Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilgım Dara Benoit ◽  
Elizabeth G. Miller ◽  
Elika Kordrostami ◽  
Ceren Ekebas-Turedi
Keyword(s):  
Public Service ◽  
Attitude Change ◽  
Design Methodology ◽  
Social Issues ◽  
Public Service Announcements ◽  
Content Type ◽  
Online Study ◽  
Texting And Driving ◽  
Amazon's Mechanical Turk ◽  
Changing Attitudes

Purpose Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social problem for over a decade. However, the effectiveness of such PSA campaigns often meet with varying degrees of success, suggesting changes to current anti-texting and driving campaigns are needed. This study aims to examine how to design more effective anti-texting and driving PSA campaigns by identifying the elements of existing campaigns that have the strongest impact on attitude change. Design/methodology/approach In total, 682 respondents from Amazon’s Mechanical Turk participated in an online study in which they evaluated 162 real-world anti-texting and driving ads. Respondents evaluated the ads on various ad elements (i.e. type of appeal, source of emotion, discrete emotions and perceived creativity), as well as their attitudes toward the issue after seeing the ad. Findings PSAs that use emotional (vs rational) appeals, evoke emotion through imagery (vs text) and/or use fear (vs disgust, anger or guilt) result in the largest changes in attitude. In addition, more creative PSAs are more effective at changing attitudes. Originality/value Overall, the results provide useful information to social marketers on how to design more effective anti-texting and driving campaigns.

scholarly journals Whole community co-production: a full picture behind the successful COVID-19 response in S. Korea

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jungwon Yeo ◽  
Eun Sun Lee
Keyword(s):  
Public Administration ◽  
Public Service ◽  
Design Methodology ◽  
Theoretical Framework ◽  
Current Response ◽  
Content Type ◽  
Community Approach ◽  
Full Picture ◽  
Pandemic Response ◽  
Practical Implications

Purpose This study aims to examine and understand South Korea’s (S. Korea) COVID-19 response operations, a notable case for other countries to emulate, and suggest some practical implications for other countries struggling with coping with the current pandemic. Design/methodology/approach To examine the case, the authors propose a new theoretical framework based on concepts of the whole community approach in the emergency management field and on co-production in public administration studies, and use the theoretical framework to analyze the details of S. Korea’s whole community co-production for COVID-19 response. Findings The findings demonstrate that the successful pandemic response in S. Korea is attributable to a nationwide whole community co-production among multiple actors, including government, various industries, sectors, jurisdictions and even individual citizens, within and across relevant public service and public policy domains. Originality/value This study suggests a new theoretical framework, whole community co-production, which contributes to the conceptual advancement of co-production in the field of public administration and a whole community approach in the field of emergency and crisis management. The framework also suggests practical implications for other countries to integrate whole community coproduction that may transform current response operations to cope with COVID-19.

Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

scholarly journals Who can spot an online romance scam?

2019 ◽  
Vol 26 (2) ◽  
pp. 623-633 ◽  
Author(s):  
Monica T. Whitty
Keyword(s):  
Response Time ◽  
Design Methodology ◽  
Response Times ◽  
Belief Systems ◽  
Personality Inventory ◽  
Human Detection ◽  
Content Type ◽  
Consideration Of Future Consequences ◽  
Online Study ◽  
Future Consequences

Purpose This paper aims to examine predictors (personality, belief systems, expertise and response time) of detecting online romance scams. Design/methodology/approach The online study asked 261 participants to rate whether a profile was a scam or a genuine profile. Participants were also asked to complete a personality inventory, belief scales and demographic, descriptive questions. The online study was also designed to measure response time. Findings It was found that those who scored low in romantic beliefs, high in impulsivity, high in consideration of future consequences, had previously spotted a romance scam and took longer response times were more likely to accurately distinguish scams from genuine profiles. Notably, the research also found that it was difficult to detect scams. The research also found that it was important to adapt Whitty’s (2013) “Scammers Persuasive Techniques Model” to include a stage named: “human detection of scam versus genuine profiles”. Originality/value This is the first study, to the author’s knowledge, that examines predictors of human accuracy in detecting romance scams. Dating sites and government e-safety sites might draw upon these findings to help improve human detection and protect users from this financial and psychologically harmful cyberscam.

