scholarly journals The freshness of the fell streams: contextualizing the success of Lapin Kulta Beer in the 1960s

2019 ◽  
Vol 11 (2) ◽  
pp. 165-180
Author(s):  
Janne Ikäheimo
Keyword(s):  
Marketing Research ◽  
External Factors ◽  
Primary Sources ◽  
Trade Association ◽  
Brewing Industry ◽  
Content Type ◽  
European Free Trade Association ◽  
The Social ◽  
Social Tensions ◽  
The 1960S

Purpose As Finland became an associate member of the European Free Trade Association in early 1960s, the domestic brewing industry faced a new threat posed by imported beer. It was neutralized effectively with joint and individual efforts of the breweries. This paper aims to analyze the maneuvers taken by Tornion Olut Oy to brand its new product, Lapin Kulta, which ultimately became the most popular beer in Finland. In addition, the contemporary changes in the Finnish society with related social tensions are shown to have contributed to its success significantly. Design/methodology/approach Archival research focusing on primary sources complemented with biographies, historical newspaper and magazine articles as well contemporary research papers with an aim to reconstruct and better understand the historical and social context of the events. Findings The success of the Lapin Kulta beer in 1960s was not only based on the effective marketing, although a well-thought name, the successful participation in international beer “competitions” enhancing the brand and both improved distribution and logistics certainly contributed to it. Instead the success is shown to have depended also on seemingly odd collection of external factors. However, when put together, the success is shown to have been based on brand's capability to address the social tensions present in Finland during 1960s. Originality/value The importance of the context reconstruction in historical marketing research is underlined as developments traditionally attributed solely to product qualities and marketing may equally stem from a multitude of external factors. As a case study, the research represents a fresh take on the subject through a variety of previously neglected sources.

Coopetition in social entrepreneurship: a strategy for social value devolution

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leandro da Silva Nascimento ◽  
Júlio César da Costa Júnior ◽  
Viviane Santos Salazar ◽  
Adriana Fumi Chim-Miki
Keyword(s):  
Social Entrepreneurship ◽  
Secondary Data ◽  
Social Enterprises ◽  
Social Value ◽  
Primary Sources ◽  
Content Type ◽  
Social Sphere ◽  
Cooperation Level ◽  
The Social ◽  
Competition Level

PurposeCoopetition is a well-studied phenomenon in traditional enterprises. However, it lacks deepening in the social sphere, specifically on hybrid organizations (social and commercial goals). This paper analyzes the configuration of coopetition strategies in social enterprises and how these strategies can improve social value devolution.Design/methodology/approachThe authors conducted a multicase study with Brazilian social enterprises and a social incubator. Semistructured interviews with founders of the social enterprises and the president of the incubator were the primary sources of evidence, supported by observations and secondary data.FindingsThe authors identified four main findings: (1) the social incubator induces coopetition among social enterprises; (2) coopetition is necessary to improve market performance; (3) coopetition is a natural strategy resulting from the activity of the social enterprise; (4) the behavior and context of social enterprises generate a new framework for coopetition formation. This framework comprises three stages of value: a social cooperation level to co-creation of value; second, a social competition level to the appropriation of value; and the third coopetition-balanced level to social value devolution.Originality/valueThe authors advance knowledge on coopetition in an exciting, underexplored context, social entrepreneurship. The authors highlight that the coopetition nature and outcome in social enterprises have specificities compared to traditional businesses. The authors also improve the understanding of social value devolution based on simultaneous cooperation and competition among small social enterprises, allowing theoretical and practical implications. Thus, they advance the recurring discussion in coopetition literature beyond the generation and appropriation of value.

Primary sources, simulations and peanut butter and jelly

2020 ◽  
Vol 15 (3) ◽  
pp. 311-319
Author(s):  
Melissa A. Chapman ◽  
Miguel Gomez
Keyword(s):  
Social Studies ◽  
Peanut Butter ◽  
Primary Sources ◽  
Historical Inquiry ◽  
Content Type ◽  
Secondary Sources ◽  
Simulation Step ◽  
The Social ◽  
Hands On ◽  
Classroom Simulation

