scholarly journals Western influences in Turkish advertising

2019 ◽  
Vol 12 (1) ◽  
pp. 127-150
Author(s):  
Nazife Karamullaoglu ◽  
Ozlem Sandikci
Keyword(s):  
Gender Roles ◽  
Compositional Analysis ◽  
Family Values ◽  
Semiotic Analysis ◽  
Turkish Women ◽  
Data Set ◽  
Content Type ◽  
Design Elements ◽  
And Gender ◽  
Post War

Purpose This purpose of this paper is to explore how Western design, fashion and aesthetic styles influenced advertising practice in Turkey in the post-Second World War era. Specifically, the authors focus on the key targets of the consumerist ideology of the period, women and discuss the representations of females in Turkish advertisements. Design/methodology/approach Data were analysed using a combination of social semiotic and compositional analysis methods. Compositional analysis focused on the formal qualities and design elements of the ads; social semiotic analysis sought to uncover their meaning potentials in relation to social, cultural, political and economic dynamics of the period. The advertisements of a prominent Turkish pasta brand, Piyale, published in the local adaptation of the American Life magazine, between 1956 and 1966, constitute the data set. Findings The analysis reveals that Piyale followed the stylistic and thematic trends prevailing in American and European advertisements at the time and crafted ads that constructed and communicated a Westernized image of Turkish women and families. In line with the cultural currents of the 1950s and 1960s, the ads emphasize patriarchal gender roles and traditional family values and address the woman as a consumer whose priority is to please her husband and take good care of her children. Originality/value This study contributes to the advertising history in non-Western contexts and provides an understanding of the influence Western advertising conventions and fashion trends had on developing country markets. The findings indicate that Western-inspired representations and gender roles dominated advertisements of local brands during the post-war period.

Family dynamics and gender perspective influencing copreneurship practices

2018 ◽  
Vol 26 (1) ◽  
pp. 14-33 ◽  
Author(s):  
Mário Franco ◽  
Patricia Piceti
Keyword(s):  
Gender Roles ◽  
Empirical Evidence ◽  
Family Dynamics ◽  
Family Firms ◽  
Business Management ◽  
Business Success ◽  
Business Practices ◽  
Content Type ◽  
The Family ◽  
And Gender

Purpose The purpose of this paper is to understand the family dynamics factors and gender roles influencing the functioning of copreneurial business practices, to propose a conceptual framework based on these factors/roles. Design/methodology/approach For this purpose, a qualitative approach was adopted, through the analysis of seven businesses created by copreneurial couples in an emerging economy – Brazil. Data were obtained from an open interview with each member of the selected couples who are in charge of firm management. Findings The empirical evidence obtained shows that the most important factors for successful copreneurial family businesses are professionalization, dividing the couple’s tasks and business management. Trust, communication, flexibility and common goals are other essential relational-based factors for the good functioning of this type of family business and stability in the personal relationship. Practical implications It is clear that professionalization and the separation of positions and functions are fundamental for a balance between business management and the couple’s marital life. When couples are in harmony and considering factors such as trust, communication and flexibility (relational-based factors), the firm’s life-cycle and business success become real and more effective. Originality/value From the family dynamics factors and gender roles, this study focused on one of the most important and integrated family firm relationships, copreneurial couples. As there is little research on the heterogeneity of family firms runs specifically by copreneurial couples, this study is particularly important and innovative in the context of a developing economy, such as Brazil. Based on empirical evidence, this study was proposed an integrative and holistic framework that shows the functioning of copreneurial businesses practices.

Brand imitation strategy, package design and consumer response: what does it take to make a difference?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Qiao ◽  
William Glenn Griffin
Keyword(s):  
Purchase Intention ◽  
Content Type ◽  
Package Design ◽  
Design Elements ◽  
Main Effect ◽  
Gender Neutral ◽  
And Gender ◽  
Imitation Strategy ◽  
Visual Shape ◽  
Main Effects