Status of EDRMS implementation in the public sector in Namibia and Zimbabwe

2018 ◽  
Vol 28 (3) ◽  
pp. 252-264 ◽  
Author(s):  
Cathrine Tambudzai Nengomasha ◽  
Alfred Chikomba
Keyword(s):  
Best Practices ◽  
Public Service ◽  
Design Methodology ◽  
Records Management ◽  
Content Type ◽  
Face To Face ◽  
The Public ◽  
Units Of Analysis ◽  
Study Population

Purpose The purpose of this study was to investigate the adoption and use of electronic document and records management system (EDRMS) in the public service in Namibia and Zimbabwe with the aim of establishing barriers and enablers, and best practices which each country could adopt from the other. Design/methodology/approach This multi-case study was informed by an interpretivist paradigm. Qualitative in nature, the study applied face-to-face interviews as the data collection method, supplemented by documents analysis. The study population was Namibia and Zimbabwe’s public sectors with units of analysis, being the governments’ ministries, offices and agencies which have implemented EDRMS. Findings The paper provides the state of EDRMS implementation in Namibia and Zimbabwe. It establishes how the two countries have implemented EDRMS and factors that have contributed to the success/failure of the implementation in both countries. Originality/value The paper is a response to the need for further research studies on the implementation of EDRMS in various countries.

Managers’ motives for investing in HR practices and their implications for public service motivation

2016 ◽  
Vol 37 (5) ◽  
pp. 764-776 ◽  
Author(s):  
Julian Seymour Gould-Williams
Keyword(s):  
Public Sector ◽  
Human Resource Management ◽  
Human Resource ◽  
Public Service ◽  
High Performance ◽  
Design Methodology ◽  
Public Service Motivation ◽  
Content Type ◽  
Hr Practices ◽  
Theoretical Paper

Purpose – The purpose of this paper is to explain how approaches to human resource management may contribute to the development of public service motivation (PSM). Three different approaches to managing people are outlined, namely, the “high performance”, “high commitment” and “high involvement”. Relevant theories are then used to predict the outcomes and relevance of the different approaches when promoting PSM in public sector organisations. Design/methodology/approach – This is a theoretical paper. Findings – This paper provides the first theoretical explanations for the relationships between human resource (HR) practices and PSM in public sector organisations. Originality/value – This paper explains how the same HR practices may have different employee outcomes depending on managers’ motivations for implementing them.

The corporation and private politics

2014 ◽  
Vol 35 (3) ◽  
pp. 59-62 ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Corporate Reputation ◽  
Design Methodology ◽  
Social Issues ◽  
Point Of View ◽  
Same Sex ◽  
Content Type ◽  
Public Sentiment ◽  
Public Pressure ◽  
Private Politics ◽  
Points Of View

Purpose – The purpose of this article is to examine the increased public pressure on corporations to express a point of view on social politics such as same-sex marriage that have no intrinsic connection to their line of business. Design/methodology/approach – By analyzing recent cases in which corporations have suffered from negative public sentiment regarding their policies on social issues, the authors adduce some guidelines for handling the intersection of corporate reputation and private politics. Findings – This analysis led the authors to propose four strategies for coping with reputation assaults relating to private politics: dynamic sentiment mapping, developing points of view, continuous consumer conversations and decision clarity. Originality/value – There is existing literature on this subject, but few recommendations for how to handle the issue.

Poultry farmers willingness to pay for agricultural tax: evidence from the Bono region, Ghana

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nicholas Oppong Mensah ◽  
Ernest Christlieb Amrago ◽  
Jeffery Kofi Asare ◽  
Frank Osei Tutu ◽  
Anthony Donkor
Keyword(s):  
Willingness To Pay ◽  
Public Service ◽  
Service Provision ◽  
Design Methodology ◽  
Tax Rates ◽  
Content Type ◽  
Average Maximum ◽  
Coefficient Of Concordance ◽  
The Mean ◽  
Poultry Farmers

