Marketing challenges: a personal history

2014 ◽  
Vol 6 (3) ◽  
pp. 414-429 ◽  
Author(s):  
A. Fuat Firat
Keyword(s):  
Consumer Research ◽  
Radical Change ◽  
Point Of View ◽  
Human Condition ◽  
Personal History ◽  
Knowledge Generation ◽  
Contemporary Culture ◽  
Content Type ◽  
Mainstream Media ◽  
History Of

Purpose – The purpose of this paper is to explore the challenges that have faced and do now face marketing scholars through the lens of one scholar who entered the field in early 1970s and who continues to observe the developments in the world and in the disciplines of marketing and consumer research. Design/methodology/approach – Historical journey through the trials and tribulations of one scholar as well as the developments in marketing and consumer research as experienced from this scholar’s point of view. A story of how this one scholar’s ideas and impressions grew out of his experiences. Findings – Challenges against introduction of new perspectives and ideas have existed in the disciplines of marketing and consumer research, and they continue to exist. Research limitations/implications – This is only a personal history of experiences one scholar has had in the field. Practical implications – For marketing and consumer research disciplines to positively contribute to humanity’s growth and search for meaning, how scholars in the field think of their disciplines, their relationship to ideologies and the purposes for their existence as scholars may need a radical change. Social implications – Considering the challenges faced and possibility of alternative modes of scholarship and knowledge generation, as well as the recognition of the key positional advantage of marketing and consumer research scholars in contemporary culture for understanding the human condition, will help humanity’s quest for a world with greater peacefulness and harmony. Originality/value – The paper presents a perspective of disciplinary history not often heard in the mainstream media of the two disciplines.

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

2017 ◽  
Vol 9 (2) ◽  
pp. 144-190 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Intellectual Development ◽  
Personal History ◽  
Content Type ◽  
Unique Path ◽  
History Of ◽  
Jazz Musician ◽  
Key Participants

Purpose This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular. Design/methodology/approach The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI. Findings The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career. Research limitations/implications The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash. Originality/value In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Economic thought in the 17th and 18th centuries: a linguistic approach

2015 ◽  
Vol 23 (3) ◽  
pp. 260-270
Author(s):  
Iara Vigo de Lima
Keyword(s):  
Economic Thought ◽  
Point Of View ◽  
Content Type ◽  
Front Position ◽  
History Of ◽  
Epistemological Model ◽  
Theory Of Language ◽  
Theory Of Value ◽  
Linguistic Approach ◽  
Practical Implications

Purpose – The purpose of this paper is to analyse Michel Foucault’s new epistemological model regarding an analogy between the theory of language and economic thought in the seventeenth and eighteenth centuries. Design/methodology/approach – Through the scrutiny of language, Foucault intended to demonstrate that some analogies, among different branches of knowledge (interdiscursive practice), allow us to apprehend the underlying configuration of thought regarding ontological and epistemological conditions that have historically determined knowledge. He draws a parallel between four theoretical segments borrowed from general grammar (Attribution, Articulation, Designation and Derivation) and economic thought on wealth. Findings – One of the most remarkable propositions of this approach is that the theory of language and economic thought were epistemologically isomorphic in that context. What the theory of language stated in relation to “attribution” and “articulation” corresponded to the “theory of value” in economic thought. What grammar investigated regarding “designation” and “derivation” was analogous to the “theory of money and trade” in economic thought. The relationships that were – directly and diagonally – identified between and among them led to the conclusion that there was ‘a circular and surface causality’ in economic thought insofar as “circulation” preceded “production”. It was “superficial” because it could not find an explanation for the cause of “wealth”, which was only possible when “production” was placed in the front position of theories. Practical implications – Such an epistemological point of view can inspire other studies in the history of economic thought. Originality/value – This paper offers a perspective on how to think about the history of ontological and epistemological conditions of economic thought.

