Glocalization of Subway in India: How a US Giant Has Adapted in the Asian Subcontinent

2015 ◽  
Vol 52 (5) ◽  
pp. 573-585 ◽  
Author(s):  
Demi Simi ◽  
Jonathan Matusitz
Keyword(s):  
Social Media ◽  
Fast Food ◽  
Local Culture ◽  
Fast Food Restaurant ◽  
Indian Culture ◽  
Important Conclusion ◽  
The Us ◽  
Use Of Social Media ◽  
And Function

This paper examines how Subway, the US fast food restaurant franchise, has adapted to Indian culture. Glocalization theory will be the guiding framework used in this analysis. Glocalization rests on the premise that a universal concept must change to fit and function in a local culture. Blending the local and the global, it provides a passage to empowerment where modifications to a particular commodity can make it prosper in various traditions. Four important themes of glocalization emerged from this analysis: (1) adjustment of restaurant ambience; (2) adoption of Jain values; (3) adjustment of advertising practices; and (4) adjustment of the use of social media. An important conclusion is that, although India is embracing modernity, Subway has honoured many religious and cultural views in that nation.

scholarly journals Fan geographies and engagement between geopolitics of Brexit, Donald Trump, and Doctor Who on social media

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Doctor Who ◽  
Donald Trump ◽  
The Us ◽  
Use Of Social Media

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.

scholarly journals Peran Pendidikan Etika Kristen dalam Media Sosial di Era Disrupsi

2020 ◽  
Vol 1 (1) ◽  
pp. 38-46
Author(s):  
Mesirawati Waruwu ◽  
Yonatan Alex Arifianto ◽  
Aji Suseno
Keyword(s):  
Social Media ◽  
Ethics Education ◽  
Christian Ethics ◽  
Christian Faith ◽  
Ethical Challenges ◽  
Use Of Social Media ◽  
And Function ◽  
Meaning And Function ◽  
The Impact

The limitless development of social media, its meaning and function have begun to shift, no longer as a means of establishing relationships, communication, but at the stage of losing the role of ethics and morals, even disputes have occurred triggered by debates from communicating in social media. The purpose of this study is to describe the role of Christian ethics education in relation to the impact of social media development in the era of disruption. Using descriptive qualitative methods with literature literature can find solutions for believers in facing moral decadence due to social media abuse by knowing the era of disruption and ethical challenges from the wrong use of social media can affect moral decadence so that Christian ethics education on a biblical basis can bring modern humans. Believers in particular have become bright in social media and their use in accordance with Christian faith in this era of disruption.

The Promotion and Placement of Scholarly Journals

2020 ◽  
pp. 56-95
Author(s):  
Albert N. Greco
Keyword(s):  
Social Media ◽  
Open Access ◽  
Research Funding ◽  
Direct Mail ◽  
Scholarly Journals ◽  
Funding Policies ◽  
The Us ◽  
Use Of Social Media ◽  
Article Processing Charges ◽  
Open Access Article

Since at least the 1980s, there have been significant changes in the marketing of scholarly journals utilized by the majority of scholarly publishers. This shift meant that traditional advertising (which was very effective for many decades) and direct mail pieces (which were rather ineffective because of 1.5% to 2.0% response rates) were de-emphasized but not eliminated completely. They were supplanted somewhat by the growing use of social media and emails. This chapter provides an overview of print and digital journal distribution strategies, procedures, and platforms. Attention is paid to the US and global journal markets and subscriptions, including data on library expenditures. A sample journal’s contract with an author is presented and analyzed. There is a discussion of Sci-Hub, open access, article processing charges, the development of Plan S and Plan U, and research funding policies.

scholarly journals EU Armed Forces’ Use of Social Media in Areas of Deployment

2016 ◽  
Vol 4 (1) ◽  
pp. 51-62 ◽  
Author(s):  
Maria Hellman ◽  
Eva-Karin Olsson ◽  
Charlotte Wagnsson
Keyword(s):  
Social Media ◽  
Armed Forces ◽  
Comparative Perspective ◽  
Member States ◽  
Eu Member States ◽  
The Us ◽  
Use Of Social Media ◽  
The Uk ◽  
Social Media Strategy