PurposeThe purpose of this paper is to examine the poultry farmer's willingness to pay for agricultural tax in the Dormaa Municipality of Ghana. Besides, the study analysed the mean agricultural tax and constraints impeding the payment of the agricultural tax.Design/methodology/approachOne hundred (100) poultry farmers were selected for the study. The logit and Kendall’s coefficient of concordance were used to examine the factors that influence payment of agricultural tax and the constraints impeding the payment of the agricultural tax, respectively.FindingsInstructively, 83% of the respondents were interested in the regressive taxation model relative to 12 and 5% who were interested in the proportional and progressive taxation model, respectively. The empirical results of the logit model revealed that tax awareness, probability of being audited and public service provision of roads influenced the poultry farmer's decision to pay for the agricultural tax. Perception of corruption and high tax rates were the primary constraints impeding the payment of the agricultural tax. The results further revealed that the farmers are willing to pay an average maximum amount of Ghc 152.00 (US 26 dollars) agricultural tax per month.Originality/valueDespite the increasing relevance of agricultural tax, studies on poultry farmer's willingness to pay agricultural tax have been scarce in West Africa, particularly, Ghana. As a consequence, this paper broadens the frontiers of the existing literature on agricultural tax as well as the constraints impeding the poultry farmers to pay agricultural tax.

scholarly journals Eco-anxiety and the flight shaming movement: implications for tourism

2020 ◽  
Vol 6 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Mucha Mkono
Keyword(s):  
Climate Change ◽  
Design Methodology ◽  
Public Discourse ◽  
Air Travel ◽  
Emotional States ◽  
Content Type ◽  
Current Thinking ◽  
Travel Industry ◽  
Changing Attitudes ◽  
Near Future

Purpose This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in the market. Originality/value This trends paper addresses a topical debate in the current environmental public discourse, highlighting the negative emotional states (eco-anxiety) associated with concerns about climate change.

Commentary on “Use of key word signing for children and adults with intellectual disability in an Irish context”

2019 ◽  
Vol 24 (3) ◽  
pp. 121-125
Author(s):  
Nicola Clare Grove
Keyword(s):  
Intellectual Disability ◽  
Intellectual Disabilities ◽  
Attitude Change ◽  
Policy Development ◽  
Design Methodology ◽  
Paradigm Shifts ◽  
Content Type ◽  
Cultural Intervention ◽  
Irish Context ◽  
Key Word

Purpose The purpose of this paper is to explore the use of key word sign by staff in organisations working with children and adults who have intellectual disabilities. Design/methodology/approach This commentary provides an overview of both historical and recent research in this area. Findings After a dearth of research on signing, new studies are emerging, but appear to identify the same issues – and many of the same solutions – as those from 40 years ago. Social implications Sign needs to be seen as a cultural intervention necessitating attitude change and policy development. Originality/value Paradigm shifts in the field of intervention and in AAC are needed to address these issues.

scholarly journals Community and union-led Living Wage campaigns

2017 ◽  
Vol 39 (6) ◽  
pp. 825-839 ◽  
Author(s):  
Peter Prowse ◽  
Ana Lopes ◽  
Ray Fells
Keyword(s):  
Union Membership ◽  
Design Methodology ◽  
Social Issues ◽  
Living Wage ◽  
Pragmatic Approach ◽  
Community Groups ◽  
Content Type ◽  
Strategic Approach ◽  
Persuasive Argument ◽  
Practical Implications

Purpose The purpose of this paper is to demonstrate different approaches to effective campaigning in support of the Living Wage and so this paper contributes to the broader debate over the nature of the union movement’s engagement with community groups in pursuit of workplace and social issues. Design/methodology/approach The paper presents a systematic comparison of a union-led and a community-led campaign, drawing primarily upon interview and survey data. Findings Though different, both campaigns met with a measure of success in improving employee pay and in increasing union membership suggesting a pragmatic approach to the building of union-community relationships. Practical implications The paper shows the need for campaigners to adopt a strategic approach in identifying the target for their campaign, and also the importance of shaping a persuasive argument. Originality/value The paper reaffirms the importance of traditional union-led campaigning alongside campaigning through engagement with community groups and so offers a broader framework for exploring the relationships between union and community groups.

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