Generation Y’s Perceptions of the Action Sports Industry Segment

2003 ◽  
Vol 17 (2) ◽  
pp. 95-115 ◽  
Author(s):  
Gregg Bennett ◽  
Robin K. Henson ◽  
James Zhang
Keyword(s):  
Generation Y ◽  
Team Sports ◽  
Extreme Sports ◽  
World Cup ◽  
Action Sports ◽  
Media Usage ◽  
Sports Industry ◽  
The Future ◽  
Traditional Sports ◽  
The Media

The rise in consumer and corporate interest in action sports, also known as extreme sports, has been phenomenal. The apparent popularity of action sports, when combined with the sponsorships, endorsements, and advertising dollars they have quickly garnered, lends itself to scientific inquiry regarding the level and nature of public interest. The purpose of this study was to examine Generation Y's perceptions of action sports, with a specific focus on the expressed popularity of action sports and the relationship between action sports interest and use of the media. The 39-item Action Sports Questionnaire (ESQ) was constructed to examine Generation Y perceptions of action sports, sports related viewing preferences, and sports related media usage among middle and high school aged students. The present findings suggested that these members of the Generation Y(n= 367) niche market preferred action sports over the traditional sports of basketball and baseball. Respondents also indicated stronger preference for soccer, but would prefer to watch the X-Games over the World Cup. There is an indication that soccer and action sports are more popular among the younger generation than some traditional team sports. Males were slightly more supportive that action sports would become more popular in the future, and the male respondents were likewise more familiar with action sports. More members of Generation Y watch action sports than their predecessors, and they likewise tend to be optimistic about the future of action sports if they watch events on television.

Current situation and development direction of sports industry in colleges and universities based on euclidean algorithm

2021 ◽  
pp. 1-7
Author(s):  
Shunjiang Ma ◽  
Gaicheng Liu ◽  
Zhiwu Huang
Keyword(s):  
Computer Technology ◽  
Colleges And Universities ◽  
Status Quo ◽  
Euclidean Algorithm ◽  
Test Results ◽  
Sports Industry ◽  
Development Direction ◽  
The Status ◽  
Traditional Sports ◽  
And Function

With the development of sports in colleges and universities, the research on innovation reform of sports industry has been deepened. Therefore, based on the above situation, a study of the status quo and development direction of sports industry in colleges and universities based on the Euclid algorithm is proposed. In the research here, according to the traditional sports industry concept to sum up, and then according to the advantages of computer technology to deal with the relevant data. In order to realize good overlap between data, an application of Euclidean algorithm is proposed. In the test of Euclidean algorithm, the efficiency and function of the algorithm are tested comprehensively, and the test results show that the research is feasible.

International sporting events and human rights : does the host nation play fair?

2016 ◽  
Author(s):  
◽  
Zack Bowersox
Keyword(s):  
Human Rights ◽  
Sporting Events ◽  
World Cup ◽  
University Of Missouri ◽  
Sporting Event ◽  
International Rights ◽  
The Media ◽  
International Standing ◽  
The University ◽  
Positive Effect

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] International sporting events like the Olympics and FIFA World Cup generate a great deal of attention for the athletes, the games, and for the nations that host these events. Hosting can be very prestigious for a nation, yet not all hosts are apt to be strict observers of international norms regarding human rights and human security. In these instances, the tourists who travel to see the event, and the media that broadcasts it, are better able to observe the poor behavior of a state who would rather use this opportunity to increase its international standing. Are host nations apt to improve their behavior for the sake of an international sporting event? Are they more responsive to the international criticism of their behavior when hosting an event? This research finds that states are in fact more responsive to international rights criticism, and, for the duration of the event are better observers of human rights. Yet, this positive effect is only apparent for the duration of the event.

A Tale of Two Events? Media Analysis of the Melbourne 2008 Homeless World Cup

2011 ◽  
Vol 140 (1) ◽  
pp. 97-106 ◽  
Author(s):  
Emma Sherry ◽  
Angela Osborne
Keyword(s):  
Content Analysis ◽  
Print Media ◽  
Social Issues ◽  
Media Analysis ◽  
World Cup ◽  
Sporting Event ◽  
The Media ◽  
Australian City

In 2008, Melbourne became the first Australian city to host the Homeless World Cup (HWC), an annual international sporting event that aims to raise the profile of homelessness and social marginalisation. This article first examines relevant print media articles relating to the HWC by identifying key themes through thematic and content analysis. It then examines the polarised reporting of the HWC by two print media outlets, The Age and the Herald Sun, and argues that each outlet's coverage served to reinforce its own established position on the key political and social issues, in this instance homelessness, asylum seeking and immigration. The divergence in the discourses constructed in each paper provides a demonstrative example of the capacity of the media to use events of all sorts to consolidate their political and commercial positions.