The Crisis of Contemporary Culture: A View from the History of Russian Philosophy: (Fedotov – Weidle – Landau – Bicilli) Materials of the “round table”

2021 ◽  
pp. 184-212
Author(s):  
Boris I. Pruzhinin ◽  
◽  
Aleksandr V. Antoshchenko ◽  
Tanya N. Galcheva ◽  
Inna V. Golubovich ◽  
...  
Keyword(s):  
Round Table ◽  
Point Of View ◽  
Russian Philosophy ◽  
Contemporary Culture ◽  
Philosophy Of Culture ◽  
Local Experience ◽  
The Social ◽  
History Of ◽  
Social Organism ◽  
As If

On August 26, 2021, with the support of “Voprosy filosofii” was held a “round table”, the participants of which considered it meaningful and relevant to address the legacy of experiencing and philosophical reflection of critical epochs by peo­ple who have fully endured the “breakdown” of being and an anthropological crisis – for comprehending the disturbing changes taking place in modern soci­ety. In this regard, the intellectual biographies of thinkers who felt a colossal shock in the 1920s and who tried to comprehend their local experience as a global are exceptional. In the authors’ focus are ideas and arguments of the philosophers of the Russian Abroad about the crisis of their contemporary culture (Fedotov – Weidle – Landau – Bicilli). The “round table” is an attempt to correlate their experience with the modern reality of the anthropological crisis. The studying intellectuals underlined the death of culture as the main threat to the life of the social organism. The salvation of culture, first of all, depends on the spiritual efforts of people. From this point of view, philosophy has to com­prehend the principles that make it possible to resist the processes of cultural de­struction. And in this regard, the personality of the philosopher is of exceptional importance, his willingness to live and work “as if history would never end, and at the same time, as if it ended today” (G.P. Fedotov). The philosophy of culture forms the ideal of personal choice as a free submission to universal human goals. The relevance of the intellectual and spiritual search of the “Russian Abroad” thinkers can't be overestimated since this crisis continues today, entering ever new, previously unpredictable phases. The struggle for culture continues. There­fore, the intellectual searches of the "Russian Abroad" thinkers are essential to­day. The core of the discussions was three actual topics in the context of their comprehension by the philosophers: 1. The crisis of religious consciousness; 2. The crisis of scientific rationality; 3. Crisis of cultural identity.

Uncertainty and grey data analytics

2019 ◽  
Vol 2 (2) ◽  
pp. 73-86 ◽  
Author(s):  
Yingjie Yang ◽  
Sifeng Liu ◽  
Naiming Xie
Keyword(s):  
Social Life ◽  
Data Analytics ◽  
Radical Change ◽  
Point Of View ◽  
Small Data ◽  
Content Type ◽  
Proposed Model ◽  
Uncertainty Models ◽  
First Time ◽  
Practical Implications

Purpose The purpose of this paper is to propose a framework for data analytics where everything is grey in nature and the associated uncertainty is considered as an essential part in data collection, profiling, imputation, analysis and decision making. Design/methodology/approach A comparative study is conducted between the available uncertainty models and the feasibility of grey systems is highlighted. Furthermore, a general framework for the integration of grey systems and grey sets into data analytics is proposed. Findings Grey systems and grey sets are useful not only for small data, but also big data as well. It is complementary to other models and can play a significant role in data analytics. Research limitations/implications The proposed framework brings a radical change in data analytics. It may bring a fundamental change in our way to deal with uncertainties. Practical implications The proposed model has the potential to avoid the mistake from a misleading data imputation. Social implications The proposed model takes the philosophy of grey systems in recognising the limitation of our knowledge which has significant implications in our way to deal with our social life and relations. Originality/value This is the first time that the whole data analytics is considered from the point of view of grey systems.

Organizational learning? Look again

2016 ◽  
Vol 23 (5) ◽  
pp. 332-341 ◽  
Author(s):  
Stuart Belle
Keyword(s):  
Organizational Learning ◽  
Good Governance ◽  
Theory Development ◽  
Knowledge Generation ◽  
Content Type ◽  
Empirical Inquiry ◽  
Critical Elements ◽  
History Of ◽  
Nuanced Understanding ◽  
And Performance

Purpose Despite the growth in research on conditions for successful learning by organizations and the introduction of expanding practices and approaches, a progressive and shared understanding of the link between organizational learning and governance is currently missing. This paper aims to take a closer look at organizational learning from a governance angle alongside an institution’s strategic and performance improvement goals. Design/methodology/approach This article takes a reflective approach through which the author’s observations and experiences in guiding organizational learning efforts are presented. Findings The nature of participation and advances in learning how to participate in organizational learning are noted as areas for further inquiry. Dimensions such as desirability, discipline, decision-making, democracy and dividend are presented as critical elements through which organizational learning as governance can be better understood. This novel view of organizational learning is suggested to require more thoughtful and sensitive empirical inquiry and theory development, particularly in contexts with a history of less-than-good governance. Originality/value This viewpoint makes an original contribution to the literature by introducing a new lens through which a deeper and more nuanced understanding of the practices, processes and performance of organizational learning can be further pursued. The article invites researchers, practitioners and leaders in organizations to take another look at how knowledge generation and use is governed. This paper also positions developing and less-developed contexts as ripe and necessary fields within which organizational learning capacities should be explored and strengthened.

