How E-Commerce Model Build the Online Hybrid Marketing Channel in Emerging Economics

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).

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ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) ◽

10.35941/jakp.2.2.2019.2686.113-120 ◽

2019 ◽

Vol 2 (2) ◽

pp. 113

Author(s):

SIMON SUTRADO SIMANJUNTAK ◽

ACHMAD ZAINI

Keyword(s):

Oil Palm ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Fresh Fruit ◽

Snowball Sampling ◽

Level Zero ◽

Average Share ◽

Marketing Analysis ◽

Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

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Knowledge Strategies through Tie-ups- A Look at Indian

International Journal of Knowledge Management and Practices ◽

10.21863/ijkmp/2015.3.1.005 ◽

2015 ◽

Vol 3 (1) ◽

Author(s):

Susobhan Goswami

Keyword(s):

Strategic Alliances ◽

Collaborative Research ◽

Marketing Channel ◽

Early Years ◽

Technology Licensing ◽

Strategic Partnerships ◽

Channel Integration ◽

Research Contract ◽

Knowledge Strategies

In the last decade or so, strategic alliances and partnerships among pharmaceutical and biotech companies have doubled to around 700 per year per sector, although most of this increase came in the early years. Even though all big pharma companies have a good selling and marketing capacity, many alliances are created to optimise the commercialization of products, for example, through targeting different segments, marketing with synergistic products or in particular territories where a firm is stronger than the originator. Various forms of strategic partnerships such as collaborative research, contract research, co-production agreements, co-marketing arrangements, cross-distribution arrangements, and technology licensing are being utilized for capacity additions, brand acquisitions, marketing channel integration, and R&D integration, depending upon the focus of a firm. Indian firms are forking out contracts, alliances, and are entering into outsourcing deals where they lack strategic capabilities. But a few firms are looking to build long term capabilities and entering into Research and Development alliances.

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Choice of Modern Food Distribution Channels and Its Welfare Effects: Empirical Evidence from Taiwan

Agriculture ◽

10.3390/agriculture11060499 ◽

2021 ◽

Vol 11 (6) ◽

pp. 499

Author(s):

Yun-Cih Chang ◽

Min-Fang Wei ◽

Yir-Hueih Luh

Keyword(s):

Control Function ◽

Smallholder Farmers ◽

Distribution Channel ◽

Marketing Channel ◽

Distribution Channels ◽

Food Distribution ◽

Economic Effects ◽

Farm Households ◽

Farm Household ◽

Decomposition Approach

The determinants and/or economic effects of modern food distribution channels have attracted much attention in previous research. Studies on the welfare consequences of modern channel options, however, have been sparse. Based on a broader definition of modern food distribution channels including midstream processors and downstream retailers (supermarkets, hypermarkets, brand-named retailers), this study contributes to the existing body of knowledge by exploring the distributional implications of farm households’ choice of modern food distribution channels using a large and unique farm household dataset in Taiwan. Making use of the two-step control function approach, we identify the effect of modern food distribution options on farm households’ profitability. The results reveal selling farm produce to modern food distributors does not produce a positive differential compared to the traditional outlets. Another dimension of farm household welfare affected by the choice of modern food distribution channel is income inequality. We apply the Lerman and Yitzhaki decomposition approach to gain a better understanding of the effect of the marketing channel option on the overall distribution of farm household income. The Gini decomposition of different income sources indicates that the choice of modern food distribution channels results in an inequality-equalizing effect among the farm households in Taiwan, suggesting the inclusion of smallholder farmers in the modern food distribution channels improves the overall welfare of the rural society.

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Sustainability Time and Its Determinant Factors of Small and Medium-scale Enterprises in East Gojjam Zone: Parametric Survival Regression Model

Global Business Review ◽

10.1177/0972150920988657 ◽

2021 ◽

pp. 097215092098865

Author(s):

Amare Wubishet Ayele ◽

Abebaw Bizuayehu Derseh

Keyword(s):

Regression Model ◽

Marketing Channel ◽

Educational Status ◽

Weibull Regression ◽

Service Sectors ◽

Weibull Regression Model ◽

Parametric Survival ◽

Prospective Study Design ◽

Significant Factors ◽

Survival Regression

The contributions of small and medium-sized enterprises (SMEs) to socio-economic development are generally recognized, but they have faced several obstacles that impede their sustainability. This manuscript seeks to identify factors for the survival of SMEs in the East Gojjam Zone, Ethiopia. The prospective study design was employed. Both descriptive and inferential statistics, particularly families of parametric survival regression models, have been used. Of the 650 enterprises included in this study, 330 (50.8%) were censored (sustained enterprises) and the remaining 320 (49.2%) were events or withdrawn enterprises. The findings of this study revealed that the incidence of termination or withdrawal of SMEs in the study area is relatively common. The results from multivariable Weibull regression model revealed that woreda, sector, manger profile (gender, age, educational status, experience (in year) and source of experience), working place, marketing channel and profitability district status of enterprise were found to be statistically significant factors for the sustainability of enterprises in the study area. The bodies concerned, in particular the enterprise administrative offices at various levels, should work with collaborative organizations to develop a strong marketing platform (network), should be able to make workplaces accessible with the required infrastructure at minimal rental costs, and should prioritize the type of sector that has the highest customer needs at the onset, for instance, agriculture and service sectors.

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Poultry Production in Nepal: Characteristics, Productivity and Constraints

International Journal of Applied Sciences and Biotechnology ◽

10.3126/ijasbt.v5i2.17616 ◽

2017 ◽

Vol 5 (2) ◽

pp. 222-226 ◽

Cited By ~ 1

Author(s):

Rajani Osti ◽

Dinesh Bhattarai ◽

Harshika Chaudhary ◽

Virendra Singh

Keyword(s):

Egg Production ◽

Marketing Channel ◽

Site Investigation ◽

Chronic Respiratory Disease ◽

Poultry Production ◽

Poultry Products ◽

Significant Difference ◽

Ranking Technique ◽

Poultry Farming

Poultry farming is integral part of agriculture in Nepal. The objective of this research was to analyze the prevailing production constraints, characterization of poultry farming and its economic analysis using questionnaire-based survey and on-site investigation. 180 farms were selected from 3 major districts. Garrett’s ranking technique was used to analyze the constraints. Highly significant difference (P<0.01) in size of poultry farm was found. We found significant difference in feeding, housing and drinking system for the chicken. Un-organized chicken marketing channel was observed in the study area. High chicks’ mortality, wastage of feed, insecure vaccination and frequent drop in egg production were characteristic of laying hens. Newcastle disease and Chronic Respiratory Disease were acknowledged as the biggest constraint of chicken production. Government and concerned agencies need to take active part for the extension service to strengthen the health of chicken and organized marketing channel is essential for selling of poultry products which can improve the profit to the farmers.Int. J. Appl. Sci. Biotechnol. Vol 5(2): 222-226

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