The advent of social media can be seen both as a risk and an opportunity by armed forces. Previous research has primarily examined whether or not the use of social media endangers or strengthens armed forces’ strategic narrative. We examine armed forces’ perceptions of risks and opportunities on a broad basis, with a particular focus on areas of deployment. The article is based on a survey of perceptions of social media amongst the armed forces of EU member states, thus adding to previous research through its comparative perspective. Whereas previous research has mainly focused on larger powers, such as the US and the UK, this article includes the views of the armed forces of 26 EU states, including several smaller nations. In analyzing the results we asked whether or not risk and opportunity perceptions were related to national ICT maturity and the existence of a social media strategy. The analysis shows that perceptions of opportunities outweigh perceptions of risks, with marketing and two-way communication as the two most prominent opportunities offered by the use of social media. Also, armed forces in countries with a moderate to high ICT maturity emphasize social media as a good way for marketing purposes.

scholarly journals Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal

2021 ◽  
Author(s):  
Lisa Poirier ◽  
Lucia Flores ◽  
Ivonne Rivera ◽  
Christine St. Pierre ◽  
Julia Wolfson ◽  
...  
Keyword(s):  
Social Media ◽  
Feasibility Study ◽  
Fast Food ◽  
Food Sources ◽  
Washington Dc ◽  
Metro Area ◽  
The Us ◽  
Fast Food Restaurants ◽  
Quick Service ◽  
Prepared Food

Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, community, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it).  Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data.

The use of social media in US healthcare and its facilitators and barriers: Systematic literature review (Preprint)

2018 ◽  
Author(s):  
Shaneil Tanna ◽  
Susana Luengo Cubillo ◽  
Rosie Bhogal ◽  
Sonika Sethi ◽  
Nishma Gokani ◽  
...  
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Healthcare Setting ◽  
The United States ◽  
Face To Face ◽  
Perceptions And Attitudes ◽  
The Us ◽  
Facilitators And Barriers ◽  
Use Of Social Media

BACKGROUND With the advent of internet-based communications, face-to-face interactions are becoming increasingly uncommon and inconvenient, including those between the doctor and the patient. Social media (SM) has been recognized as a tool that could potentially help nourish and expand relationships in healthcare; however, much remains to be explored. OBJECTIVE A systematic literature Review (SLR) was conducted to explore the use of SM in the United States (US) healthcare setting, and the characteristics of its use, including barriers and facilitators. METHODS A SLR was conducted using three peer-reviewed databases; PubMed, MEDLINE and EMBASE. EBSCOhost database was included to gain a deeper understanding of companies’ use of SM and any lessons that can be learnt and applied to the healthcare setting. RESULTS Over the last decade there has been a rapid shift in the US towards the uptake of SM technologies, with many hospitals now using platforms such as Twitter and Facebook for communication, health promotion, education and research. SM can also present a competitive and financial advantage to increase a hospital’s reputation and reduce costs. However, despite its many proven or apparent uses, SM also brings with it many challenges, such as ethical considerations, need for clear guidelines and evaluation, perceptions and attitudes of patients and staff, and the possibility of mismatched offer versus patients’ needs. CONCLUSIONS The future of SM lies first of all in developing sound practices, and in its integration into the hospitals’ overall communication strategies, as well as expanding the number of uses and stakeholders involved.

scholarly journals The food environment and adult obesity in US metropolitan areas

2015 ◽  
Vol 10 (2) ◽  
Author(s):  
Akihiko Michimi ◽  
Michael C. Wimberly
Keyword(s):  
Metropolitan Area ◽  
Food Environment ◽  
Fast Food ◽  
Metropolitan Areas ◽  
Food Environments ◽  
Fast Food Restaurant ◽  
Obesity Prevalence ◽  
Large Share ◽  
Individual Level ◽  
The Us

