scholarly journals BIBLIOTECÁRIOS COMO ESPECIALISTAS EM SEO: reflexões a partir do Google = LIBRARIANS AS SEO EXPERTS: reflections from Google

2021 ◽  
Vol 20 (2) ◽  
pp. 49
Author(s):  
Antonio Carlos Picalho
Keyword(s):  
Search Engine ◽  
Narrative Review ◽  
Exploratory Research ◽  
Search Engine Optimization ◽  
De Se ◽  
Current Context ◽  
The Subject ◽  
Google Search

No contexto atual da sociedade em que se insere as unidades informacionais e demais espaços de atuação do Bibliotecário, é necessário que este profissional desenvolva cada vez mais competências e busque se adequar ao meio e às inovações, principalmente tecnológicas. Pensando nas competências adquiridas durante a sua formação e nas atribuições inerentes ao cargo, é possível estabelecer correlações entre os principais requisitos necessários para atuar como especialista em Search Engine Optimization (SEO). Este artigo teve por objetivo trazer algumas reflexões sobre a atuação do Bibliotecário nessa área, a partir dos conhecimentos inerentes à profissão. Para isto descreveu-se o processo de uma pesquisa realizada no buscador Google e como o SEO funciona e interfere nesse meio. Na forma de uma revisão narrativa e pesquisa exploratória visando aumentar a familiaridade dos pesquisadores da área para com o tema, um quadro comparativo das atividades do profissional de biblioteconomia para com o profissional que atua com técnicas de SEO foi desenvolvido. Considera-se ao final do estudo que o Bibliotecário tem totais condições de se especializar na área e contribuir significativamente a partir do uso de habilidades inerentes a um profissional da informação.AbstractIn the current context of society in which informational units and other spaces ofactivity of the Librarian are inserted, it is necessary that these professionals develop more and more skills and seek to adapt to the environment and to innovations, especially technological ones. Thinking about the skills acquired during their training and the attributions inherent to the position, it is possible to establish correlations between the main requirements needed to act as a specialist in Search Engine Optimization (SEO). This article aimed to bring some reflections on the role of Librarians in this area, based on the knowledge inherent to the profession. For this, it was described the process of a search carried out in the Google search engine and how SEO works and interferes in this environment. In the form of a narrative review and exploratory research aimed at increasing the familiarity of researchers in the area with the subject, a comparative table of the activities of the librarianship professional with the professional who works with SEO techniques was developed. It is considered at the end of the study that the Librarian is fully able to specialize in the area and contribute significantly from the use of skills inherent to an informationprofessional. 

Alignment

2016 ◽  
pp. 33-50
Author(s):  
Pier Giuseppe Rossi
Keyword(s):  
Teaching And Learning ◽  
Enactive Approach ◽  
The World ◽  
Strategic Role ◽  
Education Today ◽  
Current Context ◽  
The Subject

The subject of alignment is not new to the world of education. Today however, it has come to mean different things and to have a heuristic value in education according to research in different areas, not least for neuroscience, and to attention to skills and to the alternation framework.This paper, after looking at the classic references that already attributed an important role to alignment in education processes, looks at the strategic role of alignment in the current context, outlining the shared construction processes and focusing on some of the ways in which this is put into effect.Alignment is part of a participatory, enactive approach that gives a central role to the interaction between teaching and learning, avoiding the limits of behaviourism, which has a greater bias towards teaching, and cognitivism/constructivism, which focus their attention on learning and in any case, on that which separates a teacher preparing the environment and a student working in it.

scholarly journals OS DESAFIOS DO TRABALHO EM GRUPO NA PANDEMIA, A PARTIR DA EXPERIÊNCIA COM UM GRUPO DE DISCUSSÃO ONLINE SOBRE GÊNERO

polemica ◽  
2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Mariana Rodrigues Sapateiro ◽  
Lucas Koltun Sanvesso ◽  
Rafael Bianchi Silva
Keyword(s):  
Online Discussion ◽  
Work Group ◽  
Online Environment ◽  
Future Studies ◽  
Online Discussion Group ◽  
De Se ◽  
Current Context ◽  
The Subject ◽  
A Current ◽  
Online Group

