Marketing Pro-Environmental Venues in Professional Sport: Planting Seeds of Change Among Existing and Prospective Consumers

2014 ◽  
Vol 28 (1) ◽  
pp. 34-48 ◽  
Author(s):  
Timothy B. Kellison ◽  
Yu Kyoum Kim
Keyword(s):  
Sustainable Design ◽  
Economic Benefits ◽  
Marketing Strategies ◽  
Professional Sport ◽  
Positive Outcomes ◽  
Sport Organizations ◽  
Bottom Line ◽  
The Subject ◽  
Insight Into ◽  
Three Components

Professional sport organizations are showing increasing interest in proenvironmental strategies, as evidenced in part by the recent incorporation of sustainable design in many facilities. This interest may be driven by the perceived positive outcomes associated with the triple bottom line (TBL), which illustrates the environmental, social, and economic benefits of proenvironmental initiatives. The TBL has been the subject of both acclaim and criticism by scholars and practitioners, and this study provides new insight into its appropriateness as a reflection of proenvironmental organizations’ motives. Through standardized interviews, the authors found that professional sport organizations place particular emphasis on the TBL’s social component, which represents the objectives of increasing environmental awareness among fans and attracting new consumers. This study contends that the TBL’s three components are closely intertwined, and the implementation of commercial and social marketing strategies is necessary to attend to and realize the organizations’ stated goal of maximizing all three components.

A Quest for a Market: A Profile of the Consumers of a Professional Women’s Basketball Team and the Marketing Implications

1999 ◽  
Vol 8 (2) ◽  
pp. 103-126 ◽  
Author(s):  
Ketra L. Armstrong
Keyword(s):  
Financial Stability ◽  
Marketing Strategies ◽  
Professional Sport ◽  
Sport Organizations ◽  
Women's Sports ◽  
Women's Sport ◽  
Discretionary Time ◽  
Women’S Sports ◽  
Women's Basketball ◽  
Basketball Team

Women’s sports is at an all-time high, as evidenced by the emergence of a number of professional women’s sport leagues (such as basketball, baseball, and fast-pitch softball). Notwithstanding the growth and popularity of women’s sports, these leagues will have to compete with other forms of leisure for consumers’ discretionary time and resources. Since financial stability is vital to the longevity of the developing women’s leagues, the competition for consumers will require a greater need for the marketers of women’s professional sport organizations to understand the variety of factors that influence sport consumers’ behavior and shape the composition of their respective markets. Presented in this article are the results of a study in which the consumers of one of the professional women’s basketball teams that competed in the American Basketball League (ABL)were investigated. The teams’ spectators are profiled as sport consumers, factors that influenced their attendance, are identified and implications for effective marketing strategies are noted.

Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing

2017 ◽  
Vol 7 (1) ◽  
pp. 35-51 ◽  
Author(s):  
Niraj Kumar ◽  
Sanjeev Kapoor
Keyword(s):  
Pearson Correlation ◽  
Decision Time ◽  
Marketing Strategies ◽  
Distribution Analysis ◽  
Content Type ◽  
Four Dimensions ◽  
The Subject ◽  
Different Dimensions ◽  
The Impact ◽  
Insight Into

Purpose Understanding of the farmers’ buying process is of great economic and strategic relevance for agri-business firms. The purpose of this paper is to explain the extensiveness of the buying process of Indian farmers in their purchase of agri-inputs and discusses its implications for agri-industries. Design/methodology/approach Four different dimensions of the buying process, namely, buying decision time, number of information sources used, number of evaluated suppliers, and number of conversations with suppliers were used to study the extensiveness of the buying process of the farmers. Responses of 278 farmers were analyzed with the help of mean and frequency distribution, analysis of variance, and Pearson correlation coefficient. Findings Overall, the extensiveness of the buying process for the frequently purchased inputs was less in comparison to that of the infrequently purchased inputs. However, there were differences in the extensiveness of the buying process for the inputs within the same category. Farmers’ characteristics influenced their buying process and the impact was more evident in case of frequently purchased agri-inputs. All the four dimensions of the farmers’ buying process were found to be positively correlated for most of the agri-inputs. Research limitations/implications The farmers’ buying process varies for different agri-inputs and is dependent on the farmers’ characteristics. Firms can use the findings of the study to develop appropriate marketing strategies to broaden their customers’ base and increase sales. Originality/value The paper offers an insight into the farmers’ buying process in India and how the farmers behave in different dimensions of the buying process. There are very few studies on the subject carried out in the Indian context.

