A mixed methods research toward a framework of a maintenance management model

2019 ◽  
Vol 26 (2) ◽  
pp. 260-289 ◽  
Author(s):  
Amal Naji ◽  
Mohamed EL Oumami ◽  
Otmane Bouksour ◽  
Zitouni Beidouri
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Maintenance Management ◽  
Management Policy ◽  
Management Model ◽  
Top Management ◽  
Basic Study ◽  
Content Type ◽  
Maintenance Factors ◽  
Maintenance Model

Purpose The purpose of this paper is to provide a picture of the maintenance management status in a sample of Moroccan industries through highlighting the most impacting factors. A preliminary framework of a maintenance management model is proposed on the basis of the study findings. Design/methodology/approach A mixed methods research (MMR), including qualitative and quantitative independent studies, was conducted in a sample of Moroccan industries. The process of collecting data involved submission of questionnaires to industrial managers and on-site visits. Analyzing case studies and correlations between maintenance factors were used to define the status of maintenance management. The preliminary framework of a maintenance management model was presented through a basic graph. Findings The surveyed companies have three levels of maintenance management: inner, medium and good. The most impacting maintenance factors include the top management policy and maintenance department approach. Most of the companies surveyed do not have an overall maintenance model, as most of decisions are based on random factors rather than the data analysis approach. The preliminary framework of maintenance management model involves the main factors with recommendations to improve maintenance management performance. Research limitations/implications The sample in this study is limited to seven companies in the qualitative study and thirty-one companies in the quantitative study. The informants are the industrial managers of those companies. In order to apply this maintenance model in industry, an advanced version of this model is to be developed through providing key performance indicators (KPI) and an implementation process for each factor, including other participants in the companies from top management and operational levels. Practical implications The study may contribute to assess maintenance management and to develop a framework of maintenance management models in industries, especially when no previous basic study was conducted in a specific context. Originality/value The original contribution of this paper is using MMR to develop a preliminary framework of a maintenance management model. This methodology aims to narrow the gap between academic studies and maintenance management in industries.

India’s destination image and loyalty perception in Thailand

2020 ◽  
Vol 6 (3) ◽  
pp. 565-582
Author(s):  
Theera Erawan
Keyword(s):  
Mixed Methods ◽  
Conceptual Model ◽  
Research Methodology ◽  
Indirect Effects ◽  
Mixed Methods Research ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Content Type ◽  
Destination Loyalty

Purpose The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction. Design/methodology/approach A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing. Findings Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported. Research limitations/implications This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination. Practical implications This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations. Originality/value By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.

A varietal-specific approach to investigate wine risk perception in South Africa

2019 ◽  
Vol 31 (4) ◽  
pp. 640-659
Author(s):  
Nadia Van der Colff ◽  
Chris Pentz ◽  
Helene Nieuwoudt
Keyword(s):  
Mixed Methods ◽  
Risk Perception ◽  
South African ◽  
Mixed Methods Research ◽  
Online Survey ◽  
Statistical Significance ◽  
Research Approach ◽  
Convenience Sample ◽  
Content Type ◽  
Chenin Blanc

Purpose This study aims to describe South African consumers’ wine risk perception on varietal level with recommendations for Chenin blanc. Design/methodology/approach An exploratory mixed methods approach was followed where qualitative data were used to develop the questionnaire. Quantitative data were collected from 2,051 respondents using an online survey. ANOVA and Fischer least significance difference tests were used to indicate statistical significance. Findings Significant perceived risks (PRs) associated with Chenin blanc across age and ethnic groups were functional, time and financial risks. Risk-reducing strategies (RRS) in the white wine category were favourite brands and a trusted store, while Sauvignon blanc was also described as an RRS. Recommended Chenin blanc RRS include tastings and events with food. Research limitations/implications Measurement of PR remains challenging. This research approach can be reproduced and/or adapted to investigate other struggling varietals and/or regions-of-origin. The convenience sample limits generalisability. Practical implications Segments were identified to develop new markets for Chenin blanc. RRS emphasise the importance of real sensory experience rather than media exposure to build knowledge and familiarity. Originality/value This study is a pioneering endeavour in terms of using an exploratory mixed methods research approach to investigate and describe risk perception of a specific wine varietal. Recommendations, with implications for strategic marketing decisions, are made for South African Chenin blanc.

