scholarly journals An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Yan Weng
Keyword(s):  
Ease Of Use ◽  
Tourist Destination ◽  
Perceived Trust ◽  
Mediating Role ◽  
Tourist Destinations ◽  
Five Factors ◽  
Mobile Information ◽  
Destination Selection ◽  
The Impact

Based on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies the influence of official microblog of tourist destination on tourists’ choice of tourist destination. In this study, five factors, such as the usefulness of official microblog, are taken as independent variables, tourist destination selection as dependent variables, and the mediating role of use attitude is taken into account. A research model is established to explore the impact of these variables on tourist destination selection. The results show that usefulness, ease of use, interactivity, and entertainment have direct effects on tourists’ willingness to choose tourist destinations; ease of use and interactivity can indirectly affect tourists’ choice of tourist destinations using attitudes; perceived trust needs to have a positive effect on tourists’ willingness to choose tourist destinations using attitudes.

scholarly journals GASTRONOMIC TOURISM AS A WAY TO ATTRACT ATTENTION TO A TOURIST DESTINATION

2021 ◽  
pp. 73-83
Author(s):  
B. I. Aktymbaeva ◽  
T. V. Trifonova
Keyword(s):  
Original Work ◽  
Theoretical Research ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
History Of ◽  
Historical Comparative ◽  
Destination Brand ◽  
The Impact ◽  
First Time

This article examines the main aspects of gastronomic tourism as a modern type of tourism. This work also tells about the history of gastronomic travel. Analyzed the main problems and prospects for the development of gastronomic tourism, as a way to attract the attention of tourists to tourist destinations in Kazakhstan. The role of this type of tourism in the formation of a tourist destination brand is revealed. The analysis of the development of gastronomic tourism in various countries is carried out and its contribution to the development of tourist destinations in these countries is evaluated.Purpose: to study the influence of gastronomic tourism on the development of a tourist destination, based on the experience of different countriesMethodology: theoretical research of information on a given topic, historical, comparative, analysis of literature on a selected topic, questioning.Originality / value of the research: this research was compiled by the author for the first time and is completely original workFindings: this research has proven the impact of gastronomic tourism on the development of a tourist destination and attracting attention to it. Recommendations have been developed for the creation and implementation of gastronomic tours to countries with potential for the development of this type of tourism.

scholarly journals The impact of social network on tourist attitude towards ecotourism: a case of Vietnam

2021 ◽  
Author(s):  
Thi Hanh Nguyen ◽  
Thi Khanh Chi Nguyen ◽  
Thi Phuong Thao Tran ◽  
Thi Nhu Ngo
Keyword(s):  
Social Networks ◽  
Perceived Risk ◽  
Global Climate ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Trust ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

As a result of the increase in global climate change and the development of social networks, the study of ecotourism and the impact of social networks has been getting greater attention. Nonetheless,research examining the impact ofsocial networks on ecotourismhas been limited. This study investigates the relationship between ease of use, perceived usefulness, wordof-mouth (WOM), perceived trust, and tourist attitude towards ecotourism, and examines the moderating role of perceived risk on these relationships in the context of Vietnam. The regression analysis was conducted with data from answers of 231 respondents. The results show that perceived trust has the largest impact on tourist attitude towards ecotourism, which is followed by perceived usefulness. WOM communication has the least impact. The study also highlights the role of perceived risk in moderating the relationship between social networks and tourist attitudes.

Organizational Justice and Employee Sustainability: The Mediating Role of Organizational Commitment

2020 ◽  
Vol 3 (3) ◽  
pp. 12-22
Author(s):  
Mehreen Fatima ◽  
Zeeshan Izhar ◽  
Zaheer Abbas Kazmi
Keyword(s):  
Organizational Commitment ◽  
Organizational Justice ◽  
Developing Country ◽  
Design Methodology ◽  
Direct Relationship ◽  
Banking Sector ◽  
Mediating Role ◽  
Research Gap ◽  
The Impact

Purpose- The primary purpose of the study is to determine the impact of organizational justice (OJ) on employee sustainability. Along with that, it also describes how organizational commitment mediates this direct relationship. This study includes all dimensions of OJ which are distributive, procedural and interactional (interpersonal & informational) within the context of a developing country (Pakistan). Design/Methodology- This study has considered employees working in the banking sector of Pakistan. Two hundred ten questionnaires were received back from employees. Regression analysis was used to analyze direct relationships between variables, while smart partial least squares (PLS) were used for mediation analysis. Findings- Results demonstrated that all hypothesis were accepted and it was also confirmed that organizational commitment (OC) mediates the direct relationship between OJ and employee sustainability (ES). Originality/value- Multidimensional construct of organizational justice was tested in this study, in the context of a developing country (Pakistan), to address the research gap.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

The Effect of Diversity and the Mediating Role of Elaboration on Multidisciplinary Greenhouse Gas Assurance Team Effectiveness

2018 ◽  
Vol 31 (1) ◽  
pp. 81-96 ◽  
Author(s):  
Erboon Ekasingh ◽  
Roger Simnett ◽  
Wendy J. Green
Keyword(s):  
Greenhouse Gas ◽  
Team Effectiveness ◽  
Team Member ◽  
Multidisciplinary Teams ◽  
Team Processes ◽  
Mediating Role ◽  
Audit Firms ◽  
The Impact ◽  
Educational Diversity

ABSTRACT Greenhouse gas (GHG) assurance is increasingly used by companies as a means to increase stakeholder confidence in the quality of externally reported carbon emissions. The multidisciplinary nature of these engagements means that assurance is performed primarily by multidisciplinary teams. Prior research suggests the effectiveness of such teams could be affected by team composition and team processes. We employ a retrospective field study to examine the impact of educational diversity and team member elaboration on multidisciplinary GHG assurance team effectiveness. Results show that team processes such as sufficiency of elaboration on different team member perspectives significantly increases the perceived effectiveness of the teams. While educational diversity is not found to directly improve perceived team effectiveness, it is found to have a positive effect through increasing perceived sufficiency of elaboration. These findings have important implications for standard setters and audit firms undertaking GHG assurance engagements.

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