Purpose This study aims to investigate the effectiveness of a brand imitation strategy for the package design of male-targeted, female-targeted and gender-neutral products. Design/methodology/approach Three (2 × 2 × 2) between-subjects factorial experiments were conducted with three independent variables, namely, visual shape, color and logo, each classified as relevant/divergent. The dependent variables were participants’ attitudes toward the brand, attitudes toward the product and purchase intention. Findings There were no significant main effects or interactions for the male-targeted product. The results for the female-targeted product revealed no significant main effect of visual shape, a significant main effect of color and significant two-way interactions between visual shape and color and between visual shape and logo. Significant main effects were found for visual shape and color for the gender-neutral product. Practical implications A color scheme similar to that of a leading brand in the same product category more powerfully influenced participants’ attitudes and purchase intention, while a more holistically similar design had greater impact than a less holistic design. Some “divergence” or distinctive design elements of the female-targeted product positively influenced participants’ attitudes and behavior. These findings suggest that a brand imitation strategy offers a means for competing in the marketplace, but should be used with caution. Originality/value A conceptual continuum of brand imitation is proposed, incorporating visual semiotics, creativity theory and gender differences in cognitive styles to provide a more systematic method for delineating brand imitation levels.

Does job position moderate the relationship between gender and ethics?: a cross-cultural analysis

2014 ◽  
Vol 21 (4) ◽  
pp. 437-452 ◽  
Author(s):  
Chung-wen Chen
Keyword(s):  
Cultural Values ◽  
Ethical Issues ◽  
Data Set ◽  
Content Type ◽  
Individual Level ◽  
Performance Orientation ◽  
And Gender ◽  
The Individual ◽  
The Relationship ◽  
Job Position

Purpose – The purpose of this paper is to examine the relationship between gender and ethics, the interaction of job position and gender on ethics, and the three-way interacting effects of cultural values, job position, and gender on ethics. Design/methodology/approach – The individual-level data were from the 2005-2008 wave of World Values Survey data set and the cultural values were from the GLOBE study. The research contained 26,639 subjects from 30 nations and used HLM to conduct data analysis. Findings – Results showed that men are more likely than women to justify ethically suspect behaviors. In addition, under high in-group collectivism, the ethical difference between genders tends to decrease at high job positions and under high performance orientation, the ethical difference between genders tends to increase at high job positions. Research limitations/implications – This research depends on secondary data; it is therefore impossible for the author to control the data collection process, which could be an issue for discussion. In addition, because of limited available studies to refer to, the formation of the individual-level moderator, job position, might cause some attention. Practical implications – Corporate education and training in regards to ethical issues becomes even more vital, especially for men, since the statistical results showed that men are more likely than women to be deviant. Meanwhile, organizations can help themselves by recruiting a greater number of females, as this study shows that females are seen to make more ethically sound decisions than males. Furthermore, under the contexts of high in-group collectivism and low performance orientation, both genders in higher job positions tend to be more unethical than people in lower positions. Since people in higher positions have the right and the power to set the ethical tone for the organization (Clinard, 1983; Posner and Schmidt, 1992), it becomes particularly essential for firms to pay close attention to ethical issues in higher job positions. Originality/value – The study proved that the relationship between gender and ethics is more complicated than expected; job position, and cultural values can jointly influence the individual-level relationship. In addition, since human behavior is complicated, employing multilevel method to investigate humane behaviors in the field of management becomes necessary in the future.

Gender stereotypes: persistence and challenges

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gladys Merma-Molina ◽  
María Alejandra Ávalos-Ramos ◽  
María Ángeles Martínez Ruiz
Keyword(s):  
Body Image ◽  
Gender Roles ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Self Esteem ◽  
Self Concept ◽  
Content Type ◽  
Household Chores ◽  
Data Collection Strategy ◽  
And Gender