Mixed methods research in tourism and hospitality journals

2020 ◽  
Vol 32 (4) ◽  
pp. 1563-1579 ◽  
Author(s):  
Dao Truong ◽  
Rose Xiaoming Liu ◽  
Jing (Jasper) Yu
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Hospitality Management ◽  
Second Phase ◽  
Sequential Data ◽  
Management Journal ◽  
Tourism Research ◽  
Content Type ◽  
Research Journal ◽  
Tourism And Hospitality

Purpose This paper aims to examine mixed methods research (MMR) that appeared in eight tourism and hospitality journals (“Annals of Tourism Research”, “Tourism Management”, “Journal of Travel Research”, “Journal of Sustainable Tourism”, “International Journal of Contemporary Hospitality Management”, “International Journal of Hospitality Management”, “Journal of Hospitality Marketing and Management” and “Journal of Hospitality and Tourism Research”) from 1998 to 2019. Design/methodology/approach This review paper was a mixed methods design and was conducted in three phases. In the first phase, a content analysis was performed to determine if each article could be classified as non-empirical, qualitative, quantitative or mixed methods. In the second phase, descriptive statistics was used to present the number and characteristics of MMR articles. In the third phase, the contributions of MMR to addressing particular issues in tourism and hospitality studies were investigated. Findings This study identified 753 mixed methods articles, wherein 482 articles (64%) were published in the chosen tourism publication outlets and 271 (36%) in the chosen hospitality publication outlets. MMR studies having a dominant focus on specific methods (459 articles; 61%) outnumbered those having an equal focus on the qualitative and quantitative parts (294 articles; 39%). In case one method was dominant, this was typically the quantitative. Sequential data collection was prevalent in most of the cases (94.2%). The contributions of MMR to addressing generic and specific research problems were also analyzed. Originality/value This is the first comparison of MMR in major tourism and hospitality journals.

An investigation into gamification as a customer engagement experience environment

2015 ◽  
Vol 29 (6/7) ◽  
pp. 533-546 ◽  
Author(s):  
Tracy Harwood ◽  
Tony Garry
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Design Methodology ◽  
Participant Observation ◽  
Theoretical Perspective ◽  
Customer Engagement ◽  
Conceptual Foundation ◽  
Unit Of Analysis ◽  
Content Type ◽  
And Behavior

Purpose – This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a substantive discrepancy between popular coverage and empirically based research as to the effectiveness of virtual brand gamification in engaging customers. Design/methodology/approach – Using Samsung Nation as a unit of analysis, a mixed-methods research design using netnography and participant observation is adopted to address the research aim. Findings – Taken holistically, the findings identify key processes and outcomes of CE and CEB within virtual gamified platforms. Additionally, insights are provided into implementation flaws deriving from gamification that may potentially impact the CE experience. Originality/value – The contribution of this paper is twofold. First and from a theoretical perspective, it offers both a conceptual foundation and empirical-based evaluation of CE and CEB through a gamified brand platform. Second and from a pragmatic perspective, the conceptual model derived from this research may aid practitioners in developing more robust gamified CE strategies.

