Public Relation Robots - An Overview

2020 ◽  
Author(s):  
Søren Tranberg Hansen ◽  
Karl Damkjær Hansen
Keyword(s):  
Public Relation

PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

An Issue of Alternative Forms of Termination of a Public Dispute

2021 ◽  
Vol 16 (12) ◽  
pp. 69-78
Author(s):  
E. S. Koshcheeva ◽  
A. N. Petruneva
Keyword(s):  
Public Relation ◽  
Public Interests ◽  
Private And Public ◽  
Judicial Procedure

Prospects for the introduction of the idea of reconciliation in public disputes are considered by analyzing the features of a substantive public relation, the specifics of a dispute arising in it, the possibility of its "settlement" or "resolution". The authors highlight the problems of determining the objective of ending the dispute, the order and alternative forms of implementation, the possibility of combining and transitioning from one order to another. It is concluded that the use of conciliation procedures in public disputes is possible both at the pre-trial and at the judicial stage. It is proposed to develop and create mechanisms that determine the main conditions for the introduction of conciliation procedures, which would be an alternative to the judicial procedure for resolving the dispute. The proposed amendments will reduce the judicial burden on the consideration and resolution of cases arising from administrative and other public legal relations. The authors analyze the forms of termination of a public dispute both from the position of its settlement on the terms agreed by the parties, and its alternative resolution, while maintaining a balance of private and public interests.

scholarly journals Meningkatkan hasil belajar dan kemandirian peserta didik dengan menggunakan media pembelajaran mobile learning berbasis ispring suite 9

2021 ◽  
Vol 1 (3) ◽  
pp. 251-262
Author(s):  
Gita Chandra Asmaradhana ◽  
Madziatul Churiyah
Keyword(s):  
Research And Development ◽  
Mobile Learning ◽  
T Test ◽  
Public Relation ◽  
Paired Sample ◽  
Model Research

Berdasarkan kondisi dan fenomena tahun ini pendidikan di Indonesia sedang mengalami perubahan besar dimana sejak akhir tahun 2019 Coronavirus Disease (Covid-19) telah terjadi masalah kesehatan dan berpengaruh terhadap kebijakan pendidikan. Kebijakan tersebut menyatakan bahwa proses belajar mengajar dilaksanakan dirumah melalui pembelajaran daring/jarak jauh sampai batas waktu yang belum diketahui. Seluruh aspek dituntut untuk bisa beradaptasi dengan keadaan tersebut, dimana pedidik dan peserta didik tidak bertemu secara langsung akan tetapi terkoneksi melalui media yang terintegrasi dengan internet. Berkaitan dengan hal tersebut, maka penelitian ini bertujuan untuk menghasilkan produk media pembelajaran mobile learning berbasis Ispring suite 9 agar dapat menjadi alternatif pilihan media pembelajaran, penelitian dan pengembangan ini menggunakan model Research and Development Borg and Gall yang telah dimodifikasi, Teknik analisis data yang digunakan adalah deskriptif persentase dan uji paired sample t-test. Hasil penelitian dan pengembangan ini menunjukan bahwa media pembelajaran berbasis ispring suite 9 pada mata pelajaran otomatisasi tata kelola humas dan keprotokolan yang bernama el-PR (Elektronik Learning Public Relation) dinyatakan sangat valid dan layak digunakan berdasarkan penilaian dari ahli media, ahli materi dan 6 peserta didik uji coba kelompok kecil serta terbukti dapat meningkatkan kemandirian belajar dan hasil belajar peserta didik secara signifikan pada uji coba kelompok besar. Sehingga dapat disimpulkan bahwa el-PR layak dan efektif digunakan sebagai media pembelajaran untuk meningkatkan kemandirian belajar dan hasil belajar peserta didik pada mata pelajaran otomatisasi tata kelola humas dan keprotokolan

scholarly journals Pengaruh Persepsi Public Relation, Kepercayaan dan Citra Merek terhadap Loyalitas Pelanggan

