scholarly journals An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

2020 ◽  
Vol 37 (5) ◽  
pp. 977-1012
Author(s):  
Demetris Vrontis ◽  
Michael Christofi ◽  
Constantine S. Katsikeas
Keyword(s):  
Research Evidence ◽  
Academic Research ◽  
Marketing Research ◽  
Journal Articles ◽  
Content Type ◽  
Cause Related Marketing ◽  
Current State ◽  
International Perspectives ◽  
Growing Domain ◽  
Research Stream

PurposeA substantial, albeit scattered, body of research evidence is accumulating in the cause-related marketing (CRM) research stream. Thus, there is a need of a systematic overview of extant literature to map and holistically understand the CRM domain.Design/methodology/approachTo address this issue and make progress in this important area, the authors systematically review and critically examine the state of academic research on CRM.FindingsBased on a systematic review of 105 journal articles published over the past 30 years, the results reveal that CRM research is a vibrant and rapidly growing domain in the broader marketing field. This assessment exercise also shows that the current state of knowledge about CRM is characterized by persisting knowledge gaps, conflicting empirical results, theoretical inconsistencies, as well as by the absence of international marketing research on the CRM domain.Originality/valueTherefore, the authors critically evaluate the extant CRM research with the aim of increasing its coherence, quality, scope, impact and international dimension. Based on this evaluation, the authors develop an ambitious research agenda that addresses a number of promising research paths embracing different international perspectives. Finally, the authors discuss the contributions to the literature and the implications for both academics and practitioners.

State of green marketing research over 25 years (1990-2014)

2016 ◽  
Vol 34 (1) ◽  
pp. 137-158 ◽  
Author(s):  
Prashant Kumar
Keyword(s):  
Marketing Research ◽  
Literature Survey ◽  
Green Marketing ◽  
Future Research ◽  
Journal Articles ◽  
Marketing Practice ◽  
Content Type ◽  
Current State ◽  
Future Research Directions ◽  
State Of Research

Purpose – The purpose of this paper is to present a literature survey on, and classification for, green marketing research. Design/methodology/approach – Suitable keywords were used to search peer-reviewed journal articles published in marketing, business and management journals in duration 1990-2014. The articles identified were screened for titles, abstracts, keywords, frameworks, headings and sub-headings that resulted in 161 relevant articles. These articles were classified across thematic categories and their distribution was also presented for year of publication, publication outlets, location of authors, key contributing authors. Findings – The articles were classified across four thematic categories: eco-orientation, green marketing strategy, green marketing functions and green marketing consequences. It outlined the contribution of the earlier work under each theme, illustrated upon their implications for green marketing practice and research and provided directions for future research. Research limitations/implications – This literature survey provides a source for understanding current state of research on green marketing and to stimulate further interest of researchers in the domain. Originality/value – The paper provides a comprehensive review of green marketing literature on green marketing, distinctly adding to the contributions made by earlier literature reviews in the domain. It outlines the classifications of the literature, and key concepts and themes related to green marketing that intend to shape future research directions.

GREEN OPEN ACCESS IN KENYA: A REVIEW OF THE CONTENT, POLICIES AND USAGE OF INSTITUTIONAL REPOSITORIES

Mousaion ◽  
2016 ◽  
Vol 33 (3) ◽  
pp. 25-54
Author(s):  
Wanyenda Leonard Chilimo
Keyword(s):  
Developing Countries ◽  
Open Access ◽  
Descriptive Study ◽  
Google Scholar ◽  
Research Institutions ◽  
Journal Articles ◽  
Content Type ◽  
Institutional Repositories ◽  
Current State ◽  
Theses And Dissertations