PurposeThe aims of this study are to identify and analyse prevalent gender roles and the persistence of sexist stereotypes among teachers in training in Spain, to determine the reasons for them and suggest solutions for eradicating sexist prejudices.Design/methodology/approachA gender role questionnaire was administered to 1260 workers from 54 different professions who were enrolled on a postgraduate training course to qualify as secondary education teachers. The instrument contained six variables for both quantitative and qualitative analysis: professional work, family (looking after children), feelings and emotions, household chores, body image and free time.FindingsHousehold chores, looking after children and gender roles linked to body image were those most indicated by both men and women. It is concluded that men participate little in bringing up children and household chores and that women continue to shoulder the responsibility. Both are concerned about their body image, but women have little self-acceptance of and satisfaction with their bodies and a stronger sense of being judged by how they look. Gender stereotypes persist, despite extensive legislation in Spain since 2004.Research limitations/implicationsThe study has limitations deriving from its choice of convenience sampling. Although it includes participants from six Spanish autonomous communities, the number from each region is not very high. Nevertheless, the sample is representative of almost all branches of knowledge (54 professions). Another limitation concerns the images used in the research instrument as a data collection strategy insofar, as they could not be obtained from a data bank specific to the research subject but instead had to be found in databases of general images. It can be inferred that a data collection strategy without any danger of bias would be to encourage each participant to design their own images, reflecting their perceptions and auto-perceptions of gender roles and stereotypes. The fact that there were no pre-existing studies using this type of research instrument in education sciences was a handicap for the investigation. Despite these methodological limitations, the results of the study may serve as a basis for implementing specific future actions originating from any area – but especially from the area of education – aimed at teaching people about equal roles in order to eliminate sexist sterotypes. This research was carried out as part of the Proyecto Diseño y Atención a las Oportunidades de Género en la Educación Superior (Project on Design and Gender Equality of Opportunities in Higher Education) funded by the Vicerrectorado de Cooperación al Desarrollo (Office for University Cooperation for Development) at the University of Alicante (Spain).Practical implicationsSpanish legislation has not been able to promote significant changes in the performance of traditional gender roles or to eliminate sexist stereotypes that perpetuate imbalances between men and women. The ideal and prevalent model of a Spanish woman is still that of a “self-sacrificing mother”, responsible for the household chores and childcare. She must combine this first job with a second profession, and, in addition, she must have a “desirable physical image”. The study puts forward various possible solutions for reducing and/or eradicating sexist attitudes with the participation of different social agents and in particular through education. The investigation could be of use when carrying out specific cross-sectional interventions on the subject of gender equality with students on postgraduate teacher training courses, for the purposes of encouraging the elimination of stereotypes and strengthening the capacity for critical judgement, positive self-concept and self-esteem.Originality/valueThe study may be useful for carrying out specific and transversal university training interventions in postgraduate teacher training on gender equality aimed at promoting the elimination of stereotypes, the strengthening of critical judgement capacity, positive self-concept and self-esteem.

scholarly journals A new EDAS-based in-sample-out-of-sample classifier for risk-class prediction

2019 ◽  
Vol 57 (2) ◽  
pp. 314-323 ◽  
Author(s):  
Jamal Ouenniche ◽  
Oscar Javier Uvalle Perez ◽  
Aziz Ettouhami
Keyword(s):  
Predictive Analytics ◽  
Predictive Performance ◽  
Data Set ◽  
Content Type ◽  
Risk Class ◽  
Design Elements ◽  
Classification Framework ◽  
Out Of Sample ◽  
Parametric Classifier ◽  
Non Parametric

PurposeNowadays, the field of data analytics is witnessing an unprecedented interest from a variety of stakeholders. The purpose of this paper is to contribute to the subfield of predictive analytics by proposing a new non-parametric classifier.Design/methodology/approachThe proposed new non-parametric classifier performs both in-sample and out-of-sample predictions, where in-sample predictions are devised with a new Evaluation Based on Distance from Average Solution (EDAS)-based classifier, and out-of-sample predictions are devised with a CBR-based classifier trained on the class predictions provided by the proposed EDAS-based classifier.FindingsThe performance of the proposed new non-parametric classification framework is tested on a data set of UK firms in predicting bankruptcy. Numerical results demonstrate an outstanding predictive performance, which is robust to the implementation decisions’ choices.Practical implicationsThe exceptional predictive performance of the proposed new non-parametric classifier makes it a real contender in actual applications in areas such as finance and investment, internet security, fraud and medical diagnosis, where the accuracy of the risk-class predictions has serious consequences for the relevant stakeholders.Originality/valueOver and above the design elements of the new integrated in-sample-out-of-sample classification framework and its non-parametric nature, it delivers an outstanding predictive performance for a bankruptcy prediction application.

scholarly journals How the construction of women in discourse explains society’s challenge in accepting that females commit sexual offences against children

2019 ◽  
Vol 9 (4) ◽  
pp. 155-165
Author(s):  
Claire de Motte ◽  
Gabriella Mutale
Keyword(s):  
Gender Roles ◽  
Lived Experience ◽  
Secondary Analysis ◽  
Secondary Data ◽  
Sexual Offences ◽  
Content Type ◽  
Sexually Aggressive ◽  
Socially Constructed ◽  
The Social ◽  
And Gender

