Build to Last, Discount, or Defer?: Examining Lotte’s Entry into the Beer Industry

2016 ◽  
Vol 20 (02) ◽  
pp. 429-454
Author(s):  
Young-Sang Yi ◽  
Hyoung-Goo Kang ◽  
Hannah Jun
Keyword(s):  
Market Structure ◽  
Real Option ◽  
Small Plant ◽  
Entry Plan ◽  
Large Plant ◽  
Beer Industry ◽  
Current Events ◽  
Potential Losses ◽  
The One ◽  
A Minor

This case represents the first part of a two-part case that analyzed the entry of LotteChilsung (“Lotte”) into the Korean beer industry. With regards to market structure, the market was characterized by a duopoly that was commanded by Oriental Brewery Co. (“OBC”) and HiteJinro (“HJ”). Lotte would be up against stiff competition should it go through with its intended plans to enter the beer industry. On the one hand, Lotte announced a two-step entry plan that began with a small plant. This case highlights the small plant as a real option since the two-step plan was not financially justifiable under classical NPV analysis. With the real option, Lotte could either expect to buy OBC or HJ at a much cheaper price, or wait for better timing to minimize potential losses from investment in a large plant while remaining a minor player in the beer market. Rather than highlighting a typical success or failure study, this case places participants in the driver’s seat of current events and asks them to critically analyze costs, benefits, and strategy.

Use of Different Tissue Thromboplastins in the Control of Anticoagulant-Therapy

1958 ◽  
Vol 02 (05/06) ◽  
pp. 462-480 ◽  
Author(s):  
Marc Verstraete ◽  
Patricia A. Clark ◽  
Irving S. Wright
Keyword(s):  
Prothrombin Time ◽  
Anticoagulant Therapy ◽  
Factor Vii ◽  
Rabbit Brain ◽  
Minor Role ◽  
Rabbit Lung ◽  
Coagulation Mechanism ◽  
Time Test ◽  
The One ◽  
A Minor

SummaryAn analysis of the results of prothrombin time tests with different types of thromboplastins sheds some light on the problem why the administration of coumarin is difficult to standardize in different centers. Our present ideas on the subject, based on experimental data may be summarized as follows.Several factors of the clotting mechanism are influenced by coumarin derivatives. The action of some of these factors is by-passed in the 1-stage prothrombin time test. The decrease of the prothrombin and factor VII levels may be evaluated in the 1-stage prothrombin time determination (Quick-test). The prolongation of the prothrombin times are, however, predominantly due to the decrease of factor VII activity, the prothrombin content remaining around 50 per cent of normal during an adequate anticoagulant therapy. It is unlikely that this degree of depression of prothrombin is of major significance in interfering with the coagulation mechanism in the protection against thromboembolism. It may, however, play a minor role, which has yet to be evaluated quantitatively. An exact evaluation of factor VII is, therefore, important for the guidance of anticoagulant therapy and the method of choice is the one which is most sensitive to changes in factor VII concentration. The 1-stage prothrombin time test with a rabbit lung thromboplastin seems the most suitable method because rabbit brain preparations exhibit a factor VII-like activity that is not present in rabbit lung preparations.

THE ROLE OF ANTHROPONYMS IN THE SEMANTIC FIELD OF ARTISTIC WORKS

2019 ◽  
Vol 2019 (29) ◽  
pp. 66-77
Author(s):  
Lidiya Derbenyova
Keyword(s):  
Literary Work ◽  
Main Theme ◽  
Semantic Field ◽  
New Meanings ◽  
Minor Part ◽  
The One ◽  
A Minor ◽  
And Storage ◽  
Horizon Of Expectations

The article explores the role of antropoetonyms in the reader’s “horizon of expectation” formation. As a kind of “text in the text”, antropoetonyms are concentrating a large amount of information on a minor part of the text, reflecting the main theme of the work. As a “text” this class of poetonyms performs a number of functions: transmission and storage of information, generation of new meanings, the function of “cultural memory”, which explains the readers’ “horizon of expectations”. In analyzing the context of the literary work we should consider the function of antropoetonyms in vertical context (the link between artistic and other texts, and the groundwork system of culture), as well as in the context of the horizontal one (times’ connection realized in the communication chain from the word to the text; the author’s intention). In this aspect, the role of antropoetonyms in the structure of the literary text is extremely significant because antropoetonyms convey an associative nature, generating a complex mechanism of allusions. It’s an open fact that they always transmit information about the preceding text and suggest a double decoding. On the one hand, the recipient decodes this information, on the other – accepts this as a sort of hidden, “secret” sense.