PurposeThis paper seeks to provide instructional methods for using simulations to teach primary and secondary sources within a social studies classroom. Classroom simulations provide students with authentic opportunities to engage in meaningful learning experiences that are both hands-on in nature and promote the use of critical thinking.Design/methodology/approachThis paper opted to describe an approach to teach students about primary and secondary sources through a classroom simulation. Step-by-step instruction was provided via an included table, so that readers can recreate the lesson in their own classrooms.FindingsThis paper offers insights about how simulations can be used to provide students an authentic experience with primary and secondary sources. These experiences include opportunities to critically think about the benefits and limitations that both primary and secondary sources offer students while engaging in historical inquiry.Practical implicationsThis paper is designed for teachers to utilize and replicate in their own social studies classrooms.Originality/valueThis paper recognizes the important role that primary and secondary sources have in the social studies classroom. Through an original approach, using simulations, the authors present a unique perspective on how to teach about primary and secondary sources in a manner that supports historical inquiry.

scholarly journals The use of statistics in social sciences

2019 ◽  
Vol 1 (2) ◽  
pp. 87-97 ◽  
Author(s):  
Petros Maravelakis
Keyword(s):  
Social Sciences ◽  
Statistical Methods ◽  
Survey Methodology ◽  
Marketing Research ◽  
Parametric Modeling ◽  
Nonparametric Modeling ◽  
Content Type ◽  
Modeling Analysis ◽  
The Social ◽  
Technical Details

Purpose The purpose this paper is to review some of the statistical methods used in the field of social sciences. Design/methodology/approach A review of some of the statistical methodologies used in areas like survey methodology, official statistics, sociology, psychology, political science, criminology, public policy, marketing research, demography, education and economics. Findings Several areas are presented such as parametric modeling, nonparametric modeling and multivariate methods. Focus is also given to time series modeling, analysis of categorical data and sampling issues and other useful techniques for the analysis of data in the social sciences. Indicative references are given for all the above methods along with some insights for the application of these techniques. Originality/value This paper reviews some statistical methods that are used in social sciences and the authors draw the attention of researchers on less popular methods. The purpose is not to give technical details and also not to refer to all the existing techniques or to all the possible areas of statistics. The focus is mainly on the applied aspect of the techniques and the authors give insights about techniques that can be used to answer problems in the abovementioned areas of research.

Naturalistic group interviewing in China

2010 ◽  
Vol 13 (1) ◽  
pp. 36-44 ◽  
Author(s):  
Giana M. Eckhardt ◽  
Anders Bengtsson
Keyword(s):  
Qualitative Methods ◽  
Chinese Culture ◽  
Social Dynamics ◽  
Marketing Research ◽  
Critical Approach ◽  
Chinese Consumers ◽  
Content Type ◽  
Cultural Contexts ◽  
The Social ◽  
Group Interviews

PurposeThis paper and accompanying film demonstrate the techniques of using scenarios, breaching expectations, and using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China.Design/methodology/approachThis study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios presented to them is presented so the viewer can observe the interactions between the group members.FindingsIn this paper, it is argued that only certain qualitative methods are appropriate in a Chinese context, due to various aspects of Chinese culture which de‐emphasize expressing one's thoughts, feelings, beliefs, and values openly. In the accompanying film, it is demonstrated how: presenting Chinese consumers with scenarios that they can relate to stimulates meaningful discussion; breaching people's expecations is what allows people to articulate underlying meaning systems; and conducting interviews in existing, naturally formed social groups, all lead to naturalistic discussions.Originality/valueAs marketing and consumer research becomes more global, the field of qualitative research needs to take a critical approach to the effectiveness of varying methodologies in varying cultural contexts. A first step in this direction is taken by outlining how and why particular qualitative methods are effective in China. Naturalistic group interviews can also be used in a wide variety of countries and cultural contexts when the construct of interest is the social dynamics of a consumption activity.