Resumo: Este artigo é um relato de experiência de um grupo de discussão online com o tema “Gênero e Docência”, fruto de uma intervenção de estágio do curso de Psicologia, no contexto da pandemia do Covid-19, no Brasil. A reflexão se volta para a questão do esvaziamento do grupo. Para tanto, discutem-se temas como os desafios de se estabelecer diálogo; a formação de vínculos e a constituição de grupo; a lógica produtivista de formação, no contexto atual; e as dificuldades do trabalho com grupo, em ambiente online. A partir desses norteadores, constatou-se que não houve consolidação efetiva de um grupo de trabalho. Mesmo assim, entende-se que as hipóteses levantadas para compreender o fenômeno do esvaziamento do grupo podem contribuir com futuros estudos acerca da temática, já que este tipo de modalidade se tornou um fenômeno atual que demanda melhor compreensão para a pesquisa, no campo das ciências humanas.Palavras-chave: Grupo online. Gênero. Docência. Pandemia. Abstract: This article is an experience report of an online discussion group with the theme “Gender and Teaching”, the result of an internship intervention form the Psychology degree, in the context of the Covid-19 pandemic in Brazil. The reflection turns to the discussion on the emptying of the group. For it, topics such as the challenges of establishing dialogue, the formation of bonds and the constitution of a group, the productive logic in academic formation in the current context and the difficulties of working with groups in an online environment are discussed. Based on these guidelines, it is stated that there was no effective consolidation of a work group. Even so, it is understood that the hypotheses raised to understand the phenomenon of group emptying can contribute to future studies on the subject, as this type of modality is a current phenomenon that demands better understanding for research in the field of human sciences.Keywords: Online group. Gender. Teaching. Pandemic. 

scholarly journals Search Engine Optimization with Google-Web

2019 ◽  
pp. 227-230
Author(s):  
Pratik C. Jambhale
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Page Rank ◽  
Web Presence ◽  
Search Engine Optimization ◽  
Search Results ◽  
Web Document ◽  
Search Patterns ◽  
User Friendly ◽  
Google Search

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

scholarly journals Analysis of Web Scraping Techniques to Get Keywords Suggestion and Allintitle Automatically from Google Search Engines

Compiler ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 71
Author(s):  
Aris Wahyu Murdiyanto ◽  
Adri Priadana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Evaluation Result ◽  
Search Engine Optimization ◽  
Web Scraping ◽  
Long Time ◽  
Google Search ◽  
The Web

Keyword research is one of the essential activities in Search Engine Optimization (SEO). One of the techniques in doing keyword research is to find out how many articles titles on a website indexed by the Google search engine contain a particular keyword or so-called "allintitle". Moreover, search engines are also able to provide keywords suggestion. Getting keywords suggestions and allintitle will not be effective, efficient, and economical if done manually for relatively extensive keyword research. It will take a long time to decide whether a keyword is needed to be optimized. Based on these problems, this study aimed to analyze the implementation of the web scraping technique to get relevant keyword suggestions from the Google search engine and the number of "allintitle" that are owned automatically. The data used as an experiment in this test consists of ten keywords, which each keyword would generate a maximum of ten keywords suggestion. Therefore, from ten keywords, it will produce at most 100 keywords suggestions and the number of allintitles. Based on the evaluation result, we got an accuracy of 100%. It indicated that the technique could be applied to get keywords suggestions and allintitle from Google search engines with outstanding accuracy values.

scholarly journals A Importância do Lúdico no Processo de Ensino Aprendizagem e no Desenvolvimento Infantil / The Importance of Playfulness in the Teaching-Learning and in Child Development

2021 ◽  
Vol 15 (58) ◽  
pp. 660-668
Author(s):  
Thayná Da Silva Santos ◽  
Aurelania Maria De Carvalho Menezes
Keyword(s):  
Child Development ◽  
Learning Process ◽  
Great Influence ◽  
Child Growth ◽  
Qualitative Approach ◽  
Exploratory Research ◽  
De Se ◽  
Teaching Learning

