Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

2015 ◽  
Vol 33 (6) ◽  
pp. 908-926 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Content Analysis ◽  
Business Strategy ◽  
Age Groups ◽  
Content Type ◽  
Print Advertisements ◽  
Advertising Industry ◽  
Bisexual And Transgender ◽  
Business Setting ◽  
Lgbt People ◽  
The Uk

Purpose – Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity and equality in the country. Design/methodology/approach – Content analysis of advertisements obtained from nine national newspapers of the UK collected over 12 months. The criteria used to select the newspapers were category, popularity (circulation figures) and the readership demographics (range and variety of the audience). Findings – Disabled individuals are under-represented in print advertisements, and so are close relationships between individuals of the same sex signifying a civil partnership (or sexual orientation). There seems to be an equal level of portrayal of males and females, though men still feature more in a business setting while women are seen more in home settings. Practical implications – The findings suggest opportunities for advertisers to integrate disabled individuals into their marketing campaigns, not just as a business strategy for targeted markets but as individuals in a diversified community. Lesbian, gay, bisexual and transgender (LGBT) people could also be featured in advertisements for products and services that couples usually buy together, for example, holidays and mortgages. Originality/value – This study expands on the existing study on the portrayal in advertisements of stereotypes of genders, different age-groups and ethnic minorities. The portrayal of disability, sexuality and religious beliefs were considered within newspapers in UK, bridging some crucial gaps and providing outcomes relevant to numerous types of stakeholders, including the brands, advertising industry and academic researchers.

Online job quality quizzes: are they of value?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Age Groups ◽  
Job Quality ◽  
Policy Makers ◽  
Content Type ◽  
The Public ◽  
Advantages And Disadvantages ◽  
Social Media Platforms ◽  
Random Probability ◽  
Nationally Representative ◽  
The Uk

Purpose The purpose of this study is to compare two methods of data collection on job quality – an online quiz and a random probability survey. Design/methodology/approach Data are from a nationally representative sample of workers in Britain aged 20–65 years. Participants in the survey are randomly selected whereas those completing the quiz are recruited using uncontrolled convenience sampling promoted through trade union websites, newsletters and advertising on social media platforms. The survey and quiz contain the same questions and data from both methods are collected within 14 months of each other. Findings The results show that the sample recruited for participation in the online quiz is skewed towards those working in the public sector, people in higher education and towards younger age groups and women whereas the random probability survey is more representative of the adult working population in the UK. Significant differences in the results obtained by the two collection methods are found which suggests that social desirability bias is having an effect on participant responses. Practical implications Therefore policy makers should consider the advantages and disadvantages when selecting methods to collect data for tracking changes in job quality. Originality/value This paper has an original approach by examining the procedures in different methods of gathering data on job quality and the effects of this on the data collected.

Narratives of the Big-4 transparency reports: country effects or firm strategy?

2019 ◽  
Vol 34 (8) ◽  
pp. 951-985
Author(s):  
Ana Zorio-Grima ◽  
Pedro Carmona
Keyword(s):  
Content Analysis ◽  
Voluntary Disclosure ◽  
Methodological Approach ◽  
Firm Strategy ◽  
Future Research ◽  
Content Type ◽  
Country Effects ◽  
Big 4 ◽  
Audit Firms ◽  
The Uk

Purpose The purpose of this paper is to examine whether audit firms use transparency reports (TRs) as a tool to standardize their brand image or whether the semantic and content analysis in these reports indicates a higher importance of country effects. Design/methodology/approach The sample includes 28 TRs published in English by the Big-4 audit firms from five EU countries (the UK, Ireland, Luxemburg, Hungary and Malta), as well as in the USA and Australia. Findings Using content analysis, this research finds that there is variation in the language used in TRs both across audit firms and jurisdictions. Most TRs from different countries of the same firm tend to be clustered, suggesting that audit firms use transparency reporting as a strategy to differentiate themselves from their competitors. In fact, EY and KPMG seem to have more standardized internal procedures and standardized information. Regarding country effects, the results indicate that TRs in the UK are longer and show more detailed information. Originality/value Overall, this research is innovative in the sense that it applies a new methodological approach to an emerging topic such as audit transparency reporting. It identifies emerging topics of voluntary disclosure, such as financial data of the firm, gender and ethnic origin of employees, community involvement or sanctions, among other topics of interest which might be explored in detail by future research to understand the construction of the profession.