Politeness and social utopia in Friedrich Schiller’s Wilhelm Tell

2013 ◽  
Vol 3 (1) ◽  
pp. 34-55 ◽  
Author(s):  
Christel Björkstrand
Keyword(s):  
Common Ground ◽  
Initial Study ◽  
Minor Role ◽  
Politeness Theory ◽  
Dramatic Structure ◽  
German Philosopher ◽  
Social Visions ◽  
The One ◽  
A Minor ◽  
Social Utopia

This paper is an interdisciplinary analysis of Friedrich Schiller’s play Wilhelm Tell (1804). An initial study of its dramatic structure suggests a change in the relationship between the Swiss peasants and nobles. A further analysis, based on Brown’s and Levinson’s politeness theory confirms the development of a social utopia in the play, but also reveals that Wilhelm Tell plays a minor role in the social development described. The comparison of the play with earlier versions of the Tell legend highlights the roles of peasants and nobles in the establishment of the Swiss Confederation and suggests that Schiller elaborated extensively on the idea of a ‘common ground’ among the Swiss from different classes. The comparison between Schiller’s play and the contemporary German philosopher Johann Benjamin Erhard’s essay Über das Recht des Volks zu einer Revolution illustrates that Schiller’s social utopia develops in accordance with contemporary social visions. However, Tell’s act of murder separates him from the other Swiss protagonists in Schiller’s attempt to outline a righteous revolution, different from the one in France.

The Victim – a Great Actor in a Minor Role? – A Comparative Perspective

2021 ◽  
Vol 11 (1) ◽  
pp. 112-128
Author(s):  
Łukasz Duśko ◽  
Mateusz Szurman
Keyword(s):  
Social Order ◽  
American English ◽  
Active Role ◽  
Criminal Court ◽  
Minor Role ◽  
Criminal Proceedings ◽  
The One ◽  
A Minor ◽  
To Receive

Recently, the role of the victim in criminal proceedings became more significant. An observation was made that the legal interests of the victim are much more severely affected by the crime than the collective legal interests in the form of public or social order. However, the differences in the rights the victim is vested with differ substantively between particular countries. The authors present the position of the victim in American, English and French law. The solutions provided for in these systems are confronted with legal regulations adopted in Poland, i.e. the home country of the authors. It shows, surprisingly, that the role of the victim in criminal proceedings has evolved somehow independently of the implementation of the concept of restitution. On the one hand, there are legal systems in which the criminal court may order the offender to pay compensation for the damage caused, but the role of the victim still remains marginal. On the other hand, there are systems in which the victim is not only entitled to receive restitution, but he or she also has significant powers which enable him or her to play an active role in the criminal proceedings.

scholarly journals A Rest in the West. Translation of Modernity and Modernism in William Heinesen's „Grylen“ / Týðing av moderniteti og modernismu í „Grylen” eftir William Heinesen

2017 ◽  
Vol 59 ◽  
pp. 87
Author(s):  
Bergur Rønne Moberg
Keyword(s):  
Short Story ◽  
Oral Tradition ◽  
Second World War ◽  
Faroe Island ◽  
World War ◽  
Modern Fiction ◽  
The One ◽  
A Minor ◽  
Second World ◽  
Complex Question

<p><strong>Úrtak</strong></p><p>Greinin viðger ‘týðingar’spurdómar í stuttsøguni „Grylen“ (1957) eftir William Heinesen. Søgan tekur støði í einum elligomlum føstulávintssiði í Føroyum – at ganga grýla – sum doyði út beint fyri seinna heimsbardaga. Í søguni hjá Williami verður grýlan til ein dionýsiskan figur kallaður Grylen, sum er ólýsandi og ímyndar orðloysi. Greinin vísir, hvussu metatilvitaða frásøgufólkið letur seg hugkveikja av hesum fyribrigdi  við  áhaldandi at umringja tað við nýggjum myndum. Týdda grýlan verður greinað sum 1) eitt ontologiskt tulkingartilvitað frásøgufólk og sum 2) eitt eyðkenni við bókmentamentan í  útjaðaranum. Stuttsøgan fær skap sum ein navngevingargongd av einari undantaksveru, og tað er við støði í hesum botnloysi, at frásøgufólkið tulkar og týðir grýluna til eitt listaligt úttrykk. Grylen umboðar eina rest, sum dregur seg undan modernaðum mannagongdum. Við støði í hugsanum hjá Franco Moretti og Andreas Huyssen verður týðingin samstundis knýtt at landafrøðiliga útjaðaranum, sum skapar ein serligan tørv á týðing í royndini at minka um munin millum ‘miðdepil’ og ‘útjaðara’. Í hesum samteksti umboðar Grylen og oyggin Stapa eitt mentanarligt eftirsleip, sum verður gjørt til eina styrki. Hetta ’writing back’ brúkar føroyskan miðaldarsið og fornaldarligt evni sum Dionysos til at seta spurning við hegemoniska(n) modernitet og modernismu og við hvat er miðdepil og hvat er útjaðari.</p><p><strong> </strong></p><p><strong>A</strong><strong>bstract</strong></p><p>This analysis addresses the issue of translation in William Heinesen’s short story „Grylen“ (1957). It is a story of an old Dionysiac Faroese ritual, which died out around The Second World War. The narrator sets himself the task of transplanting this Dionysos into modern fiction.  Due  to  the  muteness  of  the  Gryla the literary connection to the myth can only be established by virtue of interpretation as demonstrated as an explicit mediation of the mythical silence. The muteness appear as a matter of interpretation while being encircled in  conflicting  images.  Focus  is  partly  given on the interpreted Gryla as a complex question of ontological interpretation and partly as an expression of cultural translation linked to aesthetic development in the geographical periphery. Due to the muteness of the Gryla, the whole story appears as a course of naming the nameless forces that work within Dunald, who is the one having the Gryla. Based on Franco Moretti’s og Andreas Huyssen’s notion of ‘centre and periphery’, the question of translation is connected to the Faroe Island as a non­metropolitan culture. Due to the cultural backlog in the periphery there is a special need for translations caused by the discrepancy between the trans­atlantic modernity and a minor culture as the Faroese still close to nature and the oral tradition. In response to the cultural backlog the dynamics of translation become a privileged perspective creating connections between   modern   and   premodern   aspects. The Faroese reaction represents an alternative modernity and an alternative (geo)modernism writing back to a rule­based hegemonic modernity an modernism in order to give an account of the encounter with another world, which evades direct contact and brings into question what is periphery and what is centre.</p><p> </p>