 There is scant research-based evidence on the development and adoption of open access (OA) and institutional repositories (IRs) in Africa, and in Kenya in particular. This article reports on a study that attempted to fill that gap and provide feedback on the various OA projects and advocacy work currently underway in universities and research institutions in Kenya and in other developing countries. The article presents the findings of a descriptive study that set out to evaluate the current state of IRs in Kenya. Webometric approaches and interviews with IR managers were used to collect the data for the study. The findings showed that Kenya has made some progress in adopting OA with a total of 12 IRs currently listed in the Directory of Open Access Repositories (OpenDOAR) and five mandatory self-archiving policies listed in the Registry of Open Access Repositories Mandatory Archiving Policies (ROARMAP). Most of the IRs are owned by universities where theses and dissertations constitute the majority of the content type followed by journal articles. The results on the usage and impact of materials deposited in Kenyan IRs indicated that the most viewed publications in the repositories also received citations in Google Scholar, thereby signifying their impact and importance. The results also showed that there was a considerable interest in Swahili language publications among users of the repositories in Kenya.

scholarly journals Business relationships during project afterlife: antecedents, processes, and outcomes

2015 ◽  
Vol 30 (5) ◽  
pp. 572-583 ◽  
Author(s):  
Ilkka Tapani Ojansivu ◽  
Kimmo Alajoutsijärvi ◽  
Jari Salo
Keyword(s):  
Empirical Research ◽  
Social Exchange ◽  
Marketing Research ◽  
Comparative Case Study ◽  
Business Relationships ◽  
Research Attention ◽  
Content Type ◽  
Research Framework ◽  
Research Stream ◽  
Conceptual Research

Purpose – The purpose of this research is to increase understanding of post-project business relationships in service-intensive projects, a topic unexplored to date. This research contributes to the project marketing research focusing on post-project interaction, by building a conceptual research framework capable of illustrating the path from the initiation of a relationship through the project’s afterlife. Design/methodology/approach – A comparative case study is used across four different service-intensive project contexts to highlight the conceptual research framework, derived from the IMP-related interaction research, in practice. Findings – According to the research findings, there are at least four potential post-project business relationships associated with service-intensive projects. Furthermore, the findings indicate that these relationships embody certain antecedent and process characteristics, enabling us to compile four distinct development paths. Research limitations/implications – The four cases of the empirical research were chosen on theoretical grounds to highlight the conceptual research framework in practice, and thus the purpose was mainly descriptive. The findings should be generalized only with caution, as more empirical research is needed in this emerging project context. Practical implications – For managers, the findings provide practical guidance to deal with different post-project relationships. They will help managers to initiate, maintain and develop post-project relationships and to avoid a mismatch between relationship antecedent, processes and outcomes. Originality/value – Post-project buyer – seller interaction has been studied by the project marketing research stream, but mainly from the perspective of social exchange and sleeping relationships. With the advent of service-intensive projects, however, a whole new breed of post-project business relationships is unfolding and demanding research attention. This research is a step toward understanding the different post-project business relationships associated with service-intensive projects.

Wellness tourism: a perspective article

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sergey Kazakov ◽  
Olga Oyner
Keyword(s):  
Relevant Literature ◽  
Academic Research ◽  
Well Being ◽  
Future Research ◽  
Content Type ◽  
Tourism Studies ◽  
Wellness Tourism ◽  
Research Questions ◽  
Research Stream ◽  
Economic Well Being

Purpose This paper aims to examine the development and significant contributions in a growing array of relevant publications spanning from 1946 to date and discuss future developments of the wellness tourism topic until the year 2095. Design/methodology/approach This perspective study traces down the wellness tourism evolution research by re-viewing and analysing an extant body of the relevant literature over the last 75 years. This paper builds a rigorous perspective review by examination of publications derived from several scientific domains, including tourism, medicine, economics and social sciences. Findings As a result of this study, wellness tourism can be attributed as a profuse and proliferating research stream in the recent 75 years. Its relevance to significant aspects of life, such as health and also due to effects on human, social, and economic well-being, drives its proliferation. The paper anticipates the relevance and topicality of wellness tourism studies for academic research in the next 75 years. Originality/value This paper contributes to the theory by addressing the ambiguous nature of wellness tourism, recapping the debate on the most debated research questions, and revealing the perspectives for future research in this area.