scholarly journals How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nina Michaelidou ◽  
Milena Micevski ◽  
Georgios Halkias
Keyword(s):  
Content Analysis ◽  
Consumer Culture ◽  
Theory And Practice ◽  
Brand Names ◽  
Content Type ◽  
Print Advertisements ◽  
Product Categories ◽  
Practical Implications ◽  
Different Levels ◽  
Cross National

PurposeThe present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.Design/methodology/approachThe study employs a content analysis approach to investigate usage of CCP strategies and symbols across different CCP strategies, countries and product categories. The authors focussed on country of origin (COO) cues as symbols of CCP. The authors collected printed advertisements from countries at different levels of economic development and communication orientation for the content analysis, namely, Austria (n = 182), Hungary (n = 199) and Turkey (n = 120) and products with high- vs low-involvement levels.FindingsFindings of this study indicated that global consumer culture positioning (GCCP) and local consumer culture positioning (LCCP) advertisements relied more on implicit symbols, while foreign consumer culture positioning (FCCP) advertisements predominantly employed explicit ones. Types of symbols and their utilisation varied across countries and product categories, with language, tag lines/logos and brand names being key components across different advertisements.Practical implicationsThe results document the practices of CCP-based advertising, offering important insights on whether and how symbolism can be effectively used for communicating different CCPs across markets.Originality/valueLittle is known in terms of how specific symbols are used to communicate consumers’ culture. In this study, the authors analysed the content of 501 real-print advertisements across multiple countries and product categories. This study contributes to the theory and practice by revealing how consumers’ culture manifests through diverse COO symbols in advertising imagery and by facilitating the application of such manifestations across market contexts.

Cooperation in a minimum-waste innovation ecosystem: a case study of the Czech Hemp Cluster

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jindrich Spicka
Keyword(s):  
Content Analysis ◽  
Business Strategy ◽  
Empirical Studies ◽  
Ecological Guilds ◽  
Natural Ecosystems ◽  
Innovation Ecosystem ◽  
Content Type ◽  
Innovation Ecosystems

PurposeInnovation ecosystems face many environmental challenges. The literature review shows that innovation ecosystems accelerate innovation activity, but empirical studies have not provided enough case studies focusing on the minimum-waste business strategy as one aspect of the circular economy. Various forms of interaction between members occur in the innovation ecosystems, which determines the level of cooperation. This paper aims to show the structure and forms of cooperation in an innovation ecosystem using the Czech Hemp Cluster (CHC) and its surroundings and suggest research directions in the field of interaction between members in an innovation ecosystem. Although hemp is associated with the production and distribution of narcotics, it is a versatile plant supporting the minimum-waste business strategy.Design/methodology/approachThe research is based on a theoretical part of a literature review of major scientific articles on innovation ecosystems from 2016 to 2021. The case study of the CHC and the hemp ecosystem is based on qualitative research in the form of a content analysis of the mission of the cluster members. In addition to content analysis, the classic multidimensional scaling method and hierarchical cluster analysis were used to reveal ecological guilds.FindingsThe case study highlighted the specific relationship between the cluster and the ecosystem. The cluster does not determine the ecosystem boundaries, but the ecosystem is a much broader system of cooperation and interaction between organisations. Clusters emerge after an ecosystem has existed for a particular time to coordinate collaboration and information between organisations and stakeholders. The analysis of the CHC revealed the specific role of non-profit organisations (NPOs) in the innovation ecosystem. NPOs are not engaged in primary functions in the value chain, but they provide supporting activities through coordinated networking, disseminating information on innovation, awareness-raising and stakeholder education. Compared to natural ecosystems, innovation ecosystems are typically characterised by higher forms of collaboration between members.Research limitations/implicationsAn exciting opportunity for research on innovation ecosystems is the ecological guilds taken from natural ecosystems and whose identification can help define the boundaries of innovation ecosystems. An opportunity for further research is the comparison of NPO-based and government-based clusters playing a central role in developing innovation ecosystems. Regarding the problematic generalisability of the case study to the entire agricultural production, a challenge is a search for minimum-waste business models in agriculture characterised by the biological nature of production.Originality/valueTheoretical and empirical studies have not yet considered innovation ecosystems in the minimum-waste context to a sufficient extent. The paper builds on previous scholarly studies focusing on innovation ecosystems and, for the first time, discusses the role of NPOs in the innovation ecosystem. The CHC case study adds a suitable minimum-waste business model to the still very scarce literature on sustainable innovation ecosystems. The article discusses the purpose and forms of cooperation in an innovation ecosystem, identifies a complementarity of roles in the innovation cluster and describes the interrelationship between the cluster and the ecosystem. Discussion of the ecosystem leader in the cluster-based innovation ecosystem shows the differences between Czech, Polish and German life science ecosystems.

