Social Media Corporate Policies for Government Organizations

2012 ◽  
pp. 458-474
Author(s):  
Salem Al Shair Al Suwaidi ◽  
Ibrahim Ahmed Elbadawi
Keyword(s):  
Social Media ◽  
United Arab Emirates ◽  
Social Networking Sites ◽  
Future Research ◽  
Government Officials ◽  
Corporate Policies ◽  
Government Organizations ◽  
Key Issues ◽  
Future Research Directions ◽  
Social Media Tools

As government organizations increasingly recognize the fast growth and expanding influence of social media tools such as social networking sites, blogs, and wikis, they start involving in these tools to increase the value delivered to their citizens. Many government organizations have realized the importance of having corporate policies to guide them while involving in these social media tools. The main purpose of this chapter is to present the key lessons learnt from the process of formulating a government-wide social media policy in the United Arab Emirates. This covers how government officials perceive the adoption of social media by government entities, the main barriers face successful adoption of social media, and the key issues need to be covered by social media policies. The authors analyze the collected answers in light of some of the literature available on the topic. They conclude the chapter with a brief summary and recommendations for future research directions.

Social Media in State Governments

2013 ◽  
pp. 128-146 ◽  
Author(s):  
Rodrigo Sandoval-Almazan ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Empirical Studies ◽  
Future Research ◽  
State Governments ◽  
Government Officials ◽  
Depth Analysis ◽  
Other Information ◽  
Social Media Tools ◽  
State And Local ◽  
Local Levels

More than other information technology, social media has the potential to improve communication, participation, and collaboration between governments and citizens. The widespread use of Facebook, YouTube, Twitter, and blogs among citizens has forced government officials to use these technologies to reach citizens, interact with them, and legitimate policies and public decisions. Despite this great potential and the relevance of social media in today’s society, there is still a relatively limited number of empirical studies that attempt to understand how governments are using these tools, particularly at the state and local levels. The main objective of this research is to understand how state governments are using Web 2.0 technologies and to provide some conceptual elements for future research in this area. Based on a longitudinal review of the 32 state Websites in Mexico and a more in-depth analysis of two cases, this chapter provides preliminary results on how state governments are using two of the most well known social media tools: Facebook and Twitter. The chapter highlights some differences and similarities among state governments. It also provides some initial ideas about how to develop a more comprehensive strategy for using social media tools and applications in state governments.

Social Media Banking Usage From Banks' Perspective

2019 ◽  
Vol 15 (1) ◽  
pp. 38-54
Author(s):  
Silvia Parusheva
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Modern Society ◽  
Economic Life ◽  
Future Research ◽  
Special Focus ◽  
Online Questionnaire ◽  
Depth Analysis ◽  
Social Media Tools ◽  
Definition Of

Social media is a fundamental trend in both the social and economic life of modern society. This study examines how banks, in the case of the top ten banks in Bulgaria according to their assets, are active in using different types of social media tools. A definition of the concept of social media banking and its scope is proposed. Based on significant amount of data collected from different sources including from an online questionnaire from a sample of mainly young people, an in-depth analysis of banks' use of social networking sites and other types of social media tools is provided. A special focus is placed on the assessment of the intensity of banks' presence on Facebook with a system of quantitative and qualitative indicators being proposed. The article finally identifies conclusions, and recommendations regarding the banks' practices, limitations, and directions for future research.

Tourism research for the GCC region: Current status and future research directions

2021 ◽  
pp. 135481662199996
Author(s):  
Ali Salman Saleh ◽  
Charbel Bassil ◽  
Arsalan Safari
Keyword(s):  
United Arab Emirates ◽  
Current Status ◽  
Future Research ◽  
Research Directions ◽  
Regional Tourism ◽  
Research Theme ◽  
Tourism Sector ◽  
Future Research Directions ◽  
Meta Analyses ◽  
The Impact

Tourism in the Gulf Cooperation Council (GCC) countries has recently been considered by policymakers as a new avenue for economic diversification. Despite the considerable literature concerning the impact of tourism worldwide, only a limited number of studies have looked at the tourism sector in the GCC region or analyzed its economic, sociocultural, and environmental impacts. This article therefore conducts a systematic review of the state of the literature related to tourism in the GCC region. It provides effective insights about the current status, gaps, and challenges and proposes future research directions in this area for academics, practitioners, and policymakers with an interest in regional tourism development. The preferred reporting items for systematic reviews and meta-analyses approach was used to identify and select the papers. Some 23 papers were identified and analyzed. The majority of these studies focused on the United Arab Emirates, specifically the Dubai emirate. We found the most dominant research theme to be tourism planning.

