Comparative Study Of Google Search Engine Optimization Algorithms: Panda, Penguin and Hummingbird

2021 ◽  
Author(s):  
Akshita Patil ◽  
Jayesh Pamnani ◽  
Dipti Pawade
Keyword(s):  
Comparative Study ◽  
Search Engine ◽  
Optimization Algorithms ◽  
Search Engine Optimization ◽  
Google Search

scholarly journals Search Engine Optimization with Google-Web

2019 ◽  
pp. 227-230
Author(s):  
Pratik C. Jambhale
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Page Rank ◽  
Web Presence ◽  
Search Engine Optimization ◽  
Search Results ◽  
Web Document ◽  
Search Patterns ◽  
User Friendly ◽  
Google Search

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

scholarly journals Analysis of Web Scraping Techniques to Get Keywords Suggestion and Allintitle Automatically from Google Search Engines

Compiler ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 71
Author(s):  
Aris Wahyu Murdiyanto ◽  
Adri Priadana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Evaluation Result ◽  
Search Engine Optimization ◽  
Web Scraping ◽  
Long Time ◽  
Google Search ◽  
The Web

Keyword research is one of the essential activities in Search Engine Optimization (SEO). One of the techniques in doing keyword research is to find out how many articles titles on a website indexed by the Google search engine contain a particular keyword or so-called "allintitle". Moreover, search engines are also able to provide keywords suggestion. Getting keywords suggestions and allintitle will not be effective, efficient, and economical if done manually for relatively extensive keyword research. It will take a long time to decide whether a keyword is needed to be optimized. Based on these problems, this study aimed to analyze the implementation of the web scraping technique to get relevant keyword suggestions from the Google search engine and the number of "allintitle" that are owned automatically. The data used as an experiment in this test consists of ten keywords, which each keyword would generate a maximum of ten keywords suggestion. Therefore, from ten keywords, it will produce at most 100 keywords suggestions and the number of allintitles. Based on the evaluation result, we got an accuracy of 100%. It indicated that the technique could be applied to get keywords suggestions and allintitle from Google search engines with outstanding accuracy values.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi

2018 ◽  
Vol 5 (2) ◽  
pp. 295-300
Author(s):  
Mardhiya Hayaty ◽  
Dwi Meylasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Search Engine ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
The Internet ◽  
Search Engine Optimization ◽  
Promotional Strategy ◽  
Information And Communication ◽  
Google Search

AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi  mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan  share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page  pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP

scholarly journals Penerapan Search Engine Optimization Untuk Meningkatkan Peringkat Website Pada Search Engine Results Page Google (Studi Kasus: www.superbengkel.co.id)

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Fabriyan Fandi Dwi Imaniawan ◽  
Ragil Wijianto ◽  
Joko Dwi Mulyanto
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Electronic Media ◽  
Business Owners ◽  
Press Tool ◽  
Search Engine Optimization ◽  
Digital World ◽  
Marketing Process ◽  
Google Search ◽  
A Company

AbstractThe development of internet-based technology has become a media for spreading information which is faster and more efficient than other media, such as print and electronic media. It is what drives a number of business owners to start exploring the digital world by opening websites and social media to promote their businesses. Multi Jaya Press is a company in Banyumas Regency which is engaged in the sale of motorcycle press tool and workshop installation services. In the marketing process,, Multi Jaya Press uses media in the form of a website which is located at www.superbengkel.co.id. The use of the website is still not optimal for searching several targeted keywords, thus the website is difficult to be found by the google search engine organically. Generally, a website owner will make a quick decision to solve this problem using paid Google ads. Although it can appear on the top page of google search, the use of paid Google ads will cost a lot of money. It is clearly seen when a website uses google ads, it will be labeled as an "advertisement". Therefore, a suitable strategy is needed to increase the position of keywords on the website www.superbengkel.co.id on the Google search page or the Search Engine Results Page (SERP). One of that strategy is the use of Search Engine Optimization (SEO). The result of this research is that the website appears on the start page of Google search with the targeted keywords.Keywords: Website;Search Engine Optimization;SEO;Google;SERPAbstrakPerkembangan teknologi berbasis internet menjadi media penyebaran informasi yang lebih cepat dan efisien dibandingkan media lain seperti media cetak dan elektronik. Hal inilah yang menggerakan sejumlah pemilik bisnis untuk mulai merambah dunia digital dengan membuka website maupun media sosial untuk mempromosikan usaha mereka. Multi Jaya Press merupakan salah satu perusahaan di Kabupaten Banyumas yang bergerak dalam bidang penjualan alat press sepeda motor dan jasa instalasi bengkel. Dalam pemasarannya, Multi Jaya Press menggunakan media berupa website yang beralamat di www.superbengkel.co.id. Penggunaan website ini pun masih belum optimal, terutama dalam pencarian beberapa kata kunci yang ditargetkan. Hal ini menyebabkan website sulit ditemukan oleh mesin pencari google secara organik. Umumnya, seorang pemilik website akan mengambil keputusan secara cepat untuk mengatasi permasalahan tersebut yaitu dengan menggunakan iklan berbayar dari google. Meskipun dapat tampil di halaman teratas pencarian google, akan tetapi penggunaan iklan seperti ini akan memakan biaya yang tidak sedikit. Terlebih ketika sebuah website menggunakan iklan dari google, maka akan dilabeli ‘iklan’ yang memungkinkan pengguna google lain tidak mau mengunjungi website tersebut. Oleh karena itu, diperlukan strategi yang cocok untuk menaikkan posisi kata kunci pada website www.superbengkel.co.id di halaman pencarian google atau Search Engine Results Page (SERP), salah satunya dengan menggunakan Search Engine Optimization (SEO). Hasil dari penelitian ini adalah website muncul di halaman awal pencarian google dengan kata kunci yang ditargetkan.Kata Kunci: Website;Search Engine Optimization;SEO;Google;SERP