Origins of sports car marketing: early 20th Century British cycle-cars

2017 ◽  
Vol 9 (4) ◽  
pp. 329-358 ◽  
Author(s):  
D.G. Brian Jones ◽  
Alan J. Richardson
Keyword(s):  
Twentieth Century ◽  
Content Analysis ◽  
Primary Source ◽  
Design And Technology ◽  
Historical Study ◽  
Content Type ◽  
Early Twentieth Century ◽  
Personal Transportation ◽  
The Uk ◽  
The Impact

Purpose The aim of this study is to explore the attempts by early twentieth century cyclecar manufacturers in the UK and USA to segment the personal transportation market and to position early cyclecars through the development of unique product attributes and advertising. More specifically, the authors speculate about early twentieth century British cyclecar marketing strategies that implicitly recognized a sports car segment and positioned cyclecar brands to meet the needs of that segment. Design/methodology/approach The primary source material for this research is a sample of 205 print ads and articles from the early twentieth century (1912-1921) specialty magazines devoted to cyclecars in the UK and USA. We combine the content analysis of the sample of ads with a critical reading and interpretation of a sub-sample of those same ads. Findings Between 1910 and 1921, a new form of personal transportation was developed that combined the technology of motorcycles with the utility of automobiles. Known as “cyclecars”, these vehicles were typically constructed from off-the-shelf motorcycle parts and assembled in small batches by a myriad of manufacturers. Current scholarship suggests that the cyclecar craze of the 1910s ended with the introduction of low cost “real” automobiles such as the Ford Model T, Austin 7 and Morris Oxford. We use the content analysis of cyclecar advertisements to construct a brand-positioning map of this emerging segment of the transportation market. We argue that while the core cyclecar positioning was in direct competition with small economically positioned cars such as the Ford Model T, a significant part of the market, primarily centered in the UK, could be considered as for sports cars. That segment of the cyclecar market, along with the development of cyclecars into urban delivery vehicles, continued over time and has re-emerged today in a range of three-wheeled sports cars, including the updating and continuation of the British Morgan 3 Wheeler model which was launched during the heyday of cyclecars. Research limitations/implications The authors can only speculate about the impact of the Ford Model T in this study. Further research on that issue is needed. Originality/value This is the first historical study of cyclecar marketing. Most of what little has been published about cyclecars focuses on their design and technology.

scholarly journals Deference or Interrogation? Contrasting Models for Reconciling Religion, Gender and Equality

2012 ◽  
Vol 2 (1) ◽  
pp. 9-35
Author(s):  
Moira Dustin
Keyword(s):  
United Kingdom ◽  
Gender Equality ◽  
The Other ◽  
Religious Discrimination ◽  
The United Kingdom ◽  
Theoretical Approaches ◽  
Marginalized Groups ◽  
Bisexual And Transgender ◽  
Lgbt People ◽  
The Uk

Since the late 1990s, the extension of the equality framework in the United Kingdom has been accompanied by the recognition of religion within that framework and new measures to address religious discrimination. This development has been contested, with many arguing that religion is substantively different to other discrimination grounds and that increased protection against religious discrimination may undermine equality for other marginalized groups – in particular, women and lesbian, gay, bisexual and transgender (LGBT) people. This paper considers these concerns from the perspective of minoritized women in the UK. It analyses two theoretical approaches to reconciling religious claims with gender equality – one based on privileging, the other based on challenging religious claims – before considering which, if either, reflects experiences in the UK in recent years and what this means for gender equality.