scholarly journals Belk’s (1988) “Possessions and the extended self” revisited

2015 ◽  
Vol 7 (2) ◽  
pp. 184-207 ◽  
Author(s):  
Daniel Ladik ◽  
Francois Carrillat ◽  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Self Concept ◽  
The Novel ◽  
Extended Self ◽  
Important Paper ◽  
Content Type ◽  
Interpretive Analysis ◽  
History Of ◽  
Consumer Culture Theory

Purpose – The purpose of this paper is to revisit Russell Belk’s (1988) landmark paper “Possessions and the extended self”. The authors provide a prehistory of related ideas and then examine the controversy it triggered regarding the different paradigms of research in marketing (Cohen, 1989) some 26 years ago. Design/methodology/approach – This paper takes Belk seriously when he argues that his work is a synthesis and extension of prior studies leading to the novel production of the “extended self” concept. Via a close reading of the history of self-constitution, the authors highlight a number of thinkers who were grappling with similar issues now associated in our disciplinary consciousness to the idea of the “extended self”. To assess the contribution of Belk’s work, the authors engage in citation and interpretive analyses. The first analysis compared scholarly citations of Belk (1988) with the top ten most-cited Journal of Consumer Research (JCR) papers published in the same year. The second citation analysis compared Belk (1988) to the top ten most-cited JCR papers in the history of the journal. The authors follow this with an interpretive analysis of Belk’s contribution to consumer research via his 1988 paper. Findings – Belk (1988) had the most citations (N = 934) of any paper published in JCR in 1988. When compared to all papers published in the history of JCR, Belk (1988) leads with the most overall citations. Moreover, Belk (1988) is the most prominent interpretive paper that appeared in JCR and one of the top three, regardless of paradigm. The analysis illustrates diversity in topic and methodology, thus indicating that Belk’s contribution impacted a wide variety of scholars. Interpretive analysis indicates the importance of Belk’s work for subsequently impactful consumer researchers. Originality/value – The authors offer a prehistory of the “extended self” concept by highlighting literature that many consumer researchers will not have explored previously. With citations spanning over three decades, consumer behavior scholars recognize Belk (1988) as an important paper. Our analysis reveals that contrary to received wisdom, it is not only important for interpretive researchers or scholars within the consumer culture theory, but it is significant for the entire discipline, irrespective of paradigmatic orientation. The research presented here demonstrates that Belk’s (1988) paper is arguably one of the most influential papers ever published in JCR.

scholarly journals Concept “Happiness” in the Autobiographical Prose of Vladimir Nabokov

2020 ◽  
Vol 2020 (2) ◽  
pp. 112-121
Author(s):  
Nadezhda S. Stepanova
Keyword(s):  
Cultural Memory ◽  
Vladimir Nabokov ◽  
Point Of View ◽  
Personal History ◽  
Artistic Experience ◽  
The Gift ◽  
History Of ◽  
The Subject ◽  
The Individual ◽  
Artistic Image

«Happiness» is one of the most significant cultural universals, semantically related to the concepts of the spiritual life of a man, the most important element performing meaning-forming and plot-forming role in an artistic work. The study of the reflection of notions about happiness in the autobiographical prose of V. Nabokov in the context of the literary and cultural situation of the first wave of Russian emigration is defined by the specifics of autobiography as a text that is created at the end of life and involves its recognition from the point of view of a person summing up intermediate or final results. The article analyzes the artistic concept «happiness» in the autobiographical prose of V. Nabokov; it determines its individual author’s content that is correlated with the general cultural content of the concept. The article is devoted to the study of the concept «happiness» as a complex emotional and value formation which reflects the universal artistic experience, recorded in the cultural memory, expresses the individual author’s understanding of the essence of objects and phenomena. The conceptual component of the word «happiness» in the creativity of V. Nabokov includes the harmonious fullness of life, freedom, the gift of creativity, the happiness of childhood, family, the hearth, the happiness of love and marriage, the enjoyment of life and its joys, a reflection of the personal history of upbringing and testing. The concept «happiness» implements not only semantic, but also axiological possibilities, reflecting both the own characteristics of the subject of the artistic image and the features of idiostyle of the writer.

scholarly journals On progress and reason: stories of gods, animals and humans

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Thomas
Keyword(s):  
Human Subject ◽  
Design Methodology ◽  
Instrumental Rationality ◽  
Human Condition ◽  
Instrumental Reason ◽  
Content Type ◽  
History Of ◽  
Historical Fact ◽  
Theoretical Paper ◽  
Opening Up