Identifying halal logistics constraints in Brunei Darussalam

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Syazwan Ab Talib
Keyword(s):  
Inductive Reasoning ◽  
Vital Role ◽  
Theory Of Constraints ◽  
Journal Articles ◽  
Academic Journal ◽  
Content Type ◽  
Brunei Darussalam ◽  
Current State ◽  
Critical Issues ◽  
Internal And External Factors

Purpose Despite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in Brunei Darussalam. Hence, the purpose of this paper is to understand the current state of knowledge by identifying the halal logistics constraints in Brunei Darussalam. Design/methodology/approach The paper uses the theory of constraints, inductive reasoning and support from a review of relevant academic journal articles, to uncover the hindering factors surrounding halal logistics in the country. Findings The paper identifies five critical issues, which occur from internal and external factors, that constraint the growth of halal logistics in Brunei Darussalam. Research limitations/implications The qualitative design limits this conceptual piece. However, the paper could be beneficial in informing the academic and industry circles of the potentials and challenges in Brunei Darussalam, particularly in its logistics sector. Originality/value This study is the first to investigate halal logistics in Brunei. The study positively contributes to the understanding of the halal logistics constraints in Brunei as well as adds to the growing body of halal logistics literature and enriching the halal research sphere.

CRM campaigns with choice for enhanced business process performance

2019 ◽  
Vol 26 (5) ◽  
pp. 1225-1239 ◽  
Author(s):  
Michael Christofi ◽  
Alkis Thrassou ◽  
Hela Chebbi ◽  
Zafar U. Ahmed ◽  
Balakrishna Grandhi ◽  
...  
Keyword(s):  
Design Methodology ◽  
Research Evidence ◽  
Positive Word ◽  
Content Type ◽  
Cause Related Marketing ◽  
Research Questions ◽  
Positive Word Of Mouth ◽  
Conceptual Logic ◽  
Contextual Dimension ◽  
Insight Into

Purpose A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM domain is scarce. Based on this, the purpose of this paper is to present a framework that enhances positive WOM persuasion in a CRM context. Design/methodology/approach Specifically, the authors explore collectivism as a contextual dimension for positive WOM persuasion in a CRM setting and discusses three novel constructs for effectively designing such campaigns, namely, cause proximity, choice of donation type and choice variety of donation types in a single offering frame. Based on conceptual logic and drawing on literature from a variety of disciplines, this framework should provide deeper insight into achieving positive WOM persuasion with CRM strategy and implementation. Findings Additionally, the analysis leads to specific research questions regarding the associations between these contrasts and positive WOM persuasion in a CRM context. Originality/value Finally, the managerial and theoretical contributions are discussed, as well as directions for further research.

Strengthening the weak link of Macao's responsible gambling practices: a consumer education perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunli Ji ◽  
Sudhir H. Kale
Keyword(s):  
Design Methodology ◽  
Weak Link ◽  
Academic Research ◽  
Responsible Gambling ◽  
Consumer Education ◽  
Content Type ◽  
Current State ◽  
Government Documents ◽  
The Government

PurposeThe purpose of this paper is to assess the current state of consumer education in the context of responsible gambling in Macao and to suggest ways in which Macao could enhance its consumer education efforts to meet its challenges with regard to responsible gambling.Design/methodology/approachExploratory and interpretative approaches have been adopted to suggest why and how Macao should strengthen responsible gambling education. The methodology involved extensive review of relevant academic research, government documents and reports related to Macao's responsible gambling initiatives.FindingsEffective long-term responsible gambling education is needed in Macao to further people's understanding of gambling and gambler's fallacy. The government should take leadership in influencing all stakeholders toward effective initiatives and behaviors related to responsible gambling education.Originality/valueAlthough research on responsible gambling education is still in its infancy, its importance in reducing common misconceptions about gambling has already been established. This study contributes to strengthen Macao's responsible gambling practices by proposing several changes needed to provide desired outcomes through consumer education.