Assessing the evidence of mental health promotion criteria in a pre-registration mental health nursing programme

2014 ◽  
Vol 9 (3) ◽  
pp. 145-154
Author(s):  
A.B. Odro ◽  
L.K. Dadzie ◽  
P. Ryan ◽  
D. Collins ◽  
R. Lodoiska
Keyword(s):  
Mental Health ◽  
Health Promotion ◽  
Content Analysis ◽  
Quality Criteria ◽  
Mental Health Promotion ◽  
Mental Health Nursing ◽  
Content Type ◽  
Health Nursing ◽  
The Uk

Purpose – This paper is about a single case study of a three-year BSc Mental Health Nursing degree programme based at a London University. The purpose of the paper is to evaluate the extent to which the programme sufficiently addresses the ten quality criteria developed by the “PROMISE” (2009) Mental Health Promotion Project. PROMISE (2009) is a European public health project funded by the European Commission and was conducted from 2009 to 2012. Its aim was the European-wide development of criteria and training guidelines in mental health promotion and recommended these should be integrated into the professional training curricula of nurses, psychiatrists, psychologists and social workers. Design/methodology/approach – A content analysis method (Bryman, 2012) was used for this case study. This method allowed for a line-by-line scrutiny of the contents of the curriculum for evidence of the ten PROMISE quality criteria for mental health promotion (PROMISE project; http://promise-mental-health.com/training-guidelines.html). Findings – The findings revealed that the PROMISE (2009) project was not one of the four key documents stated as forming the basis for the design of the curriculum content. However, the study found evidence of the curriculum addressing the first PROMISE criterion of embracing the principles of mental health promotion in seven of the 14 modules (50 per cent) in the programme. In the first year of the programme five of the ten PROMISE quality criteria were embedded in two of the four modules. In year 2, quality criteria 1, 4 and 7 were addressed in the course content of four of the five modules (see Table I). In the final year of the programme PROMISE quality criteria 1, 2, 4 and 8 were embedded in the syllabus and assessment strategy in two out of the five final year modules. It was also found that quality criteria 2 and 9 were not included in any of the modules in the programme. Research limitations/implications – This is a case study based on the content analysis of a single curriculum document in a London University. It is therefore not possible to make wide generalisation of its findings across the countries involved in the EU Promise project. However, it could be argued that it is possible to find a number of the key findings present in other UK University programmes that may be similar in structure to that selected for this study. The other limitation to this content analysis is that the evaluation process did not include accounts of the students’ experience on the programme. This could have contributed significantly to the outcome of the evaluation exercise. Although the methodology used is simple, practical and relatively sound, it is not necessarily rigorous in terms of quantitative research methodology but arguably an acceptable contribution to the spectrum within qualitative research paradigm. Practical implications – The emergence of the “PROMISE” criteria especially on a European-wide basis puts emphasis on the importance of mental health promotion in the training of health care professionals. This is expected to be achieved by the training institutions in the European Union. In the UK, this notion is well embraced in various health policy documents (e.g. “No Health Without Mental Health” DH 2011). In the case of the programme examined at one London University, work is required to ensure that a pervasive incorporation of mental health promotion strategies in the curriculum in order to help the students to become better equipped to understand and effectively apply the mental health promotion criteria in their work upon qualification. Originality/value – This is one of the first papers to address the “PROMISE” project and the issue of incorporating mental health promotion criteria in a pre-registration mental health pathway training programme in a university in the UK.

scholarly journals Earnings management and corporate social responsibility: UK evidence