Purpose The purpose of this paper is to explore the way gender and gender roles are socially constructed by those who have experience of females committing sexual offences against children. Design/methodology/approach Using a discursive approach, supported by membership category analysis, a secondary analysis of qualitative data illustrates how the social construction of gender and gender roles impacts on society’s perception of females who commit sexual offences against children. Findings Discourse analysis found three patterns employed within conversation that demonstrate how the construction of women influence society’s incomprehension of females who commit sexual offences against children: women can be trusted, women do not manipulate and groom and, women are not sexually aggressive. Research limitations/implications A limitation of this study is the use of secondary data, which cannot provide the richness or detail found in primary accounts from people with this lived experience. The difficulty in accessing this sub-population highlights the hidden nature of the topic and the need for further research in this area. Originality/value This is the first study to explore how gender discourse is used in discussions of females who commit sexual offences against children. The value of this exploration highlights the need of society to adjust their perceptions of the offending capabilities of women and to ensure the experiences of people who experience this form of sexual abuse receive support.

Islamic challenges to advertising: a Saudi Arabian perspective

2015 ◽  
Vol 6 (2) ◽  
pp. 166-187 ◽  
Author(s):  
Akram Abdul Cader
Keyword(s):  
Systematic Review ◽  
Saudi Arabia ◽  
Gender Roles ◽  
Design Methodology ◽  
Saudi Arabian ◽  
Musical Instruments ◽  
Content Type ◽  
And Gender ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this study is to synthesize the existing research on Islam and advertising with the perspective of the Salafi authority of Saudi Arabia. This study is an exploration of the impact of the conservative interpretation of Islam on advertising. Design/methodology/approach – This study critically reviews the literature on advertising in Islam, specifically in the context of the conservative religious Saudi Arabia, Islam and advertising and its connection with the interpretations of the religiously conservative segment of Saudi Arabian society. This systematic review covered 42 studies in Islamic advertising and Salafist/Hanbali jurisprudence, ranging from 1980 to 2014. These studies were validated through data triangulation using a meta-synthesis of 39 articles with 5 articles on Salafism and 5 Hanbali juristic texts. Findings – The investigation concludes that there are several factors to be considered when developing advertising messages and content for the conservative segment of Islam. The considerations are as follows: (C1) avoidance of Islamic creedal taboos and displays of immorality; (C2) avoiding usage of musical instruments and taboo entertainment; (C3) women must be dressed appropriately, and gender roles must be in conjunction with Islamic texts; and (C4) avoiding deceptive marketing, defaming competition, and ambiguous transactions. Although there was a general consensus on C1 and C3, few studies discussed C2 and C4. Hanbali jurisprudence, the official school of thought in Saudi Arabia, was found to be in agreement with all four considerations. Additionally, the study synthesizes previous studies and contributes more knowledge to the few existing literature on the topic of Islam and advertising. A better understanding of the conservative interpretation of Islam can contribute to scholarship in the field of Islamic marketing. Research limitations/implications – This paper was limited to the Salafist/Wahhabist interpretation of Islam based on Hanbali jurisprudence found in Saudi Arabia. The findings of this paper can be extended and validated through studying the attitudes of Salafists in different regions toward advertising messages and content. Practical implications – This paper was limited to the Salafist/Wahhabist interpretation of Islam based on Hanbali jurisprudence found in Saudi Arabia. The findings of this paper can be extended and validated through studying the attitudes of Salafists in different regions toward advertising messages and content. Originality/value – This study adds to the limited research on Islamic attitudes and challenges toward advertising in the Middle East. The study reviews existing research and utilizes religious rulings to research the conservative Islamic perspective of advertising.

The human development index predicts female entrepreneurship rates

2016 ◽  
Vol 22 (5) ◽  
pp. 745-766 ◽  
Author(s):  
Narendranathan Maniyalath ◽  
Roshni Narendran
Keyword(s):  
Human Development ◽  
Gender Inequality ◽  
Human Development Index ◽  
National Income ◽  
Female Entrepreneurship ◽  
Data Set ◽  
Content Type ◽  
Development Index ◽  
And Gender ◽  
Gem Data

