scholarly journals How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

2015 ◽  
Vol 8 (2) ◽  
pp. 133-148 ◽  
Author(s):  
Yuan Wang ◽  
Shuhua Zhou
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
National Basketball Association ◽  
Professional Relationships ◽  
Building Relationships ◽  
The Public ◽  
Sports Organizations ◽  
Significant Relationships ◽  
The U.S ◽  
Community Relationships

Social media have been increasingly used by sports organizations to communicate with the public. This study explored the Twitter-using practices of National Basketball Association (NBA) clubs (N = 30) in the U.S. in building relationships with their fans during the 2013–14 season. Specifically, it focused on how these clubs used Twitter to build professional, personal, and community relationships through a content analysis of 5,561 tweets on their official Twitter sites. The results suggested that NBA clubs tended to use social media to develop professional relationships with their publics via sharing information and promoting products. There were significant relationships between relationship dimensions and the number of retweets and favorites from Twitter followers. Sports organizations should use social media effectively to strengthen the professional, personal, and community relationships with their publics.

scholarly journals A Panel Evaluation of the Changes in the General Public’s Social-Media-Following of United States’ Public Health Departments during COVID-19 Pandemic

2021 ◽  
Vol 12 ◽  
pp. 215013272199545
Author(s):  
Areej Khokhar ◽  
Aaron Spaulding ◽  
Zuhair Niazi ◽  
Sikander Ailawadhi ◽  
Rami Manochakian ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
State Level ◽  
The State ◽  
Public Health Department ◽  
Health Departments ◽  
The Public ◽  
Public Health Departments ◽  
The Social ◽  
The U.S

Importance: Social media is widely used by various segments of society. Its role as a tool of communication by the Public Health Departments in the U.S. remains unknown. Objective: To determine the impact of the COVID-19 pandemic on social media following of the Public Health Departments of the 50 States of the U.S. Design, Setting, and Participants: Data were collected by visiting the Public Health Department web page for each social media platform. State-level demographics were collected from the U.S. Census Bureau. The Center for Disease Control and Prevention was utilized to collect information regarding the Governance of each State’s Public Health Department. Health rankings were collected from “America’s Health Rankings” 2019 Annual report from the United Health Foundation. The U.S. News and World Report Education Rankings were utilized to provide information regarding the public education of each State. Exposure: Data were pulled on 3 separate dates: first on March 5th (baseline and pre-national emergency declaration (NED) for COVID-19), March 18th (week following NED), and March 25th (2 weeks after NED). In addition, a variable identifying the total change across platforms was also created. All data were collected at the State level. Main Outcome: Overall, the social media following of the state Public Health Departments was very low. There was a significant increase in the public interest in following the Public Health Departments during the early phase of the COVID-19 pandemic. Results: With the declaration of National Emergency, there was a 150% increase in overall public following of the State Public Health Departments in the U.S. The increase was most noted in the Midwest and South regions of the U.S. The overall following in the pandemic “hotspots,” such as New York, California, and Florida, was significantly lower. Interesting correlations were noted between various demographic variables, health, and education ranking of the States and the social media following of their Health Departments. Conclusion and Relevance: Social media following of Public Health Departments across all States of the U.S. was very low. Though, the social media following significantly increased during the early course of the COVID-19 pandemic, but it still remains low. Significant opportunity exists for Public Health Departments to improve social media use to engage the public better.

SOCIAL MEDIA REACTIONS TO FESTIVAL CANCELLATION ANNOUNCEMENTS

2021 ◽  
Author(s):  
Driselda Patricia Sánchez-Aguirre ◽  
Christine Van Winkle
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Positive Association ◽  
Past Research ◽  
Primary Response ◽  
Response Strategy ◽  
Theoretical Development ◽  
Significant Positive Association ◽  
Building Relationships ◽  
People’S Perception

There are many reasons organizations cancel a festival. Regardless of the rationale, the organization’s reputation can be preserved by communicating this crucial message in an appropriate way and by understanding people’s perception of a cancellation announcement. The purpose of this research is to find out how festival administrators communicate a festival cancellation on social media and how the attendees, who will ultimately determine the success or failure of a festival, react to this message. Between January - June 2018, we collected 47 festival cancellation messages on Facebook and the 8886 replies to these messages. We undertook a content analysis of both the cancellation message and the comments on the Facebook cancellation post. We found that most of the organizers used a primary response strategy, characterized by accepting blame to communicate the cancellation of the festival. This kind of response has a significant positive association with the comments characterized by building relationships. The sentiments in the cancellation posts were mainly shame and sadness and the comments on these posts were most often negative with sad and disgusted sentiments. Findings were somewhat consistent with past research and recommendations provide insight for further theoretical development.

Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars

2016 ◽  
Vol 9 (4) ◽  
pp. 460-475 ◽  
Author(s):  
Megan B. Shreffler ◽  
Meg G. Hancock ◽  
Samuel H. Schmidt
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Female Athletes ◽  
Common Theme ◽  
Traditional Media ◽  
Self Presentation ◽  
The Public ◽  
Athletic Competence

Unlike traditional media, which frames female athletes in sexualized manners and in socially accepted roles such as mothers and girlfriends, user-controlled social-media Web sites allow female athletes to control the image and brand they wish to portray to the public. Using Goffman’s theory of self-presentation, the current study aimed to investigate how female athletes were portraying themselves via their Twitter avatar pictures. A total of 207 verified Twitter avatars of female athletes from 6 sports were examined through a content analysis. The avatars from each player were coded using the following themes: athlete as social being, athlete as promotional figure, “selfie,” athletic competence, ambivalence, “girl next door,” and “sexy babe.” The results revealed that athletic competence was the most common theme, followed by selfie and athlete as social being. Thus, when women have the opportunity to control their image through social media they choose to focus on their athletic identities.

scholarly journals Analisis Isi Konten Pornografi di Instagram

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Mediatrix Rahabav ◽  
Moehammad Gafar Yoedtadi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Positive Impact ◽  
Human Life ◽  
Measuring Instruments ◽  
Reliability Test ◽  
Building Relationships ◽  
Lack Of Control ◽  
The Government

The development of technology that has brought big changes in human life, one of which is the presence of new media that makes it easier for humans to carry out communication activities. New media has a positive impact if it wisely chooses information, news and impressions as needed. Instagram social media includes new media, which is a platform for sharing photos, videos as well as a means of building relationships between people. However, the lack of control and strict sanctions by Instagram and the government have made some users free to upload pornographic content. The @pompa.kaka account includes Instagram users who are suspected of containing a lot of pornographic content. This study aims to determine and measure how much content contains pornographic elements on the Instagram account @pompa.kaka. This study uses a quantitative approach with content analysis methods. Analysis by coding on 340 samples by coder 1 and coder 2. Coding is carried out based on 7 categories of pornography according to Law No.44 of 2008. After the coding process between coders is complete, then a reliability test is carried out to prove the validity of the data and measuring instruments. reliable. The results of this study indicate that 97% of the content uploaded to the @pompa.kaka account contains pornographic elements.Perkembangan teknologi yang membawa perubahan besar dalam kehidupan manusia, salah satunya adalah kehadiran media baru yang memudahkan manusia dalam melakukan aktivitas komunikasi. Media baru membawa dampak positif apabila digunakan secara bijak dengan memilih informasi, berita serta tayangan sesuai kebutuhan. Media sosial instagram termasuk media baru, yang menjadi platform untuk berbagi foto, video sekaligus sarana membangun hubungan antar manusia. Namun kurangnya kontrol serta sanksi tegas oleh pihak instagram dan juga pemerintah membuat beberapa pengguna bebas mengunggah konten pornografi. Akun @pompa.kaka termasuk pengguna Instagram yang diduga banyak memuat konten mengandung unsur pornografi. Penelitian ini bertujuan untuk mengetahui serta mengukur berapa banyak konten yang mengandung unsur pornografi pada akun instagram @pompa.kaka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis isi. Analisa dengan melakukan coding pada 340 sampel oleh coder 1 dan coder 2. Coding dilakukan berdasarkan pada tujuh kategori pornografi sesuai Undang-undang No.44 tahun 2008. Setelah proses coding antar coder selesai, kemudian dilakukan uji reliabilitas untuk membuktikan keabsahan data serta alat ukur yang reliabel. Hasil penelitian ini menunjukan bahwa 97% konten yang diunggah pada akun @pompa.kaka mengandung unsur pornografi.

The state of social media engagement in Saudi universities

2017 ◽  
Vol 9 (2) ◽  
pp. 267-303 ◽  
Author(s):  
Norah Khalid Alsufyan ◽  
Monira Aloud
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Public Universities ◽  
Private Universities ◽  
The Other ◽  
Content Type ◽  
The Public ◽  
Social Media Engagement ◽  
Social Media Platforms

Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private). Facebook, YouTube, LinkedIn and Twitter were the anticipated social media platforms in this study. Findings The results showed that Twitter is the most frequently used platform to communicate with audiences. While visibility in the anticipated social media platforms was high, the engagement was lacking. On the other hand, authenticity and branding in the anticipated social media platforms were medium, while commitment was low except on Twitter. In general, the private universities exceed the public universities in terms of visibility, branding, authenticity, commitment and engagement in the anticipated social media platforms, which indicates their attention on gaining their audience’s satisfaction, a dynamic of trust which will lead to maintaining current relationships or building new ones. Originality/value Since there are few studies in the field regarding social media platforms usage by Saudi universities, this study aims to understand how Saudi universities are utilizing social media platforms to engage their audiences and propose recommendations for how Saudi universities can build value from social media platforms.