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Birgitta Amanda Putri ◽  
Tetra Hidayati
Keyword(s):  
Public Relation

Abstrak: Penelitian ini dilakukan untuk menguji pengaruh persepsi PR Kepercayaan dan Citra Merek terhadap loyalitas pelanggan. Penelitian ini menggunakan persamaan regresi berganda dimana data didapat dari konsumen atau pelanggan Brow Studio (perusahaan sulam alis milik Anggie Rassly). Berdasarkan kriteria yang telah ditentukan, peneliti mendapatkan 225 data yang dianalisis dengan menggunakan SPSS sebagai software pengolah datanya. Hasil penelitian ini menunjukkan bahwa persepsi PR, kepercayaan dan citra merek berpengaruh signifikan terhadap loyalitas pelanggan. Kata kunci: persepsi PR, Kepercayaan, citra merek, loyalitas pelanggan

scholarly journals IDENTIFIKASI FUNGSI HUMAS KEMENTERIAN PARIWISATA DALAM IKLAN PARIWISATA “PESONA INDONESIA” UNTUK MENINGKATKAN MINAT WISATAWAN NUSANTARA

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Dwi Rakhmawati N.R ◽  
Achluddin Ibnu Rochim ◽  
Judhi Hari Wibowo
Keyword(s):  
Public Relations ◽  
Growth And Development ◽  
Cultural Tourism ◽  
Public Relation

The Ministry of Tourism has started working on Indonesia‟s tourism campaign targetingdomestic tourists through tourism ads „Pesona Indonesia‟. In the tourism ads „Pesona Indonesia‟,public relation function is being applied by the Ministry of Tourism which related to theimplementation of growth and development in tourism interest.The public relation functions must be able to represent Indonesia‟s image which will be shown. Thisresearch is being done to identify the Ministry of Tourism‟s public relation functions in tourism ads„Pesona Indonesia‟ to increase domestic tourists‟ interest. The method used for the research isCharles Sanders Peirce‟s semiotics analysis, and the objects of the research is tourism ads „PesonaIndonesia‟ on television with Indonesia Milik Kita version, and event ads Festival Gentala Arasy 2017in pesona Indonesia travel official website. Based on the research that writer has done, it can beconcluded that the Ministry of Tourism applied the development of national tourism interest functionin tourism ads „Pesona Indonesia‟ Indonesia Milik Kita version by displaying tourism objects imageas a natural and cultural tourism area. But, it will be more potential if the concept that beingdisplayed is the uniqueness inside and around the tourism objects.Keywords : public relations, advertisement, tourism, semiotics

scholarly journals ASSESSMENT OF PROMOTIONAL MIXES PRACTICE OF TIGRAY TOURISM INDUSTRY, ETHIOPIA

2021 ◽  
Vol 36 (2spl) ◽  
pp. 597-602
Author(s):  
Demoz AREFAYNE ◽  
◽  
Leake LEGESSE ◽  
Daniel ALEMSHET ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Quantitative Study ◽  
Study Design ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Sales Promotion ◽  
Public Relation ◽  
Regional State ◽  
Promotional Strategy

Tigray Regional State has significant tourism potentials. However, it is unable to exploit the existing tourism products using a promotional strategy. Therefore, the purpose of this study is to assess the promotional practice of the Tourism industry. This study applied a quantitative study design. The data was collected from 180 foreign and domestic tourists. The findings of the study indicated that Tigray tourism office frequently used television and radio promotional Media which are the most traditional, but infrequently used modern promotional tools (Websites, Short Mobile Messages (SMS), word of mouth, public relation). Sales Promotion and Public Relations mixes are mostly applied promotional elements in Tigray tourism sites.

scholarly journals DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”

2021 ◽  
Vol 14 (1) ◽  
pp. 60
Author(s):  
Baharudin Noveriyanto
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Public Relation ◽  
Major Influence ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Financial Technology

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation  dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC)  Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation  dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.

Sign in / Sign up

Export Citation Format

Share Document