scholarly journals Antroposeeni kansallisella näyttämöllä

2017 ◽  
pp. 45-63
Author(s):  
Elsi Hyttinen
Keyword(s):  
National Culture ◽  
Illustrative Case ◽  
National Theatre ◽  
Research Material ◽  
Theatre Production ◽  
Companion Species ◽  
The World ◽  
The Future ◽  
The Media ◽  
The Relationship

Anthropocene on the National Stage: Maaseudun tulevaisuus (“Future of the Countryside”, The Finnish National Theatre 2014) and the Interregnum We Live in The article argues that entering the Anthropocene has pushed us into a cultural interregnum. However, the discussions of the Anthropocene and the concept of interregnum seldom meet. In this article it is assumed that this stems from the fact that the concept of interregnum pertains to the 20th century critical epistème and as such, it is a mismatch with the current theoretical impulse of turning toward affects, ontology and becoming. However, the case is made that we should not let go of the critical legacy altogether: to analyse struggle over and between epistemologies, we need critical concepts. Research material in the article consists of the manuscript of Leea Klemola’s 2014 Finnish National theatre production “The Future of the Countryside”, and nine articles from the newspaper Helsingin Sanomat’s digital archive, published during the play’s opening week. “The Future of the Countryside” asks what could the relationship between humans and their companion species be like, were it not based on the idea that it is legitimate for humans to treat the rest of the world as resources. However, the media brouhaha surrounding the play’s opening night hardly touches upon this theme at all. Instead, the nation and the limits of national culture are repeatedly evoked as the primary explanatory framework. In this way, the “Future of the Countryside” provides an illustrative case of the interregnum we live in, understood as old epistemologies losing ground but still keeping the new from emerging.

scholarly journals PKM KATEKESE TENTANG MENGHAYATI NILAI KERAJAAN ALLAH DALAM ERA DIGITAL BAGI ANGGOTA KMK. ST. MARTINUS PAROKI PERSIAPAN ST. MARINUS PU’URERE

2020 ◽  
Vol 1 (1) ◽  
pp. 32-41
Author(s):  
Aurelius Fredimento ◽  
John M. Balan
Keyword(s):  
Kinetic Energy ◽  
Technology Development ◽  
Kingdom Of God ◽  
Flowing Water ◽  
Human Beings ◽  
Media Communication ◽  
The World ◽  
The Future ◽  
The Media ◽  
The Church

The development and the progress of media communication at the present is a fact of the knowledge and the technology development that must be accepted. It presence like the flowing water which has a fast current that brings also two influences both positive and negative that must be accounted for the members of the Catholic Students Community Of St. Martinus Ende (KMK St. Martinus Ende). Both positive and negative influences the media community like a kinetic energy or a power attraction that attract  them in a tiring ambiquity. Let them walk alone without escort of a decisive compass where they should have a rightist attitude and responsible. On the point, the guidance and assistance of the church is an  offering  if the church will be born a generation  of the future  of the  church  that is mature and has a certain quality  based  on the growth  and the development  of acuteness and inner  to determine the attitude to the development of media communication. The process of sharpening of mind and the sharpeness of the participants can be realized by giving some activities such as: awareness, deepening and even  the sharpeness of the actor of  media communication as an  alternative of reporting work of the God Kingdom for human beings. It becomes the main moving spirit or activator  for the board of KMK Of St. Martinus Ende  to plan and boring  about the activity of catechism. The activity rise the method of Amos.  By this method, the participants are invited to build a deeply reflection that based on thein real experiences about the media communication, while keep on self opening to the God planning will come  to them  and  give them via  the commandment of God.  The commandment  of God  come to light, inspiration, motivate, power and critics to the  participants about the using of the media communication as a media of the commandment of the kingdom of God  to the world that is more progress and development lately.

scholarly journals Media and War

2015 ◽  
Vol 10 ◽  
Author(s):  
Jennifer Ellis
Keyword(s):  
Media Representations ◽  
Spanish American ◽  
Spanish American War ◽  
Media Portrayals ◽  
The Future ◽  
Yellow Journalism ◽  
The Media ◽  
Television Media ◽  
Over Time

Representations of war in the media have changed drastically over time. Like the media representations of war, the American public's view of wars has also shifted over time; this is often a result of the media portrayals of war events. This paper examines the role of newspaper, yellow journalism, and sensationalism writing during the Spanish-American War on the American public's support for the war and juxtaposes this with television media accounts of the American war in Vietnam and how this created public disapproval for the war. Both had everlasting effects on US war policy for the future.