Purpose – Past research has identified a negative association between national income and female entrepreneurship rates. Data from Global Entrepreneurship Monitor (GEM) 2012 are analyzed to determine whether the Human Development Index (HDI) predicts female entrepreneurship rates. The purpose of this paper is to indicate how other socioeconomic variables that measure human development interact with national income to predict female entrepreneurship rates. Design/methodology/approach – Data were drawn from the 2012 GEM data set, which provides information on female entrepreneurship rates in 61 countries. To test relevant hypotheses, dependent and socio-demographic variables were sourced from international databases to perform quantitative cross-country regression analyses. Findings – National income significantly predicted female entrepreneurship rates in the univariate analysis. However, this relationship became non-significant when development indices were added to the model. In contrast, the HDI, the Gender Inequality Index, and national religious composition were robust, significant predictors. Practical implications – This study presents evidence that human and gender development indices, and national religious composition, are better predictors of female entrepreneurship rates than national income. Thus, studies on female entrepreneurship rates should account and adjust for human development and gender equality indices. As religiosity continues to be pervasive within multiple nations, policymakers should consider this when developing interventions geared toward promoting female entrepreneurship. Originality/value – This paper identifies factors other than economic determinism to explain variance in female entrepreneurship rates and demonstrates that human development and gender inequality indices are better predictors of female entrepreneurship rates.

What restricts credit to women enterprises? Evidence from India’s informal sector

2019 ◽  
Vol 46 (7) ◽  
pp. 920-937
Author(s):  
Prateeksha Maurya ◽  
Pratap Chandra Mohanty
Keyword(s):  
Rural Areas ◽  
Policy Making ◽  
Data Set ◽  
Financial Access ◽  
Content Type ◽  
Factors Affecting ◽  
Credit Access ◽  
Access To Credit ◽  
And Gender ◽  
Major Factors

Purpose The purpose of this paper is to determine the factors which affect the financial access of the female-owned informal enterprises (FOIEs) in India. There has been a dearth of studies particularly targeting determinants of credit access by the women-owned informal enterprises. Demand side factors affecting financial access have been studied. The study of major factors affecting access to credit by unorganized women enterprises will be useful for policy making perspectives. Design/methodology/approach The study uses nationalized micro data set on the non-agricultural informal enterprises and probit estimation has been used to identify the factors which affect the probabilities of access to credit for the FOIEs. Findings The study highlights what facilitates and hinders the financial access for the FOIEs particularly in India. These enterprises in rural areas have better chances to avail credit from formal sources. Firm size, measured by policy-making size of employment and gross profit, involvement in diversified activities, maintenance of accounting record, has positive and significant impact on access to formal credit. The younger firms and the firms operating in the southern states of the country have higher probabilities to avail credit from institutional sources. Originality/value The study used the latest data set available on Indian informal enterprises, thus provides important insights about the status of financing of enterprises in India. This study highlights the regional variations and gender disparities that are prevalent in the Indian economy.

Entrepreneurial intentions and gender: pathways to start-up

2019 ◽  
Vol 11 (3) ◽  
pp. 348-372 ◽  
Author(s):  
Shahrokh Nikou ◽  
Malin Brännback ◽  
Alan L. Carsrud ◽  
Candida G. Brush
Keyword(s):  
Methodological Approach ◽  
Qualitative Comparative Analysis ◽  
Entrepreneurial Intentions ◽  
Future Research ◽  
Data Set ◽  
Content Type ◽  
Start Up ◽  
Gender Similarities ◽  
And Gender ◽  
Analytical Approaches

Purpose The purpose of this paper is to revisit the conceptualization and measurement of entrepreneurial intentions. Significant studies anchored in the Theory of Planned Behavior use causal statistical approaches to entrepreneurial intentions. This methodological approach, leads to the conclusion that there is a single pathway for all groups of people to achieve business start-up. Even though theory suggests approaches by women entrepreneurs to start a business may be influenced by different factors from those influencing men, results are inconclusive in these analyses. The authors argue that methodological preferences for linear, causal analytical approaches limit the understanding of gender similarities and differences in the business start-up process. The authors propose that when considering diverse samples, it is unreasonable to assume there is only a single pathway leading to business start-up. Design/methodology/approach Building on fuzzy-set Qualitative Comparative Analysis (fsQCA) and data set of 2,038 respondents, the authors investigate factors predicting the intentions to start a business and evaluate the alternative conjunctive paths that emerge. Findings The fsQCA results shows that the relationship among conditions leading to entrepreneurial intentions is complex and is best represented as multiple and conjectural causation configurations. In other words, there are multiple significant pathways (refers to equifinality) that predict intentions to start a business start-up, and there are significant differences by gender. Originality/value This study is one of the first to examine the roll of gender as a sperate condition in the analysis. This paper offers implications for theory and future research and highlights the complexity of this domain.

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