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable stove “Le Cordon Bleu” (1834–1849)

2018 ◽  
Vol 10 (1) ◽  
pp. 37-59
Author(s):  
Dirk HR Spennemann
Keyword(s):  
Primary Sources ◽  
Early Form ◽  
Content Type ◽  
Family Dinner ◽  
Scientific World ◽  
The Social ◽  
History Of ◽  
The Individual ◽  
Insight Into

Purpose This paper aims to describe the nature and significance of Sorel’s cooking appliance and to examine the promotion and marketing options used by Sorel to make it an appliance that was “widely used in private residences and by small eating houses.” It will highlight the role of the individual and will demonstrate that marketing and promotion strategies that are modulated by the social ambitions of the manufacturer. Design/methodology/approach The basis of this research is extensive quantitative and qualitative analysis of primary sources, mainly the advertisements placed by Sorel, supported by information in contemporary newspapers and journals. Findings Stanislas Sorel’s invention of an early form of thermostat allowed him to develop a stove that could cook a four-course family dinner largely unsupervised, an invention which was poised to revolutionise the lives of many households. Sorel was primarily an inventor striving for acceptance in the scientific world, with limited skills in the commercialisation of his inventions. His promotion and marketing efforts reflect both the social realities of the time and his own ambitions. Originality/value There has been very little research into the way small French inventors and manufacturers approached the marketing of their products. The paper provides a unique insight into the promotion techniques of a mid-nineteenth-century French inventor-cum-entrepreneur and highlights the role of the individual and how actions are constrained by ambition and opportunity. The paper provides an example of how research into how specific individuals can inform the larger history of marketing.

The internationalisation of social marketing research

2015 ◽  
Vol 5 (4) ◽  
pp. 357-376 ◽  
Author(s):  
V. Dao Truong ◽  
Nam V.H. Dang ◽  
C. Michael Hall ◽  
X. Dam Dong
Keyword(s):  
Social Marketing ◽  
Marketing Research ◽  
Developed Countries ◽  
International Perspective ◽  
Marketing Concept ◽  
Research Attention ◽  
Content Type ◽  
The Social ◽  
And Diffusion ◽  
Different Levels

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion as a concept has not been examined from an international perspective. Design/methodology/approach – A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research. Findings – Different levels and dimensions of internationalisation were identified but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries. Originality/value – This is arguably the first paper to explore the nature and significance of the degree of internationalisation of social marketing research.

scholarly journals Do you like me when the sun is shining? The influence of weather and point-in-time on the stakeholder-Dialogue in Facebook

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sebastian Martin ◽  
Daniela Wetzelhütter ◽  
Birgit Grüb
Keyword(s):  
Social Media ◽  
External Factors ◽  
Public Utility ◽  
Digital Information ◽  
Stakeholder Dialogue ◽  
Holistic View ◽  
Content Type ◽  
Weather Forecasts ◽  
The Social ◽  
The Impact

Purpose The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather and point in time substantially influence people’s lives, it can be assumed that both factors may also affect communication on Facebook. To the best of the authors’ knowledge, this is the first study focusing on the impact of the external factors “weather” and “point in time” on a public utility’s Facebook communication. Design/methodology/approach The potential influence is explored through the case study of an Austrian public utility. The study focuses on 321 postings, published via the company’s official Facebook account between August 2016 and February 2018. Findings The empirical results confirm the influence of “weather” and “point in time” indicators on the stakeholder dialogue. The findings highlight how the relevant items affect the posting behavior of a utility, as well as stakeholders’ reactions, comments and shares. Originality/value By introducing both external factors to the social media literature, this paper broadens the understanding of Facebook communications beyond the sender and receiver of digital information. In this way, the research contributes to a more holistic view of Facebook dialogue. It provides practical advice on how social media managers of public utilities may use weather forecasts and “point in time” considerations to more strategically foster stakeholder dialogue in social media.

scholarly journals The Islamist Maktab-Quran in Iran and Its Challenges for Kurdish Nationalism

2016 ◽  
Vol 3 (1) ◽  
pp. 59 ◽  
Author(s):  
Jamal Khosravi ◽  
Hossein Aghapouri ◽  
Loghman Hamehmorad
Keyword(s):  
Social Action ◽  
Political Ideology ◽  
Central Government ◽  
External Factors ◽  
Nationalist Movement ◽  
Islamic Movements ◽  
The Social ◽  
Social Acts ◽  
Conceptual Explanation ◽  
The 1960S