PurposeWhile transhumanists and posthumanists understand the human condition as mutable, for transhumanists, this represents the possibility for enhancement, opening up a teleological narrative of evolution toward. For posthumanists, it represents a fracturing of the liberal human subject, undermining its hegemonic principles. The former advocates the potentiality of instrumental rationality, the latter engages with values, demanding ethical consideration of the implications of the unmooring. This paper aims to conceive of a way to underpin posthumanist thought to enable to serve a more effective critique of transhumanist aims.Design/methodology/approachThis is a theoretical paper that outlines a history of transhumanist thought and the roots of posthumanism. It provides a partially reconstructed enlightenment humanist framework to bolster the effectiveness of posthumanism as a critique of transhumanist thought.FindingsThe paper recognizes Theodor Adorno's conception that the central contradiction inherent to enlightenment thinking is the entanglement of knowledge and power. Hence, the metanarrative of progress as historical fact is fundamentally imbued with an imperial, colonizing force. For reason to achieve its promise as the organ of progress, it must become self-aware of its own limitations and its own potential destructiveness. Humility is, thus, vital in the task of preventing instrumental reason leading to inhuman ends.Originality/valueWhilst developments such as “metahumanism” attempt to bring “posthumanism” and “transhumanism” into direct conversation, it is done from the perspective of uniting their positions. Here, the author endeavors instead to consider their antithetical nature and in particular whether posthumanism can provide an effective critique of transhumanism. Drawing on Adorno and Feenberg in particular, the author attempts to justify the posthuamanist theory but also to employ a partially reconstructed enlightenment humanism to bolster its fruitfulness as a critique of transhumanism.

Coming to Know and Knowing Differently: Implications of Educational Leadership

2021 ◽  
pp. 0013161X2110360
Author(s):  
George J. S. Dei (Nana Adusei Sefa Tweneboah) ◽  
Asna Adhami
Keyword(s):  
Educational Leadership ◽  
Human Growth ◽  
Human Condition ◽  
History Of Ideas ◽  
Knowledge Generation ◽  
Indigenous Knowledge Systems ◽  
History Of ◽  
Human Growth And Development ◽  
Coming To Know ◽  
Complete History

Our paper will examine the question of counter-hegemonic knowledge production in the Western academy and the responsibilities of the Racialized scholar coming to know and producing knowing to challenge the particularity of Western science knowledge that masquerades as universal knowledge in academia. We engage the topic from a stance examining the coloniality of knowledge in educational leadership by centering Indigenous knowledge systems in the academy as a means to disrupt Euro-colonial hegemonic knowledging. We ask: How do we challenge the “grammar of coloniality” of Western knowledge and affirm the possibilities of a reimagining of “new geographies” and cartographies of knowledge as varied and intersecting ontologies and epistemologies that inform our human condition as “learning experiences, research, and knowledge generation” practices? The paper highlights epistemic possibilities of multicentricity, that is, multiple ways of knowledge as critical to understanding the complete history of ideas and events that have shaped and continue to shape human growth and development. The paper highlights Indigeneity as a salient entry point to producing counter-hegemonic knowing. The paper concludes pointing to implications for educational “re-search” and African educational futurity.

scholarly journals Paradigm debates and marketing theory, thought and practice

2014 ◽  
Vol 6 (3) ◽  
pp. 303-330 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Consumer Research ◽  
Knowledge Production ◽  
Design Methodology ◽  
Marketing Theory ◽  
Historical Survey ◽  
Special Issue ◽  
Content Type ◽  
Politics Of Knowledge ◽  
History Of ◽  
Institutional System

Purpose – This paper aims to provide a history of a number of intellectual debates in marketing theory and consumer research. It outlines the key arguments involved, highlights the politics and acrimoniousness that often accompanied the competition for academic prestige or practitioner remuneration. It weaves the contents of the special issue into its narrative. Design/methodology/approach – This article engages in a broad historical survey of the history of marketing thought, as it pertains to intellectual debate and disputation. Findings – While scholars often articulate objectivity as an intellectual ideal, many of the debates that are explored reveal a degree of intellectual intolerance and this is refracted through the institutional system that structures marketing discourse. Originality/value – This account provides an introduction to the intellectual debates of the last century, highlighting the ebb and flow of marketing thought. It calls attention to debates that are largely under explored and highlights the politics of knowledge production in marketing and consumer research.

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