way communication. It is generally accepted that when someone posts a comment in an occurrence, it is likely to humiliate the victim. The fact that shaming users' follower counts increase faster than that of the people who don't use shame is interesting. Using machine learning algorithms, users will be able to identify disrespectful words, as well as the overall negativity of those words, which is displayed in a percentage.

Exploring the use of social media sites for health professionals' engagement and productivity in public sector hospitals

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Naeem ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Social Networking ◽  
Employee Engagement ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Content Type ◽  
Political Forces ◽  
Use Of Social Media

PurposeCompetitive pressure and social influence for technology adoption have increased among developed, developing and emerging countries. The influence of social structure, organizational forces and political forces varies between public sector hospitals in countries where there are more social media restrictions. This study aims to explore how the use of social media can influence employee engagement and productivity in the workplaces of public sector hospitals.Design/methodology/approachThe study follows a social constructivist approach to understand employee attitudes, motivation culture, political forces and the local context. Data were collected from health professionals of five public sector hospitals using a non-directive and semi-structured interview method.FindingsThe results show that the use of social media sites has increased collaboration, coordination and cooperation among health professionals, especially in critical situations. They are more socialized, connected and engaged, thus helping them to exchange useful knowledge using instant messaging apps. Conversely, there are no organizational polices and specific laws and too little support from management and senior doctors to drive the use of social networking sites in public hospitals. The use of social media has enhanced health professionals' engagement and productivity as they are able to share their expertise, knowledge and information with their colleagues and subordinates.Research limitations/implicationsThe results can guide policy-makers, researchers, hospitals, doctors and the Ministry of Health about the positive use of social networking sites in the workplace. The positive use of social networking sites in the workplace can enhance information, knowledge and coordination which may help to enhance employee engagement and productivity.Originality/valueThe present study has provided a social media health organization workplace (SMHOW) model which explains how individual and organizational contexts can influence the actual use of social media in healthcare organizations.

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