Maktab Quran  (MQ), or School of Quran, is the oldest Sunni Islamic political ideology in Iranian Kurdistan. Throughout the forty years of its existence it has gone through many semantic changes. These changes ranged from its cooperation with the Iranian Islamic movements in the 1960s, which represented a departure from Kurdish nationalism, to a divergent approach in more recent years as a result of the compromise with Kurdish nationalism on the part of the Iranian central government.This paper analyzes the discourse formation of the MQ under development within the broader domain of the Kurdish nationalist movement. Moreover, these discursive changes were mostly in response to certain developments in regard to mainstream Iranian Islamist ideology, and also the Iranian central government’s changing approach to Kurdistan. The paper provides a conceptual explanation of the MQ’s discourse. It discusses the way the discourse has changed over the years and relates the changes to various external factors, specifically, the social and political macro-changes in Kurdistan and in Iran.Studying the social acts of the MQ’s discourse from the perspective of the dominant discourse of Kurdish nationalism reveals the dialectic relationship between these two phenomena. In fact, as a result of the presence and expansion of Kurdish nationalism, which diverged from the approach of the central government, a broader social action emerged which has provided a ground for the discourse analysis of the MQ’s practices.  

Consumer characteristics and incentives to buy labelled regional agricultural products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Richard Kwasi Bannor ◽  
Steffen Abele
Keyword(s):  
Social Identity Theory ◽  
Marketing Research ◽  
Agricultural Products ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
The Social ◽  
Premium Price ◽  
Small Producers ◽  
Geographical Space ◽  
Source Of Information

PurposeRooted in the social identity theory (SIT), the study analysed the effect of consumer ethnocentrism as well as other factors on the purchase of labelled regional agricultural products together with the readiness to purchase the labelled regional products at a premium price in Germany.Design/methodology/approachThe determinants of the consumption of labelled regional agricultural products and the readiness to pay a premium price for the same in Southwestern Germany were analysed via both probit and ordered probit regressions, respectively.FindingsConsumer ethnocentrism influences the purchase of labelled regional agricultural products as well as the readiness to purchase at a premium price. Also, consumer socioeconomic and product characteristics and knowledge and perceived benefits of regional products had a divergent influence on the purchase and readiness to purchase labelled regional agricultural products at a premium price.Research limitations/implicationsIn terms of limitation, even though the sample size was proper, it could be improved in other studies to validate the findings. Also, the study was limited to a limited number of counties in Southwestern Germany; hence future studies could explore a more extensive geographical space within the region.Practical implicationsThe results can serve as a good source of information for improving the marketing of regional agricultural products. This study recommends that regional producers and marketers brand regional products with the region's name to capitalise on consumers' ethnocentric tendencies in the region. Further, regional products have to be sold in places where consumers with a certain degree of ethnocentrism are present. Results provided by this study are commonly applicable for all products, regardless of the type and regional origin, so that product-specific studies are no longer necessary, which reduces redundancy and marketing research costs, which are difficult to bear for small producers.Originality/valueGermany has benefited immensely from the boom of regional marketing in Europe. Likewise, in Southwestern Germany, there is a growing interest in the production and marketing of regional products. As a result, several studies have investigated the factors influencing the purchasing of regional products in Germany. Nevertheless, literature and studies on the effect of ethnocentrism on the purchasing of regional agricultural products in Southwestern Germany are scanty.

Child and Family Benefits in Eastern and Central Europe and in the West: Learning from the Transition

1993 ◽  
Vol 11 (2) ◽  
pp. 199-211 ◽  
Author(s):  
S B Kamerman ◽  
A J Kahn
Keyword(s):  
Social Policy ◽  
Central Europe ◽  
Parental Leave ◽  
The United States ◽  
Trade Association ◽  
The West ◽  
European Free Trade Association ◽  
The Social ◽  
Family Benefits ◽  
Family Allowances

As countries in Eastern and Central Europe attempt the transition to market economies, they challenge the theoretical and applied repertoires of political economy. It is the premise in this paper that the transition tests the social policy ‘wisdom’ of the pluralistic, democratic ‘Western’ societies and offers scholars the opportunity for monitoring and learning. The paper is focused on family benefits, a component of social policy, and is concentrated on Hungary, Poland, and the Czech and Slovak Federal Republic. A contrast is made to European countries of the European Community and the European Free Trade Association. The United States is also covered. The discussion is concentrated on maternity and parental leave, care for infants, toddlers, and preschool children, and family allowances. One important question addressed is whether with current financial constraints the East will be forced to relinquish its family benefit policies as the West expands such policies. Or, to the contrary, will these policies be expanded further in the East, as a substitute for unemployment insurance and to solve other labor-market problems?

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