A Structure-Based Biomechanical Model for the Effect of Dissolution of Muscle Cells on Pig Arteries: Elastin Associated With Muscle and Extracellular Matrix

2011 ◽  
Author(s):  
Aristotelis Agianniotis ◽  
Alexander Rachev ◽  
Nikos Stergiopulos
Keyword(s):  
Extracellular Matrix ◽  
Smooth Muscle ◽  
Smooth Muscle Cells ◽  
Biomechanical Model ◽  
Muscle Cells ◽  
In Series ◽  
Minor Part ◽  
The Media ◽  
The One ◽  
A Minor

We developed a structure-based model of the arterial wall to explain the effect of dissolution of smooth muscle cells (SMC) on the mechanical behavior of the artery and to obtain a better understanding of the interaction between the different wall components. Pressure-radius curves and dimensions of zero-stress configuration were measured in 5 control and 5 decellularized porcine common carotid arteries. We found that 13% of elastin is associated with the smooth muscle cells (SMC) whereas the rest 87% is associated with the extracellular matrix (ECM). Further, we found that the elastin related to SMC and the one related to the ECM have circumferential prestretches of 2.04 and 0.89, respectively. We conclude that the majority of elastic in the media is linked to ECM and is under compression at zero load, whereas a minor part is linked to VSM and is under tension (SMC related) at its zero load state. Upon chemical dissolution of the muscle cells elastin in series with SMC do not bear load allowing elastin connected to ECM to release its compressive prestress, leading to the expansion of the artery.

Characterization of α-MSH-like immunoreactivity in human plasma

1986 ◽  
Vol 113 (2) ◽  
pp. 175-180 ◽  
Author(s):  
W. Kortlandt ◽  
A. A. De Rotte ◽  
C. J. M. Arts ◽  
R.J. M. Croughs ◽  
J. H. H. Thijssen
Keyword(s):  
Human Plasma ◽  
Human Blood ◽  
Peripheral Circulation ◽  
Human Pituitary ◽  
New Information ◽  
Direct Measurements ◽  
The One ◽  
A Minor ◽  
Liquid Chromatographic

Abstract. We report new information on the presence of α-melanotropin(α-MSH)-like immunoreactivity in the peripheral circulation of the adult human. Pooled blood from 20 patients with non-endocrine diseases was subjected to a Sep-pak pre-purification followed by a high pressure liquid chromatographic (HPLC) fractionation. The eluate from the HPLC column was analyzed by a radioimmunoassay (RIA) specific for the C-terminal part of the α-MSH molecule. From this it appeared that α-MSH was the major α-MSH-like immunoreactive peptide present in human blood with a level of 2–5 pg/ml. This level is similar to the one determined by direct measurements in Sep-pak pre-purified human plasma (median 2.0 pg/ml, n = 11). Des-acetyl α-MSH was present in human blood in only a minor quantity. We discuss this finding in view of earlier reports on α-MSH-like immunoreactivity in human pituitary tissue.