Social media engagement tactics in U.S. community policing: Potential privacy and security concerns

2020 ◽  
pp. 0032258X2096858
Author(s):  
Alexander E Carter ◽  
Mariea Hoy ◽  
Betsy Byrne DeSimone
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Health Information ◽  
Community Policing ◽  
Future Research ◽  
Online Relationships ◽  
Privacy And Security ◽  
Research Directions ◽  
Personally Identifiable Information ◽  
Future Research Directions

Despite law enforcement’s best efforts to use social media as a means of community policing, some engagement tactics may lead citizens to disclose personally identifiable information (PII). We coded 200 tweets with the popular #9PMRoutine that tagged @PascoSheriff (Florida) for participant PII. We found numerous postings of adults’ and children’s PII that are problematic including pictures, health information and security-related comments about their routines or vacations. Implications for law enforcement to protect their communities are discussed as well as opportunities to continue to cultivate their online relationships in a more secure forum. We also provide future research directions.

Social media and consumer engagement: a review and research agenda

2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz
Keyword(s):  
Social Media ◽  
Recent Literature ◽  
Future Research ◽  
Consumer Engagement ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Antecedents And Consequences ◽  
Area Of Concern ◽  
Definition Of

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

scholarly journals Helping others use social media: age stereotypes when estimating learner’s success

2017 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Harvey J. GINSBURG ◽  
Rebecca CAMERON ◽  
Roque V MENDEZ ◽  
Michael WESTHOFF
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interpersonal Relationships ◽  
Social Networking Sites ◽  
Repeated Measures ◽  
Future Research ◽  
Redes Sociales ◽  
Helping Others ◽  
Medios Sociales ◽  
Internet Networks

ABSTRACT: Social networking sites (SNS) include online products such as Facebook that allow users to build and maintain large interpersonal Internet networks. Older adult users have dramatically increased (Duggan & Smith, 2014). This investigation examined how 212 university undergraduate Facebook users estimated success with helping others use Facebook when learner’s age (20, 40, 60 year olds.) and type of acquaintance (friend or kin) was manipulated in hypothetical scenarios. In these scenarios, a person is identified as KW, described as being a college student much like the participant. KW has 20, 40 or 60 year-old acquaintances, a friend or a kin at each age, all wanting KW’s help learning about social media. This was the only information provided. Qualities and strengths of these interpersonal relationships were not examined. Results from repeated measures 2x3 ANOVA showed a significant main effect for age, but no effect for acquaintance type. Results showed no significant interaction. Although the age demographic above 50 years is the fastest growing SNS group, results showed possible age stereotyping among youth when they assist older adults learning to use SNS. This age effect may be lessened as older adults become more skillful social media users. These findings are limited because of the sample demographics and a lack of identifying qualities of participants’ attributions about the hypothetical friends or relatives. Future research using multiple items per condition might be able to further elucidate how the type of associations between helper and learner, close or distant, positive or negative, would influence outcomes.Ayudando a otros a usar los medios sociales: estereotipos de edad al estimar el éxito del alumnoRESUMEN: Sitios de redes sociales (SNS) como Facebook permiten a usuarios crear y mantener redes de Internet interpersonales. El número de usuarios adultos mayores de edad sigue incrementado (Duggan y Smith, 2014). Esta investigación examinó como 212 estudiantes universitarios usuarios de Facebook calcularon su éxito en ayudar a otros a usar Facebook cuando la edad de la persona a quien ayudaron (20, 40, 60 años) y su conocimiento de la persona a quien ayudaron (amigo o pariente) fue manipulado en escenarios hipotéticos. En estos escenarios, una persona hipotética identificada como KWfue definida como un estudiante universitario al igual que el participante. En cada escenario se supuso que KW tuviera un amigo o pariente de 20, 40 o 60 años de edad quien le pidiera que le enseñara los medios de comunicación social. Esta fue la única información proporcionada. No fueron examinadas las cualidades de estas relaciones interpersonales. Los resultados de un 2X3 ANOVA de mediciones repetidas mostraron un efecto significativo para la edad, pero no para conocimiento. Los resultados no mostraron interacción significativa. Aunque los mayores de edad en encima de 50 años es el grupo demográfico que ha visto el más rápido crecimiento de uso de sitios de redes sociales, los resultados mostraron posibles estereotipos entre los jóvenes hacia estos adultos. Este efecto de edad disminuye si los adultos mayores de edad llegan a ser más hábiles en el uso de los medios sociales. Estos resultados son limitados debido a las características demográficas de la muestra y la falta en identificar las cualidades de atribución hechas por los participantes sobre amigos o familiares hipotéticos. Las investigaciones futuras utilizando varias ítems por condición podrían aclarar cómo las asociaciones entre el ayudante y alumno, y la relación cercana o distante de quien ayuda, podrían influir en los resultados.

