Professional orientation is a system of teaching and educational work aimed at acquisition of knowledge of the socio-economic and psychophysiological conditions of right choice of profession, formation of their ability to analyze the requirements of different professions to the psychological structure of personality, and also their professionally important qualities, ways and means of development. The right choice of profession makes moral satisfaction, positive self-feeling, high productivity, quality of products. It is the point at which the interests of the individual and society converge, the combination of personal and common interests. Professional orientation has its principles, priorities and disadvantages. Given these aspects, there is a high chance of correctly organizing the administration of educational institutions their professional orientation system, find the right approach to the organization of their activity, establish appropriate psychological contact with students in a position of choice of profession, professional development and self-determination. The main criterion for the efficiency of professional orientation is a measure of balance in the number of students who start to work, to study at colleges and universities by occupations, current needs of the district, city, region, society, according to general. One of the indicators by which it is possible to determine the viability of introducing profilisation in general education institutions is the results of selection of high school students of the relevant specialties to the profile of education, based on the introduction of professional orientation work at each of the age stages of student development. Thus, this paper studies the problem of professional identity of high school students and the effectiveness of professional orientation work in the framework of general education schools (on the example of the Kryvyi Rih Central Town Lyceum).