Resumo: O presente trabalho tem como intuito investigar sobre a importância do lúdico no processo de ensino aprendizagem e no desenvolvimento da criança, esta análise se justifica por conjecturar que a ludicidade tem grande influência no processo de evolução infantil, pois é mediante o brincar que a criança amplifica seus sentidos, e propicia uma melhor forma de se expressar. Para a realização da pesquisa foi aprofundado como o brincar influência e contribui para o crescimento infantil, para tanto foi utilizado autores que enfatizaram a atuação do lúdico no crescimento de aquisição do aluno, a saber: Soares (2010), Vigotsky (2007), Silva (2012), Malaquias (2013), Barbosa (2010), Violada (2011), Lima Junior (2017), Souza (2015), Almeida (2014) dentre outros citados. Para a metodologia foi utilizada a pesquisa exploratória, o estudo de caso bibliográfico, sob uma abordagem qualitativa. Durante o estudo foi constatado que ensinar ludicamente torna a aprendizagem mais significativa para o aluno, tais atividades tem o papel importante de auxiliar no desenvolvimento em diversos aspectos. Sendo assim é muito importante a ludicidade na vida, não só da criança, mas para todo ser humano.  Palavras-Chave: Aprendizagem; Brincadeiras; Jogos; Lúdico.---Abstract: This study aims to investigate the importance of play in the teaching-learning process and in child development. This analysis is justified by the conjecture that playfulness has a great influence on the process of child evolution, as it is through play that child amplifies their senses, and provides a better way to express themselves. To carry out the research, it was deepened how playing influences and contributes to child growth, authors who emphasized the role of play in the growth of student acquisition were used, namely: Soares (2010), Vigotsky (2007), Silva (2012), Malaquias (2013), Barbosa (2010), Violada (2011), Lima Junior (2017), Souza (2015), Almeida (2014) among others cited. For the methodology, exploratory research was used, the bibliographic case study, under a qualitative approach. During the study it was found that teaching playfully makes learning more meaningful for the student, such activities have an important role to assist in development in several aspects. Therefore, playfulness in life is very important, not only for the child, but for every human being. Keywords: Learning. Playfullness. Games. Ludic.  

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi

2018 ◽  
Vol 5 (2) ◽  
pp. 295-300
Author(s):  
Mardhiya Hayaty ◽  
Dwi Meylasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Search Engine ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
The Internet ◽  
Search Engine Optimization ◽  
Promotional Strategy ◽  
Information And Communication ◽  
Google Search

AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi  mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan  share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page  pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP

scholarly journals Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions

E-Management ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 32-39
Author(s):  
A. Zakharenko ◽  
S. Smagulova
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Pharmaceutical Companies ◽  
Social Signals ◽  
Search Engine Optimization ◽  
Effective Use ◽  
Marketing Budgets ◽  
The Impact ◽  
Research Recommendations

Search engine optimization (SEO), which is currently actively used by the majority of pharmaceutical companies all over the world, is one of the most relevant digital marketing technologies. The features of the SEO in pharmaceutical companies as one of the modern tools of digital marketing have been considered in the article.Most of the companies, which operate in the natural sciences, are several years behind in development from other industries, due to the low level of SEO strategy application. As a result, the marketing budgets of pharmaceutical companies are focused on maintaining traditional classical approaches in the field of marketing. This bias in the budget arises mainly from the underestimation of the role of the SEO strategy in the organization’s activities by the majority of pharmaceutical companies. Companies should clearly understand how significant is the impact of digitalization on their activity in modern conditions. SEO is much broader than using search queries and meta tags. Due to implementing digital tools, it is possible to create “social signals” for attracting a new target audience.It has been noted in the article that search algorithms, developed by search platforms, change very often, and it is necessary to constantly monitor and improve them. Moreover, SEO is required to help people to find the content that best matches their intended goal, rather than to misinform them by showing inappropriate pages with matched search keywords in search results.Competition among the largest companies is constantly increasing in the global pharmaceutical market, and the use of digital marketing tools, such as SEO, will allow companies to change radically the situation. As a result of the research, recommendations for the effective use of SEO as one of the digital marketing tools in the business of pharmaceutical companies have been proposed. Finally, the conclusions about the increasing the role of digital marketing in modern conditions have been made.

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