#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment

2015 ◽  
Vol 29 (2) ◽  
pp. 184-199 ◽  
Author(s):  
Elizabeth B. Delia ◽  
Cole G. Armstrong
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Future Research ◽  
Case Study Analysis ◽  
Sporting Event ◽  
Sponsorship Effectiveness ◽  
Twitter Users ◽  
Industry Professionals

Scholars have frequently examined sponsorship effectiveness via survey instrument; however, no efforts have been made to gauge sponsorship effectiveness via social networking sites. As a medium for consumer activity and interaction, scholars and industry professionals can leverage social media to monitor the effects of sponsorship in real time, as consumers experience a sporting event. In this exploratory study, we employed a mixed methods study design to examine Twitter users’ discussion of 2013 French Open sponsors during the tennis tournament. We found a weak positive relationship between sponsor-event functional fit and positive sponsor-related sentiment, and a weak positive relationship between a sponsor company’s social media presence and event-related buzz. Through case study analysis, we discovered unintended misrepresentation and activation were apparent drivers of sponsor-related social media conversation during the 2013 French Open. As an emerging area for sponsorship research, we provide suggestions for future research into sponsorship and social media.

scholarly journals Social media for informal science learning in China: A case study

2014 ◽  
pp. 262-280
Keyword(s):  
Social Media ◽  
Learning Communities ◽  
Learning Community ◽  
Social Networking Sites ◽  
Science Learning ◽  
Future Research ◽  
Informal Science ◽  
Informal Science Learning ◽  
Social Events

This article reports a case study on a popular informal science learning community via social media in China, named GuoKr (meaning “nutshell” in English). Data were collected through a variety of Chinese social media and social networking sites, web-based community portals, and discussion boards. Content analyses and data mining were conducted to investigate how GuoKr successfully attracted and engaged public in informal learning on scientific topics in particular. The study found three key characteristics that contributed to the success of such learning communities: (a) utilizing a variety of social media to empower participants with just-in-time, accidental learning opportunities; (b) daily tweets related to emerging or ongoing social events or hot topics to provide brief but intriguing knowledge “bites”, which often leads to extended readings and related resources; and (c) the integration of social media and traditional face-to-face local events to engage the public in science-related learning and knowledge sharing. Practical and research implications are discussed with suggestions for future research as related to ubiquitous learning communities for informal science learning.

Twitter Users’ Displays of Affect in the Global Warming Debate

2021 ◽  
pp. 004728162110078
Author(s):  
Shanna Cameron ◽  
Alexandra Russell ◽  
Luke Brake ◽  
Katherine Fredlund ◽  
Angela Morris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Warming ◽  
Content Analysis ◽  
Technical Communication ◽  
Research Team ◽  
Future Research ◽  
Climate Change Research ◽  
Quantitative Content ◽  
Twitter Users

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

scholarly journals Media Digitization and Preservation Initiative: A Case Study

2018 ◽  
Vol 13 (1) ◽  
pp. 91-113
Author(s):  
Devan Ray Donaldson ◽  
Allison McClanahan ◽  
Leif Christiansen ◽  
Laura Bell ◽  
Mikala Narlock ◽  
...  
Keyword(s):  
Large Scale ◽  
Qualitative Case Study ◽  
Future Research ◽  
Indiana University ◽  
Roles And Responsibilities ◽  
Case Study Analysis ◽  
Digital Curation ◽  
Lifecycle Model ◽  
Mass Digitization

Since its creation nearly a decade ago, the Digital Curation Centre (DCC) Curation Lifecycle Model has become the quintessential framework for understanding digital curation. Organizations and consortia around the world have used the DCC Curation Lifecycle Model as a tool to ensure that all the necessary stages of digital curation are undertaken, to define roles and responsibilities, and to build a framework of standards and technologies for digital curation. Yet, research on the application of the model to large-scale digitization projects as a way of understanding their efforts at digital curation is scant. This paper reports on findings of a qualitative case study analysis of Indiana University Bloomington’s multi-million-dollar Media Digitization and Preservation Initiative (MDPI), employing the DCC Curation Lifecycle Model as a lens for examining the scope and effectiveness of its digital curation efforts. Findings underscore the success of MDPI in performing digital curation by illustrating the ways it implements each of the model’s components. Implications for the application of the DCC Curation Lifecycle Model in understanding digital curation for mass digitization projects are discussed as well as directions for future research.

scholarly journals Helping others use social media: age stereotypes when estimating learner’s success

2017 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Harvey J. GINSBURG ◽  
Rebecca CAMERON ◽  
Roque V MENDEZ ◽  
Michael WESTHOFF
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interpersonal Relationships ◽  
Social Networking Sites ◽  
Repeated Measures ◽  
Future Research ◽  
Redes Sociales ◽  
Helping Others ◽  
Medios Sociales ◽  
Internet Networks