Importance of the Intersection of Library and Information Sciences with Systems Theory

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Hannah Lee
Keyword(s):  
System Theory ◽  
General System ◽  
General System Theory ◽  
Von Bertalanffy ◽  
Meta Level ◽  
Professional Field ◽  
The Subject ◽  
Critical Insight ◽  
Insight Into ◽  
Information Sciences

This paper is the attempt to show how system theory could provide critical insight into the transdisciplinary field of library and information sciences (LIS). It begins with a discussion on the categorization of library and information sciences as an academic and professional field (or rather, the lack of evidence on the subject) and what is exactly meant by system theory, drawing upon the general system theory established by Ludwig von Bertalanffy. The main conversation of this paper focuses on the inadequacies of current meta-level discussions of LIS and the benefits of general system theory (particularly when considering the exponential rapidity in which information travels) with LIS.

Mobile-Friendly Dashboards to Display Associations Between Cited-by and Similar Journals on Mobile Health Research: A Bibliometric Study (Preprint)

2018 ◽  
Author(s):  
Tsair-Wei Chien ◽  
Hsien-Yi Wang ◽  
Yang Shao ◽  
Willy Chou
Keyword(s):  
Social Network ◽  
Mobile Health ◽  
Health Research ◽  
Similarity Criteria ◽  
Network Density ◽  
Deep Insight ◽  
Density Indices ◽  
The Subject ◽  
The Given ◽  
Insight Into

BACKGROUND Researchers often spend a great deal of time and effort retrieving related journals for their studies and submissions. Authors often designate one article and then retrieve other articles that are related to the given one using PubMed’s service for finding cited-by or similar articles. However, to date, none present the association between cited-by and similar journals related to a given journal. Authors need one effective and efficient way to find related journals on the topic of mobile health research. OBJECTIVE This study aims (1) to show the related journals for a given journal by both cited-by and similarity criteria; (2) to present the association between cited-by and similarity journals related to a given journal; (3) to inspect the patterns of network density indices among clusters classified by social network analysis (SNA); (4) to investigate the feature of Kendall's coefficient(W) of concordance. METHODS We obtained 676 abstracts since 2013 from Medline based on the keywords of ("JMIR mHealth and uHealth"[Journal]) on June 30, 2018, and plotted the clusters of related journals on Google Maps by using MS Excel modules. The features of network density indices were examined. The Kendall coefficient (W) was used to assess the concordance of clusters across indices. RESULTS This study found that (1) the journals related to JMIR mHealth and uHealth are easily presented on dashboards; (2) a mild association(=0.14) exists between cited-by and similar journals related to JMIR mHealth and uHealth; (3) the median Impact Factor were 3.37 and 2.183 based on the representatives of top ten clusters grouped by the cited-by and similar journals, respectively; (4) all Kendall’s coefficients(i.e., 0.82, 0.89, 0.92, and 0.75) for the four sets of density centrality have a statistically significant concordance (p < 0.05). CONCLUSIONS SNA provides deep insight into the relationships of related journals to a given journal. The results of this research can provide readers with a knowledge and concept diagram to use with future submissions to a given journal in the subject category of Mobile Health Research. CLINICALTRIAL Not available

Corruption Measurements: Caught Between Conceptualizing the Phenomenon and Promoting New Governance Agenda?

2021 ◽  
pp. 097226292098394
Author(s):  
Kannan Perumal
Keyword(s):  
Data Aggregation ◽  
Policy Advocacy ◽  
New Governance ◽  
Methodological Issues ◽  
Topic Evolution ◽  
Theoretical Perspectives ◽  
Control Framework ◽  
The Subject ◽  
Theoretical Issues ◽  
Insight Into

The work ‘Corruption Measurements: Caught Between Conceptualizing the Phenomenon and Promoting New Governance Agenda?’ is a qualitative study based on reviewing the literature available on the subject. It starts with the introduction that explains the evolution of the idea of measuring corruption, its relevance to governance and associated theoretical issues. The topic, ‘Evolution of Corruption Measurements’ gives an overview about different corruption indices. While the topic ‘Challenges to Corruption Measurements’ briefly introduces the challenges faced by corruption measurements, the topics ‘Conceptualizing Corruption’ and ‘Methodological Issues’ give insight into the contentions faced by corruption measurements from different theoretical perspectives. Also, explained in these sections are how the corruption measurements have conceptualized corruption over the period of three decades; and how do they keep evolving their methods in order to become more relevant in policy advocacy. Issues associated with data aggregation also are explained in-depth in this work. This work demonstrates that though continuous methodological evolution and empirical research have helped corruption measurements to improve their acceptance level, the gap that exist between corruption control framework and practice will remain a challenge to address in future if corruption measurements do not genuinely account the contextual realities.

