Audience Reception Analysis of Moroccan Public Service Broadcasting

2014 ◽  
Vol 7 (3) ◽  
pp. 284-309
Author(s):  
Bouziane Zaid

Television is one of the most important sources of information and entertainment for the majority of Moroccans. Since 2002, the Moroccan government has put forth policies to regulate the use of television as an important outside source for promoting its development programs. This audience reception study aims to assess the opinions of Moroccan television viewers on the quality of programming provided by the two public service TV stations, Al Oula and 2M. The study applies Stuart Hall’s encoding/decoding theory to examine the interactions of the Moroccan audience with the content of the two public service television stations. This study focuses mainly on television viewers of lower educational backgrounds and those with lower incomes because they could benefit most from the developmental role of public service television. The study examines the extent to which TV programming addresses the viewers’ lifestyles and concerns and the expectations viewers may have of their public service stations. The study uses focus groups as a stand-alone data-gathering strategy because of the multicultural nature of Moroccan society, which is characterized by different ethnic, linguistic and geographic attributes. Focus groups enable researchers to collect rich data in participants’ own words; they are particularly useful when the survey group is illiterate or semiliterate. The application of Stuart Hall’s theory in the Moroccan context reveals some of the model’s strengths as well some of its limitations. While the model provides rich analytical tools that help us understand the relationship between how television producers encode messages and how audiences decode them, this study illustrates the limits of Hall’s theory application to non-western audiences. Hall’s model is founded on the assumption that audiences are capable of decoding the television content and that the variations in the decoding process are the outcome of the audiences’ reactions to the hegemonic message. The study found that this was not applicable to Moroccan audiences and that additional theoretical tools needed to be in place for an audience reception analysis to be complete and substantial.

Author(s):  
Harald Schoen ◽  
Sigrid Roßteutscher ◽  
Rüdiger Schmitt-Beck ◽  
Bernhard Weßels ◽  
Christof Wolf

After a brief review of the scholarly discussion about the idea that context affects political behavior, this chapter proposes a model for the analysis of contextual effects on opinion formation and voting behavior. It highlights theoretical issues in the interplay of various contextual features and voter predispositions in bringing about contextual effects on voters. This model guides the analyses of contextual effects on voter behavior in Germany in the early twenty-first century. These analyses draw on rich data from multiple voter surveys and various sources of information about contextual features. The chapter also gives an overview of different methodological approaches and challenges in the analysis of contextual effects on voting behavior.


2015 ◽  
Vol 5 (1) ◽  
pp. 157
Author(s):  
Bernard Oladosu Omisore ◽  
Oyende Adeleke A.

Performance of the Nigerian public service has been a major concern to policy makers and researchers alike. This is because despite all measures put in place to arrest the ugly trend, it seems, it has defied all approaches towards tackling the problem of inefficiency and capacity collapse. Work ethics, attitudes and values can be influenced by the organization, through interventions like training, motivation and coaching, etc. However, they cannot be changed forcibly because they are intrinsic. It is, therefore, of fundamental importance that public functionaries act justly and fairly to all, not only paying lip service to ethical conduct but also ensuring that these are manifestly and undoubtedly seen to be done. This paper discusses the challenges of work ethics, values, attitudes and performance in the Nigerian public service. The major causes of unethical conduct in the public service were identified and the institutional mechanisms established by the government to curb these unethical behaviours were examined. This paper adopted content analysis as a method of data gathering and analysis. It suggested viable options for effective and efficient service-oriented public service. 


1997 ◽  
Vol 14 (2) ◽  
pp. 32 ◽  
Author(s):  
Razika Sanaoui

A survey was conducted to describe professional characteristics of instructors teaching English as a Second Language (ESL) to adults in non-credit programs in Ontario. This province-wide survey was the first data-gathering phase in a three-phase project leading to the establishment of a protocol and uniform standards for the certification of instructors teaching non-credit Adult ESL in Ontario. The study was initiated by the Teachers of ESL Association of Ontario (TESL Ontario) and conducted in collaboration with the Ontario Ministry of Education and Training. Findings provided detailed descriptions of professional characteristics of1,196 respondents, including their age and gender, educational backgrounds and professional qualifications, teaching experience, employment, conditions of employments, and opportunities for professional development. Professional issues of concern to the instructors and their recommendations for addressing these issues were also summarized.


2017 ◽  
Vol 13 (2) ◽  
pp. 109
Author(s):  
Tony Wijaya ◽  
Nurhadi Nurhadi ◽  
Andreas Mahendro Kuncoro