This research examines the larger-scale associations between obesity and food environments in metropolitan areas in the United States (US). The US Census County Business Patterns dataset for 2011 was used to construct various indices of food environments for selected metropolitan areas. The numbers of employees engaged in supermarkets, convenience stores, full service restaurants, fast food restaurants, and snack/coffee shops were standardised using the location quotients, and factor analysis was used to produce two uncorrelated factors measuring food environments. Data on obesity were obtained from the 2011 Behavioral Risk Factor Surveillance System. Individual level obesity measures were linked to the metropolitan area level food environment factors. Models were fitted using generalised estimating equations to control for metropolitan area level intra-correlation and individual level sociodemographic characteristics. It was found that adults residing in cities with a large share of supermarket and full-service restaurant workers were less likely to be obese, while adults residing in cities with a large share of convenience store and fast food restaurant workers were more likely to be obese. Supermarkets and full-service restaurant workers are concentrated in the Northeast and West of the US, where obesity prevalence is relatively lower, while convenience stores and fast-food restaurant workers are concentrated in the South and Midwest, where obesity prevalence is relatively higher. The food environment landscapes measured at the metropolitan area level explain the continental-scale patterns of obesity prevalence. The types of food that are readily available and widely served may translate into obesity disparities across metropolitan areas.

scholarly journals A Survey of US Dental Practices’ use of Social Media

2012 ◽  
Vol 13 (2) ◽  
pp. 137-141 ◽  
Author(s):  
Rachel K Henry ◽  
Amy Molnar ◽  
Jon C Henry
Keyword(s):  
Social Media ◽  
Health Care Professionals ◽  
The United States ◽  
Descriptive Statistics ◽  
Dental Practice ◽  
Exact Test ◽  
Electronic Survey ◽  
The Us ◽  
Dental Practices ◽  
Use Of Social Media

ABSTRACT Aim Social media is becoming the way for businesses, including health care professionals, to communicate with consumers. The study examines the use of social media by dental practices in the US. Materials and methods An electronic survey was sent to 22,682 dentists in the United States. The survey consisted of questions related to the use of social media in the dental practice. Data was analyzed using descriptive statistics and comparisons were made using a Fisher's exact test. Results A total of 573 responses were received. Social media was used in 52% of dental practices, the most common being Facebook. The use of social media was most commonly for marketing purposes (91%). Dentists younger than 45 years old were more likely to use social media in their practice than dentists 45 years or older (p < 0.001). Conclusion Dental practices actively use social media for marketing and communication. Many dentists are unsure how to measure the success of social media in their practice. Additional research is needed to measure the success of social media in a dental practice. Clinical significance Social media is a common way practices market and interact with their patients. There are some difficulties in determining what appropriate content for social media is and how to evaluate the success. How to cite this article Henry RK, Molnar A, Henry JC. A Survey of US Dental Practices’ use of Social Media. J Contemp Dent Pract 2012;13(2):137-141.

The Generation Z and their Social Media Usage: A Review and a Research Outline

2017 ◽  
Vol 9 (2) ◽  
pp. 110 ◽  
Author(s):  
Gyan Prakash Yadav ◽  
Jyotsna Rai
Keyword(s):  
Social Media ◽  
Decision Makers ◽  
Personal Factors ◽  
Media Usage ◽  
Generational Difference ◽  
Generation Z ◽  
Present Generation ◽  
The Social ◽  
The Us ◽  
Use Of Social Media

The paper tries to explore the awareness of how the present Generation Z is using the social media as well as to review its repercussion on them as an individual’s, organization and society as a system. The paper demarcates Generation Z from other branches of generation with a systematized differentiation in the behaviour, principles and choices which are constant over the time. It outlines their social media usage and intra-generational difference springing from environmental factors and personal factors. Personal factors are divided into steady and driving factors. The paper brings forward how the futuristic Generation Z’s use of social media influences them as an individual’s, organization and society. It also attempts to bring forward certain managerial repercussions and to them and a research outline. Earlier researches on access of social media by Generation Y as well as Generation Z give rise to certain queries which are yet to be answered. They laid focus mainly on the US &amp; UK, ignoring other regions and countries (including nation like India which comprises of 28% of youths) with huge and rapidly increasing share of Generation Y’s &amp; Z’s populations; and where the determinants of social-media usability would vary considerably; the customer set under these studies are those whose behaviour are inclined to vary as they move on the different phases of their life cycle; they tried to understand Generation Z’s social media use but misses to look at the controllers as well as aftermaths of social-media usage. The theoretical frame of reference brought forward in this paper harvests a thorough set of investigation questions and designs the pathway for considering the predecessors &amp; outcomes of social networking used by Gen Z. It tries to identify certain ignored queries regarding Gen Z’s and their social media usability, along with also sketches practical insights for various decision makers.

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