scholarly journals Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi

2018 ◽  
Vol 5 (2) ◽  
pp. 295-300
Author(s):  
Mardhiya Hayaty ◽  
Dwi Meylasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Search Engine ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
The Internet ◽  
Search Engine Optimization ◽  
Promotional Strategy ◽  
Information And Communication ◽  
Google Search

AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi  mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan  share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page  pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP

scholarly journals Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet

2014 ◽  
Vol 5 (2) ◽  
pp. 1050 ◽  
Author(s):  
Rony Baskoro Lukito ◽  
Cahya Lukito ◽  
Deddy Arifin
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Web Design ◽  
The Internet ◽  
Internet Site ◽  
Search Engine Optimization ◽  
Internet Users ◽  
Technology Products ◽  
The World ◽  
Google Search

The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.

scholarly journals BIBLIOTECÁRIOS COMO ESPECIALISTAS EM SEO: reflexões a partir do Google = LIBRARIANS AS SEO EXPERTS: reflections from Google

2021 ◽  
Vol 20 (2) ◽  
pp. 49
Author(s):  
Antonio Carlos Picalho
Keyword(s):  
Search Engine ◽  
Narrative Review ◽  
Exploratory Research ◽  
Search Engine Optimization ◽  
De Se ◽  
Current Context ◽  
The Subject ◽  
Google Search

No contexto atual da sociedade em que se insere as unidades informacionais e demais espaços de atuação do Bibliotecário, é necessário que este profissional desenvolva cada vez mais competências e busque se adequar ao meio e às inovações, principalmente tecnológicas. Pensando nas competências adquiridas durante a sua formação e nas atribuições inerentes ao cargo, é possível estabelecer correlações entre os principais requisitos necessários para atuar como especialista em Search Engine Optimization (SEO). Este artigo teve por objetivo trazer algumas reflexões sobre a atuação do Bibliotecário nessa área, a partir dos conhecimentos inerentes à profissão. Para isto descreveu-se o processo de uma pesquisa realizada no buscador Google e como o SEO funciona e interfere nesse meio. Na forma de uma revisão narrativa e pesquisa exploratória visando aumentar a familiaridade dos pesquisadores da área para com o tema, um quadro comparativo das atividades do profissional de biblioteconomia para com o profissional que atua com técnicas de SEO foi desenvolvido. Considera-se ao final do estudo que o Bibliotecário tem totais condições de se especializar na área e contribuir significativamente a partir do uso de habilidades inerentes a um profissional da informação.AbstractIn the current context of society in which informational units and other spaces ofactivity of the Librarian are inserted, it is necessary that these professionals develop more and more skills and seek to adapt to the environment and to innovations, especially technological ones. Thinking about the skills acquired during their training and the attributions inherent to the position, it is possible to establish correlations between the main requirements needed to act as a specialist in Search Engine Optimization (SEO). This article aimed to bring some reflections on the role of Librarians in this area, based on the knowledge inherent to the profession. For this, it was described the process of a search carried out in the Google search engine and how SEO works and interferes in this environment. In the form of a narrative review and exploratory research aimed at increasing the familiarity of researchers in the area with the subject, a comparative table of the activities of the librarianship professional with the professional who works with SEO techniques was developed. It is considered at the end of the study that the Librarian is fully able to specialize in the area and contribute significantly from the use of skills inherent to an informationprofessional. 

A Study on the Relationship between Search Engine Optimization Factors and Rank on Google Search Result Page

2014 ◽  
Vol 931-932 ◽  
pp. 1462-1466 ◽  
Author(s):  
Tamrerk Nasomyont ◽  
Nawaporn Wisitpongphan
Keyword(s):  
Search Engine ◽  
Search Algorithm ◽  
Online Marketing ◽  
Result Page ◽  
Search Engine Optimization ◽  
Effective Strategies ◽  
Search Result ◽  
Search Engine Result ◽  
Google Search ◽  
The Relationship

Nowadays, Google has taken a role as a major platform for the Internet search; its search algorithm has been changed periodically, hence being positioned on the first page of the Google search result has a tremendous impact on the online marketing strategy of the organization. Search Engine Optimization (SEO) has been considered as one of the most effective strategies to place the webpage at the top rank of the search engine result. This paper presents the relationship between various SEO factors and the rank in the Search Engine Result Page. The results unravel the key SEO factors, e.g. Backlinks, Keyword, Site structure, that have high degree of relationship with rank in the search engine result page (SERPs).

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