ABSTRACT: Social networking sites (SNS) include online products such as Facebook that allow users to build and maintain large interpersonal Internet networks. Older adult users have dramatically increased (Duggan & Smith, 2014). This investigation examined how 212 university undergraduate Facebook users estimated success with helping others use Facebook when learner’s age (20, 40, 60 year olds.) and type of acquaintance (friend or kin) was manipulated in hypothetical scenarios. In these scenarios, a person is identified as KW, described as being a college student much like the participant. KW has 20, 40 or 60 year-old acquaintances, a friend or a kin at each age, all wanting KW’s help learning about social media. This was the only information provided. Qualities and strengths of these interpersonal relationships were not examined. Results from repeated measures 2x3 ANOVA showed a significant main effect for age, but no effect for acquaintance type. Results showed no significant interaction. Although the age demographic above 50 years is the fastest growing SNS group, results showed possible age stereotyping among youth when they assist older adults learning to use SNS. This age effect may be lessened as older adults become more skillful social media users. These findings are limited because of the sample demographics and a lack of identifying qualities of participants’ attributions about the hypothetical friends or relatives. Future research using multiple items per condition might be able to further elucidate how the type of associations between helper and learner, close or distant, positive or negative, would influence outcomes.Ayudando a otros a usar los medios sociales: estereotipos de edad al estimar el éxito del alumnoRESUMEN: Sitios de redes sociales (SNS) como Facebook permiten a usuarios crear y mantener redes de Internet interpersonales. El número de usuarios adultos mayores de edad sigue incrementado (Duggan y Smith, 2014). Esta investigación examinó como 212 estudiantes universitarios usuarios de Facebook calcularon su éxito en ayudar a otros a usar Facebook cuando la edad de la persona a quien ayudaron (20, 40, 60 años) y su conocimiento de la persona a quien ayudaron (amigo o pariente) fue manipulado en escenarios hipotéticos. En estos escenarios, una persona hipotética identificada como KWfue definida como un estudiante universitario al igual que el participante. En cada escenario se supuso que KW tuviera un amigo o pariente de 20, 40 o 60 años de edad quien le pidiera que le enseñara los medios de comunicación social. Esta fue la única información proporcionada. No fueron examinadas las cualidades de estas relaciones interpersonales. Los resultados de un 2X3 ANOVA de mediciones repetidas mostraron un efecto significativo para la edad, pero no para conocimiento. Los resultados no mostraron interacción significativa. Aunque los mayores de edad en encima de 50 años es el grupo demográfico que ha visto el más rápido crecimiento de uso de sitios de redes sociales, los resultados mostraron posibles estereotipos entre los jóvenes hacia estos adultos. Este efecto de edad disminuye si los adultos mayores de edad llegan a ser más hábiles en el uso de los medios sociales. Estos resultados son limitados debido a las características demográficas de la muestra y la falta en identificar las cualidades de atribución hechas por los participantes sobre amigos o familiares hipotéticos. Las investigaciones futuras utilizando varias ítems por condición podrían aclarar cómo las asociaciones entre el ayudante y alumno, y la relación cercana o distante de quien ayuda, podrían influir en los resultados.

scholarly journals Gratitude and Social Media: A Pilot Experiment on the Benefits of Exposure to Others’ Grateful Interactions on Facebook

2021 ◽  
Vol 12 ◽  
Author(s):  
Simona Sciara ◽  
Daniela Villani ◽  
Anna Flavia Di Natale ◽  
Camillo Regalia
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Ad Hoc ◽  
Satisfaction With Life ◽  
Specific Property ◽  
Well Being ◽  
Future Research ◽  
Subjective Well Being ◽  
Pilot Experiment

Facebook and other social networking sites allow observation of others’ interactions that in normal, offline life would simply be undetectable (e.g., a two-voice conversation viewable on the Facebook wall, from the perspective of a real, silent witness). Drawing on this specific property, the theory of social learning, and the most direct implications of emotional contagion, our pilot experiment (N = 49) aimed to test whether the exposure to others’ grateful interactions on Facebook enhances (a) users’ felt gratitude, (b) expressed gratitude, and (c) their subjective well-being. For the threefold purpose, we created ad hoc Facebook groups in which the exposure to some accomplices’ exchange of grateful messages for 2 weeks was experimentally manipulated and users’ felt/expressed gratitude and well-being were consequently assessed. Results partially supported both hypotheses. Observing others’ exchange of grateful posts/comments on Facebook appeared to enhance participants’ in-person expression of gratitude (i.e., self-reported gratitude expression within face-to-face interactions), but not their direct and subjective experiences of gratitude. Similarly, exposure to others’ grateful messages improved some components of subjective well-being, such as satisfaction with life, but not negative and positive affect. Taken together, however, our preliminary findings suggest for the first time that social networking sites may actually amplify the spreading of gratitude and its benefits. Implications of our results for professionals and future research in the field of health, education, and social media communication are discussed.