scholarly journals Dynamics of russian citizens’ social fears during the first and second waves of COVID-19

2021 ◽  
Vol 41 (1) ◽  
pp. 27-38
Author(s):  
Victor V. Ermolaev ◽  
Julia Voroncova ◽  
Daria K. Nasonova ◽  
Alena I. Chetverikova
Keyword(s):  
Social Deprivation ◽  
Modern Society ◽  
Self Report ◽  
Russian Society ◽  
Sources Of Information ◽  
Self Confidence ◽  
The World ◽  
The Future ◽  
The Media ◽  
Second Wave

Background. The study of the psychological characteristics of social fears during the first wave of COVID-19 indicated that Russian citizens were massively in a state of fear. The persisting threat of a pandemic throughout the year, the inconsistency of managerial decisions in the absence of a coherent strategy to combat COVID-19, obviously create growing social tension in Russia, which is projected onto the psychological level of the state of modern society. Objective. To identify the dynamics of social fears among Russian citizens during the first and second waves of COVID-19. Hypothesis: there is a tendency for the growth of social fears among Russian citizens during the second wave of COVID-19, while the media continues to form a depressive and depressing “picture of the world”. Design. Psychodiagnostics was carried out remotely using Google forms. Sample size: 497 people. At the first stage (the first wave — March / April, 2020), 253 people were tested. At the second stage (second wave — October / November, 2020), 244 people passed testing, of which 150 took part in the periods of both the first and second waves, and 94 — only during the second wave. At the third stage, statistical analysis was carried out in order to identify the dynamics of social fears. Results. From the moment COVID-19 began to the peak of the second wave, Russian citizens showed negative dynamics, characterized by: 1) an increase in the experience of social fears associated with failure and defeat, as well as rejection and suppression; 2) an increase in the imbalance of trust caused by the growth of trust in the world and others, as trustworthy sources of information about the current danger, against the background of a steadily reduced trust in oneself; 3) a decrease in optimism and faith in the future with an increase in the intensity of emotional stress, as well as a desire to delegate responsibility for the events of one’s own life; 4) a general decrease in efficiency (based on the results of self-report). Conclusion. The information broadcast by the media about COVID-19 has a systemic psychological impact through the demonstration of a pessimistic “picture of the world”, which, creating an aggressive information field literally enveloping the psyche, destroys its self-confidence, social ties and group cohesion, and also fills it social fears, increasing the sense of social deprivation. The intended consequences will send the psychological community to develop a predictive model for overcoming this situation. In our opinion, the main thing in the work with the consequences of the pandemic is psychological assistance, the basis of which should be the methods of correction of the cognitive-affective sphere of the individual — the return of self-confidence and the transformation of the “picture of the world” of the present and future into a positive one. Particular attention should be paid to increasing collective cohesion and setting group goals that outline the future positive “picture of the world” of Russian society

scholarly journals CONCEPT OF VIRTUAL CURRENCIES IN MODERN ECONOMIES

2018 ◽  
Vol 1 (10) ◽  
pp. 63
Author(s):  
Inta Kotane
Keyword(s):  
Future Development ◽  
Early Stage ◽  
Legal Framework ◽  
Legal Regulation ◽  
Scientific Publications ◽  
Virtual Currency ◽  
Blockchain Technology ◽  
Stage Of Development ◽  
The Future ◽  
The Media

In recent years, development of blockchain technology and virtual currencies (VCs) have been followed not just by the media and industry professionals all over the world – there rarely could be found a person who has not ever heard the term ‘bitcoin’. Despite the popularity of VCs, there is a lack of comprehensible information in the Latvian language about what the virtual currency (VC) is, as well the concepts of digital and VCs are often misused as synonyms. The research is based on the analysis of special literature and scientific publications on the system of VCs. The aim of the research: to explore the concept of VCs in the modern economy. General scientific research methods are used in the research: the method of monographic or descriptive research, the comparative analysis method for studying the concept of VCs, the classification, legal regulation, and future development possibilities. The results of the research show that VCs are a type of digital currency, though, the opposite statement is not correct. Thus, all VCs are digital, but not all digital currencies are virtual. Exploration of the legal framework of VCs suggests that it is at an early stage of development. With the increasing number of VCs and along with strengthening of the legal framework of VCs, the issue of possible directions of the future development of VCs is raised. Two points of view dominate: the future currency or payment system, for example, smart contracts.

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