scholarly journals Gratitude and Social Media: A Pilot Experiment on the Benefits of Exposure to Others’ Grateful Interactions on Facebook

2021 ◽  
Vol 12 ◽  
Author(s):  
Simona Sciara ◽  
Daniela Villani ◽  
Anna Flavia Di Natale ◽  
Camillo Regalia
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Ad Hoc ◽  
Satisfaction With Life ◽  
Specific Property ◽  
Well Being ◽  
Future Research ◽  
Subjective Well Being ◽  
Pilot Experiment

Facebook and other social networking sites allow observation of others’ interactions that in normal, offline life would simply be undetectable (e.g., a two-voice conversation viewable on the Facebook wall, from the perspective of a real, silent witness). Drawing on this specific property, the theory of social learning, and the most direct implications of emotional contagion, our pilot experiment (N = 49) aimed to test whether the exposure to others’ grateful interactions on Facebook enhances (a) users’ felt gratitude, (b) expressed gratitude, and (c) their subjective well-being. For the threefold purpose, we created ad hoc Facebook groups in which the exposure to some accomplices’ exchange of grateful messages for 2 weeks was experimentally manipulated and users’ felt/expressed gratitude and well-being were consequently assessed. Results partially supported both hypotheses. Observing others’ exchange of grateful posts/comments on Facebook appeared to enhance participants’ in-person expression of gratitude (i.e., self-reported gratitude expression within face-to-face interactions), but not their direct and subjective experiences of gratitude. Similarly, exposure to others’ grateful messages improved some components of subjective well-being, such as satisfaction with life, but not negative and positive affect. Taken together, however, our preliminary findings suggest for the first time that social networking sites may actually amplify the spreading of gratitude and its benefits. Implications of our results for professionals and future research in the field of health, education, and social media communication are discussed.

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cortney L. Norris ◽  
D. Christopher Taylor ◽  
Scott Taylor Jr.
Keyword(s):  
Social Media ◽  
Behavioral Outcomes ◽  
Product Category ◽  
New Product ◽  
Viral Marketing ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Marketing Messages

Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about a brand on social media that becomes viral. Although the post is not funded or endorsed by the company that owns the brand, reaching viral status results in free and unexpected advertising (positive or negative). Design/methodology/approach Rogue marketing is first explored through a comparative analysis with company produced advertisements. Then, the company’s response to rogue marketing is gauged through both qualitative and quantitative data. The sample of 210 respondents was recruited from students enrolled in college hospitality courses and through posts made on social media. Findings Rogue marketing is found to be somewhat more compelling than company produced advertisements and those who found the rogue marketing message more compelling had stronger sentiments regarding the company’s response. Research limitations/implications This exploratory study of rogue marketing provides a conceptualization and starting framework for future research concerning this phenomenon. Originality/value Rogue marketing is a new phenomenon and is distinct from influencer marketing and viral marketing in its characteristics. Additionally, the company’s response to rogue marketing messages may influence behavioral outcomes.

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