Becoming a personal style blogger: Changing configurations and spatialities of aesthetic labour in the fashion industry

2018 ◽  
Vol 22 (1) ◽  
pp. 119-139 ◽  
Author(s):  
Taylor Brydges ◽  
Jenny Sjöholm
Keyword(s):  
Social Media ◽  
Illustrative Case ◽  
Full Time ◽  
Fashion Industry ◽  
Personal Style ◽  
Personal Lives ◽  
Case Study Analysis ◽  
Illustrative Case Study ◽  
Full Time Employment

The increasing pervasiveness of social media and digital technology has had a particular impact on the geographies and nature of work in the fashion industry. A new segment of entrepreneurs – fashion bloggers – are utilizing these digital technologies, such as blogs and social media, to transform their personal lives and style into online businesses. This article draws on an in-depth case study analysis of an American personal style fashion blog; tracing its nine-year evolution from an ‘outfit-of-the-day’ personal style blog, to one that encompasses her entire personal life, including diets, fitness, home décor and pregnancy. By focusing on one blog, we provide an in-depth exploration from its roots as a hobby for personal expression to a means of full-time employment in the fashion industry. Through this examination, emphasis is given to the process of becoming a blogger and the intensification of the ways in which the self is presented and commodified over time. We argue that personal style fashion bloggers provide an illustrative case study, not only for expanding our understanding of aesthetic labour in the digital age, but also highlighting the spaces and temporalities of work that these new formations and engagements of work give rise to. These processes highlight the changing configurations and spatialities of aesthetic labour online.

Value Creation in Business-to-Business Crowd Sourcing

Crowdsourcing ◽  
2019 ◽  
pp. 1419-1432
Author(s):  
Nina Helander ◽  
Hannu Kärkkäinen ◽  
Jari Jussila
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Knowledge Society ◽  
Future Research ◽  
Full Potential ◽  
Crowd Sourcing ◽  
Multiple Case ◽  
Business To Consumer ◽  
Business To Business

In knowledge society the utilization of social media as a communication channel between people, groups and even companies is increasing. Current innovation and social media research has already shown the potential of crowdsourcing in the business-to-consumer (B2C) markets. The authors argue in this paper, however, that crowdsourcing has a great and yet partly undiscovered potential also in the context of business-to-business (B2B) markets. In order to get the full potential, a more detailed understanding of the logic of value creation in crowdsourcing activities between multiple stakeholders in B2B context is needed. This paper presents an exploratory study that is carried out as an empirical netnography-based multiple case study. The study opens up potential future research avenues by starting the discussion of value creation logic in B2B crowdsourcing. Practical implications are created through cases revealing what kind of value companies have already been able to gain from crowdsourcing in B2B context.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 1824-1837 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

Social Media Corporate Policies for Government Organizations

2012 ◽  
pp. 458-474
Author(s):  
Salem Al Shair Al Suwaidi ◽  
Ibrahim Ahmed Elbadawi
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
Social Networking Sites ◽  
Future Research ◽  
Government Officials ◽  
Corporate Policies ◽  
Government Organizations ◽  
Key Issues ◽  
Future Research Directions ◽  
Social Media Tools

As government organizations increasingly recognize the fast growth and expanding influence of social media tools such as social networking sites, blogs, and wikis, they start involving in these tools to increase the value delivered to their citizens. Many government organizations have realized the importance of having corporate policies to guide them while involving in these social media tools. The main purpose of this chapter is to present the key lessons learnt from the process of formulating a government-wide social media policy in the United Arab Emirates. This covers how government officials perceive the adoption of social media by government entities, the main barriers face successful adoption of social media, and the key issues need to be covered by social media policies. The authors analyze the collected answers in light of some of the literature available on the topic. They conclude the chapter with a brief summary and recommendations for future research directions.

Conclusion

2020 ◽  
pp. 222-244
Keyword(s):  
Quality Improvement ◽  
Causal Relationship ◽  
Community Intervention ◽  
Intervention Strategies ◽  
Future Research ◽  
Study Analysis ◽  
Research Opportunities ◽  
Case Study Analysis

The concluding remarks of the case study analysis of community intervention strategies and resultant changes are presented in this chapter. The causal relationship between various variables under study and destination quality improvement and stakeholder opinions on community intervention strategies are included subsequently. The study contributions to theory, practice, and society, and the contemporary significance of the study is discussed. The significance and implications both theoretical as well as managerial are also explored and presented along with future research opportunities. The chapter ends with a few constructive suggestions and recommendations to strengthen institutional community intervention in ecotourism destinations.

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