Analysis of relationship marketing factors for sports centers with mixed methods research

2018 ◽  
Vol 30 (1) ◽  
pp. 182-197 ◽  
Author(s):  
Sheng Yen Lee
Keyword(s):  
Mixed Methods ◽  
Relationship Marketing ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Negative Impact ◽  
Customer Relationship ◽  
Content Type ◽  
Statistical Survey ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend. Design/methodology/approach A statistical survey was conducted for quantitative research, and in-depth interviews, for qualitative research, according to the mixed methods research. Findings The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence commitment to relationship. Expertise and facility positively influence intention to recommend. Finally, commitment to relationship positively influences intention to recommend. Practical implications Sports centers could build relationships based on polite and hospitable service, and host monthly events for building rapport among members. Instructors’ expertise promotes bonding and serves as the most essential factor for intention to recommend. Sports centers must adequately introduce promotions related to rational consumption and specialized promotion. Centers that are managed too carelessly or frugally will have a highly negative impact on customer relationship and intention to recommend. Originality/value This study aims to empirically analyze customer needs by comparing the results of in-depth interviews with customers based on the results of quantitative studies through mixed methods research. It determines the relationships between the aforementioned variables, providing practical implications through analysis of the customers’ subjective consciousness by focusing on sports facilities in order to secure competitive advantage, and thus, overcome financial difficulties.

Designing learning spaces for management education: a mixed methods research approach

2018 ◽  
Vol 37 (2) ◽  
pp. 201-211 ◽  
Author(s):  
Jeffrey W. Alstete ◽  
Nicholas J. Beutell
Keyword(s):  
Mixed Methods ◽  
Business School ◽  
Mixed Methods Research ◽  
Management Education ◽  
Design And Technology ◽  
Research Approach ◽  
Learning Spaces ◽  
Learning Space ◽  
Content Type ◽  
Space Design

Purpose The purpose of this paper is to focus on connecting recent conceptualizations of learning space design in management education by examining interior building and classroom design. Design/methodology/approach This study used mixed methods research: external benchmarking with same industry institutions (n=5) and two surveys of students (n=131) and faculty members (n=38). Findings The process helped to envision how a business school could improve by adapting design aspects from industry peers, understanding the needs of students and faculty, and incorporating new teaching methods and instructional technologies to inform learning space solutions. Research limitations/implications The small number of external benchmarking partners may make the findings more applicable to the institutional type examined. Yet, the findings and the mixed methods research have implications for learning space design more broadly. Practical implications With the business school building boom, the external architecture of new buildings appears to garner much of the attention. However, the researchers believe that the real impact of new business schools is the centrality of interior learning space design and technology. Originality/value This paper uses a mixed methods research approach to examine learning space theory and research in relation to a particular business school’s efforts to use this knowledge to design learning spaces in a new building.

Resilience and spirituality: a mixed methods exploration of executive stress

2019 ◽  
Vol 28 (2) ◽  
pp. 399-416 ◽  
Author(s):  
Charlotte D. Shelton ◽  
Sascha Hein ◽  
Kelly A. Phipps
Keyword(s):  
Life Satisfaction ◽  
Mixed Methods ◽  
Mixed Methods Research ◽  
Mindfulness Meditation ◽  
Well Being ◽  
Future Research ◽  
Human Resource Managers ◽  
Content Type ◽  
Resource Managers ◽  
Explanatory Sequential Design

Purpose The purpose of this mixed methods research study was to explore the relationships between spirituality, leader resiliency and life satisfaction/well-being. Design/methodology/approach Using an explanatory sequential design, the authors tested three research hypotheses to explore the relationships between the participants’ spiritual practices and level of resiliency, life satisfaction and sense of well-being. Data were collected from 101 executive MBA alumni of a US-based university. Following the quantitative analysis of the survey results, interviews were conducted with 25 executives who scored high in the frequency of spiritual practice to further explore how they applied their spirituality in stressful work situations. Findings The results found positive relationships between spirituality, resilience and overall life satisfaction. Participants who engaged in meditative practices had a significantly higher overall resilience score than non-meditators. Research limitations/implications Key limitations are sample size and the risk of common method variance. Though numerous procedural steps were taken to control for these issues, future research with a larger and more diverse sample is needed. Practical implications Organizational stress is pervasive and executive burnout is a risk factor for leaders and their organizations. This research offers practical suggestions for ways that human resource managers and organization development practitioners can provide prevention resources to their executives. Originality/value This research contributes to the literature by providing support for mindfulness/meditation training for executives. It also demonstrates the value of mixed methods research for a deeper understanding of the lived experiences of the participants.