Newsmaking criminology in Australia and New Zealand: Results from a mixed methods study of criminologists’ media engagement

2019 ◽  
Vol 53 (1) ◽  
pp. 84-101 ◽  
Author(s):  
Mary Iliadis ◽  
Imogen Richards ◽  
Mark A Wood
Keyword(s):  
New Zealand ◽  
News Media ◽  
The United States ◽  
Mixed Methods Study ◽  
The Past ◽  
Professional Duty ◽  
The Subject ◽  
Survey Responses ◽  
Insight Into ◽  
Newsmaking Criminology

‘Newsmaking criminology’, as described by Barak, is the process by which criminologists contribute to the generation of ‘newsworthy’ media content about crime and justice, often through their engagement with broadcast and other news media. While newsmaking criminological practices have been the subject of detailed practitioner testimonials and theoretical treatise, there has been scarce empirical research on newsmaking criminology, particularly in relation to countries outside of the United States and United Kingdom. To illuminate the state of play of newsmaking criminology in Australia and New Zealand, in this paper we analyse findings from 116 survey responses and nine interviews with criminologists working in universities in these two countries, which provide insight into the extent and nature of their news media engagement, and their related perceptions. Our findings indicate that most criminologists working in Australia or New Zealand have made at least one news media appearance in the past two years, and the majority of respondents view news media engagement as a professional ‘duty’. Participants also identified key political, ethical, and logistical issues relevant to their news media engagement, with several expressing a view that radio and television interviewers can influence criminologists to say things that they deem ‘newsworthy’.

scholarly journals Breach of Treaties in the Ancient Near East

2018 ◽  
Vol 20 (1) ◽  
pp. 31-56
Author(s):  
Gábor Sulyok
Keyword(s):  
Old Testament ◽  
Relative Abundance ◽  
Near East ◽  
Ancient Near East ◽  
Persistent Problem ◽  
History Of ◽  
The Subject ◽  
Abundance And Diversity ◽  
Insight Into

AbstractThe history of the breach of treaties can be traced back to the ancient Near East. The relative abundance and diversity of contemporary sources attest that the breaking of treaty obligations must have been a rather persistent problem, and that such occurrences were regarded as events of utmost importance throughout the Bronze and Iron Ages. The present study strives to demonstrate how peoples of old may have perceived and reacted to the breach of treaties on the basis of selected writings—the Legend of Etana, the Indictment of Madduwatta, the Indictment of Mita, the plague prayers of Mursili and the Old Testament—that provide, beyond the exposition of actual or alleged facts, a deeper insight into the psychological and procedural aspects of the subject.

Drawing Light(ning) from the Clouds of Social Aggression

2012 ◽  
Vol 1 (3) ◽  
pp. 347-383 ◽  
Author(s):  
Erin K. Willer
Keyword(s):  
Middle School ◽  
Social Aggression ◽  
Visual Narrative ◽  
Positive Outcomes ◽  
Master Narrative ◽  
Middle School Girls ◽  
Making Sense ◽  
School Girls ◽  
Negative Feelings ◽  
Insight Into

The master narrative about social aggression is that it is devastating for girls. Absent from the narrative, however, are girls' voices and a consideration of the positive benefits that targets might incur. Girls' stories of social aggression can be hard to communicate, as adolescents experience challenges making sense of emotionally difficult events. Using Burke's dramaturgical perspective and visual narrative metaphor method, the present study provided girls with a means of purification or a way of identifying both the devastating and redeeming nature of social aggression, including a sequential move from pollution to redemption. Forty-two middle school girls drew and orally described metaphors representing their negative feelings and positive outcomes associated with an experience of social aggression. The analysis revealed four categories of pollution metaphors and four categories of redemption metaphors, as well as five discourse structures that provided insight into how participants constructed their pollution and redemption narratives.

scholarly journals Verses of Faith and Devotion. Seeing, Reading, and Touching Monumental Crucifixes with Inscriptions (12th–13th century)

2016 ◽  
Vol 6 ◽  
pp. 397-421
Author(s):  
Matko Matija Marušić
Keyword(s):  
Distinctive Feature ◽  
Main Argument ◽  
13Th Century ◽  
The Subject ◽  
The Cross ◽  
The Church ◽  
Insight Into

The paper discusses a group of monumental crucifixes from the 13th-century East Adriatic and Italy, pained or executed in low relief, that display a verse inscriptions on the transverse limb of the cross. The main scope of the paper is to examine the provenance of the text inscribed in order to yield clearer insight into their function, use and original location in the church interiors. The paper specifically aims at analyzing three monumental crucifixes from the East-Adriatic city of Zadar which, although have already been the subject of a respectable number of studies, have not attracted attention as objects of devotion. My interest, therefore, is turned towards verse inscription as their distinctive feature and, as I shall argue, a key aspect in understanding their function. Examining the nature of the text displayed, iconography and materiality of these crucifixes, my main argument is to demonstrate how these objects provoked a multi-faced response from their audience, since were experienced by seeing, hearing and touching respectively.

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