2018 ◽  
Vol 16 (2) ◽  
pp. 311-332 ◽  
Author(s):  
Yousf Almahrog ◽  
Zakaria Ali Aribi ◽  
Thankom Arun
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Earnings Management ◽  
Cross Sectional ◽  
Content Type ◽  
Csr Disclosure ◽  
The Uk ◽  
Corporate Social ◽  
The Impact

Purpose The paper aims to re-interpret the role of corporate social responsibility (CSR) in limiting the extreme practices in earnings management (EM) by using evidence from large UK companies. Design/methodology/approach The study has used content analysis and disclosure index to measure the level of CSR. The authors measured EM based on discretionary accruals by using cross-sectional version of the modified Jones model. Findings The findings of this study reveal that companies with a higher commitment to CSR activities are less likely to manage earnings through accruals. Originality/value This study shed more light on the potential impact of CSR on earnings management in the context of the UK. Prior research on the impact of CSR on earnings management has used exclusively CSR scores, provided by CSR score indices. The manual measurement used in this study for CSR (disclosure index/content analysis) is considered to provide a more detailed and precise measure.

Study shows big differences between experiences of LGBT people in Turkey and the UK

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Research Question ◽  
Workplace Culture ◽  
Transgender People ◽  
Content Type ◽  
Working Environments ◽  
To Come ◽  
Lgbt People ◽  
The Uk ◽  
Different Cultures ◽  
Lgbt Individuals

Purpose The authors wanted to compare the experience of LGBT people in two very different working environments, the UK and Turkey. The countries have different state structures and legislative frameworks. Design/methodology/approach The authors opted to answer the research question: How LGBT NGOs understand and perceive the inclusion and exclusion of LGBT individuals at work? They interviewed 40 individuals (20 in each country) working at LGBT organizations Findings Analysis showed that in Turkish workplaces, LGB individuals tend not to express their sexuality openly because they fear dismissal. Few individuals feel able to “come out” at work. Transgender people, especially transgender women, face a lot of discrimination in Turkey. Meanwhile, in the UK, there is a far more inclusionary workplace culture. Nevertheless, LGB individuals may still face some discrimination in the UK. Working within LGBT organizations in both countries was much easier. Originality/value Studying two such different cultures revealed major differences, but also some commonalities. The study revealed the importance of unions in the UK in driving policies for LGBT individuals.

Bank Islam: marketing of Islamic banking products

2015 ◽  
Vol 5 (8) ◽  
pp. 1-16
Author(s):  
Ajay Chauhan ◽  
Rabia Rasheed
Keyword(s):  
Learning Outcomes ◽  
Business Strategy ◽  
Graduate Training ◽  
Subject Area ◽  
Business Strategies ◽  
Islamic Banking ◽  
Niche Markets ◽  
Marketing Manager ◽  
Content Type ◽  
The Uk

Subject area The case discusses Islamic Banking Principles and Products (Banking), Business Strategy for Niche Markets (Strategic Management) and Segmentation and Marketing Strategy (Marketing Management). Study level/applicability Undergraduate Graduate Training – Executives at junior level. Case overview This case is about the dilemma faced by Azhar Mehmud, a newly recruited Marketing Manager, Islamic Products (MMIP) in Bank Islam on six-month probation. Prior to Bank Islam, Azhar had an MBA degree from the UK and about 15 years of experience of business development in a multi-national bank in Indonesia. Looking at his experience, he was awarded to promote Islamic banking (IB) products in Malaysia where the competition was very intense. After his interactions with customers for about six to seven months, he prepared a report for his boss, General Manager, Consumer Banking (GMCB). In this report, he had summarized the challenges of marketing IB products in a market meant for conventional banking. When he presented the report to GMCB, he met with unfavorable reactions. GMCB was not convinced that IB products had any competition from conventional banking. He gave Azhar one additional month to either revise his thinking or quit the organization. Expected learning outcomes The expected learning outcomes are as follows: to enhance the awareness of IB products, principles and differences from the conventional banking products; to introduce the concept of business strategies for niche markets; to make students realize the importance of segmentation in view of niche market like IB. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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