Mixed or merged? Integration as the real challenge for mixed methods

2016 ◽  
Vol 11 (3) ◽  
pp. 189-194 ◽  
Author(s):  
Pat Bazeley
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Social Research ◽  
Content Type ◽  
The Real ◽  
Qualitative And Quantitative ◽  
New Methods ◽  
Single Instrument ◽  
Real Challenge ◽  
Practical Implications

Purpose Giampietro Gobo called for new methods that combine qualitative and quantitative approaches in a single instrument, suggesting this was the next challenge facing social research and mixed methods in particular. The purpose of this paper is to respond to that challenge. Design/methodology/approach An overview of methods, demonstrating their inherently mixed qualities, with special emphasis on a range of methods that can be classified as merged. Findings The real challenge is not to find merged methods, but to ensure integration of the quantitative and qualitative aspects of the methods used during the analysis and writing processes. Practical implications Researchers need to be alerted to the mixed elements within their work, to learn how to better tap into these and to exploit the integrative potential of their methods during analysis and writing. Researchers need more “rounded” methods training. Originality/value This paper refocuses the challenge facing mixed methods research.

I’ve 500 friends, but who are my mates? Investigating the influence of online friend networks on adolescent wellbeing

2015 ◽  
Vol 14 (3) ◽  
pp. 135-148 ◽  
Author(s):  
Paul Best ◽  
Brian Taylor ◽  
Roger Manktelow
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Well Being ◽  
Policy Makers ◽  
Content Type ◽  
Young Males ◽  
Group Interviews ◽  
Mental Well Being ◽  
The Relationship ◽  
Influence Perceptions

Purpose – The purpose of this paper is to investigate the relationship between online friend networks and the mental well-being (MWB) of adolescent males. Design/methodology/approach – The study used a mixed methods approach: first, questionnaire involving a validated MWB scale and questions regarding online friendship to 14-15 year old males (n=521); and second, focus group interviews (n=8) of between six and eight members three months later. Findings – Positive and negative associations were recorded between online friends and well-being. A positive relationship (p < 0.05) was found between the number of online friends and well-being scores. However, higher numbers of online friends were also associated with increases in negative online experiences namely, receiving embarrassing posts online or risky activities such as, chatting frequently with strangers. Online friends may influence perceptions of social support, status and belonging, each of which may contribute positively or negatively to well-being. However, by increasing these perceptions, online friends may cause additional distress when their presence does not provide tangible support during a crisis period. Originality/value – Online friends provide the context to which young males explore and negotiate the online world. To date, little mixed methods research has focused exclusively on the MWB of online friends. Policy makers could do well to consider the growing prominence of online social networking and produce targeted programmes to educate young people on the benefits and pitfalls of building large online “friend” networks.

scholarly journals Luxury retailers’ entry and expansion strategies in China

2017 ◽  
Vol 45 (11) ◽  
pp. 1181-1199 ◽  
Author(s):  
Huifeng Bai ◽  
Julie McColl ◽  
Christopher Moore
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Mainland China ◽  
Mail Survey ◽  
Research Approach ◽  
Chinese Market ◽  
Content Type ◽  
Single Entry ◽  
Post Entry ◽  
Expansion Strategies

Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China. Design/methodology/approach The study adopts a pragmatic mixed-methods research approach, including a quantitative mail survey and qualitative face-to-face in-depth executive interviews. Findings Different from initial single entry methods, multiple methods are increasingly popular for luxury fashion retailers’ post-entry expansion in mainland China. Although directly controlled expansion strategies have become significant, local partnerships are still important and omnichannel distribution strategies are rapidly growing. Research limitations/implications The findings were generated in mainland China only. Originality/value This work provides an understanding of luxury fashion retailers’ activities in the Chinese market from both macro and micro perspectives. It examines luxury fashion retailers’ initial entry strategies, as well as their post-entry expansion strategies in mainland China. Few studies in the area of international luxury fashion retailing have employed a mixed-methods approach with this number of participants.

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