Abstrak: Studi Eksplorasi Perilaku Konsumsi Rokok: Perspektif Motif, Merek, dan Iklan Rokok. Penelitian ini bertujuan mengeksplorasi motif dasar perilaku konsumsi rokok, pendapat terkait merek dan iklan rokok, serta mengidentifikasi biaya yang dikeluarkan untuk konsumsi rokok. Penelitian ini bersifat kualitatif. Informan yang menjadi sumber informasi dalam penelitian mahasiswa di UNY yang merokok. Teknik analisis data dalam penelitian menggunakan deskriptif kualitatif. Penelitian ini menemukan bahwa secara internal alasan yang mendasari responden merokok adalah coba-coba dan iseng sedangkan faktor eksternal yang mendorong responden merokok adalah diajak teman, kerabat atau melihat orangtua, ikutan karena lingkungan rokok dan terlihat lebih menarik atau istilahnya terlihat keren menurut versi mahasiswa. Merek menjadi salah satu pertimbangan pemilihan rokok yang terkait dengan iklan. Iklan yang didominasi dari produsen rokok membawa dorongan yang lebih kuat bagi responden untuk merokok dibandingkan iklan layanan masyarakat tentang bahaya rokok. Harga rokok menjadi pertimbangan utama bagi responden untuk mengkonsumsi rokok. Biaya yang dikeluarkan per bulan untuk konsumsi rokok responden tergolong cukup besar. Kata-kata kunci: Motif, Konsumsi Rokok, Merek, Iklan Abstract: Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement. This study aims to explore the primary motives of cigarette consumption behavior, opinions related to the cigarette brand and advertisement as well as to identify the expense spent to consume cigarette. This study applied qualitative research. The sources of information were the students of Universitas Negeri Yogyakarta who were smokers. The technique of data analysis used in this study was qualitative descriptive. This study found that the reason underlined the respondents smoking, internally, were attempts, while the external factors that drove the respondent smoking were friends and relatives invitation, seeing the parents, joining the smoking environment or neighborhood, and looking cool according to the students. Brand was one of the considerations in choosing the cigarette related to the advertisement. Advertisement dominated by the cigarette producer brought more encouragement to the respondents than public service advertisements about the danger of smoking. The selling price of cigarette was also the main consideration by the respondent to smoke. The monthly expense spent for smoking was considerably high. Keywords: motive, cigarette consumptions, brand, advertisement


2021 ◽  
Vol 2 (2) ◽  
pp. 229
Author(s):  
Alexander Arie Sanata Dharma

The COVID-19 pandemic has lasted more than one year, and vaccines are the primary expectation of ending it. The vaccine development successfully accelerated from 10-15 years to only about 12-16 months through several adjustments. In a health crisis, the vaccine can be accepted through Emergency Use Authorization (EUA) by a country's regulatory authority. In Indonesia, the role is carried out by the Indonesia Food and Drug Administration (BPOM). This study proposes analyzing the manifestation of the principles of the New Public Service in issuing EUA for the COVID-19 vaccine. This research uses qualitative methods through secondary data analysis on written sources of information such as websites, reports, social media, books, and journals. Based on the analysis, in issuing the EUA COVID-19 vaccine, BPOM has performed the principles of the New Public Service. BPOM, with all stakeholders, insisted on their values (quality, safety, and efficacy) to facilitate the EUA process due to the urgency of the emergency. With this effort, the public can afford vaccines that safe and meet the efficacy and quality standard within the expected time.Keywords : COVID-19, Emergency Use Authorization, Indonesia FDA, New Public Service


Information ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 182
Author(s):  
Esther Travé Allepuz ◽  
Pablo del Fresno Bernal ◽  
Alfred Mauri Martí

Building upon the concepts of constructed past theory, this paper introduces the outcome of ontology-mediated data modeling developed by the authors within the last 15 years. Assuming that the past is something constructed through reflection of former times, one of our major concerns is guaranteeing the traceability of the construction process of an integrated historical discourse built from all available sources of information, regardless of their origin or nature. Therefore, by means of defining key concepts such as ‘unit of topography’ and ‘actor’, we created an information system for data gathering and exploitation and applied it to some experiences of construction of the past. When applied within the archaeological domain, the result is an archaeological information system interoperable with other sources of historical information. Its strength is that it ensures the traceability of the process from the beginning avoiding the introduction and repetition of errors within the system. Along with the main case example developed in this paper, we also summarize some other data modeling examples within the same conceptual framework.


2016 ◽  
Vol 29 (2) ◽  
Author(s):  
Simon Weaver ◽  
Lindsey Bradley

AbstractSince the late 1990s, Sacha Baron Cohen’s characters have raised controversy, criticism and protest from various groups (for example, from Black activists in 2002 and Hasidic Jews in 2012). The comedy has also been described as satirical or anti-racist. Baron Cohen, as either Ali G, Borat, Bruno, or General Aladeen, has consistently provided comedy that leads to public debate on the relationship between comedy and race, ethnicity and stereotype, and the nature of racism and “othering” in comedy. Despite this tendency, very little research has been conducted on how audiences receive the comedy. We present results from a recent focus group, audience reception study of the comedy of Baron Cohen, which recorded discourse from young people aged 18–29 years (n 49). The article examines the perceptions of Islamophobia or anti-Muslim racism in the comedy, focusing on


2020 ◽  
pp. 146144482090268 ◽  
Author(s):  
Maria Sourbati ◽  
Frauke Behrendt

This article examines converging trends in ageing, digitalisation and datafication in the context of mobility and transport. While mobility data are increasingly captured by (public) transport and mobility as a service (MaaS) providers, Internet of Things (IoT) vehicles, apps and so on, the increasing entanglement of mobility and datafication happens unevenly, for example, in relation to age. This is particularly significant in the light of the rise of data-driven policy-making, and its potential impacts on mobility provision for older people. The article highlights new questions for public policy around data gaps and social inclusion and examines them through a UK case study. The results show that old age and mobility is an area with significant gaps in the data available to policy makers. A key recommendation is for commissioning bodies to develop a strategic approach to structured data gathering and analysis that addresses issues of exclusion from smart public service infrastructure.


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