When marketing is everyone’s business

2015 ◽  
Vol 31 (1) ◽  
pp. 24-26 ◽  
Keyword(s):  
Social Practice ◽  
Small Firms ◽  
Practice Theory ◽  
Marketing Research ◽  
Entrepreneurial Firms ◽  
Social Practice Theory ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Doing Business ◽  
Research Stream

Purpose – The purpose of this paper is to draw attention to opportunities for further research into the marketing practices of small entrepreneurial firms. Design/methodology/approach – This study reviews the academic literature and identifies a gap in the existing research. It proposes the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over the organization typically do things that contribute to the firm’s marketing effort. And, when marketing becomes the sum of activities carried out by different individuals at different levels within the SME, it becomes “an all-pervasive way of doing business”, rather like entrepreneurship, in fact. Research limitations/implications – This study provides a conceptual overview of the benefits of applying social practice theory to the study of entrepreneurial marketing. Practical implications – This study shows how social practice theory can be applied to the study of entrepreneurial marketing practices. Social implications – This study explains how these marketing practices can be conceptualized to provide insights into the significance of marketing-related activities in small firms. Originality/value – This study has the potential to facilitate the development of a new marketing research stream based on social practice theory.

Conjunctionitis: a call for clarity in construct definitions

2020 ◽  
Vol 54 (5) ◽  
pp. 1147-1159
Author(s):  
Kevin E. Voss ◽  
Alex R. Zablah ◽  
Yu-Shan (Sandy) Huang ◽  
Goutam Chakraborty
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Academic Research ◽  
Marketing Research ◽  
Content Type ◽  
Step Process ◽  
Significant Percentage ◽  
Construct Definition ◽  
Academic Fields ◽  
Practical Implications

Purpose This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research over a 30-year period was judged for ambiguity and vagueness by both academic and lay judges. Findings The authors demonstrate that constructing definitions using both “and” and “or” increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is “and” which appeared in 42 per cent of the definitions. A significant percentage (26 per cent) contain the conjunction “or.” Research limitations/implications A framework for understanding alternative interpretations of “and” or “or” is developed. Five recommendations are proposed for evaluating the use of “and” and “or” in construct definitions. Theorists in all academic fields should not use both “and” and “or” in the same construct definition. Practical implications A five-step process is proposed for evaluating the use of “and” and “or” in construct definitions. Theorists should not use both “and” and “or” in the same construct definition. Originality/value This is the first exploration of how specific wording patterns used in construct definitions in academic research affect the clarity of the definition.

scholarly journals Positioning – a literature review

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natasha Saqib
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Competitive Advantage ◽  
Academic Research ◽  
Content Type ◽  
Current State ◽  
Positioning Strategy ◽  
Review Question ◽  
Definition Of ◽  
Review State

Purpose The purpose of this paper is to review state-of-the-art literature on product/brand positioning to re-examine the positioning concept and developing a more comprehensive definition from a theoretical viewpoint. Design/methodology/approach A systematic review of positioning was conducted. The review conformed to a rigorous set of core principles: it was systematic (organized according to a method designed to address the review questions), transparent (explicitly stated), reproducible and updatable and synthesized (summarized the evidence relating to the review question). Findings The literature review reveals that there is lack of coherent definition for positioning, and there is no mutual agreement among marketing scholars and practitioners about the exact meaning of the concept. Therefore, comprehensive definition of positioning encompassing the five underlying positioning perspectives (competition; empty slot/mind; consumers’ perception, differentiation and competitive advantage) is suggested. Research limitations/implications This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers to design and implement positioning strategies for their product/brands that will allow their organizations to gain competitive advantage. This study acknowledges limitations with respect to its exclusive search criteria, which might affect its generalizability. Social implications Position and positioning is of relevance in society in broad terms, e.g. in sports, politics and culture. Positioning strategy is discussed and implemented in different industries (business-to-business and consumer), for all kinds of brands (including, for instance, corporate brands) and for “brands” in the very widest sense (such as places or people). Originality/value This is the first systematic review of positioning that provides a detailed understanding of the current state of positioning research on a single platform and also draws a comprehensive positioning conceptualization.

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