The Formation of the ‘Crusade Idea’

1970 ◽  
Vol 21 (1) ◽  
pp. 11-31 ◽  
Author(s):  
E. O. Blake
Keyword(s):  
The Other ◽  
Christian Tradition ◽  
Relative Importance ◽  
First Crusade ◽  
Holy Places ◽  
Unique Experience ◽  
The Subject ◽  
Set Up ◽  
The One ◽  
A Minor

In order to understand the crusading movement it has always been necessary to define what was understood by the ‘crusade’ as a religious exercise within the Christian tradition. This attempt to identify the ‘crusade idea’ goes back to the earliest commentators on the First Crusade, but has gained increasing vitality during the last thirty years. It is not a matter of weighing the relative importance of, on the one hand, the religious and, on the other, the secular or political motives, but of describing the content of the nova religio as such. In this sense Erdmann, who first set up the subject as capable of disciplined study, traced the antecedents in socio-religious forms of behaviour without which the Kreuzzugsidee could not have been conceived, regarding it as in its essentials formulated at the launching of the First Crusade, with Jerusalem as only a minor and ancillary target. Alphandéry, to single out another notable contributor to this type of study, diagnosed the dramatic emergence of a distinctive idée de croisade during the very course of the First Crusade, concentrated on the deliverance of the Holy Places, a unique experience never to be wholly repeated. Another notion of the ‘crusade’ was developed by Rousset—an institution de salut with its characteristic ideology, entertained generally during the first half of the twelfth century.5 There are studies also of the ideas associated with crusading in the crusade appeals, preaching, justification and criticism of the twelfth and thirteenth centuries, in the forms of procedure, and in Latin and vernacular poetry.

The Weights of Individual Grains of the Wheat Ear in Relation to Their Growth Potential, the Supply of Assimilate and Interaction Between Grains

1978 ◽  
Vol 5 (1) ◽  
pp. 61 ◽  
Author(s):  
PM Bremner ◽  
HM Rawson
Keyword(s):  
Vascular System ◽  
Growth Potential ◽  
Assimilate Transport ◽  
Major Influence ◽  
Minor Role ◽  
Intrinsic Capacity ◽  
The Difference ◽  
The One ◽  
Individual Grains ◽  
A Minor

The work reported here was done to explore the extent to which the mature weight of a grain is determined by (i) its potential for growth, defined as its intrinsic capacity to accumulate dry matter, and (ii) the resistance to assimilate transport imposed by the vascular system of the ear. Estimation of growth potential was attempted by observing the effects of systematic patterns of grain removal on the mature weights of grains remaining, these being compared with weights of matched grains from intact ears. Resistance to transport of assimilate was inferred from the apparent order of priority between grains for the supply of assimilate, as revealed by comparing their weights when assimilate supply was either normal, or reduced by plant shading. When neighbouring grains were removed, those remaining usually grew larger to an extent that indicated growth potential appreciably in excess of that utilized in intact ears under the most favourable conditions. Although grains within a spikelet of an intact ear attain quite different weights, the experiments suggested that their differing potentials for growth seemed to play only a minor role in this, and that the major influence was the relative ease with which assimilate could reach the grains; this depended largely on the distance of the grains from the spike rachis. Comparing between spikelets, the difference found in intact ears between grains in the same spikelet location tended to persist when some grains were removed from each spikelet, indicating a possible role of growth potential as a controlling influence. This may be partly due to the sequence of morphogenesis, established as early as the double ridge stage. Although the removal of competing grains within a spikelet usually enhanced the growth of the one remaining, this was not always so; there was evidence from one experiment that removal of competing grains towards the spikelet apex represented the removal of some beneficial influence. The bearing of the results on possible limitations to grain yield are discussed.

Effects of different hydraulic models on predicting longitudinal profiles of reactive pollutants in activated sludge reactors

2008 ◽  
Vol 58 (3) ◽  
pp. 555-561 ◽  
Author(s):  
P. Zima ◽  
J. Makinia ◽  
M. Swinarski ◽  
K. Czerwionka
Keyword(s):  
Activated Sludge ◽  
Ammonia Concentration ◽  
Minor Role ◽  
Nitrification Rate ◽  
Concentration Profiles ◽  
One Dimensional ◽  
Advection Dispersion ◽  
In Series ◽  
The One ◽  
A Minor

This paper presents effects of dispersion on predicting longitudinal ammonia concentration profiles in activated sludge bioreactor located at “Wschod” WWTP in Gdansk. The aim of this study was to use the one-dimensional advection-dispersion Equation (ADE) to simulate the flow conditions (based on the inert tracer concentrations in selected points) and longitudinal profile of reactive pollutant (based on the ammonia concentration profiles in selected points). The simulation results were compared with the predictions obtained using a traditional “tanks-in-series” (TIS) approach, commonly used in designing biological reactors. The use of dispersion coefficient calculated from an empirical formula resulted in substantial differences in the tracer concentration distributions in two sampling points in the bioreactor. Simulations using the one-dimensional ADE and TIS model, with the nitrification rate incorporated as the source term, revealed that the hydraulic model plays a minor role compared to the biochemical transformations in predicting the longitudinal ammonia concentration profiles.

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