Liquid Communication in Mobile Devices

2016 ◽  
pp. 196-219
Author(s):  
Ana Serrano Tellería
Keyword(s):  
Social Media ◽  
Nervous System ◽  
Content Analysis ◽  
Mobile Communication ◽  
Mobile Communications ◽  
Personal Data ◽  
Special Focus ◽  
Public And Private ◽  
The Public ◽  
Qualitative Methodologies

Mobile communication and devices have raised a series of challenges concerning the delimitation of public and private, intimate and personal spheres. Specifically, and because of its close connection to the nervous system and emotions, these devices allow a wide variety of affordances while, and in accordance to the broad scope of previous dimensions, a series of worrying risks – because of the same relationship and interdependence between users' rational and sensorial sides. Thus, an international state of the art review will be discussed and the results and conclusions of the ‘Public and Private in Mobile Communications' European FEDER will be offered. A range of quantitative and qualitative methodologies were applied: surveys about general use and habits, personal data and images; focus groups; interviews in person and by telephone; content analysis with a special focus on social media and an observation ethnography and digital ethnography.

scholarly journals Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

2017 ◽  
Vol 11 (6) ◽  
pp. 136 ◽  
Author(s):  
Zahaira Fabiola González Romo ◽  
Irene García-Medina ◽  
Noemí Plaza Romero
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Mobile Environment ◽  
The Public ◽  
Media Events ◽  
Depth Interviews

This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audiences in a digital and mobile environment, for which qualitative techniques have been used, through content analysis and in-depth interviews. We have found that, among others, the principle of "storytelling" is one of the key strategies in digital marketing, this principle is found in video marketing strategies, social media, events and exhibitions open to the public, which seek to interact with public and show its history.

scholarly journals Attitudes Toward Seeking Treatment among Patients with Psoriasis: Protocol for a Twitter Content Analysis (Preprint)

2019 ◽  
Author(s):  
Katja Reuter ◽  
Delphine Lee
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Patient Perspective ◽  
Data Extraction ◽  
Translational Science ◽  
Psoriasis Treatment ◽  
Data Source ◽  
Media Research ◽  
Social Media Research ◽  
The U.S

BACKGROUND Background: Psoriasis is an autoimmune disease that is estimated to affect more than 6 million adults in the U.S. It poses a significant public health problem and contributes to rising health care costs, affecting people’s quality of life and ability to work. Previous research showed that nontreatment and undertreatment of patients with psoriasis remain a significant problem. Perspectives of patients toward seeking psoriasis treatment are understudied. Social media offers a new data source of user-generated content. Researchers suggested that the social network Twitter may serve as a rich avenue for exploring how patients communicate about their health issues. OBJECTIVE Objective: The objective of this study is to conduct a content analysis of Twitter posts (in English) published by users in the U.S. between 02/01/2016 to 10/31/2018 to examine perspectives that potentially influence the treatment decision among patients with psoriasis. METHODS Methods: User-generated Twitter posts that include keywords related to lupus will be analyzed using text classifiers to identify themes related to reproductive health and fertility. We will use Symplur Signals, a healthcare social media analytics platform, to access the Twitter data. We will use descriptive statistics to analyze the data and identify the most prevalent topics in the Twitter content among psoriasis patients. RESULTS Results: This study is supported by the National Center for Advancing Translational Science (NCATS) through a Clinical and Translational Science Award (CTSA) award. Study approval was obtained from the Institutional Review Board (IRB) at USC. Data extraction and cleaning are complete. For the time period from 02/01/2016 to 10/31/2018, we obtained 95,040 Twitter posts containing terms related to “psoriasis” from users in the U.S. published in English. After removing duplicates, retweets, and non-English tweets, we found that 75.51% (52301/69264) of the psoriasis-related posts were sent by commercial or bot-like accounts, while 16,963 posts were non-commercial and will be included in the analysis to assess the patient perspective. We intend to complete the analysis by Summer 2020. CONCLUSIONS Conclusions: This protocol paper provides a detailed description of a social media research project including the process of data extraction, cleaning, and analysis. It is our goal to contribute to the development of more transparent social media research efforts. Our findings will shed light on whether Twitter provides a promising data source for garnering patient perspective data about psoriasis treatment decisions. The data will also help to determine whether Twitter might serve as a potential outreach platform for raising awareness of psoriasis and treatment options among patients and for implementing related health interventions. CLINICALTRIAL Not applicable

scholarly journals Social media communication: content analysis of Indonesian parliament instagram account

2021 ◽  
Vol 5 (3) ◽  
pp. 746-763
Author(s):  
Achmad Jamil ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
House Of Representatives ◽  
Media Communication ◽  
Dialogic Communication ◽  
The Public ◽  
Thematic Units ◽  
The Republic ◽  
Use Of Social Media ◽  
Social Media Communication

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.

Manually Profiling Egos and Entities across Social Media Platforms

2017 ◽  
pp. 352-405
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Network Analysis ◽  
Analytical Techniques ◽  
Software Tools ◽  
Text Summarization ◽  
The Public ◽  
Social Media Platforms

Social media accounts on various social media platforms represent the public-facing Web presences of egos (individuals) and entities (groups). On the surface, these may be understood based on their profiles, their shared contents and postings, and their interactions with other user accounts online. A number of software tools and analytical techniques enable further analyses of these accounts through network analysis, content analysis, machine-based text summarization, and other approaches. This chapter describes some of the capabilities of “manual” or semi-automated (vs. fully automated) remote profiling of social media accounts for insights that would not generally be attainable by other means.

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